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关店200家的“胖东来学徒”,交了份反面教材
商业洞察· 2025-09-03 09:35
以下文章来源于金错刀 ,作者张一弛 金错刀 . 科技商业观察家。爆品战略提出者。 作者: 张一弛 来源:金错刀 ---------------------------------- 立志要成为北京最有幸福感超市的永辉,最近很难笑得出来了。 去年,永辉宣布全面学习胖东来,一场声势浩大的改革在全国范围内迅速铺开。 胖东来最大 "粉头"的身份, 直接带飞了永辉超市的股价,去年年底最后三个月, 永辉超市股价 飙涨, 涨幅一度超过 250%。 关店、改造、在开业——每家永辉前都写着: 坚定学习胖东来模式。 在学了 胖东来 一年后, 上周永辉超市交出一份不及格的成绩单: 不仅营收下滑20.73%,还净亏2.41亿元, 营收与净利润双双下滑。 在此之前,永辉超市已经连续亏损四年,总亏损额超过95亿元;在今年上半年,永辉关店也已经 达到220家。 01 被寄予厚望的"胖改", 成了他们的救命稻草 如果怪罪永辉只会喊口号才亏损,那可冤得很。 在胖东来的所有学徒中,永辉几乎是学的最有模有样,也执行速度最快的老大哥。 今年年初,永辉就立下军令状: 预计全年调改 200 家门店。 不仅是永辉超市,其他的胖东来学徒们也并没有成功走上致 ...
8点1氪:宇树科技将在四季度提交IPO申请;雀巢CEO因与下属恋爱被解雇;微信客服回应“去世后朋友圈是否会消失”
36氪· 2025-09-03 00:11
宇树科技在社交媒体平台X上发帖称,预计将在10月至12月向中国证券交易所提交IPO申请。 整理 |安雅 点击上方【36氪随声听】,一键收听大公司热门新闻。听完音频记得添加进入 【我的小程序】 中哟! 宇树科技宣布将在四季度提交IPO申请 36氪获悉,宇树科技 在社交媒体平台X上发帖称,预计将在10月至12月向中国证券交易所提交IPO申请。宇树科技称,四 足机器人和人形机器人分别占 2024年销售额的65%和30%。更多细节将在IPO文件中披露。 雀巢CEO因与下属恋爱被解雇 另外,微信客服还表示,如果微信账号被系统回收该账号的所有内容,包括朋友圈内容、头像、个性签名、微信号等都会被清空且无法恢复。若需要保留 重要资料,建议定期登录账号保持活跃状态,并提前将数据备份到外部存储设备(如U盘)。请注意,账号回收后无法通过任何方式找回数据。(大皖新 闻) 胖东来燕麦脆 被指无生产 日期,永辉超市:已下架 8月31日,有消费者发视频说,在永辉超市河南郑州信万店购买的食品没有生产日期。该名消费者购买的一款燕麦脆包装上有"胖东来超市"、"东来品 质"字样,包装上标注的产品委托商是许昌市胖东来超市有限公司。9月1日,记者从永 ...
8点1氪丨宇树科技将在四季度提交IPO申请;雀巢CEO因与下属恋爱被解雇;微信客服回应“去世后朋友圈是否会消失”
3 6 Ke· 2025-09-03 00:10
Group 1 - Good Products' acquisition case has entered the acceptance stage, with Wuhan Yangtze International Trade Group acquiring 29.99% of Good Products' shares [6][7] - Bawang Tea has officially entered the Philippine market, opening three stores in key business districts and selling over 23,000 cups in the first three days [8] - Nestlé's CEO was dismissed due to a romantic relationship with a subordinate, which violated the company's code of conduct [3] Group 2 - Yushun Technology plans to submit an IPO application to the Chinese stock exchange between October and December 2025, with quadruped and humanoid robots expected to account for 65% and 30% of sales in 2024, respectively [2] - Tencent responded to a lawsuit from miHoYo, stating it will comply with legal regulations regarding user data requests [6] - The fast delivery industry is experiencing a price increase in core areas, driven by a national "anti-involution" policy aimed at improving profitability [11] Group 3 - The current spot gold price has surpassed $3,500 per ounce, marking a historical high with a year-to-date increase of over 33% [11] - The U.S. stock market saw all three major indices decline, while many Chinese concept stocks experienced gains [12] - Google was ruled not to divest its Chrome and Android systems in an antitrust case, but must share data with competitors [13] Group 4 - The Chinese Ministry of Foreign Affairs announced a visa-free policy for Russian passport holders from September 15, 2025, to September 14, 2026 [5] - WeChat's customer service clarified that inactive accounts may be reclaimed by the system after one year of inactivity, leading to the loss of all associated data [4] - The company "Sina" announced the resignation of its CEO due to an investigation into the purchase of illegal health products [16] Group 5 - Companies such as Jiadou Technology and XGIMI Technology are planning to issue H-shares and list on the Hong Kong Stock Exchange to enhance competitiveness and international presence [17][19] - "Si Ai Ran Medical" completed a financing round exceeding 100 million yuan to advance its ophthalmic medical device product line [22] - "Lai Mu Technology" secured several million yuan in Series A financing to enhance its smart lawnmower product development and market expansion [24]
早报|抗战胜利80周年纪念大会和文艺晚会将在京举行;理肤泉回应上百元喷雾成分只有水;雀巢CEO与下属关系不当被解雇
虎嗅APP· 2025-09-02 00:18
大家早上好!这里是今天的早报,每天早上,我都会在这里跟你聊聊昨夜今晨发生了哪些大事儿。 昨夜今晨 【抗战胜利80周年纪念大会和文艺晚会在京举行】 9月3日是中国人民抗日战争暨世界反法西斯战争胜利80周年纪念日。当天上午9时,北京天安门广场举行纪念 大会。中共中央总书记、国家主席、中央军委主席习近平将发表重要讲话并检阅部队。 当天晚上8时,纪念中国人民抗日战争暨世界反法西斯战争胜利80周年文艺晚会《正义必胜》在北京人民大会 堂举行,习近平等将出席观看。 【中央农办部署加强农村高额彩礼整治】 新华社银川9月1日电,中央农村工作领导小组办公室在宁夏召开的部分省份农村高额彩礼问题综合整治经验交 流会上表示,将加强部署推动高额彩礼综合整治落地见效。 近年来,各地区通过宣传引导、婚俗改革等措施,局部地区彩礼上涨势头得到遏制。该问题涉及文化习俗、性 别失衡等多因素,需持续发力。 下一步将重点开展彩礼摸底调查、加强婚恋公共服务、依法规范彩礼行为,并探索长效机制,如推进乡村建 设、帮扶适婚青年增收致富、出台低彩礼激励措施等,切实解决民生问题。 【印尼总统取消来华,中方回应】 据第一财经,雀巢任命菲利普·纳夫拉蒂尔(Philip ...
永辉超市回应售卖“无生产日期”胖东来食品:已下架,正积极处理
Xin Lang Ke Ji· 2025-09-01 10:14
8月31日,有消费者表示,在永辉超市河南郑州信万店购买的食品没有生产日期。据消费者展示,其购 买的一款燕麦脆包装上有"胖东来超市"、"东来品质"字样,包装上标注的产品委托商是许昌市胖东来超 市有限公司。 责任编辑:李昂 9月1日,新浪科技就此询问永辉超市郑州信万店工作人员,对方表示,已下架该款产品。并且,在超市 所购买的东来商品都是有保证的。针对此事件,超市和胖东来正在积极处理中,并且超市已经和消费者 取得联系。 ...
“胖东来超市”出品一款燕麦脆被指无生产日期 售卖超市:已下架
Xin Jing Bao· 2025-09-01 07:36
8月31日,有消费者发视频说,在永辉超市(601933)河南郑州信万店购买的食品没有生产日期。该名 消费者购买的一款燕麦脆包装上有"胖东来超市"、"东来品质"字样,包装上标注的产品委托商是许昌市 胖东来超市有限公司。9月1日,记者从永辉超市郑州信万店客服人员处获悉,已下架该款产品,正在进 行进一步核查。《中华人民共和国食品安全法》规定,预包装食品要标明生产日期等法定内容。 ...
关店200家的“胖东来学徒”,交了份反面教材
创业邦· 2025-08-30 10:08
Core Viewpoint - Yonghui Supermarket has struggled to implement the "Fat Donglai model," resulting in significant financial losses despite initial optimism and rapid store renovations [5][7][22]. Group 1: Financial Performance - Yonghui Supermarket reported a revenue decline of 20.73% and a net loss of 241 million yuan, marking a continuation of four years of losses totaling over 9.5 billion yuan [7][11]. - The company has closed 220 stores in the first half of the year, reflecting ongoing operational challenges [7][11]. - The average investment for each renovated store is approximately 8 million yuan, which adds financial strain given the company's high debt ratio of 88.73% [31][33]. Group 2: Transformation Efforts - Yonghui has aggressively pursued the "Fat Donglai model," with 162 stores renovated and reopened by August 21, aiming for a total of 300 by early 2026 [11][33]. - The transformation includes significant changes in store layout, product offerings, and customer service features, such as free trial tastings and enhanced customer areas [15][17]. - Despite the rapid renovations, the expected customer traffic did not translate into sustained sales, leading to criticism that Yonghui's products lack unique appeal compared to competitors [19][27]. Group 3: Competitive Challenges - Other companies attempting to adopt the "Fat Donglai model," such as Zhongbai Group and Jiajia Yue, have also faced financial difficulties, indicating broader challenges in the retail sector [9][22]. - Yonghui's reliance on the "Fat Donglai" brand for customer attraction has proven insufficient, as initial customer interest waned quickly after the novelty wore off [27][29]. - The disparity in employee compensation between Yonghui and Fat Donglai poses a challenge, as Fat Donglai offers significantly higher wages, impacting talent retention and service quality [30][38]. Group 4: Cultural and Operational Insights - The success of Fat Donglai is attributed to its strong emphasis on employee welfare and a unique corporate culture, which Yonghui has yet to fully replicate [38][44]. - Yonghui's adjustments have led to a 20%-30% increase in employee salaries, but this is still not competitive enough to attract and retain top talent [48]. - The need for a deeper cultural shift within Yonghui is emphasized, suggesting that mere operational changes are insufficient for long-term success [48].
关店200家的「胖东来学徒」,交了份反面教材
36氪· 2025-08-30 09:07
Core Viewpoint - Yonghui Supermarket's ambitious transformation inspired by the "Fat Donglai" model has not yielded the expected results, leading to significant financial losses and operational challenges despite initial stock price surges [7][10][41]. Group 1: Financial Performance - Yonghui Supermarket reported a revenue decline of 20.73% and a net loss of 241 million yuan, marking a continuation of its financial struggles with total losses exceeding 9.5 billion yuan over four years [10][11]. - The company has closed 220 stores in the first half of the year, reflecting ongoing operational difficulties [11]. - Despite a rapid store transformation initiative, the financial outcomes have not improved, with the company facing a high debt ratio of 88.73% [56]. Group 2: Transformation Strategy - Yonghui's transformation, termed "Fat Reform," involved a rapid rollout of 162 remodeled stores across various cities, aiming to replicate the success of "Fat Donglai" [21][22]. - The transformation included significant changes in store layout, product offerings, and customer service, with a focus on enhancing customer experience [33][36]. - However, the reliance on the "Fat Donglai" brand for customer attraction has proven insufficient, as initial customer interest waned quickly after the novelty wore off [45][46]. Group 3: Operational Challenges - The transformation has led to increased operational costs, with an average investment of 8 million yuan per remodeled store, straining the company's financial resources [54]. - Yonghui's employee compensation remains significantly lower than that of "Fat Donglai," impacting staff morale and retention [51][52]. - The company's previous revenue model, which relied heavily on supplier fees, has diminished, leading to a loss of control over product quality and customer satisfaction [27][29]. Group 4: Market Position and Competition - The competitive landscape has intensified, with "Fat Donglai" maintaining a strong market presence and customer loyalty, while Yonghui struggles to establish its own unique value proposition [50][81]. - The lack of a compelling product lineup compared to competitors like Sam's Club and Hema has hindered Yonghui's ability to attract and retain customers [46][50]. - The ongoing challenges faced by Yonghui and its peers highlight the complexities of adapting to new retail models in a rapidly changing market environment [14][41].
永辉调改门店总数已达156家
Bei Jing Shang Bao· 2025-08-14 12:23
Core Viewpoint - Yonghui's Old Palace store has adopted a new layout that deviates from traditional supermarket designs, enhancing customer experience and operational efficiency [3] Group 1: Store Layout and Design - The Old Palace store has eliminated mandatory traffic flow designs, widening the main aisle to 3 meters and standardizing shelf height to 1.6 meters for a more open visual space [3] - The number of cash registers has increased to 33, reducing queue times during peak hours [3] Group 2: Product Offering Adjustments - Nearly half of the products in the store have been replaced, with the new product structure aligning 80% with the model of the successful brand "Pang Dong Lai" [3] - The store has implemented a "468 freshness management" system in the fruit cutting area, offering discounts based on the time since preparation [3] - A dedicated section for Pang Dong Lai's private label products has been established, featuring over 70 items including DL juice and craft beer [3] Group 3: Future Expansion Plans - Other Yonghui stores, including Shijingshan Lugou, Yanjiao Shangshang City, and Daxing Kangzhuang Tianjian Plaza, are also set to undergo similar renovations [3] - The total number of renovated Yonghui stores nationwide has reached 156, with an expectation to reach 200 by September 30 [3]