Group 1 - The core viewpoint of the article highlights that Xiaomi's SU7 is expected to be a blockbuster upon its launch in 2024, with the company establishing a comprehensive ecosystem that integrates "mobile × AIoT" and smart electric vehicles, driving growth in both sectors [1][2] - Xiaomi's smartphone business is projected to generate revenue of 191.8 billion yuan in 2024, with a global shipment ranking of third, and an increase in average selling price from 973 yuan in 2019 to 1,138 yuan in 2024, indicating the success of its high-end strategy [1] - The company is focusing on self-research and development to strengthen its competitive advantage, with the launch of its first self-developed smartphone chip, Xuanjie O1, utilizing TSMC's second-generation 3nm process, featuring 19 billion transistors [1] Group 2 - The IoT and consumer products segment is entering a rapid growth phase, with smart home appliances experiencing significant expansion, and the company leveraging its "home" ecosystem to create a strong flywheel effect [1] - The automotive segment is expected to see rapid development, with the SU7's performance and pricing advantages over competitors, and the upcoming launch of the YU7 electric SUV in July 2025, which is anticipated to become another bestseller [2] - The company is projected to achieve annual revenue of 478.6 billion yuan in 2025, with a year-on-year growth of 30.8%, and net profit of 42.9 billion yuan, reflecting a significant increase of 81.3% [2]

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry [12] Core Insights - Xiaomi Group's 2023 "Human-Vehicle-Home Ecosystem" strategy integrates mobile phones, home appliances, and automobiles through the Surge OS system, promoting seamless connectivity of smart hardware [4][24] - Xiaomi's home appliance business has achieved significant growth, particularly in air conditioning, with sales volume ranking among the industry leaders [4][7] - The IoT and consumer products segment is projected to account for 28.45% of Xiaomi's total revenue in 2024, with air conditioning sales expected to exceed 6.8 million units, a year-on-year growth of over 50% [7][21] Summary by Sections Overview: Building the Human-Vehicle-Home Ecosystem - Xiaomi has rapidly expanded its home appliance market share by leveraging its competitive pricing strategy and innovative technology [7][8] - The company has increased its offline retail presence, with plans to open over 100 "Human-Vehicle-Home" integrated stores in 2024 [27][29] Rise: Three Strategies Driving High Growth in Home Appliances - Xiaomi's market share has surged due to its focus on creating popular products, differentiated competition, and enhancing user loyalty through an integrated ecosystem [8][54] - The company has adopted a low-price strategy similar to that of its competitors, attracting price-sensitive consumers while maintaining a focus on quality [9][62] Impact: Leading Brands Maintain Advantage, Xiaomi's Entry Sparks Change - Xiaomi's entry into the air conditioning market has prompted established brands to adapt their strategies, although the latter still hold significant market share [9][62] - The competitive landscape is evolving, with Xiaomi's low-price strategy posing challenges to traditional leaders like Gree and Midea [9][63] Investment Recommendations: Focus on Certainty Growth Leaders - The report suggests investing in quality leaders with low exposure to the U.S. market, such as Gree Electric, Midea Group, and Hisense Home Appliances, which are expected to benefit from domestic demand trends [10][13]