文 ｜ 阑夕 如果要给电商消费的决策找出第一性原理，备选答案可能很多，比如价格优势、送货最快、退货丝滑等等。 而当初的选择题逐渐变成了复杂的思考题，正确答案开始趋近于「我全都要」，也就是回归到了拼综合体验的六边形战士领域。 只不过，体验是一个抽象的概念，它和价格或是速度不同，量化起来相当困难，到底如何判断一个电商平台或是一种卖货模式的体验优劣，才能在反内卷 的业态发展里破局？ 在讲究单点突破的时代，这么来做选择题或许没毛病，但是时至今日，各大平台的产品形态重叠度已经高到无以复加，再去追求捷径已经没有太大意义 了。 这很合理，毕竟来自供需侧的体验反馈，要比设计侧要有说服力得多，更稀缺的是，在这个字字珠玑的场合，不止是「什么是好的体验」这个疑虑得到了 一手解答，整个直播电商何以繁花似锦的密码，也经由各种细节积土成山。 这是我为抖音电商的一场开放日准备的问题，回答则和我想象的完全不同。 「先问有没有、再问为什么」的流程我懂： 去年中国直播电商成交了5.8万亿的货品，同比增长17.7%，已经占到网络零售大盘的1/3以上，根据艾瑞的数据统计，3年内直播电商的年复合增长率会保 持在18%的高位，继续担当拉动电商市场的核心 ...

Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].

央广网天津8月7日消息（记者韩雨晨 实习记者华子今 刘锦薇）沿着京杭大运河蜿蜒北上，当游船抵达天津市西青区杨柳青镇时，桨声灯影间已是另一番天 地。一方充满人间烟火与艺术气息的古镇，杨柳青木版年画在这片沃土中生长，又反哺着这座古镇的文化血脉。 千年古镇寻根脉 丹青流韵话传承 清晨的杨柳青古镇，薄雾轻笼着蜿蜒的石板路。街旁的老作坊里隐约透出温润的墨香。在"玉成号年画坊"敞开的门楣下，只见画师右手用棕刷蘸上墨汁，在 木版上匀速推刷，左手顺势引纸覆版，运腕压印。揭起时，一条鳞片饱满的鲤鱼跃然浮于宣纸之上。 玉成号年画坊（央广网发 西青区供图） "杨柳青年画源于宋、兴于明、盛于清，至今也有400多年的历史了。"杨柳青木版年画"玉成号年画坊"第七代传承人张宏介绍道，"杨柳青年画色彩艳丽，构 图饱满，做工又比较精细，是国家级非物质文化遗产保护项目。" 这股流淌四百多年的年画基因，源自运河的馈赠——自明代漕运鼎盛，南北画师随商船云集于此，江南的细腻刀工、中原的浓烈设色，与天津的杜梨木雕版 技艺交融，酿成"南桃北柳"中的杨柳青年画风格。 杨柳青年画保存着古镇的历史记忆，影响着古镇的文化品格。运河水流淌千年，两岸杨柳青了又黄，年 ...

Group 1 - The ongoing heatwave in Europe, particularly in the Iberian Peninsula, is significantly impacting tourism, with cities like Madrid, Seville, and Córdoba experiencing a noticeable drop in visitor numbers as temperatures exceed 40 degrees Celsius [1][5] - In Madrid, the highest temperature recorded exceeded 35 degrees Celsius, prompting the regional government to issue an orange heat warning, indicating that the heatwave has arrived earlier and more intensely this year [1][5] - Local businesses are adapting to the heat, with items like fans becoming popular among tourists, while traditional souvenirs are seeing reduced sales [1][3] Group 2 - The restaurant industry is facing challenges due to the prolonged high temperatures, leading to fewer customers during peak hours, particularly in central Madrid [3][5] - Tourist attractions, such as sightseeing buses, are experiencing a significant decline in passenger numbers during the hottest parts of the day, as visitors prefer to stay indoors or seek cooler environments [5][6] - The heatwave has resulted in approximately 380 heat-related deaths in Spain in June alone, with additional cases reported in July, highlighting the severe public health implications of extreme weather [5]

Group 1 - The core viewpoint emphasizes the importance of cultural consumption as a significant driver of economic growth in Beijing, particularly through new experiences in fashion consumption [1] - The Beijing Municipal Bureau of Commerce and other departments have launched a special action plan to expand fashion consumption, which includes five major actions and 21 initiatives aimed at enhancing cultural consumption quality [1] - The plan aims to leverage technological innovation and integrate historical culture, distinctive industries, and diverse resources to showcase the capital's fashion appeal [1] Group 2 - Recent policies in Beijing have been implemented to promote cultural consumption, including the "Support Measures for High-Quality Development of Performing Arts," which outlines ten key initiatives to support the performing arts market [2] - New performance spaces are being developed to enhance the fashion consumption experience, with over 5,000 music performances held in commercial spaces like Sanlitun and Huaxi LIVE [2] - The transformation of industrial relics and business buildings into interactive performance spaces has attracted a young audience, with over 70% of attendees being young viewers [2] Group 3 - Innovative cultural experiences are being offered in various venues, such as the Re International Creative Museum, which utilizes AI and VR technology to create immersive experiences [3] - The Wangfujing Gongmei Building is hosting a major exhibition featuring works from national intangible cultural heritage representatives, showcasing the integration of traditional crafts into modern consumption [3] - New themed stores and digital applications are being introduced in locations like Shougang Park, enhancing the cultural and consumer experience [3] Group 4 - The summer season offers various educational and cultural experiences for families, including the opening of a traditional Chinese medicine experience center and opportunities for hands-on learning in paleontology [4] - The initiative aims to cater to diverse demographic groups, from seniors to Gen Z, by providing various cultural spaces that foster community engagement and consumption [4] - Beijing is continuously empowering fashion consumption through scene revitalization, cross-sector collaboration, and technological innovation [4]

Core Viewpoint - The article highlights the extraordinary craftsmanship of Ming Dynasty artisans from the Wu region, particularly focusing on their unique skills and the cultural significance of their creations, which have transcended time and continue to be celebrated today [1]. Group 1: Baotiancheng and Rhinoceros Horn Carving - Baotiancheng is recognized as the foremost master of rhinoceros horn carving during the late Ming Dynasty, known for his exceptional skills in various materials including ivory and rosewood [2][3]. - His works, such as the rhinoceros horn ewer and the "Immortal Floating on a Raft" cup, showcase a blend of realism and artistic expression, reflecting the cultural ideals of the time [4][5]. Group 2: Zhou Zhu and Inlay Craftsmanship - Zhou Zhu is celebrated for pioneering the "Hundred Treasures Inlay" technique, which combines various precious materials in lacquerware, elevating the art form during the Ming Dynasty [6][8]. - His inlay works often feature intricate designs that merge literary themes with visual artistry, appealing to the aesthetic sensibilities of the literati [9][10]. Group 3: Zhu Bingshan and Silver Craftsmanship - Zhu Bingshan is credited with creating the silver raft cup, a unique design that reflects ancient myths and showcases advanced metalworking techniques [11][12]. - Only four of his silver raft cups are known to exist today, each representing a blend of functionality and artistic expression, embodying the spirit of the era [13][14][17]. Group 4: Other Notable Artisans - Zhao Liangbi, known for his comb-making skills, represents the continuation of traditional craftsmanship in the Wu region, with his work reflecting a deep cultural heritage [18]. - The article also mentions other artisans like Ma Xun and Zhang Jixiu, who contributed to the rich tapestry of Wu craftsmanship through their respective specialties in fan-making and guqin [19][20][22].

Core Insights - The article highlights the unexpected success of Rongchang, a lesser-known district in Chongqing, which attracted 2.24 million visitors during the May Day holiday through innovative strategies like opening government canteens to the public [1][2][4] Group 1: Government Initiatives - The opening of government canteens provided thousands of additional seats for tourists, alleviating pressure on local restaurants and enhancing the overall dining experience [2][4] - The initiative was a strategic move to manage the overwhelming influx of visitors, demonstrating effective crisis management and public service [2][7] Group 2: Economic Impact - Rongchang's approach transformed short-term tourist traffic into long-term brand recognition, showcasing local specialties like pig products and traditional crafts [5][11] - The district's model of "government support + community collaboration" effectively turned visitors into brand ambassadors, enhancing the region's reputation [7][12] Group 3: Visitor Experience - The unique offerings, such as free public transport and trial tastings of local delicacies, created a memorable experience for tourists, encouraging them to share their experiences [7][12] - The trust in government-operated canteens for hygiene and quality contributed to their popularity among visitors, contrasting with concerns about private dining establishments [12][14] Group 4: Long-term Strategy - The article emphasizes the importance of balancing limited resources in small cities with the need for exceptional visitor experiences, suggesting that the key to sustainable tourism lies in creating lasting impressions [9][14] - Rongchang's success serves as a case study for other small cities, illustrating that leveraging local culture and community engagement can yield significant economic benefits [11][14]