Core Insights - The article discusses the evolution of e-commerce decision-making, emphasizing the shift from simple choices to a comprehensive experience approach, where consumers desire multiple benefits from platforms [2][3] - It highlights the significant growth of live-streaming e-commerce in China, with a transaction volume of 5.8 trillion yuan in the previous year, marking a 17.7% year-on-year increase, and projecting a compound annual growth rate of 18% over the next three years [4][6] Group 1: E-commerce Experience - The concept of experience in e-commerce is abstract and challenging to quantify, raising questions about how to evaluate the quality of experience on different platforms [3] - Platforms are enhancing user experience by implementing measures such as pre-control of supply, eliminating poor-quality products, and improving logistics and return efficiency, making the purchasing process smoother for consumers [7][14] - The transformation of merchants' mindsets from opportunistic to long-term strategies is crucial for building competitive supply chains in the live-streaming e-commerce space [6][12] Group 2: Merchant Engagement - Successful merchants, like the owner of Feilian Umbrella Factory, adapt their strategies based on consumer feedback, creating a new end-to-end experience that resonates with their target audience [10][12] - The article emphasizes the importance of merchants viewing live-streaming as a new form of storefront, which encourages them to develop unique experience standards [8][14] - The dual development of platform governance and merchant ecosystem is essential for creating a sustainable live-streaming e-commerce environment [14] Group 3: Content and Engagement - The shift from a sales-focused approach to a content-driven strategy in live-streaming e-commerce has led to increased consumer engagement, with average viewing times rising significantly [16] - Merchants are encouraged to create distinctive narratives around their products, enhancing the overall shopping experience and driving higher conversion rates [16][17] - The integration of services, such as after-sales care and cultural relevance, into product offerings is becoming a key differentiator in attracting younger consumers [17]

Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].

Core Viewpoint - The article highlights the cultural significance and ongoing innovation of Yangliuqing woodblock New Year paintings, emphasizing their historical roots and contemporary relevance in the context of tourism and cultural heritage preservation. Group 1: Cultural Heritage and Tradition - Yangliuqing woodblock New Year paintings have a history of over 400 years, originating from the Song dynasty, flourishing in the Ming dynasty, and reaching their peak in the Qing dynasty, recognized as a national intangible cultural heritage [5] - The unique style of Yangliuqing paintings is a result of the blending of artistic techniques from southern and northern Chinese painters, influenced by the local wood carving skills [6] - The craftsmanship involves five key processes: outlining, carving, printing, painting, and mounting, with the painting process being particularly intricate, requiring nearly 20 detailed steps for facial features alone [8] Group 2: Innovation and Modernization - The seventh-generation inheritor of the art, Zhang Hong, emphasizes the importance of innovation in keeping the art form relevant, integrating contemporary aesthetics and zodiac themes into new works [8][9] - The Yangliuqing ancient town has undergone a transformation into a "2.0 version," incorporating immersive experiences that blend traditional art with modern tourism, enhancing visitor engagement [11] - The town's commercial activities have seen significant growth, with total revenue reaching approximately 15.6 million yuan, a year-on-year increase of 106.4%, and visitor numbers reaching about 3.24 million, up 115.8% [15] Group 3: Cultural Integration and Community Engagement - The integration of Yangliuqing paintings with other cultural elements, such as tea art, has created unique experiences for visitors, allowing them to engage with the art form in interactive ways [14] - The development of various cultural and creative products, including practical items like bags and T-shirts featuring traditional designs, reflects a commitment to making the art accessible and appealing to a broader audience [18][19] - Collaborations with local universities have introduced fresh creative ideas, ensuring the continued evolution of Yangliuqing culture while maintaining its core essence [19]

Group 1 - The ongoing heatwave in Europe, particularly in the Iberian Peninsula, is significantly impacting tourism, with cities like Madrid, Seville, and Córdoba experiencing a noticeable drop in visitor numbers as temperatures exceed 40 degrees Celsius [1][5] - In Madrid, the highest temperature recorded exceeded 35 degrees Celsius, prompting the regional government to issue an orange heat warning, indicating that the heatwave has arrived earlier and more intensely this year [1][5] - Local businesses are adapting to the heat, with items like fans becoming popular among tourists, while traditional souvenirs are seeing reduced sales [1][3] Group 2 - The restaurant industry is facing challenges due to the prolonged high temperatures, leading to fewer customers during peak hours, particularly in central Madrid [3][5] - Tourist attractions, such as sightseeing buses, are experiencing a significant decline in passenger numbers during the hottest parts of the day, as visitors prefer to stay indoors or seek cooler environments [5][6] - The heatwave has resulted in approximately 380 heat-related deaths in Spain in June alone, with additional cases reported in July, highlighting the severe public health implications of extreme weather [5]

Group 1 - The core viewpoint emphasizes the importance of cultural consumption as a significant driver of economic growth in Beijing, particularly through new experiences in fashion consumption [1] - The Beijing Municipal Bureau of Commerce and other departments have launched a special action plan to expand fashion consumption, which includes five major actions and 21 initiatives aimed at enhancing cultural consumption quality [1] - The plan aims to leverage technological innovation and integrate historical culture, distinctive industries, and diverse resources to showcase the capital's fashion appeal [1] Group 2 - Recent policies in Beijing have been implemented to promote cultural consumption, including the "Support Measures for High-Quality Development of Performing Arts," which outlines ten key initiatives to support the performing arts market [2] - New performance spaces are being developed to enhance the fashion consumption experience, with over 5,000 music performances held in commercial spaces like Sanlitun and Huaxi LIVE [2] - The transformation of industrial relics and business buildings into interactive performance spaces has attracted a young audience, with over 70% of attendees being young viewers [2] Group 3 - Innovative cultural experiences are being offered in various venues, such as the Re International Creative Museum, which utilizes AI and VR technology to create immersive experiences [3] - The Wangfujing Gongmei Building is hosting a major exhibition featuring works from national intangible cultural heritage representatives, showcasing the integration of traditional crafts into modern consumption [3] - New themed stores and digital applications are being introduced in locations like Shougang Park, enhancing the cultural and consumer experience [3] Group 4 - The summer season offers various educational and cultural experiences for families, including the opening of a traditional Chinese medicine experience center and opportunities for hands-on learning in paleontology [4] - The initiative aims to cater to diverse demographic groups, from seniors to Gen Z, by providing various cultural spaces that foster community engagement and consumption [4] - Beijing is continuously empowering fashion consumption through scene revitalization, cross-sector collaboration, and technological innovation [4]

Core Viewpoint - The article highlights the extraordinary craftsmanship of Ming Dynasty artisans from the Wu region, particularly focusing on their unique skills and the cultural significance of their creations, which have transcended time and continue to be celebrated today [1]. Group 1: Baotiancheng and Rhinoceros Horn Carving - Baotiancheng is recognized as the foremost master of rhinoceros horn carving during the late Ming Dynasty, known for his exceptional skills in various materials including ivory and rosewood [2][3]. - His works, such as the rhinoceros horn ewer and the "Immortal Floating on a Raft" cup, showcase a blend of realism and artistic expression, reflecting the cultural ideals of the time [4][5]. Group 2: Zhou Zhu and Inlay Craftsmanship - Zhou Zhu is celebrated for pioneering the "Hundred Treasures Inlay" technique, which combines various precious materials in lacquerware, elevating the art form during the Ming Dynasty [6][8]. - His inlay works often feature intricate designs that merge literary themes with visual artistry, appealing to the aesthetic sensibilities of the literati [9][10]. Group 3: Zhu Bingshan and Silver Craftsmanship - Zhu Bingshan is credited with creating the silver raft cup, a unique design that reflects ancient myths and showcases advanced metalworking techniques [11][12]. - Only four of his silver raft cups are known to exist today, each representing a blend of functionality and artistic expression, embodying the spirit of the era [13][14][17]. Group 4: Other Notable Artisans - Zhao Liangbi, known for his comb-making skills, represents the continuation of traditional craftsmanship in the Wu region, with his work reflecting a deep cultural heritage [18]. - The article also mentions other artisans like Ma Xun and Zhang Jixiu, who contributed to the rich tapestry of Wu craftsmanship through their respective specialties in fan-making and guqin [19][20][22].

Core Insights - The article highlights the unexpected success of Rongchang, a lesser-known district in Chongqing, which attracted 2.24 million visitors during the May Day holiday through innovative strategies like opening government canteens to the public [1][2][4] Group 1: Government Initiatives - The opening of government canteens provided thousands of additional seats for tourists, alleviating pressure on local restaurants and enhancing the overall dining experience [2][4] - The initiative was a strategic move to manage the overwhelming influx of visitors, demonstrating effective crisis management and public service [2][7] Group 2: Economic Impact - Rongchang's approach transformed short-term tourist traffic into long-term brand recognition, showcasing local specialties like pig products and traditional crafts [5][11] - The district's model of "government support + community collaboration" effectively turned visitors into brand ambassadors, enhancing the region's reputation [7][12] Group 3: Visitor Experience - The unique offerings, such as free public transport and trial tastings of local delicacies, created a memorable experience for tourists, encouraging them to share their experiences [7][12] - The trust in government-operated canteens for hygiene and quality contributed to their popularity among visitors, contrasting with concerns about private dining establishments [12][14] Group 4: Long-term Strategy - The article emphasizes the importance of balancing limited resources in small cities with the need for exceptional visitor experiences, suggesting that the key to sustainable tourism lies in creating lasting impressions [9][14] - Rongchang's success serves as a case study for other small cities, illustrating that leveraging local culture and community engagement can yield significant economic benefits [11][14]