● 本报记者 连润 春节假期消费热络，增值税发票、支付交易等数据亮眼；春运客流持续攀升，铁路、民航发送量屡创新 高，人员流动活跃度显著提升；资金面表现稳健，社会融资规模、信贷投放保持合理增长……近期发布 的多项高频数据显示，我国经济回升向好态势持续巩固，发展活力与潜力不断释放。 消费彰显暖意 春节假期，增值税发票、交易支付等消费数据彰显了我国消费市场的暖意。 国家税务总局增值税发票数据显示，2026年春节假期，全国消费相关行业日均销售收入与上年春节假期 相比增长13.7%。其中，政策赋能"焕新"，消费产品凸显智能化绿色化，包括扫地机器人、投屏电视等 在内的日用家电销售收入增长19%，春节假期机动车充电销售收入大幅增长163.9%。文旅市场火热，旅 游相关服务销售收入增长39.6%，其中海南景区服务销售收入增长70.9%，数字文化服务、艺术表演场 馆销售收入分别增长38.8%、136.6%。 来自多个端口的交易数据也是春节消费暖意的有力证明。人民银行2月24日发布的数据显示，2026年春 节假期（2026年2月15日至2月23日），银联、网联共处理交易393.02亿笔，金额13.12万亿元，日均交易 笔数和金额 ...

Group 1 - The consumption market in China is showing significant growth in 2025, driven by various policies that effectively release consumer demand [1][4] - The number of outbound travelers applying for tax refunds increased by 305% year-on-year, indicating a strong recovery in international travel [1][4] - Sales revenue from tax refund goods surged by 95.9%, while the total tax refund amount also rose by 95.8%, reflecting robust consumer spending [1][4] Group 2 - The retail sector experienced notable growth, with sales revenue increasing by 17.4% for mobile communication devices, 12.9% for home appliances, and 18.6% for kitchenware [1] - The sales revenue for new energy passenger vehicles grew by 24.3%, with a 21.1% increase in sales volume, highlighting a shift towards sustainable transportation [1] - The cultural and tourism sectors are revitalizing consumption, with sales revenue from cultural performances rising by 17.3% and travel-related services increasing by 11.2% [2]

Group 1: Consumer Trends in China for 2025 - The Chinese consumer market in 2025 shows significant growth in demand for home appliances, smartphones, and new energy vehicles, indicating a shift towards quality, intelligence, and health-oriented products [1] - Retail sales for daily home appliances, kitchenware, and communication devices increased by 17.4%, 12.9%, and 18.6% respectively [1] - Sales of new energy passenger vehicles grew by 24.3% in volume and 21.1% in revenue [1] Group 2: New Consumption Models - The cultural and tourism sectors are experiencing a transformation, with sales in artistic performances increasing by 17.3%, and travel-related services seeing growth of 11.2%, 26.1%, and 14.6% for travel agencies, scenic spots, and leisure activities respectively [1] - The integration of artificial intelligence and virtual technologies is enhancing diverse consumer needs, with internet service platforms and food delivery services growing by 9.4% and 13.3% respectively [2] - Digital cultural services, particularly in gaming and animation, saw a revenue increase of 16.6% [2] Group 3: Health and Elderly Care Consumption - Health management and wellness services are emerging as new consumer hotspots, with health consultation, wellness services, and sports health services growing by 11.7%, 12%, and 16.5% respectively [2] - The aging population is driving demand for elderly care services, with spending on elderly care, social assistance, and nursing home services increasing by 24.9%, 23.1%, and 15.4% respectively [2] Group 4: Inbound Tourism and Consumption - The implementation of policies to enhance the shopping experience for inbound tourists has led to a 305% increase in the number of travelers claiming tax refunds and a 95.9% increase in sales of tax-refunded goods [3] - The number of stores offering tax refund services has reached 12,930, with over 7,000 providing "buy and refund" services [3] - These measures are effectively stimulating consumption and enhancing the quality and diversity of consumer demand [3]

Group 1 - The core viewpoint emphasizes that expanding the service industry is a key aspect of China's foreign trade strategy and is essential for high-quality economic development during the new journey of modernization [2][5] - The concept of "orderly" and "autonomous" expansion of the service sector highlights the need for a cautious approach to opening up, ensuring national security while promoting economic growth [2][3] - The service industry has evolved from "single-point breakthroughs" to "full-area linkage," with a focus on institutional openness and alignment with international high-standard trade rules [3][4] Group 2 - The comprehensive pilot program for expanding service industry openness provides policy support and development opportunities for Fujian, allowing it to leverage its geographical advantages for economic growth [4][5] - Fujian is encouraged to focus on key areas such as pilot breakthroughs, cross-strait integration, industrial linkage, and rule innovation to maximize the benefits of openness [5][6] - Specific tasks for cities like Xiamen and Fuzhou include enhancing telecommunications and medical services, respectively, to attract foreign investment and improve service quality [6][7] Group 3 - The integration of service industry openness with the real economy is crucial for creating a virtuous cycle where services promote industry and vice versa [7][8] - Establishing a robust risk prevention and control system is necessary to ensure the safety and security of the open service sector, including the development of local rules aligned with international standards [8]

Group 1 - The article highlights the strong momentum of China's economic development, focusing on cultural and tourism consumption trends favored by young people as part of the "14th Five-Year Plan" [1] - There is a significant consumer demand for domestic products, cultural creations, and intangible cultural heritage items, leading to the emergence of popular products with strong adaptability and good experience [2] - The cultural consumption market is showing signs of vitality, with film screening sales revenue increasing by 19.1% year-on-year and revenue from artistic creation and performance rising by 15.6% in the first eleven months of 2025 [4] Group 2 - The film "Ne Zha" has achieved a cumulative box office of 15.91 billion yuan, ranking fifth in global box office history and setting multiple records [6] - Emotional value and social attribute consumption, represented by digital cultural services such as gaming and animation, are particularly favored by young consumers, with related sales revenue increasing by 16.5% year-on-year in the first eleven months of 2025 [8] - The increase in sports events has significantly boosted consumption, with retail sales of sports exhibition services growing by 29.7% and retail sales of sports goods and equipment increasing by 6.6% in the same period [14]

Core Insights - The total retail sales of consumer goods in China increased by 4% year-on-year from January to November, outperforming last year's growth rate by 0.5 percentage points [1] - Service consumption has emerged as the main driver of growth, with service retail sales rising by 5.4% during the same period [1] - Policies such as trade-in programs have stimulated consumer demand, leading to significant sales increases in various sectors [2] Total Sales Performance - The retail sales of consumer goods reached a growth of 4% from January to November, with a 4.6% increase when excluding automotive products [1] - The growth rate for retail sales excluding automobiles is 0.9 percentage points higher than the previous year [1] Structural Changes - Service retail sales have become a core growth driver, with a 5.4% year-on-year increase and an increasing share of total retail sales [1] - Cultural and digital consumption has seen continuous optimization, with sports and leisure services experiencing double-digit growth [1] Policy Impact - Trade-in policies have positively influenced consumer demand, with retail sales in mobile communication devices and home appliances growing by 20.3% and 26.5%, respectively [2] - The sales revenue of new energy passenger vehicles increased by 19.1% during the same period [2] Demand Trends - Upgraded consumer demand has led to strong sales in cosmetics and gold and silver jewelry, with respective growth rates of 6.1% and 8.5% in November [2] - The elderly population's consumption needs have driven diverse growth in elder care services, with significant increases in related service consumption [2] New Consumption Dynamics - The rise in sports events has contributed to a noticeable "event economy," with sports exhibition services and retail of sports goods growing by 29.7% and 6.6%, respectively [3] - Instant retail, combining offline and online platforms, has shown strong growth, with online retail of physical goods increasing by 5.7% [3] Future Outlook - The ongoing implementation of consumer stimulation initiatives is expected to enhance consumer capacity and foster new consumption scenarios, indicating continued resilience and potential in the consumption market [3]

Group 1: Consumer Market Dynamics - The tax data from the State Taxation Administration indicates a positive shift in China's consumer market, driven by various consumption-boosting policies and new consumption scenarios [1][2] - The "old-for-new" policy has significantly stimulated consumer demand, with retail sales of communication devices and daily household appliances increasing by 20.3% and 26.5% year-on-year, respectively, from January to November [1] - The sales revenue of new energy passenger vehicles also showed strong growth, with a year-on-year increase of 19.1% during the same period [1] Group 2: Sports and Health Consumption - The sports and health sectors are experiencing heightened activity, with sports event-related economic output increasing significantly, leading to a multiplier effect on consumption [2] - From January to November, the retail sales of sports exhibition services and sports goods grew by 29.7% and 6.6% year-on-year, respectively [2] - Health-related consumption is also on the rise, with sales of health auxiliary treatment equipment and health consulting services increasing by 14.1% and 11.9% year-on-year [2] Group 3: Cultural and Tourism Consumption - The cultural and tourism sectors are witnessing a surge in new business models and scenarios, enhancing consumer vitality [2] - Sales revenue from artistic creation and performance, as well as film screenings, increased by 15.6% and 19.1% year-on-year, respectively, from January to November [2] - The integration of tourism with cultural activities has led to significant growth in related services, with travel agency services, scenic spots, and leisure activities seeing year-on-year increases of 10.8%, 29.4%, and 16.6%, respectively [2] Group 4: Demographic Consumption Trends - The elderly and young consumer groups are showing substantial consumption potential, with the elderly market projected to exceed 100 trillion yuan by 2050 [3] - From January to November, spending on elderly care services, social assistance, and nursing home services grew by 33.6%, 9.6%, and 14.6% year-on-year, respectively [3] - Among younger consumers, spending on digital cultural services, particularly those related to emotional value and social attributes, increased by 16.5% year-on-year [3] Group 5: Future Policy Directions - The State Taxation Administration plans to continue implementing tax and fee policies that support consumption, aiming to optimize tax payment services and stimulate domestic demand [3]

新华社北京12月8日电（记者刘开雄）国家税务总局12月8日发布的最新税收大数据显示，今年以来，在 国家一系列提振消费政策的支持以及消费新场景、新模式带动下，我国服务消费亮点不少。 "今年以来，文化、旅游新业态新场景不断涌现，消费活力释放。"国家税务总局总经济师、新闻发言人 荣海楼在当日举行的例行新闻发布会上说。 从税收发票数据看，今年前11个月，文艺创作与表演、电影放映销售收入同比分别增长15.6%和 19.1%，并与旅游产业融合，带动沉浸式、场景式旅游消费蓬勃发展。同期的旅行社及相关服务、名胜 风景区、休闲观光活动销售收入同比分别增长10.8%、29.4%和16.6%。 从税收发票数据看，前11个月，老年人及残疾人养护、社会看护与帮助、疗养院服务消费同比分别增长 33.6%、9.6%和14.6%。而在年轻消费群体中，以游戏动漫等数字文化服务为代表的情绪价值、社交属 性消费颇受年轻人青睐，展现出一定消费潜力。前11个月，与其相关的数字文化服务销售收入同比增长 16.5%。 "税务部门将持续落实好支持消费的税费政策，不断优化办税缴费服务举措，促进以政策红利和服务便 利更好地激发内需潜力、提升消费活力。"荣海楼说 ...

Economic Performance - The National Taxation Administration reported that from January to November, the amount of machinery and equipment purchased by enterprises increased by 10.7% year-on-year, indicating a stronger investment in equipment [1] - Sales revenue in the home appliance and communication retail sectors, supported by the old-for-new consumption policy, grew by 26.5% and 20.3% respectively, reflecting the ongoing effectiveness of consumption promotion policies [1] - Export tax refunds processed by tax authorities increased by 6.8% year-on-year, showcasing the resilience of Chinese enterprises in maintaining good growth amid complex international trade conditions [1] Consumption Trends - The integration of culture and tourism has stimulated new consumption vitality, with sales revenue from cultural and artistic performances and film screenings increasing by 15.6% and 19.1% respectively [2] - The travel industry has also benefited, with sales from travel agencies and related services, scenic spots, and leisure activities growing by 10.8%, 29.4%, and 16.6% respectively [2] - The sports and health sectors have shown high consumer enthusiasm, with sales in sports exhibition services and sports goods retail increasing by 29.7% and 6.6% respectively [2] Demographic Insights - The elderly population has shown increased consumption demand, leading to diverse growth in elder care services, with spending on elder care and social assistance rising by 33.6% and 9.6% respectively [3] - The younger demographic is also exhibiting significant consumption potential, particularly in digital cultural services related to gaming and animation, which saw a sales increase of 16.5% [3] - The tax authorities plan to continue implementing supportive tax and fee policies to further stimulate domestic demand and enhance consumption vitality [3]

Core Viewpoint - The development of new public cultural spaces, including urban reading rooms, cultural stations, cultural auditoriums, and cultural squares, is essential for optimizing grassroots public cultural service networks and enhancing spatial quality, thereby promoting high-quality public cultural services [1] Group 1: Importance of New Public Cultural Spaces - New public cultural spaces are crucial for implementing the "Public Cultural Service Quality Improvement Action" as outlined in the 15th Five-Year Plan [1] - As of now, there are over 40,000 various new public cultural spaces across the country [1] - There are existing challenges such as insufficient integration of diverse business formats and low efficiency in some new public cultural spaces [1] Group 2: Multi-Industry Integration - Multi-industry integration is not merely about stacking different formats but involves breaking physical and functional boundaries to create a flexible combination of cultural content and related industries [2] - The new public cultural spaces aim to transform the traditional model of "single function, static service, and segmented business" into an open, diverse, and high-quality cultural space [2] - There is a shift in public expectations from merely having cultural services to desiring high-quality and refined experiences [2] Group 3: Demand-Driven Approach - The integration of new public cultural spaces must pivot from supply-driven to demand-driven, creating a broad coverage and multi-scenario matrix [3] - It is essential to develop thematic and segmented space types tailored to different groups based on feedback and user profiles [3] - Events like "Intangible Cultural Heritage Week" exemplify the integration of various activities to enhance user engagement and experience [3] Group 4: Local Cultural Characteristics - Local cultural characteristics are vital for giving unique identity and vitality to multi-industry integration [4] - By deeply exploring local historical contexts, folk customs, and traditional skills, public cultural spaces can avoid homogenization [4] - Successful examples include "Qiu Bai Book Garden" in Changzhou and "He Luo Book Garden" in Luoyang, which integrate local cultural heritage with public services [4] Group 5: Technological Empowerment - Technology plays a significant role in enhancing the quality of cultural experiences in new public cultural spaces [5] - Utilizing digital, networked, and intelligent methods can provide smart, high-quality, and extendable cultural services [5] - The integration of online and offline services is crucial for enhancing accessibility and user engagement [5] Group 6: Collaborative Operations - A multi-party collaborative operation model is essential for the sustainable development of new public cultural spaces [6] - The shift from a government-led model to one that includes market operations and social participation is necessary for effective resource integration [6] - Establishing mechanisms for social participation and feedback ensures that public cultural services align with community needs [6]