| 车企 | 车型 | 优惠政策 | | --- | --- | --- | | 一汽丰田 | PZ3 | 限时9.38万元(降7.6万元) | | | bZ5 | 4000元购置税补贴 | | 广汽本田 | P7 | 最高优惠5万元 | | | 飞度 | 新款直降2万 | | 广汽丰田 | 铂智3X ~ | 直降1万元 | | 长安启源 | A06、A07 | 厂家补贴+赠送交强险 | | | Q07 | 额外10000元置换补贴 | | | 全新Q05 | 额外5000元置换补贴 | | 吉利 | 星越L | 限时7.99万起 | | | 帝豪 | 4.88万起 | | | 绽越 | 5.88万起 | | 蔚来 | 萤火虫 | 10年NOA权益、2000元补贴 | | 特斯拉 | Model 3/Y/Y L | 7年低息,可省3.35万元 | | 小米 | YU7 | 7年低息 | | 广汽传祺 | 全系 | 最高7万元政企补贴 | | 比亚迪 | 秦/秦L Dm-i | 增配+起售价降3000元 | | 极氪 | 001、7X、MIX | 补贴保险5000+购置税8000 | | | 007/007GT ...

2026年的中国车市，没有迎来预想中的"开门红"。 智通财经记者近期走访北京重点商圈的多家汽车销售门店，一线销售人员普遍反映，尽管店内客流平 稳，但真正下单的消费者并不多；热销车型的交付周期大幅缩短，连此前需要排队等待的爆款车型也开 始感受到市场寒意。 与一线市场反馈一致，乘联会公布的最新数据显示，2026年1月1日至11日，全国乘用车市场零售32.8万 辆，同比去年1月同期下降32%，较上月同期下降42%；而批发数据同样不容乐观，同期，全国乘用车 厂商批发38.1万辆，同比去年1月同期下降40%。 2026年1月1日起，延续了十年的新能源汽车购置税全额免征政策，正式改为减半征收。政策调整的直接 后果，是购车成本的上升。以一辆20万元的左右车型为例，政策调整后购车成本将增加约1万元。 补贴退坡的冲击远超预期。乘联会数据显示，新能源渗透率出现了明显回落。2026年1月1日至11日，全 国乘用车新能源零售渗透率为35.5%，新能源批发渗透率为43.9%，均低于2025年全年超过50%的平均水 平。 这意味着，即便是新能源"主赛道"，也未能躲过这轮销量寒冬。走访中，多位销售人员反映，同样的预 算，原本坚定选择新能源 ...

图片来源：雷军微博 1月15日晚，界面新闻获悉，小米集团创始人雷军在直播中宣布，旗下首款纯电SUV小米YU7正式推出7年低息购车政策，2026年2月28日 （含）前下定，首付4.99万元起，月供可低至2593元。此外，活动期间小米YU7全系赠送双零重力座椅。 Ւ饰颜色 新色1 8 8 YU7经典色 = 图片来源：雷军直播 这一举措距特斯拉推出同类金融政策仅过去一周多时间。雷军并不避讳小米对特斯拉的"跟随"。他表示，"特斯拉的'7年低息'公布后，几 千条网友留言催我们跟进，团队紧急研究了一下，也推出了一个'7年低息'的政策。" 值得注意的是，近期有关小米二手车价格"大跳水"的消息引发外界诸多关注。对此，雷军于1月13日回应称，"根据中国汽车流通协会2025 年12月保值率报告来看，小米SU7目前二手车保值率为80.1%，处于行业头部水平。" 来源：界面新闻 关注" 新华网财经 "视频号 1月6日，特斯拉官微发布消息称，特斯拉Model 3/Y/Y L推出7年超低息购车方案。其中，Model 3/Y首付7.99万元起，月供可低至1918 元；Model Y L首付9.99万元起，月供可低至2947元。Model ...

1月15日晚，据小米汽车官微最新消息，小米YU7推出低息购车政策：首付4.99万元起，月供低至2593 元起，1月16日0点开始，截至2月28日24点前。另有"3年0息"政策可选，首付7.49万元起，月供低至 4961元起。 值得注意的是， 1月6日，特斯拉微博发布消息，特斯拉Model 3/Y/Y L推出7年超低息购车方案。其中， Model 3/Y首付7.99万元起，月供可低至1918元；Model Y L首付9.99万元起，月供可低至2947元。特斯 拉还表示，Model Y L首次推出5年0息，首付9.99万元起，月供可低至3985元。 SFC 2 1君荐读 中签率不足1%，3万人抢购300套房，香港楼市小户型火爆，成交量创十年来新高 央行透露2026年货币政策风向 霸王茶姬及创始人起诉网友，公司回应 据21世纪经济报道， 近期小米二手车行情出现大幅下滑，三款车型中SU7价格低至15万，SU7 Ultra 跌 幅最大，YU7相对跌幅较小 。具体来看，懂车帝数据显示，当前小米SU7二手车均价20.7万元，相比一 个月前价格下跌超过7000元。 据21世纪经济报道，小米汽车在首个完整交付年（2025年）交 ...

特斯拉还表示，Model Y L首次推出5年0息，首付9.99万元起，月供可低至3985元。 小米汽车官微1月15日宣布推出YU7全系7年低息政策。首付4.99万元起，月供低至2593元起，1月16日0点开始，截至2月28日24点前。另有"3年0息"政策可 选，首付7.49万元起，月供低至4961元起。 另还有限时福利：全系赠送双零重力座椅。 1月6日，特斯拉微博发布消息，特斯拉Model 3/Y/Y L推出7年超低息购车方案。其中，Model 3/Y首付7.99万元起，月供可低至1918元；Model Y L首付9.99 万元起，月供可低至2947元。 1月10日，小米董事长兼CEO雷军发文称："看了易车网销量排行榜：特斯拉确实强，但并非不可战胜！我自豪的是，SU7是迄今为止唯一击败Model 3 的同 档纯电轿车！出色的产品力和品质，才会有这样的销量。小米YU7，上市仅6个月时间，销量和Model Y 有差距。我相信，假以时日，YU7 也能一较高下！" 1月3日，雷军在新年第一场直播中，分享了小米最新销售数据，他表示，2025年全年小米共计交付41万辆小米汽车。雷军表示，今年会将更多的精力放在汽 车上，交 ...

Core Viewpoint - The recent price reduction by BMW in China, which saw a decrease of up to 301,000 yuan for 31 models, is primarily aimed at attracting customer traffic rather than significantly lowering actual transaction prices in the market [1][2]. Group 1: Price Adjustments and Market Impact - BMW's official price cuts have not substantially affected the final transaction prices, especially for popular models, as dealers maintain pricing strategies based on inventory and market dynamics [1][2]. - The BMW 3 Series, X3, and 5 Series, which are key volume models, have not been included in the price adjustments, while the X3 and 5 Series have seen slight price increases due to strong sales and tight inventory [2]. - The high-performance M series models have seen increased discounts, with the M2 model's discount rising from 60,000 yuan to 80,000 yuan [2]. Group 2: Competitive Landscape and Consumer Behavior - Other luxury brands like Mercedes-Benz and Audi are also offering significant discounts, with common reductions around 100,000 yuan for popular models [3]. - The overall car price is experiencing fluctuations, with a typical annual change of 10,000 to 20,000 yuan, and promotional strategies are often used to attract customers [3][4]. - The luxury car market is under pressure from the rising penetration of electric vehicles, which has led to a decline in sales for traditional luxury brands [5]. Group 3: Dealer Strategies and Financial Considerations - Dealers are adjusting their pricing strategies to maintain profitability, as their earnings increasingly rely on after-sales services rather than new car sales [2][5]. - The average maintenance cost for luxury vehicles exceeds 20,000 yuan annually, with profit margins reaching 60-70% [2]. - The competitive environment has intensified, with many brands implementing promotional strategies to counteract the impact of new energy vehicles on market demand [6][7].

Group 1 - Xiaomi's CEO Lei Jun highlighted that the SU7 is the only electric sedan to surpass the Model 3 in sales, emphasizing the importance of product quality and performance [1] - Xiaomi aims to deliver over 410,000 vehicles in 2025, with a target of 550,000 units for 2026, indicating a strong commitment to the automotive sector [9] - The company has launched a promotional campaign for the YU7 model, offering a three-year interest-free financing option, with a down payment starting at 74,900 yuan and monthly payments as low as 4,961 yuan [9] Group 2 - Tesla has introduced a low-interest financing plan for the Model 3/Y/Y L, with down payments starting at 79,900 yuan and monthly payments as low as 1,918 yuan for the Model 3/Y [3] - The Model Y L is now available with a five-year zero-interest option, with a down payment of 99,900 yuan and monthly payments starting at 3,985 yuan [3] - The competitive landscape in the electric vehicle market is intensifying, with both Tesla and Xiaomi making significant moves to attract customers [1][3]

Group 1 - The core message from Xiaomi's CEO Lei Jun emphasizes that while Tesla is a strong competitor, it is not unbeatable, highlighting that the SU7 is the only electric sedan to have outperformed the Model 3 in sales [2] - Xiaomi's YU7 has been launched for only six months, and although its sales currently lag behind the Model Y, there is confidence that it will compete effectively in the future [2] - Lei Jun announced a delivery target of 550,000 units for Xiaomi's automotive division in 2025, with a long-term goal of exceeding this figure by the end of 2026 [9] Group 2 - Tesla has introduced a low-interest financing plan for its Model 3 and Model Y, with down payments starting at 79,900 yuan and monthly payments as low as 1,918 yuan for the Model 3/Y [4] - The Model Y L variant offers a five-year interest-free financing option, with a down payment of 99,900 yuan and monthly payments starting at 2,947 yuan [4] - Xiaomi is promoting the YU7 with a three-year interest-free financing offer, with a down payment of 74,900 yuan and monthly payments as low as 4,961 yuan [9] Group 3 - Lei Jun conducted a live stream to address concerns about the materials used in the YU7, inviting engineers to demonstrate the vehicle's construction and encouraging transparency in reviews [8] - The company aims to enhance its focus on automotive production and sales, indicating a strategic shift towards strengthening its position in the electric vehicle market [9]

Group 1: Market Dynamics - The competition among car manufacturers has intensified at the beginning of the year, with various promotional activities launched to attract consumers due to new policies like halving the new energy vehicle purchase tax and adjusting national subsidies [1][8] - Multiple car companies, including Tesla and Xiaomi, have introduced new financial policies and promotional offers to stimulate sales, indicating a proactive response to market dynamics [2][4] Group 2: Price Adjustments - BMW has adjusted the suggested retail prices of over 30 models, with the largest price drop being 301,000 yuan for the i7 M70L, reducing its price from 1,899,000 yuan to 1,598,000 yuan [2][3] - The price reduction for the iX1 eDrive25L is 24%, dropping from 299,900 yuan to 228,000 yuan, reflecting BMW's strategy to respond to market conditions [2] Group 3: Consumer Incentives - Tesla has launched a limited-time long-term purchase plan, offering low monthly payments for Model 3 and Model Y, with a down payment starting at 79,900 yuan and monthly payments as low as 1,918 yuan [4][5] - Xiaomi's new financial policy for the YU7 includes a 3-year interest-free option, with a down payment starting at 74,900 yuan and monthly payments from 4,961 yuan [5] Group 4: New Product Launches - Xiaomi has announced the new generation SU7, with a starting pre-sale price of 229,900 yuan, and plans to deliver the vehicle in April 2026 [6] - XPeng Motors is set to launch the new P7+ and G7 models, with the G7 achieving a comprehensive range of over 1,100 kilometers in cold conditions [7] Group 5: Policy Impact - The recent policy changes, including the adjustment of the new energy vehicle purchase tax from full exemption to a 50% reduction, are expected to increase consumer costs and influence purchasing decisions [3][8] - The government has introduced a 15,000 yuan subsidy for vehicle purchases completed before January 18, further incentivizing consumers [4]

Core Viewpoint - Multiple automotive companies are launching aggressive discount promotions to counter the impact of the new energy vehicle purchase tax [1] Group 1: Company Promotions - Tesla China has introduced a car purchase incentive, offering a "7-year ultra-low interest" financing plan for the Model 3/Y/Y L, with a minimum down payment starting at 79,900 yuan and monthly payments as low as 1,918 yuan [1] - Tesla's Model Y L is participating in these promotions for the first time, and there is also a "5-year 0% interest" financing option available [1] - GAC Group has announced similar promotional activities for its self-owned brands, including a limited-time purchase tax guarantee policy, financial interest subsidies, and additional incentives for trade-ins or scrappage [1] Group 2: Subsidy Details - For GAC Trumpchi, the total "government-enterprise subsidy," which includes "national subsidies" and purchase rights, can reach up to 70,000 yuan [1] - Prior to these announcements, several automotive companies had already revealed promotional policies for the first month of the new year in 2026 [1] - The industry generally believes that the increased discounts at the beginning of the year are primarily aimed at offsetting the effects of the newly imposed purchase tax on new energy vehicles [1]