近年来，鄠邑的民宿非常火，耿树森是"兰若坊·花溪间"民宿的经营者，为改造民宿他投入200 多万元， 面临着较大的还款压力。今年，在农行"无还本续贷"等政策的支持下，他的贷款期限由一年变成三年， 民宿经营获得了可贵的调整空间，如今已在网络平台走红。 据了解，近年来农行陕西省分行一方面扶持小微企业，另一方面为农户发放"大户贷"，有力地支持了当 地文旅产业、设施农业、农产品加工业等项目。截至今年12月20日，农行陕西省分行农户贷款余额达到 542亿元，年增130亿元。 编辑：山晓倩 转自：新华财经 冬日暖阳，诗画鄠邑。走进陕西省西安市鄠邑区秦镇千王村和石井街道栗峪口村，曾经以传统农业为主 的村庄，如今道路干净、环境优美，"网红锅巴"与"文创+民宿"等多种乡村业态赋予了这些村子满满的 活力，农行陕西省分行多种惠农金融工具成为了当地乡村振兴的"金融推手"。 最近，一个名为"华洋锅巴"的企业走红网络。企业负责人刘亚妮在高兴之余，也倍感资金压力。"前 年，生产锅巴用的棕榈油从8000多元／吨涨到 19000元／吨时，企业资金特别吃紧，幸亏农行提供一笔 贷款，我们才备好了200吨棕榈油。最终，企业撑过了棕榈油的波峰，用稳定的 ...

12月22日起的为期一个月，七鲜将开展"超级品类日"，零食、烘焙、酒水、水果等品类陆续上线，每周一到周四均有 当周特定品类的超值优惠。此次"超级零食铺"的打造，也源于七鲜对年末消费趋势的敏锐洞察。近年来，巧克力、坚 果等零食在年末销量显著攀升，折射出"悦己型消费"与"赠礼型消费"的双重增长。七鲜依托供应链优势，携手全球优 质零食品牌，通过直采减少中间环节，叠加多重让利优惠，让高品质零食以更亲民的价格走进日常生活。 零食消费往往伴随即时的心动与情感需求——追剧时突然想嗑瓜子，节日里想即刻送出一盒巧克力......京东七鲜"3公 里最快30分钟送达"的即时配送服务，正让这份"即想即得"的快乐成为可能。本周零食超级品类日"满69减10"和"买一 赠一"优惠，也让更多消费者在归家途中或居家时刻轻松下单。"即想即得"的快乐背后，也印证了新零售正从"满足需 求"向"创造幸福场景"持续进阶。 冬日宅家的时光，一份可口的健康零食恰是抚慰身心最佳选择。随着当下人们对"悦己"的追求愈发强烈，零食不仅是 填充时间空隙的小吃，更是获得自我满足的情绪价值品。在年末欢聚时光来临之际，京东七鲜也开启零食超级品类 日，12月22日至12月2 ...

Core Insights - The rise of Guande represents a vivid practice of internet thinking in urban governance, outlining a path for small and medium-sized cities to break through by leveraging industrial strength, location advantages, proactive event planning, and solid city management to attract traffic [1][4] Group 1: Urban Development and Strategy - Guande has seen a surge in popularity, with long queues for local delicacies and a significant increase in visitors, indicating a successful strategy in urban tourism and local engagement [1][2] - The city has organized numerous events throughout the year, such as the Hu-Wan (Guande) Health and Leisure Promotion Conference and various competitions, which have created new consumption scenarios and engaged the local population [3][4] - Guande's strategic location at the intersection of three provinces (Jiangsu, Zhejiang, and Anhui) has facilitated its appeal, particularly attracting self-driving tourists from Zhejiang [3][4] Group 2: Economic and Industrial Strength - Guande has a strong industrial base, ranking second in the province for the number of large-scale industrial enterprises, which supports its ability to invest in infrastructure and cultural events [4] - The city has committed to maintaining high standards in food safety and customer service, ensuring a trustworthy environment for visitors [4] Group 3: Broader Implications and Future Outlook - The phenomenon in Guande reflects a broader trend in China's economic shift towards consumption and service-driven growth, as well as a move towards more refined and humanized social governance [4][5] - The ongoing competition among cities in the attention economy suggests that future successful cities will be those that quietly strengthen their internal capabilities while genuinely engaging with their communities [5]

今天分享的是：快手电商运营：2025年11月飞瓜快手直播电商月报 报告共计：31页 《2025年11月飞瓜快手直播电商月报》聚焦快手平台当月直播电商数据，统计周期为2025年11月1日至30日，数据经脱敏及指数化处理。11月快手电商在双 11大促推动下实现全域爆发，平台投入30亿补贴刺激消费，上旬迎来销售与推广双高峰，整体推广热度较10月提升1.52%。品类表现上，食品赛道增速亮 眼，宠物经济持续升温，水果、婴童用品需求渐长成为新增量。具体来看，坚果/炒货品类中坚果礼盒增长强劲，膨化食品以锅巴为核心驱动力，健康化与 风味创新激活消费；速食冻品热销，火锅丸料等类目高增长，锁鲜组合装受青睐；禽肉蛋品中鲜活蛋类领跑，绿色健康为核心卖点；保健食品领域增强免疫 赛道稳居核心，精准营养需求推动增长；婴幼儿营养品聚焦DHA藻油等精准补充成分，婴童用品中宝宝护肤带动行业增长，袋鼠妈妈等品牌通过品效双驱 引领风潮；学生平板品类强势增长，科大讯飞等品牌以IP联名和福利策略契合亲子需求。平台动态方面，快手推出兴农计划民生专项、宝藏小城活动等，推 动相关商品GMV高速增长，同时开启彩妆狂欢节、发布食品安全自律公约等规范市场。12月趋 ...

Group 1 - The article discusses the significance of knowledge property in China's transformation from a major power to a strong power, highlighting the achievements in patent applications and scientific publications [11][12][13] - It emphasizes the role of Chinese companies like Huawei, Tencent, and others in driving innovation and contributing to the country's technological advancements [11][12] - The narrative includes the journey of various engineers and their contributions to significant projects, showcasing the spirit of dedication and excellence in the Chinese workforce [12][13] Group 2 - The article presents the book "The Poetic Record of the 'Ten Thousand Projects'" which documents the transformation of rural areas in Zhejiang province through literature [22][23] - It highlights the innovative approaches taken in rural development, such as hiring professional managers to revitalize local economies and improve living conditions [24][25] - The narrative illustrates the successful case of Yong'an Village, which transformed from a struggling community to a vibrant one through strategic initiatives and community engagement [24][25] Group 3 - The article covers the rise of Chinese tea brands in international markets, particularly the expansion of new-style tea drinks like milk tea [32][33] - It discusses how these brands are not only selling products but also promoting Chinese culture and lifestyle globally [32][34] - The narrative emphasizes the strategic use of social media and local adaptations to enhance brand appeal and consumer engagement in foreign markets [33][34] Group 4 - The article introduces the book "Originally, China Looks Like This," which captures the experiences of German students studying in China [35][37] - It reflects on the cultural exchange and understanding fostered through education and personal experiences in China [36][37] - The narrative underscores the importance of such exchanges in bridging cultural gaps and promoting mutual understanding between different civilizations [36][39]

Core Viewpoint - The article discusses the "Million Project" in Zhejiang Province, highlighting its impact on rural transformation through literature, showcasing various stories of revitalization and innovation in rural areas [3][4]. Group 1: Overview of the "Million Project" - The Zhejiang Writers Association organized over 20 writers to observe and present the "Million Project" from July 2023 to November 2024, resulting in a compilation of 14 works in the book "Zhijiang New Green: Poetic Narration of the 'Million Project'" [3]. - The selected works cover various genres such as novels, essays, and report literature, focusing on rural economy, intangible cultural heritage, history, and culture, emphasizing the newness in Zhejiang's rural areas [3][4]. Group 2: Case Studies of Rural Transformation - The report literature "Rice Aroma" details the transformation of Yong'an Village in Hangzhou's Yuhang District, where the village's collective economic income grew from 28,500 yuan in 2017 to nearly 100 million yuan by 2024 through innovative management and product development [4]. - The village's revitalization involved hiring a rural CEO, Liu Song, who implemented strategies such as product diversification and community events to attract visitors and promote local products online [4]. - Other stories in the book illustrate similar transformations, such as the evolution of Gao Ni Village in yellowfish farming and the creative community projects led by young people, showcasing the blend of technology, business models, and artistic thinking in rural development [5][6].

Group 1: Agricultural Transformation - The transformation of saline-alkali land in Binzhou has led to the cultivation of over 120,000 acres of arable land, with a focus on breeding salt-tolerant crop varieties [2][4] - The local wheat variety "Yutian Wheat 126" has successfully passed national approval in 2023, showcasing advancements in agricultural biotechnology [4] - Farmers initially skeptical about new salt-tolerant seeds have changed their attitudes after witnessing tangible high-yield results, leading to increased adoption of these varieties [5][6] Group 2: Deep Processing and Value Addition - The processing of wheat at Zhongyu Food Co., Ltd. has evolved, with by-products like bran now being transformed into high-value dietary fiber powder, increasing its market value from 1,800 yuan per ton to 30,000 yuan per ton [8][12] - The company has achieved nearly 100% utilization of wheat, saving 500,000 tons of grain annually through advanced processing techniques [13] - The total output value of wheat has increased significantly, from approximately 3,700 yuan to around 9,140 yuan per ton due to technological innovations [12] Group 3: Waste Utilization and Sustainability - The company has developed a method to convert liquid waste from alcohol production into a viable feed alternative, significantly reducing grain consumption in pig farming [14][15] - The integration of anaerobic fermentation with low-concentration waste has improved soil quality and crop yields in saline-alkali fields, demonstrating effective waste management [16] - This approach has led to a reduction of 28,000 tons of grain usage and a cost saving of 54 million yuan in waste treatment fees annually [16]

Core Insights - The transformation of wheat into over 600 products showcases the integration of technology and value-added processes in the agricultural sector [1] - The successful cultivation of salt-tolerant wheat varieties has significantly improved yields in previously barren saline-alkali lands [3][5] - Innovative processing techniques have increased the economic value of by-products, such as wheat bran, which has seen a price increase from 1,800 yuan per ton to 30,000 yuan per ton [9] Group 1: Agricultural Innovation - The introduction of the "Yutian Wheat 126" variety has been pivotal in enhancing local agricultural productivity [5] - Farmers initially skeptical about new salt-tolerant varieties have shifted their attitudes after witnessing tangible results, leading to increased adoption [6] - The area under cultivation for salt-tolerant wheat has expanded significantly, with one farmer increasing his planting area to 300 acres [6] Group 2: Processing and Value Addition - The deep processing of wheat has led to a near-total utilization rate, saving approximately 500,000 tons of grain annually [12] - The development of custom filtration technology has improved the extraction of dietary fiber from wheat bran, contributing to an annual profit increase of 110 million yuan for the company [11][12] - The total value of wheat has increased from 3,700 yuan to around 9,140 yuan per ton through advanced processing and branding efforts [12] Group 3: Waste Management and Sustainability - The company has implemented a system to convert waste products, such as liquid distiller's grains, into valuable feed, enhancing feed efficiency by over 10% [12][13] - The use of anaerobic fermentation for pig manure treatment has improved soil quality and increased crop yields in saline-alkali fields [14] - The overall economic benefits from these innovations have led to a 20% increase in the profitability of pig farming [14]

Group 1: Agricultural Innovation - The transformation of saline-alkali land in Binzhou has led to the cultivation of high-yield wheat varieties, such as "Yutian Wheat 126," which has passed national approval in 2023 [4][6] - The local government and companies are actively promoting salt-alkali resistant seed varieties to enhance agricultural productivity [2][5] - Farmers initially showed skepticism towards new seed varieties but changed their attitudes after witnessing tangible high-yield results [5][6] Group 2: Food Processing and Value Addition - Binzhou's wheat can be processed into over 600 products, significantly increasing its economic value from approximately 3,700 yuan to around 9,140 yuan per ton [12] - The company has developed advanced processing techniques that have increased the value of by-products like wheat bran, which now sells for 30,000 yuan per ton compared to 1,800 yuan previously [8][12] - The company has achieved nearly 100% utilization of wheat, saving 500,000 tons of grain annually through efficient processing [13] Group 3: Waste Utilization and Sustainability - The company has developed a method to convert liquid waste from alcohol production into animal feed, improving feed efficiency by over 10% and increasing economic benefits by over 20% for pig farming [14][16] - The use of anaerobic fermentation for pig manure treatment has resulted in improved soil quality and increased crop yields in previously unproductive saline-alkali fields [15][16] - The overall approach emphasizes a circular economy, where waste products are transformed into valuable resources, contributing to significant cost savings and environmental benefits [14][16]

Core Viewpoint - Ganyuan Food reported a revenue of 945 million yuan and a net profit of 74.61 million yuan for the first half of the year, indicating a focus on enhancing its "omni-channel + multi-category" strategy to improve market share and sales coverage [1] Group 1: Financial Performance - In the first half of the year, Ganyuan Food achieved a revenue of 945 million yuan and a net profit of 74.61 million yuan, with a non-recurring net profit of 63.53 million yuan [1] Group 2: Product Development - Ganyuan Food specializes in the research, production, and sales of various snack foods, including green peas, sunflower seeds, broad beans, and flavored nuts, expanding from a single category to a diversified product range [2] - The company has developed new products with innovative flavors such as crab roe, wasabi, and salted egg yolk, addressing consumer demand for diverse tastes and reducing market volatility risks associated with single product categories [2] - Ganyuan Food employs advanced technologies like freeze-drying and low-temperature baking to create healthy and tasty snacks [2] Group 3: Channel Strategy - The company has established a comprehensive marketing channel, integrating online and offline platforms, ensuring effective consumer reach from core business districts to retail stores [3] - Ganyuan Food actively engages with e-commerce platforms such as Tmall, JD.com, Pinduoduo, Douyin, and Kuaishou, exploring new channel models like live streaming to enhance brand recognition and consumer engagement [3] - The company aims to deepen its high-potential channel layout through product innovation and precise differentiation strategies [3] Group 4: Market Outlook - The snack food industry in China is characterized by a diverse competitive landscape with significant potential for growth in per capita consumption and market concentration [4] - The evolution of consumer scenarios and the transformation of traditional retail channels are creating new opportunities for the snack food industry, requiring companies to innovate in operational models and enhance product upgrade quality and speed [4] - The emerging flavored nut sector is still in its infancy in the domestic market, presenting growth opportunities as per capita nut consumption rises [5]