商贸零售 《武商集团布局仓储会员店，探索本 土化成长路径—行业周报》-2025.8.10 中报发布进行时，珠宝、美护优质品牌验证高景气 ——行业周报 黄泽鹏（分析师） 姚慕宇（联系人） huangzepeng@kysec.cn 商贸零售 2025 年 08 月 24 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -19% 0% 19% 38% 58% 77% 2024-08 2024-12 2025-04 商贸零售 沪深300 相关研究报告 《7 月社零同比+3.7%，老铺黄金官宣 产品调价计划—行业周报》-2025.8.17 《7 月社零同比+3.7%，金银珠宝和化 妆 品 环 比 改 善 — 行 业 点 评 报 告 》 -2025.8.15 yaomuyu@kysec.cn 证书编号：S0790125040021 中报发布进行时，珠宝、美护优质品牌验证高景气 （1）黄金珠宝：从黄金珠宝板块标的中报来看，老铺黄金、潮宏基、莱绅通灵、 周六福、英皇钟表珠宝实现亮眼增长，其中老铺黄金实现营收 123.54 亿元 （+251.0%），归母净利润 22.68 亿元（+285.8%），潮宏基实现营收 41. ...

中国—东盟博览会(东博会)秘书处2日介绍，泰国积极筹备参与今年9月在广西南宁举办的第22届东博 会。截至目前已有109家泰国企业确认参展，产品覆盖食品、农产品、家居日用、美容护理等多个板 块，使用展览面积2000平方米。（中新社） ...

Summary of Key Points from Conference Call Records Industry Overview: Home Appliances - Emerging markets have a low penetration rate in home appliances, driving demand growth due to economic development. These markets account for 32% of global home appliance sales and 67% of the population, indicating significant future growth potential [1][2][4] - The export growth rate for white goods is notably high, with Southeast Asia and Latin America experiencing compound annual growth rates of over 13% and 20%, respectively, over the past five years [1][2] Core Insights and Arguments - Short-term fluctuations in exports to the U.S. are influenced by tariff policies, but stable end-user demand is expected to lead to a gradual recovery in exports in the third and fourth quarters once tariff policies are clarified [1][5] - Domestic market growth has been stimulated by national subsidy policies, with air conditioner, refrigerator, and washing machine sales increasing in the first half of the year. However, the sustainability of these subsidy policies is uncertain, and their potential cessation could disrupt the industry, though the impact is expected to be less than anticipated [1][6][7] - The national subsidy policy has significantly boosted sales of emerging appliance categories like robotic vacuum cleaners, which saw sales growth exceeding 40%. Even if subsidies are withdrawn in the future, these categories are expected to maintain high growth potential due to short replacement cycles [1][8] Investment Opportunities - The white goods industry primarily relies on replacement demand, with limited oversupply. Companies with high dividend yields and payout ratios above 50%, such as Gree Electric, Midea Group, Haier, and Hisense, are recommended for investment [1][9][10] - Companies with strong overseas advantages and notable performance reversals, such as Ecovacs, Roborock, Anker Innovations, TCL Electronics, and Hisense Visual, are also highlighted as worthy of attention [1][10] Additional Important Insights - The national subsidy policy has had a limited impact on overall market sales, primarily affecting pricing and product structure rather than significantly increasing total sales volumes [1][7] - Emerging markets, particularly in Asia, are expected to see rapid increases in penetration rates as GDP per capita rises, further driving industry growth [4] - The home appliance sector is characterized by a focus on replacement demand domestically, with emerging categories showing significant growth potential even in the absence of subsidies [1][9]

Core Insights - The report suggests focusing on three main investment themes: brand side, channel side, and long-term global trade dynamics [4][12] - The retail industry is experiencing a K-shaped demand structure, with high-end cultural consumption and rational functional consumption trends emerging [9][21] - The valuation system for consumer growth stocks has evolved through two phases, with a premium placed on growth potential [10][69] Industry Trends - The demand side is characterized by a K-shaped transformation, where cultural and emotional consumption is increasingly premium, while functional consumption emphasizes cost-effectiveness [21][25] - The channel side is transitioning from rapid expansion to refined operations, creating a favorable environment for brand growth [9][68] Valuation System - The consumer growth stocks have developed in two stages: the first from 2016 to 2021 focusing on mid-range upgrades, and the second from 2022 onwards emphasizing high-end optional consumption brands [10][69] - Valuations are anchored to leading consumer stocks, with growth potential receiving relative premiums [10][69] Segment Analysis - In the beauty and personal care sector, brands that align with local aesthetic preferences and offer high cost-performance ratios are favored [11][25] - The gold and jewelry sector is shifting from store expansion to product refinement, with a focus on design and profitability [11][18] - Online retail is stabilizing, with head companies showing potential for growth through capital investments [11][20] - Offline retail is resilient, with supply chain upgrades and standardized services driving growth in supermarkets [11][21] - Cross-border e-commerce remains a promising area, with companies optimizing supply chains to mitigate tariff risks [11][23] Investment Recommendations - The report recommends selecting companies with strong consumer insights and operational capabilities in high-end and cost-effective segments [4][12] - It emphasizes the importance of supply chain optimization for companies in the channel sector [4][12] - Long-term prospects for Chinese brands and manufacturing models expanding internationally are highlighted as a significant trend [4][12]

Investment Rating - The report maintains an "Outperform" rating for the industry [1] Core Insights - The rise of new consumption is fundamentally driven by a significant change in consumer concepts shaped by the economic and social context of different generations, particularly from the 70s to the 00s [4][5] - The current consumer market is characterized by a shift from "survival-type" products to "quality + emotional-type" products, with a focus on emotional value and quality-price ratio [4][10] - Investment logic in new consumption should focus on sustainable growth capabilities rather than short-term speculative opportunities, emphasizing product innovation and strong brand recognition [4] Summary by Sections 1. Economic and Demographic Background of Consumption Changes - The per capita GDP in China has grown from over 10,000 RMB in 1995 to 84,000 RMB in 2023, establishing a buyer's market [4][15] - Consumer spending is increasingly constrained by rigid expenditures on housing, healthcare, and education, alongside wealth effects [4][19] - The educational attainment of the 95/00 generation has significantly increased, with a CAGR of 10.5% in the number of undergraduate graduates from 1998 to 2023 [4][23] - Urbanization rates have remained high, influencing consumption patterns and driving the reconstruction of consumption scenarios [4][24] 2. Product Evolution - The transition in consumer products reflects a shift towards quality and emotional engagement, with head brands focusing on domestic alternatives and functional trends [4][10] - The market has seen a rise in low-cost, emotionally valuable products, such as beauty care, jewelry, and IP toys, which are now key segments [4][10] 3. Marketing Evolution - Marketing strategies have evolved from traditional brand advertising to performance-driven advertising, with a focus on maximizing advertising efficiency [4][10] - The rise of digital platforms has transformed marketing channels, emphasizing the importance of consumer engagement and conversion rates [4][10] 4. Channel Evolution - The shift towards online channels has significantly increased penetration rates across various categories, with a focus on consumer value rather than supplier value [4][10] - The integration of public and private domains has become crucial for navigating the challenges posed by traditional retail models [4][10]

Investment Rating - The report assigns an "Overweight" rating for the industry, indicating that the industry index is expected to outperform the CSI 300 index by 10% or more over the next six months [58]. Core Insights - In April 2025, the total retail sales of consumer goods reached 37,174 billion yuan, with a year-on-year growth of 5.1%, slightly below the consensus expectation of 5.48% [10][12]. - Urban retail sales growth has outpaced rural sales for two consecutive months, with urban sales growing by 5.2% and rural sales by 4.7% in April [12][20]. - The report highlights a stable growth trend in both dining and retail sectors, with dining services totaling 4,167 billion yuan, marking a 5.2% year-on-year increase [20][22]. Summary by Sections Overall Retail Sales - April 2025 retail sales grew by 5.1% year-on-year, totaling 37,174 billion yuan, which is lower than the expected growth rate [10][9]. - Urban retail sales reached 32,376 billion yuan, growing by 5.2%, while rural sales were 4,798 billion yuan, with a growth of 4.7% [12][10]. Category Performance - Dining and retail sectors continue to show stable growth, with dining services maintaining a total of 4,167 billion yuan, and retail sales reaching 33,007 billion yuan, reflecting a 5.1% year-on-year increase [20][22]. - The report notes strong performance in upgrade and real estate-related categories, particularly in gold and jewelry, furniture, and home appliances, with respective year-on-year growth rates of 25.3% and 38.8% [29][22]. Price Trends - Both CPI and PPI showed a year-on-year decline, with CPI at -0.1% and PPI at -2.7% in April 2025, leading to an expanded PPI-CPI gap of -2.6% [31][37]. - Food prices decreased by 0.2% year-on-year, while non-food prices remained stable, indicating a mixed price trend across categories [37][31]. Employment Situation - The urban unemployment rate in April 2025 was reported at 5.1%, marking a decrease of 0.1 percentage points from the previous month [45][46]. - The report indicates that the unemployment rate for migrant workers is lower than that of local residents, with migrant unemployment at 4.8% [50][45]. Investment Recommendations - The report suggests focusing on the liquor sector, particularly high-end and regional leaders, as the white liquor segment is expected to recover due to supportive policies [56]. - It also highlights the beauty and personal care sector as a strong candidate for investment, especially with the upcoming "618" shopping festival showing promising performance for quality domestic brands [56].