Market Performance - The company's stock price has underperformed the liquor sector by 21% from H2 2023 to H1 2025, with a forecasted PE decline of 45% due to a combination of internal and external cycles affecting revenue and performance growth [1] - The company is actively reducing channel burdens and focusing on digital transformation centered around consumers, while also making forward-looking product arrangements [1] - Current PE is close to early 2013 levels, presenting operational and investment opportunities [1] Competitive Barriers - The company is management-driven with organizational and channel advantages, having achieved breakthroughs through deep reforms during historical adjustments [1] - A large and professional sales team supports market expansion, while refined channel management is implemented based on local conditions [1] - The product lineup includes a full-price range with significant growth contributions from major products, rooted in the "Nongxiang" heritage [1] Digital Transformation - The liquor industry has accelerated channel transformation, enhancing C-end bargaining power, leading to rapid growth in online channels and immediate retail [2] - The company leverages technology to empower the supply chain, addressing production challenges and improving management efficiency [2] - Core terminal growth is projected to increase by 40% year-on-year, with membership assets expected to grow by 60% [2] Growth Logic - The company maintains price and market share advantages in the high-end segment, with potential for volume and price growth as the economy recovers [2] - The low-end products are expected to benefit from the trend towards lower alcohol content, while mid-range products meet daily consumer needs [2] - Short-term focus remains on maximizing cost-effectiveness in key markets, with long-term plans for national expansion [2] Investment Recommendations - Despite short-term pressures, the company's long-term growth momentum remains intact, with a revised revenue forecast for 2025-2027 of 30.59/30.84/33.33 billion yuan, reflecting a slight decline in 2025 followed by modest growth [3] - Projected net profit for the same period is 13.03/13.20/14.54 billion yuan, with corresponding P/E ratios of 12.9/12.7 for 2025/2026 [3] - The company is expected to maintain a dividend yield of 5.4% in 2025, supporting its valuation, with a target price range of 152.4-166.4 yuan, indicating a 40% upside potential from the current price [3]

Core Insights - The article discusses the rising popularity and marketing opportunities surrounding the Suzhou Super League (苏超), highlighting how local teams and brands are leveraging the event for increased visibility and engagement [1][4][42] Group 1: Marketing Strategies - Brands are increasingly adopting innovative marketing strategies to capitalize on the Suzhou Super League's popularity, with local businesses like a barbecue shop gaining significant attention despite being a small player [4][35] - Major brands such as JD.com and Yili have quickly engaged with the event through timely and relevant marketing campaigns, setting a high standard for audience engagement [5][8] - The competition among sponsors has led to a variety of creative marketing tactics, with some brands focusing on emotional connections and local sentiments to resonate with audiences [20][41] Group 2: Brand Engagement - The involvement of local businesses in the marketing landscape of the Suzhou Super League demonstrates a shift towards grassroots marketing, where authenticity and local culture play a crucial role [40][41] - Brands like Starbucks have launched promotional activities that encourage fan interaction, enhancing the overall spectator experience and driving foot traffic to their locations [26][33] - The article notes that the marketing landscape is evolving, with brands needing to continuously adapt their strategies to maintain audience interest and avoid fatigue from repetitive content [8][42] Group 3: Consumer Behavior - There has been a notable increase in consumer engagement with brands during the Suzhou Super League, as evidenced by significant spikes in search interest for related products and services [25][41] - The article highlights the importance of aligning marketing efforts with consumer behavior trends, particularly in relation to sports events where specific consumption patterns emerge [25][41] - Local sentiment and community involvement are key drivers of consumer engagement, as brands that tap into these elements tend to see better results [20][41]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5][16] Core Views - The company achieved a revenue of 31.2 billion yuan in 2024, a year-on-year increase of 3.2%, and a net profit attributable to shareholders of 13.47 billion yuan, up 1.7% year-on-year. The fourth quarter of 2024 saw a revenue of 6.89 billion yuan, down 16.9% year-on-year, and a net profit of 1.879 billion yuan, down 29.9% year-on-year. In the first quarter of 2025, the company reported a revenue of 9.352 billion yuan, a year-on-year increase of 1.78%, and a net profit of 4.593 billion yuan, up 0.41% year-on-year, aligning with market expectations [5][6][8]. Financial Summary - The company forecasts net profits for 2025, 2026, and 2027 to be 13.94 billion, 14.49 billion, and 15.24 billion yuan respectively, with year-on-year growth rates of 3.4%, 3.9%, and 5.2%. The earnings per share (EPS) are projected to be 9.47, 9.84, and 10.35 yuan, with corresponding price-to-earnings (P/E) ratios of 13.1, 12.6, and 12.0 times [5][10][11]. Revenue and Profitability - The company's revenue from mid-to-high-end liquor reached 27.59 billion yuan in 2024, a year-on-year increase of 2.8%, with sales volume increasing by 14.4% and price per ton decreasing by 10.2%. Other liquor categories generated revenue of 3.47 billion yuan, up 7.1% year-on-year [6][8]. - The gross profit margin for 2024 decreased by 0.8 percentage points to 87.5%, while the net profit margin fell by 0.6 percentage points to 43.2% [8][10]. Market Strategy - The company is focusing on stabilizing market order and improving efficiency in expense allocation, implementing a five-step system to ensure a steady repayment rhythm for distributors [7][8].

Investment Rating - The investment rating for Luzhou Laojiao is maintained at "Buy" [1][5]. Core Views - The company achieved a revenue of 31.2 billion yuan in 2024, a year-on-year increase of 3.2%, and a net profit attributable to shareholders of 13.47 billion yuan, up 1.7% year-on-year. The fourth quarter of 2024 saw a revenue decline of 16.9% year-on-year, with a net profit decrease of 29.9% [5][6]. - For the first quarter of 2025, the company reported a revenue of 9.35 billion yuan, a year-on-year increase of 1.78%, and a net profit of 4.593 billion yuan, up 0.41% year-on-year, aligning with market expectations [5]. - The company is focusing on long-term healthy development by adjusting growth expectations based on product pricing and market order, maintaining a long-term perspective [5]. Financial Summary - In 2024, the company’s mid-to-high-end liquor revenue was 27.59 billion yuan, a year-on-year increase of 2.8%, with sales volume increasing by 14.4% and price decreasing by 10.2% [6]. - The company’s sales cash collection in 2024 was 40.04 billion yuan, a year-on-year increase of 26.7%, which was higher than the revenue growth rate [7]. - The gross profit margin for 2024 decreased by 0.8 percentage points to 87.5%, while the net profit margin decreased by 0.6 percentage points to 43.2% [8]. - The company’s earnings per share (EPS) for 2025 is projected to be 9.47 yuan, with net profits expected to be 13.94 billion yuan, reflecting a year-on-year growth of 3.4% [10][11].