"维维豆奶，欢乐开怀"，这句广告词多少人还记得？可现在呢，经销商成批撤退、营收连续六年下滑，那个曾经泡在每家每户早餐杯里的豆奶大王，好像 真的老了。我们聊的不仅是一个品牌的困境，更像在聊一个时代该怎么转身——当年轻人连豆浆都懒得冲了，光靠"回忆杀"，还能杀回市场吗？ 你去现在的小超市、便利店转转，还能在显眼地方找到维维豆奶粉吗？我反正最近一次看见，是在货架最底下那层，旁边堆着些快过期的调味料。朋友家 开小卖部的，以前还进点维维，现在直接不进了。"卖不动啊，"他说，"一个月走不了几袋，占地方，资金还压着。" 维维的财报也印证了这点。光是2025年前三个季度，经销商跑了345个。这些人傻吗？不是。他们算得清楚：大豆原料涨价，维维终端不敢涨，怕一涨更 没人买；另一边，像豆本豆那些对手，给经销商的返点能到10个点，维维呢？从8%一路降到5%不到。换你，你代理谁？ 01 经销商为什么跑了？不赚钱呗，就这么简单 说白了，利太薄。再加上现在谁还乐意折腾豆奶粉？年轻人图方便，直接买瓶装的；中老年也觉得冲调麻烦。终端动销慢得像蜗牛，库存周转比以前多出 将近一个月。经销商也是做生意，又不是做慈善，看不到希望，可不就得撤。 02 ...

Core Viewpoint - Dali Food Group has officially entered the "second-generation leadership" era with the appointment of Xu Yangyang, daughter of founder Xu Shihui, as president, amid challenges such as declining revenue and market competition [3][4]. Group 1: Leadership Transition - Xu Yangyang has 17 years of experience within the company, starting from grassroots positions and rising to executive director and vice president [4]. - She played a crucial role in Dali's IPO in 2015, which was the largest in the global consumer goods sector that year [4]. - Xu Yangyang's international education and experience in capital markets are expected to bring a forward-looking strategic vision to Dali [4][5]. Group 2: Strategic Challenges - Dali has faced a decline in revenue, with a drop from 222.94 billion yuan in 2021 to an estimated 180.73 billion yuan in 2024, indicating a loss of over 42 billion yuan [7]. - The company's traditional sales channels are under pressure from e-commerce and new retail formats, necessitating a shift in strategy [5][7]. - Dali's core brands are experiencing aging and slower product iteration, which poses a challenge in meeting the demands of younger consumers [7][8]. Group 3: Market Position and Future Directions - Dali's historical success relied on a "follow strategy" rather than innovation, which may not suffice in the current fragmented market [6][9]. - The company is urged to focus on creating a few competitive product categories to regain market confidence and performance [9]. - Dali plans to initiate a global strategy by 2025, but faces significant competition from established multinational brands and local players [9].

Core Insights - Dali Food Group announced that Xu Yangyang, daughter of founder Xu Shihui, officially took over as president in November 2025, leading the company during a challenging period of declining performance and industry transformation [1][9] Company History and Development - Xu Shihui's entrepreneurial journey began in 1989 when he invested his entire savings to buy a second-hand biscuit production line, establishing the precursor to Dali Food [2] - Dali Food was officially founded in 1992, but faced significant competition from brands like Wangwang and Lays as they entered the Chinese market [2] Business Strategy - Dali Food adopted a unique "Dali Model" to compete against foreign brands, focusing on low-priced products, celebrity endorsements, and deep channel penetration [3][5] - The company has historically leveraged aggressive marketing strategies, utilizing popular celebrities for endorsements and maintaining a pricing strategy that undercuts competitors by 30% to 50% [6][8] Financial Performance - Dali Food's revenue peaked at 222.94 billion yuan in 2021 but fell to 199.57 billion yuan in 2022, marking the beginning of a downward trend [10][12] - The company initiated a privatization process in 2023 due to its stock price being undervalued, but subsequent revenue figures for 2023 and 2024 showed continued decline [12][13] Market Challenges - Dali Food has struggled to adapt to new market dynamics, including the rise of e-commerce and competition from direct-to-consumer models, which have eroded its traditional channel advantages [14][16] - The company's reliance on a "pressuring inventory" model has led to issues with distributor relationships and inventory management, further complicating its market position [14] Leadership Transition and Future Strategy - Xu Yangyang aims to transition Dali Food from a "follower" to an "innovator," focusing on brand rejuvenation and product innovation to meet evolving consumer demands [16][17] - The company is pursuing an international expansion strategy, targeting Southeast Asia, with plans to establish production bases in Indonesia, Thailand, Vietnam, and Saudi Arabia [19][20]

Core Viewpoint - The article discusses the succession of Xu Yangyang as the new president of Dali Food Group, highlighting her journey from grassroots positions to leadership and the broader trend of second-generation entrepreneurs taking over family businesses in Fujian province [5][16]. Group 1: Succession of Xu Yangyang - Xu Yangyang, daughter of founder Xu Shihui, has officially taken over as president of Dali Food Group, marking a significant transition in leadership [5]. - Xu Yangyang joined the family business in 2008 after studying abroad, starting from basic positions and gradually moving up to key roles, including board member and strategic decision-maker [6][7]. - Under her leadership, Dali Food successfully went public in Hong Kong in 2015, significantly increasing her wealth and establishing her as a prominent figure in the industry [7][15]. Group 2: Business Development and Innovation - Xu Yangyang has been instrumental in launching the "Dou Ben Dou" brand of soy milk, which achieved sales of 2.266 billion yuan by 2022, positioning Dali Food as a leader in the health and nutrition sector [7]. - The company has shifted its focus from imitation to innovation, with Xu Yangyang emphasizing the need for the next generation to drive qualitative changes in the business [7][8]. - Dali Food is expanding its international presence, with strategic plans to establish production bases in Southeast Asia, including Indonesia, Thailand, Vietnam, and Saudi Arabia [8]. Group 3: Broader Trends in Fujian Business Succession - The article notes a trend of second-generation entrepreneurs in Fujian taking over their family businesses, with several notable examples, including the successors of major companies like Fuyao Glass and Sanan Group [16][19]. - This generational transition reflects a broader pattern in Fujian, where family ties and regional connections play a significant role in business operations and collaborations [20]. - The article highlights the unique characteristics of Fujian's business culture, where familial and regional bonds have fostered a network of successful enterprises across various sectors [20].

Core Insights - Dali Food Group has officially transitioned to the second generation leadership with Xu Yangyang, daughter of founder Xu Shihui, taking over as president [1][2] - The company, founded in 1989, has seen a decline in performance, with revenue dropping from a peak of 222.94 billion yuan in 2021 to an estimated 180.7 billion yuan in 2024 [2][12] Leadership Transition - Xu Yangyang, born in 1983, has a strong educational background and extensive experience within the company, having worked her way up from grassroots positions to executive roles [4] - She played a key role in Dali's IPO in Hong Kong in 2015, which was the largest in the global consumer goods sector that year [4] - Xu Yangyang aims to drive the company from "1 to N" in terms of growth and transformation, contrasting with her father's focus on initial entrepreneurship [4][11] Company Performance - Dali Food's revenue has been on a downward trend since 2021, with a reported revenue of 199.57 billion yuan in 2022, marking a 10.5% decline year-on-year [12] - The company announced its privatization in 2023 due to poor stock performance, with shares dropping nearly 50% since the IPO [12] - The estimated revenue for 2023 is around 188.6 billion yuan, continuing the downward trend [12] Market Challenges - Dali Food faces significant challenges due to changing consumer preferences, with traditional products losing popularity [2][13] - The rise of health-conscious and differentiated snack brands has intensified competition, making it difficult for Dali to maintain its market position [13] - Issues with channel management and distributor relationships have emerged, leading to inventory problems and reduced trust among distributors [13][14] Strategic Focus - The company is expected to focus on digitalization, youth engagement, and international expansion to adapt to market changes [14] - Dali Food's historical success was built on a "copy and low-price" strategy, but this approach is becoming less effective in the current market landscape [7][13]

Group 1 - The core point of the article is the succession of Xu Yangyang as the new president of Dali Foods Group, marking the transition to the second generation of leadership after over 30 years of establishment [1] - Xu Shihui's family wealth is reported to be 53 billion yuan, making them the richest family in Fujian for four consecutive years, with Xu Yangyang and her mother holding a combined wealth of approximately 26 billion yuan, positioning Xu Yangyang as the richest woman in Fujian [1] - Dali Foods, founded by Xu Shihui in 1989, owns several well-known brands such as Dali Garden, Haochidian, and Kebi Ke, and operates in multiple sectors including cakes, biscuits, chips, herbal tea, and functional beverages [1] Group 2 - In recent years, Dali Foods has faced declining performance, with revenue and profit both decreasing from 2022 to 2024, falling below 20 billion yuan [3] - In 2022, the company's revenue was 19.957 billion yuan, a decline of 10.5%, and net profit was 2.990 billion yuan, down 19.7%, with a simultaneous contraction in gross margin [3] - The company announced plans for privatization due to long-term stock price underperformance, with shares dropping nearly 50% from the initial listing price, leading to its delisting from the Hong Kong Stock Exchange in September 2023 [3]

Core Viewpoint - Dali Food Group has announced the succession of Xu Yangyang, daughter of founder Xu Shihui, as the new president of the company, marking a significant transition in leadership for the food giant [1]. Group 1: Leadership Transition - Xu Yangyang, born in 1983, has been groomed for leadership since childhood, joining the family business in 2008 after completing her studies abroad [4][6]. - She started from grassroots positions, gaining experience in various roles including production management and brand operations, before becoming a board member in 2014 [4][6]. - Under her leadership, Dali Food successfully went public in Hong Kong in 2015, significantly increasing her wealth and establishing her as a prominent figure in the industry [5][12]. Group 2: Company Growth and Strategy - Dali Food began with a second-hand biscuit production line in 1989 and has grown to become a leading brand in the snack food industry, with a peak market value exceeding 100 billion [7][10]. - The company has launched successful products like "Dali Garden" and "Kebike," leveraging low-price strategies and effective advertising to dominate the market [8]. - Xu Yangyang has initiated a new phase of innovation with the launch of the "Douben Dou" soy milk brand, aiming to position the company as a leader in health and nutrition [6][8]. Group 3: Industry Context - The transition of leadership among second-generation entrepreneurs in Fujian is part of a broader trend, with many companies seeing young leaders take over from their parents [2][13]. - This generational shift is characterized by a close-knit community of Fujian entrepreneurs, who often collaborate despite being in competitive industries [15][16]. - The recent succession events among various Fujian companies highlight a significant moment in the region's business landscape, marking the end of one era and the beginning of another [17].

Core Viewpoint - The transition of leadership at Dali Foods Group from founder Xu Shihui to his daughter Xu Yangyang marks a significant moment in the company's history, as it completes the family succession of a food giant with nearly 20 billion yuan in annual revenue [1][3]. Company Overview - Dali Foods Group, founded by Xu Shihui, has grown from a small factory with a monthly rent of 300 yuan to a well-known food empire with annual revenues approaching 20 billion yuan [1][14]. - The company is recognized for its popular brands, including Dali Garden, Kebi, and Haochidian, which have reshaped the snack industry in China [1][14]. - Xu Shihui's business model, characterized by "hit products following trends, celebrity endorsements, affordable pricing, and channel penetration," has been pivotal to the company's success [1][16][20]. Leadership Transition - Xu Yangyang, who has been with Dali Foods for 17 years, is now tasked with leading the company and addressing the challenges it faces in a changing market [3][21]. - The company has experienced a decline in both revenue and net profit in recent years, indicating the need for strategic adjustments under the new leadership [2][22]. Market Challenges - Dali Foods is facing significant pressure from the evolving Chinese consumer market, particularly due to the rise of e-commerce, which has diminished the effectiveness of traditional distribution channels [2][22]. - Recent financial data shows a downward trend in revenue and profit, with 2023 projections indicating further declines [22]. Strategic Considerations - Xu Yangyang's challenge will be to innovate and adapt the company’s strategies to meet new consumer demands, focusing on digitalization, youth engagement, and international expansion [22].

Core Viewpoint - Dali Foods Group has officially transitioned leadership to Xu Yangyang, daughter of founder Xu Shihui, marking a significant generational change after 36 years of operation [1] Company Background - Dali Foods was founded in 1989 by Xu Shihui in Quanzhou, Fujian, initially as Huian Meili Food Factory [3] - The company became a leading player in the domestic food and beverage industry by imitating successful products and adopting a low-price strategy to reach a broader consumer base [3] Leadership Transition - Xu Yangyang has 17 years of experience within Dali Foods, having held various key positions and participated in significant company developments [3] - She led the company to a successful IPO on the Hong Kong Stock Exchange in 2015, which was the largest IPO in the global consumer goods sector that year [3] - In 2023, Xu Yangyang was tasked with executing a global expansion strategy, focusing on Southeast Asia with production bases in Indonesia, Thailand, Vietnam, and Saudi Arabia [3] Financial Performance - Dali Foods experienced a decline in revenue after reaching a peak of 22.294 billion yuan in 2021, with projected revenues of 19.957 billion yuan in 2022, 18.86 billion yuan in 2023, and 18.07 billion yuan in 2024 [4] - The company has faced challenges with its stock price and trading volume, leading to its delisting from the Hong Kong Stock Exchange on September 1, 2023 [4] Product Innovation and Market Challenges - Xu Yangyang has introduced innovative brands such as "Dou Ben Dou" and "Mei Bei Chen," which were seen as potential turning points for the company [4] - However, the revenue growth for these brands has slowed significantly, with the family consumption segment growing only 1.9% to 3.705 billion yuan in 2022, compared to a 22.7% growth in 2021 [4] - The snack food segment saw a 9.2% decline in revenue to 9.03 billion yuan, while the ready-to-drink beverage segment experienced a 22.3% drop to 5.123 billion yuan [4] New Product Launches - Dali Foods has followed industry trends by launching new health-oriented products, including "Chao Ye" sugar-free tea and "Yi Ji Shui" wellness water [5] - Despite these efforts, the new products have not yet demonstrated significant market success, with sales of these items remaining below 1,000 units in the past 30 days [5] Strategic Insights - Industry analysts suggest that Xu Yangyang's leadership comes at a critical juncture for Dali Foods, as the company needs to better understand and meet the core demands of new-generation consumers [6] - Experts recommend that Dali Foods should shift its strategy to enhance R&D investment, develop unique core products, strengthen brand identity, and optimize market positioning to cater to diverse consumer needs [6]

Core Viewpoint - Dali Food Group has officially transitioned leadership to Xu Yangyang, daughter of founder Xu Shihui, marking a significant generational change after 36 years of operation [1] Group 1: Company Background - Dali Food was founded in 1989 by Xu Shihui in Quanzhou, Fujian, initially as Huian Meili Food Factory [3] - The company became a leading player in the domestic food and beverage industry by imitating successful products and adopting a low-price strategy to reach a broader consumer base [3] - Xu Yangyang has 17 years of experience within Dali Food, having held various key positions and contributing to significant company milestones [3] Group 2: Leadership Transition - Xu Yangyang, born in 1983 and a graduate of Xiamen University, returned to China in 2008 after studying in the UK and started from grassroots positions [3] - Under her leadership, Dali Food successfully completed its IPO on the Hong Kong Stock Exchange in 2015, achieving the largest IPO in the global consumer goods sector that year [3] - In 2017, she identified the potential in the plant-based market, launching the "Dou Ben Dou" soy milk brand and repositioning Dali Food towards innovation and industry leadership [3] Group 3: Current Challenges - Dali Food has faced declining revenues since reaching a peak of 22.294 billion yuan in 2021, with projected revenues of 19.957 billion yuan in 2022, 18.86 billion yuan in 2023, and 18.07 billion yuan in 2024 [4] - The company delisted from the Hong Kong Stock Exchange on September 1, 2023, due to low stock prices and trading volumes that did not reflect its true value [4] - Despite launching innovative products like "Dou Ben Dou" and "Mei Bei Chen," revenue growth in the family consumption segment has slowed significantly, with a 1.9% increase to 3.705 billion yuan in 2022 compared to a 22.7% growth in 2021 [4] Group 4: Strategic Outlook - Dali Food is pursuing a health-oriented strategy, introducing new products such as "Chao Ye" sugar-free tea and "Ni Ji Shui" wellness water, but these have yet to achieve significant sales [5] - Analysts suggest that Xu Yangyang's leadership comes at a critical juncture, as the company needs to better understand and meet the core demands of younger consumers [5] - Experts recommend that Dali Food should shift its strategy to enhance R&D investment, develop unique core products, strengthen brand identity, and optimize market positioning to cater to diverse consumer needs [5]