汽车 2025 年 11 月 24 日 比较研究系列 AI 智驾 2.0，迈向智能涌现 强于大市（维持） 行情走势图 证券分析师 王德安 投资咨询资格编号 S1060511010006 BQV509 WANGDEAN002@pingan.com.cn 王跟海 投资咨询资格编号 S1060523080001 BVG944 WANGGENHAI964@pingan.com.cn 平安观点： 智能驾驶演进已从 2024 年的端到端范式确立，迈入智驾到 AI 2.0 的规模化能 力兑现期。基于模型能力提升及多样化的训练数据，智驾系统可能涌现出自主 应对极端边缘场景的能力，从而推动智驾系统进一步打通商业闭环。 行 业 报 告 行 业 深 度 报 告 证 券 研 究 报 告 | 一、 特斯拉智驾的软硬件层面新迭代 4 | 二、 我国高阶智驾发展迈入第三阶段 5 | | | --- | --- | --- | | 三、 技术架构：主流智驾玩家迭代方向 8 | | | | 3.1 VLA 方向 8 | | | | 3.2 华为 ADS4.0，面向 L3 12 | | | | 3.3 地平线机器人&Momenta 强调一段式端 ...

Sales Performance - The sales of the H5 model have improved significantly, with current sales reaching over 40 units, largely driven by the launch of the Xiangjie S9T and Shangjie H5 models, with the Shangjie H5 accounting for 40% of total sales [1][2]. Customer Demographics - The typical customer profile for the H5 model is predominantly aged between 35-55 years, contrary to the manufacturer's data suggesting a younger demographic of 25-35 years [4][5]. - Recently, there has been an increase in customers aged 45-55, with diverse professions represented among buyers [5]. Purchase Motivations - Customers are primarily motivated to purchase the Shangjie H5 for two reasons: the backing of the Huawei brand and the competitive pricing within the Hongmeng Intelligent Driving series [9]. - The most popular configurations sold are the range-extended versions, specifically the Pro and Max models, priced at ¥159,800 and ¥179,800 respectively [2][16]. Competitive Landscape - The H5 model is frequently compared with various competitors, including BYD's Hai Si 06, Song series, Leap Motor C11 and C16, and Deep Blue S07, indicating a broad competitive field [12]. - Reasons for choosing competitors like Leap Motor include longer range for range-extended versions and flexible seating options [12][13]. Customer Feedback - Common complaints from customers include the driving quality of the chassis not meeting expectations, insufficient electric range for the range-extended version, and a desire for more visible branding from Huawei [19]. - The first maintenance for the range-extended version is required every 6 months or 5,000 kilometers, with regular maintenance costs around ¥500 [21]. Financial Options - The most common financing option is a 5-year low-interest plan, with a cash discount of ¥3,000 available at the dealership [11][17]. - The financial breakdown for the H5 Max model includes a loan amount of ¥150,000, with monthly payments around ¥2,811 [17]. Customer Incentives - There is a current promotion offering a ¥5,000 subsidy for trade-ins or additional purchases within the Hongmeng Intelligent Driving brand [26].

2025.09.24 本文字数：170，阅读时长大约1分钟 作者 |第一财经 肖逸思 智驾搭载最新华为ADS4.0，鸿蒙智行"第五界"庐山真面目揭秘。 0:00 微信编辑| 七三 第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。专 用邮箱：bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） ...

微信编辑 | 七三 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com 2025.09. 24 本文字数：170，阅读时长大约1分钟 作者 | 第一财经 肖逸思 智驾搭载最新华为ADS4.0，鸿蒙智行"第五界"庐山真面目揭秘。 （注：我们会对线索进行核实。您的隐私将严格保密。） 推荐阅读 捷豹路虎3.3万名员工被告知"停工停产" t查询行者 2 代 H t a a 二十 11 - - . . 7 图 ND ROVER the state res HDR W a a ...

Core Viewpoint - The launch of the Dongfeng Mengshi M817 is seen as a critical opportunity for the Mengshi brand to recover from its previous struggles in the market, with a starting price of 319,800 yuan and promotional benefits of up to 70,000 yuan [1][5]. Sales Expectations and Historical Performance - Huawei has set a sales target of 12,400 units for the M817 within four and a half months, while Dongfeng Group internally expects 15,000 units [2]. - The Mengshi 917, launched in 2023, has underperformed with only 689 units sold in the first seven months of 2025, leading to significant financial losses for the brand [2][4]. - Dongfeng Group has issued a profit warning, predicting a net profit of only 30 to 70 million yuan for the first half of 2025, a decline of 90% to 95% year-on-year [3]. Market Positioning and Pricing Strategy - The M817's pricing strategy reflects a shift from a luxury positioning to a more competitive price point, with the entry-level model priced at 319,800 yuan, which is 10,000 yuan lower than the pre-sale price [5][14]. - The vehicle's pricing and promotional strategies have resulted in a high order rate of 40% in some northern regions, surpassing the industry average of 30% [5]. Brand Challenges and Market Dynamics - The Mengshi brand faces significant challenges in establishing itself in the competitive 300,000 yuan price segment, which is crowded with numerous players [14][15]. - The brand's previous luxury positioning has not resonated with consumers, leading to a need for a redefined brand narrative that emphasizes both performance and value [9][16]. - The overall market for new energy vehicles in the 300,000 to 400,000 yuan range has seen a decline in sales, particularly in the 300,000 to 350,000 yuan segment, which dropped by 18% compared to the previous year [15]. Strategic Implications - The M817 is positioned as a pivotal model for the brand, tasked with not only boosting sales but also revitalizing the brand's image and dealer profitability [9][12]. - The reliance on Huawei's technology for the M817 is a key selling point, with many consumers prioritizing the vehicle's smart driving capabilities over its off-road performance [10][12]. - The brand's future success hinges on its ability to quickly penetrate the market and establish a strong brand perception amidst increasing competition from other manufacturers [13][16].

Core Viewpoint - Dongfeng Motor Group and Huawei have signed a comprehensive strategic cooperation agreement to enhance collaboration in automotive intelligence, enterprise digitalization, and ecosystem development [2][4][8] Group 1: Strategic Cooperation - The cooperation will leverage both companies' complementary strengths in industrial resources and technology, focusing on areas such as intelligent driving assistance, smart cockpits, and electric components [4][5] - Dongfeng's entire brand lineup is expected to increase its "Huawei content," enhancing the level of intelligence, high-end features, and global reach [5][6] - The partnership marks a significant upgrade to a "group-level" collaboration, building on previous agreements dating back to 2018 [2][6] Group 2: Economic Impact - The signing ceremony was attended by key government officials, indicating the strategic importance of this partnership for the economic development of Hubei province [3] - The collaboration aims to support the growth of a trillion-level automotive industry cluster in Hubei, contributing to high-quality economic development [3][5] Group 3: Technological Development - Both companies plan to establish joint innovation laboratories to focus on software development for vehicles and AI applications [4][5] - The partnership will also extend to commercial vehicles, indicating a broader scope of intelligent solutions across different market segments [5][6] - Dongfeng and Huawei aim to integrate "hard products" with "soft technology" to create a win-win intelligent mobility ecosystem [5][6]