名创优品表示，未来，将持续拓展高势能城市，打造更多兼具IP魅力与本地特色的"兴趣消费"地标，为 城市商业升级与消费提质注入全新活力。 作为名创优品IP战略的核心载体，MINISO LAND汇聚了全球IP首发资源。据悉，此次在重庆落成的 MINISO LAND双店以"沉浸式IP场景+超大空间"为特色，更与重庆独特的城市气质和潮流文化深度相结 合，打造集购物、社交、打卡于一体的潮流新地标。 名创优品相关人士表示，这一重要布局不仅是名创优品渠道升级战略在西南市场的重要实践，也为重 庆"首店经济"注入全新活力，助力重庆国际消费中心城市建设。当前，重庆以其"8D魔幻"的立体格局与 年轻活力的城市气质，成为全国潮流消费市场的高地。作为城市商业的核心引擎，解放碑与观音桥商圈 分别承载着旅游地标与年轻时尚策源地的双重功能。名创优品MINISO LAND以"双首店"模式精准落 位，构建优势互补的渠道矩阵，实现对文旅客群与本地年轻消费者的全域覆盖与深度链接。 据悉，重庆首开的两家MINISO LAND店内都汇聚了Hello Kitty、史迪仔、疯狂动物城、Chiikawa、哈利 ·波特等众多全球热门IP，单店IP产品占比均超80 ...

Core Viewpoint - The company continues to recommend its stock, with a recent name change from Alibaba Pictures to Damai Entertainment, indicating a clearer focus on core business areas [1] Group 1: Damai Business Updates - Damai has become the official ticketing channel for the Jiangsu Super League, marking its entry into the regional sports event ticketing market, which is expected to enhance its visibility among male users and complement its existing music event market [1][2] - The company aims to expand its ticketing coverage beyond music events to include local performances, cultural tourism events, and sports events, thereby increasing its long-term growth potential [2] - The ticketing revenue from sports events is anticipated to provide a significant boost, as evidenced by the high attendance rates at recent matches, which can rival those of major concerts [3] Group 2: IP Business Developments - The closure of the潮玩 brand "Jinli Naju" is not expected to significantly impact the company's overall performance, as its revenue contribution was minimal [4] - The company will continue to pursue C-end IP derivative businesses, leveraging its core IP operations through Alibaba Fish, which is expected to drive future growth [4][5] - New IP signings, such as Chiikawa, are projected to contribute positively to revenue in the upcoming fiscal years, with ongoing marketing activities and collaborations enhancing brand visibility [5][6] Group 3: Competitive Advantages - Damai's technical capabilities in handling high-demand ticket sales are seen as a core advantage, providing a stable and fair purchasing experience for users compared to temporary ticketing platforms [3] - The comprehensive IP operation services offered by Alibaba Fish are expected to attract more top-tier global IP signings, enhancing the company's competitive position in the market [6]

Group 1 - The LABUBU themed pop-up event in Guangzhou has sparked a consumption frenzy, highlighting the city's potential as an international consumption center [2][3] - The event, part of the THE MONSTERS IP series by Pop Mart, features local elements and aims to create an immersive experience for consumers [3][4] - The pop-up store has gained immense popularity, with reservations selling out almost instantly, indicating strong demand among young consumers [3][5] Group 2 - The "IP economy" is becoming a key driver for attracting consumers, with various popular IPs being integrated into Guangzhou's commercial landscape [5][6] - The upcoming events, including the collaboration with Doraemon and the launch of the "Cyber Guangzhou" initiative, reflect the city's shift towards becoming a cultural consumption destination for the younger generation [6][7] - The recent measures announced by the Guangzhou government aim to strengthen the IP economy and promote new consumption areas, including entertainment and gaming [7]