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手机电脑被迫涨价,小米多次预警、联想囤货,业内:未来1年内难降价
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-09 16:40
"明年的成本预估看得人有点'惊悚'。" 近期,小米通讯技术有限公司产品行销总监马志宇的一句感叹,道出了电子消费产业的被迫涨价,在深圳华 强北,存储现货"一天一价"已成常态,焦虑情绪正沿着产业链迅速传导。 这不是一次简单的年底旺季波动,而是一场由AI热潮引发的"存储超级周期"。当上游产能被AI算力虹吸,下 游PC与手机厂商正面临一场严峻的成本大考。 涨价已成定局,但如何涨,则成了各家厂商博弈的艺术。 终端涨价的"明线"与"暗线" 对于消费者而言,电子产品价格的变化往往不会直白地反映在标签上,而是更微妙地体现在优惠力度、规格 组合乃至发布节奏的调整中。 作为对存储成本最敏感的品类,PC行业最先感受到寒意。 多家海外渠道商透露,受内存(DRAM)和固态硬盘(SSD)成本飙升影响,部分笔记本和商用PC在今年底至明 年初将进入新一轮价格调整周期。市场机构预估涨幅大致在10%—20%区间,其中受冲击最明显的是标配 16GB及以上大内存的主流轻薄本与高配办公本。 而在竞争更为惨烈的智能手机市场,涨价则呈现出更隐性的姿态。 "直接抬高发售价会挑战消费者的心理底线,厂商更多会采取'暗涨'策略。"一位资深手机渠道商透露。近 期, ...
手机电脑被迫涨价,小米多次预警、联想囤货,业内:未来1年内难降价
21世纪经济报道· 2025-12-09 16:32
"明年的成本预估看得人有点'惊悚'。" 近期,小米通讯技术有限公司产品行销总监马志宇的一句感叹,道出了电子消费产业的被迫涨 价,在深圳华强北,存储现货"一天一价"已成常态,焦虑情绪正沿着产业链迅速传导。 这不是一次简单的年底旺季波动,而是一场由AI热潮引发的"存储超级周期"。当上游产能被AI 算力虹吸,下游PC与手机厂商正面临一场严峻的成本大考。 涨价已成定局,但如何涨,则成了各家厂商博弈的艺术。 终端涨价的"明线"与"暗线" 对于消费者而言,电子产品价格的变化往往不会直白地反映在标签上,而是 更微妙地体现在 优惠力度、规格组合乃至发布节奏的调整中。 作为对存储成本最敏感的品类, PC行业最先感受到寒意。 多家海外渠道商透露,受内存(DRAM)和固态硬盘(SSD)成本飙升影响,部分笔记本和商 用PC在今年底至明年初将进入新一轮价格调整周期。 市场机构预估涨幅大致在10%—20%区 间,其中受冲击最明显的是标配16GB及以上大内存的主流轻薄本与高配办公本。 与以往由手机、PC销量驱动的传统周期不同, 这一轮涨价完全是由AI驱动的结构性紧缺引 发。 随着大模型训练、推理和云算力业务的持续扩容,数据中心对高性能存储 ...
手机电脑“被迫涨价”,供应链“生死线”浮现
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-09 13:58
"明年的成本预估看得人有点'惊悚'。" 近期,小米通讯技术有限公司产品行销总监马志宇的一句感叹,道出了电子消费产业的被迫涨价,在深 圳华强北,存储现货"一天一价"已成常态,焦虑情绪正沿着产业链迅速传导。 这不是一次简单的年底旺季波动,而是一场由AI热潮引发的"存储超级周期"。当上游产能被AI算力虹 吸,下游PC与手机厂商正面临一场严峻的成本大考。 而在竞争更为惨烈的智能手机市场,涨价则呈现出更隐性的姿态。 "直接抬高发售价会挑战消费者的心理底线,厂商更多会采取'暗涨'策略。"一位资深手机渠道商透露。 近期,多款热销机型在保持官方售价不变的情况下,悄然收缩了上市初期的优惠折扣,或通过减少赠品 等方式来对冲BOM(物料清单)成本的上涨。 这种"体感涨价"的背后,是存储现货价格的暴力跳升。行业监测数据显示,自2024年下半年以来, DDR4、DDR5等主流存储芯片的现货价格普遍录得50%甚至翻倍的涨幅;高端NAND Flash的涨势同样 凌厉。华强北一位芯片分销商直言:"现在是几天一个价,不敢压库存,也不敢轻易接长单。" 而这一轮价格暴涨的核心原因,在于AI数据中心、服务器需求的挤占,导致全球DRAM价格明显上 涨 ...
存储芯片涨价五成?SK海力士与英伟达谈拢!海光信息涨超8%
Xin Lang Cai Jing· 2025-11-06 03:36
Core Viewpoint - The electronic sector is currently leading the market, with the electronic ETF (515260) showing significant gains, indicating a potential positive shift in short-term momentum and mid-term trends [1] Group 1: Market Performance - As of November 6, the electronic ETF (515260) reached a peak increase of 3.15%, currently up by 2.55%, recovering both the 5-day and 20-day moving averages [1] - Nearly 90% of stocks in the electronic sector are in the green, with notable gains from companies like Haiguang Information (up over 8%) and Zhongke Shuguang (up over 7%) [4] Group 2: Industry Trends - A price surge in storage chips is underway, with SK Hynix announcing a 50% price increase for HBM4 supplies due to rising demand driven by AI applications [2][3] - The storage chip industry is expected to see continued price increases in Q4 2023, supported by AI demand and overall industry valuation improvements [3] Group 3: Investment Opportunities - The electronic ETF (515260) focuses on semiconductor and consumer electronics sectors, featuring major companies like Luxshare Precision and SMIC, which are positioned to benefit from current market trends [6] - The ETF's composition includes a significant 43.43% weight from Apple's supply chain, indicating strong potential due to the anticipated success of the iPhone 17 [6]
比水贝黄金市场还热闹,深圳华强北存储翻倍涨价!商户称“每天都在涨,后面可能更贵”,但不敢囤货
Mei Ri Jing Ji Xin Wen· 2025-11-06 00:14
Core Insights - A significant price surge is occurring in Shenzhen's Huaqiangbei market, surpassing the previous gold price increases seen in the Shenzhen Shuibei market [1] - Major domestic smartphone manufacturers have collectively raised prices for flagship models, with increases ranging from 100 to 400 yuan for models like OPPO Find X9 and Redmi K90 series [1][2] Price Surge in Storage Products - Prices for storage products in Huaqiangbei have doubled, indicating a tense supply-demand relationship [3] - For instance, the price of a 16GB DDR4 memory module has risen from 180-190 yuan to around 400 yuan, with expectations of further increases due to chip shortages [3][4] - Solid-state drive (SSD) prices have also surged, with a 1TB SSD now priced at 620 yuan, reflecting a doubling in price over the past month [3][4] Supply Chain Dynamics - The rapid price increases have led to a "seller's market" for storage products, with upstream manufacturers like Samsung halting contract quotes for DDR5 DRAM, causing supply chain disruptions [4][6] - TrendForce data indicates a 171.8% year-over-year increase in DRAM prices by Q3 2025, highlighting the volatility in the market [4] Drivers of Price Increases - The primary driver of the current price surge is the "insatiable demand" driven by artificial intelligence (AI) applications, which has reshaped the storage supply-demand landscape [5][6] - Major storage manufacturers have shifted production capacity towards high-bandwidth memory (HBM) and DDR5, reducing the availability of older technologies like DDR4 [6][8] Market Structure and Future Outlook - The global storage market is dominated by a few key players, with SK Hynix, Samsung, and Micron controlling significant market shares in DRAM and NAND flash [7] - The rise of AI has disrupted the previously stable supply-demand balance, with AI servers requiring significantly more DRAM and NAND than traditional servers [8] - Analysts predict that the tight supply of DDR4 will persist at least until mid-2026, as PC brands accelerate the adoption of DDR5 to meet demand [8]
SK海力士的“售罄”意味着什么?大摩:向2017-2018“存储超级周期”靠拢,上调DRAM价格预期
美股IPO· 2025-10-30 10:26
Core Viewpoint - The article highlights that SK Hynix's HBM high-bandwidth memory being "sold out" signals the beginning of a new "super cycle" in the storage market driven by AI demand, with Morgan Stanley raising its DRAM price forecast to a year-on-year increase of 30% and expecting supply tightness to persist until 2026 [1][3][11]. Financial Performance - SK Hynix reported record high performance in Q3, with operating profit soaring by 62%, driven by the complete sell-out of HBM high-bandwidth memory [3][4]. - Revenues for Q3 reached 24,448.9 billion KRW, a 10% increase quarter-on-quarter and a 39% increase year-on-year [4]. - Operating margin improved to 47%, up from 41% in the previous quarter and 40% year-on-year [4]. Market Dynamics - The AI boom is identified as the core driver behind the surge in demand for storage chips, leading to rapid depletion of industry inventory and supporting ongoing price increases [7][10]. - SK Hynix's management confirmed that DDR5 memory chip inventory has dropped to a critically low level of about two weeks, indicating strong market demand [7][10]. Supply Chain and Capital Expenditure - Morgan Stanley estimates that SK Hynix's capital expenditure will significantly increase, projected to rise from approximately 27 trillion KRW in 2025 to 35 trillion KRW in 2026, primarily to support HBM production [10][11]. - The company is expected to enhance its production capabilities through technology migration, including advancements in DDR5 and NAND flash memory [10]. Analyst Predictions - Morgan Stanley has raised its earnings per share (EPS) forecasts for SK Hynix for 2025, 2026, and 2027 by 5%, 14%, and 15% respectively, reflecting the positive outlook on the company's performance [5][11]. - The target price for SK Hynix has been adjusted to 630,000 KRW, indicating a potential upside of 15% from current levels, with a price-to-book ratio of 2.6 times for 2026 [5][11]. Conclusion - The article concludes that the unexpected surge in demand for commodity DRAM and NAND has laid the groundwork for a significant supply shortage in 2026, with stronger market conditions likely to persist [10][11].
SK海力士的“售罄”意味着什么?大摩:向2017-2018“存储超级周期”靠拢,上调DRAM价格预期
Hua Er Jie Jian Wen· 2025-10-30 09:15
Core Viewpoint - The artificial intelligence wave is rapidly reshaping the global semiconductor supply chain, with SK Hynix signaling a potential new cycle characterized by supply shortages and rising prices [1] Financial Performance - SK Hynix reported record high performance in Q3, with revenues reaching 24.45 trillion KRW, a 10% increase quarter-over-quarter and a 39% increase year-over-year [2] - Operating profit surged by 62% year-over-year to 11.38 trillion KRW, with an operating margin of 47% [2] - Net income for the quarter was 12.60 trillion KRW, reflecting an 80% increase quarter-over-quarter and a 119% increase year-over-year [2] Market Dynamics - The demand for AI applications is driving a significant increase in the storage market, leading to a rapid depletion of industry inventory and supporting ongoing price increases [6] - DDR5 memory chip inventory has dropped to approximately two weeks, indicating a tight supply situation, while NAND flash inventory has normalized to 4-5 weeks [6] - Morgan Stanley predicts high double-digit percentage growth in DRAM contract prices by Q4 2025, with NAND prices expected to rise by 10-15% [7] Strategic Outlook - Morgan Stanley has raised its DRAM price growth forecast for 2026 from 26% to 30%, aligning with previous supercycle benchmarks [2][11] - The firm has adjusted its earnings per share (EPS) forecasts for SK Hynix for 2025, 2026, and 2027 upwards by 5%, 14%, and 15% respectively [3][11] - The target price for SK Hynix has been increased to 630,000 KRW, reflecting a 15% upside potential based on a projected price-to-book ratio of 2.6 for 2026 [3][11] Capital Expenditure and Production Capacity - SK Hynix's capital expenditure is expected to significantly exceed previous levels, projected to rise from approximately 27 trillion KRW in 2025 to 35 trillion KRW in 2026 [10] - The proportion of wafer fabrication equipment (WFE) and infrastructure is anticipated to increase from 55% in 2025 to 60% in 2026, primarily to support the ramp-up of the M15X factory [10] - The M15X factory is set to begin operations ahead of schedule, with equipment installation already underway for HBM production in 2026 [10] Competitive Position - SK Hynix is positioned to expand its AI business, which currently accounts for 20% of revenue, to encompass 100% of its revenue through DRAM and NAND [9] - The company’s leadership in HBM and the surge in demand for general storage solutions provide substantial pricing power and opportunities for higher margins [10]
库存见底+AI疯抢,存储芯片涨价疑云:谁有真实产能,谁在画PPT?库存见底+AI疯抢,存储芯片涨价疑云:谁有真实产能,谁在画PPT?库存见底+AI疯抢,存储芯
Sou Hu Cai Jing· 2025-10-28 08:15
Core Insights - The recent surge in storage chip prices has led to a rapid increase in the stock prices of related companies in the A-share market, driven by supply-demand imbalances [1] - The demand for high-bandwidth memory (HBM) and high-end storage chips has surged due to the rapid development of AI technology, prompting upstream manufacturers to shift more capacity towards AI-related products [1] - Major suppliers like Samsung and SK Hynix have announced plans to raise contract prices for DRAM and NAND chips by up to 30% in Q4 [1] Industry Overview - The storage chip sector is experiencing strong performance, with DRAM and NAND flash prices rising significantly; DDR4 memory chip spot prices increased by approximately 9.86% in a single week, while some NAND flash wafer prices surged nearly 28% [1] - The inventory cycle for DRAM has reached historical lows, indicating a tight supply situation exacerbated by reduced production plans from major manufacturers [1] Company Responses - Deep Technology has confirmed its capability in HBM high-bandwidth storage chip technology and is closely monitoring industry trends [4] - Jiangbolong has established stable relationships with major storage wafer suppliers, ensuring a resilient supply chain despite recent price increases from companies like Micron and SK Hynix [6] - Beijing Junzheng has adjusted prices for certain customers in response to market conditions and is developing higher-performance products for AI applications [7] - YH Chip City reported that sales from storage chips account for less than 5% of total revenue and profit [9] - Qichuang Data is focusing on NAND Flash and DRAM in its full industry chain layout, while also keeping an eye on HBM technology [10] - Jingce Electronics has relevant aging test equipment for HBM storage chips and has secured repeat orders from first-tier clients [12] - Xingsen Technology's IC packaging substrates are widely used in storage chips, with a significant portion of their output directed towards this sector [14] - Dongxin Co. aims to become a leading domestic storage chip design company, focusing on a diverse product line including NAND Flash and DRAM [19][20]
库存见底+AI疯抢,存储芯片涨价疑云:谁有真实产能,谁在画PPT?
Quan Jing Wang· 2025-10-27 13:38
Core Viewpoint - The recent surge in storage chip prices is primarily driven by supply-demand imbalance, with AI technology significantly increasing the demand for high-bandwidth memory (HBM) and high-end storage chips [1]. Group 1: Market Dynamics - The rapid development of AI technology has created a substantial demand for HBM and high-end storage chips, prompting upstream manufacturers to shift more capacity towards AI-related products [1]. - Supply-side factors include the effectiveness of previous production cut plans by major storage manufacturers, leading to a significant reduction in market inventory levels, with DRAM inventory cycles reaching historical lows [1]. - Traditional electronic products like smartphones and PCs are also contributing to the tightening supply situation due to increased replacement demand [1]. Group 2: Price Trends - According to TrendForce, both DRAM and NAND flash prices are experiencing significant increases, with mainstream DDR4 memory chip spot prices rising approximately 9.86% in a single week, while some NAND flash wafer prices surged nearly 28% in the same timeframe [1]. - Major global suppliers such as Samsung and SK Hynix have officially notified customers of plans to raise contract prices for DRAM and NAND by up to 30% in the fourth quarter [1]. Group 3: Company Responses and Strategies - Companies like Deep Technology have indicated they possess advanced technology reserves for HBM high-bandwidth storage chips and are closely monitoring industry trends [4]. - Jiangbolong has established long-term, stable relationships with major storage wafer manufacturers, ensuring a resilient and diversified supply chain [5]. - Beijing Junzheng has adjusted prices for certain customers in response to market conditions and is developing higher-performance products for the AI sector [6]. - Companies like Qichuang Data are focusing on NAND Flash and DRAM technologies in their full industry chain layout, while also keeping an eye on the rapidly evolving HBM technology [10]. - Dongxin Co. aims to enhance its market share and operational capabilities while expanding its product offerings to include a wide range of storage solutions, addressing the cyclical nature of the storage industry [17].
当算力重构遇上产业变革,这场论坛将定义未来 “芯” 格局
半导体芯闻· 2025-10-20 10:40
Core Insights - The electronic circuit and semiconductor industry is at a critical juncture driven by explosive growth in AI large models and global supply chain restructuring, with a 30-fold increase in computing core numbers over the past decade, while memory bandwidth growth is less than 1/5, leading to storage bottlenecks and material iteration challenges [1] Group 1: Storage Technology Breakthrough - Storage is viewed as the "reservoir" of AI computing power, with breakthroughs in technology directly impacting the efficiency of power release [3] - The forum will focus on three major technological directions: traditional storage upgrades, emerging storage implementations, and RV technology integration [3] Group 2: Material Innovation - Material innovation is the underlying logic for upgrading the semiconductor industry, with the forum addressing core material breakthroughs [4] - Key topics include advancements in AMB copper-clad ceramic substrates, third-generation semiconductors like SiC and GaN, and PCB material breakthroughs to meet high-density demands [5] Group 3: Digital Transformation and Intelligent Manufacturing - The forum will explore the application of AI technology across the entire PCB design, production, and testing process, enhancing defect recognition and production efficiency [5] - Discussions will include AI-based dynamic adjustments of key process parameters and the design logic of AI scheduling systems for flexible manufacturing [5] Group 4: Advanced Packaging and EDA Tools - Advanced packaging and EDA tools are becoming critical for breakthroughs in computing power, with a focus on system-level packaging (SiP) and Chiplet technology integration [7] - The forum will analyze the collaborative mechanisms between academia, research institutions, and enterprises to accelerate the industrialization of innovative results [11] Group 5: Forum Details - The "AI-Driven, Smart Chain Future: 2025 Electronic Circuit and Semiconductor Industry Innovation Forum" will take place on October 28, 2025, at the Shenzhen International Convention and Exhibition Center [10] - The forum will cover topics such as AI + PCB intelligent manufacturing, EDA technology breakthroughs, and the localization of AI computing chips [10]