Core Viewpoint - Xiaomi Group has experienced significant growth in quarterly profits but faces backlash from over-marketing, resulting in a nearly 30% drop in stock price over six months [1][15]. Financial Performance - In Q3 2025, Xiaomi Group reported total revenue of 1131.21 billion yuan, marking a 22.3% year-on-year increase, and an adjusted net profit of 113.11 billion yuan, up 80.9% [4]. - The smartphone revenue decreased by 3.1% from 475 billion yuan in Q3 2024 to 460 billion yuan in Q3 2025, primarily due to a decline in average selling price (ASP) [2][4]. - The ASP for smartphones fell from 1102.2 yuan to 1062.8 yuan, a decrease of 3.6% [4]. Automotive Business - Xiaomi delivered 10.88 million new cars in Q3 2025, with a total of 260,000 cars delivered in the first three quarters [6]. - The revenue from the smart electric vehicle and AI segment reached 290 billion yuan, a remarkable 199.2% increase year-on-year, with the majority coming from electric vehicles [5][6]. - The gross profit for the smart electric vehicle segment was 73.84 billion yuan, with a gross margin increase from 17.1% to 25.5% [6]. Marketing Controversies - The launch of the 500,000th Xiaomi car was overshadowed by a court case regarding false advertising related to the Xiaomi SU7 Ultra's carbon fiber hood [1][8]. - Consumers have raised concerns about the actual functionality of the carbon fiber hood compared to its advertised features, leading to lawsuits [10][11]. - Xiaomi's legal defense claims that the CEO's statements do not constitute false advertising, as he advised against purchasing the product [11]. Market Reaction - Xiaomi's stock price has dropped approximately 28% over the past six months, resulting in a market capitalization loss of about 390 billion HKD (approximately 360 billion RMB) [1][15]. - The company has faced negative public sentiment due to multiple traffic accidents and issues in the second-hand market, leading to a decline in consumer confidence [12][13].

Core Viewpoint - Xiaomi Group has experienced significant growth in quarterly profits but faces backlash from over-marketing, resulting in a nearly 30% drop in stock price over six months [1][4]. Financial Performance - In Q3 2025, Xiaomi Group reported total revenue of 1131.21 billion yuan, a year-on-year increase of 22.3%, and an adjusted net profit of 113.11 billion yuan, up 80.9% [5]. - Smartphone revenue decreased by 3.1% from 475 billion yuan in Q3 2024 to 460 billion yuan in Q3 2025, attributed to a decline in average selling price (ASP) [5]. - The ASP for smartphones fell by 3.6% from 1102.2 yuan to 1062.8 yuan during the same period [5]. - The gross margin for smartphones was 11.7%, down 4.9 percentage points year-on-year [6]. Automotive Business - Xiaomi delivered 10.88 million new cars in Q3 2025, with a total of 260,000 cars delivered in the first three quarters [7]. - Revenue from the smart electric vehicle and AI segment reached 290 billion yuan, a 199.2% increase year-on-year, with electric vehicle revenue accounting for over 97% [6]. - The gross margin for the smart electric vehicle segment improved from 17.1% to 25.5% year-on-year [7]. Market Challenges - Xiaomi's automotive division is facing public scrutiny due to multiple traffic accidents and issues in the second-hand market, leading to a decline in consumer confidence [3][14]. - The company is involved in a legal dispute regarding false advertising related to the SU7 Ultra model, with consumers alleging that the advertised features do not match the actual product [2][10]. - The stock price of Xiaomi Group has dropped approximately 28% over the past six months, resulting in a market value loss of about 390 billion HKD (approximately 36 billion RMB) [4][17].

机构：平安证券 研究员：王德安/王跟海/杨钟/徐勇 事项： 智能手机业务受存储涨价，2026 年成本端略有压力。三季度公司手机出货量超过4300 万台（同比 +0.5%），智能手机业务营收达到460 亿元（同比-3.1%），营收端下降主要是由于智能手机ASP 下降所 致，三季度公司智能手机ASP 达到1062.8 元（同比-3.6%），海外市场ASP 下降对公司手机业务造成一 定压力，但部分被中国大陆高端智能手机出货量占比提高带动ASP 上升抵消。毛利率方面，三季度公 司智能手机业务毛利率为11.1%，同比下降约0.6 个百分点。展望后续，受全球内存市场持续涨价的影 响，我们预计公司智能手机、平板、笔记本电脑在2026 年或将面临成本端的压力，其毛利率将有所承 压。 三季度IoT 与生活消费品业务营收增速回落，主要是由于国补退坡导致智能大家电收入同比减少。三季 度IoT 业务营收达到276 亿元，同比增加5.6%。其中若干生活消费产品收入同比增加20.4%，可穿戴产 品收入同比增加22.5%，智能大家电收入同比减少15.7%，这主要是由于中国大陆出货量因国家补贴退 坡及竞争加剧而减少。小米智能家电工厂已正式竣 ...

Investment Rating - The report maintains a "Recommended" investment rating for Xiaomi Group-W (1810.HK) [1][6]. Core Insights - In Q3 2025, Xiaomi achieved a revenue of 113.1 billion yuan, representing a year-on-year increase of 22.3%, with an adjusted net profit of 11.3 billion yuan, up 80.9% year-on-year [3]. - The automotive business turned profitable in Q3, with a delivery volume of 108,796 units, a year-on-year increase of 173.4%, and automotive revenue reaching 28.3 billion yuan, up 197.9% year-on-year [5]. - The smartphone business faced pressure from rising storage costs, with Q3 smartphone shipments exceeding 43 million units, a slight increase of 0.5% year-on-year, and revenue of 46 billion yuan, down 3.1% year-on-year [5]. - The IoT and consumer products segment saw a revenue increase of 5.6% year-on-year, with smart home appliances experiencing a decline due to reduced government subsidies [5]. Financial Projections - Revenue projections for Xiaomi are set at 365.9 billion yuan for 2024, 471.1 billion yuan for 2025, and 601.1 billion yuan for 2026, with year-on-year growth rates of 35.0%, 28.7%, and 27.6% respectively [4][11]. - Net profit forecasts are adjusted to 44.1 billion yuan for 2025, 52.4 billion yuan for 2026, and 65.3 billion yuan for 2027, reflecting a significant increase from previous estimates [6][11]. - The gross margin for the automotive business reached 25.5% in Q3, while the smartphone business gross margin was 11.1%, down approximately 0.6 percentage points year-on-year [5]. Key Financial Ratios - The report highlights a projected return on equity (ROE) of 19.0% for 2025, with a price-to-earnings (P/E) ratio of 21.9 and a price-to-book (P/B) ratio of 4.2 [4][11].

Core Viewpoint - Xiaomi Group reported strong Q2 results, with significant revenue and profit growth despite market challenges [1][2][3] Financial Performance - Q2 total revenue reached 1159.56 billion RMB, a year-on-year increase of 30.5% [1] - Adjusted net profit for Q2 was 108 billion RMB, up 75.4% year-on-year [1] - For the first half of the year, total revenue was 2272.49 billion RMB, growing 38.2% year-on-year, with adjusted net profit of 215.06 billion RMB, a 69.8% increase [1] Business Segments - Smartphone revenue in Q2 was 455 billion RMB, accounting for 39.3% of total revenue, with global smartphone shipments of 42.4 million units, a 0.6% year-on-year increase [1][2] - IoT and lifestyle products revenue reached 387 billion RMB, a 44.7% year-on-year increase, with a gross margin of 22.5% [3][4] - Smart home appliances saw a revenue increase of 66.2%, with air conditioner shipments exceeding 5.4 million units, a 60% year-on-year rise [4] Market Position - Xiaomi ranked first in Southeast Asia with a market share of 18.9% and second in Europe with a 23.4% market share [2] - In the high-end smartphone segment in mainland China, Xiaomi's sales accounted for 27.6%, a 5.5 percentage point increase year-on-year [2] Automotive Business - Revenue from the smart electric vehicle and AI innovation segment was 213 billion RMB, with automotive revenue at 206 billion RMB [5] - Operating loss for the automotive segment was reduced to 3 billion RMB from 11.2 billion RMB year-on-year [6] - In Q2, Xiaomi delivered 81,302 vehicles, a 7.16% increase from the previous quarter [6][7] Future Outlook - Xiaomi aims to achieve profitability in its automotive business in the second half of the year, with expectations of surpassing competitors in the electric vehicle market [7][8] - The company plans to continue its transformation focusing on technology, brand enhancement, global market expansion, and ecosystem development [8]

Core Insights - Xiaomi Group reported a total revenue of 116 billion yuan for Q2 2025, representing a year-on-year growth of 30.5%, and a net profit of 11.9 billion yuan, up 134.2% year-on-year [1] - Adjusted net profit, based on non-IFRS measures, reached 10.8 billion yuan, reflecting a 75.4% increase year-on-year [1] Financial Performance - Revenue and profit reached historical highs, indicating strong performance in the second quarter [2] - The company’s air conditioning sales exceeded 5 million units, contributing significantly to the IoT business revenue growth [6][21] - The overall growth in the home appliance sector was reported at 66%, with air conditioning being a standout category [21] IoT and Retail Expansion - The AIoT segment showed robust growth in both domestic and international markets, driven by the expansion of retail channels [3][4] - Xiaomi plans to open 400 to 500 new retail stores globally by the end of the year, with a target of over 1,000 stores in the following year [4] - The company’s IoT business is expected to benefit significantly from the establishment of a controlled retail channel [4] Mobile Business Insights - The mobile business experienced a slight decline in gross margin due to rising component costs, particularly in memory and battery materials [5][6] - The company anticipates a recovery in mobile gross margins by Q4 2025, coinciding with the launch of new products [5][6] - Long-term gross margin improvement in the mobile segment is expected to be driven by a focus on high-end products and technological investments [6] R&D and AI Investments - R&D spending increased by over 40% year-on-year, with significant investments in core technologies such as chips and AI [7][25] - The company is committed to enhancing its AI capabilities, with 25% of its R&D budget allocated to AI technology development [25] Automotive Business - The automotive segment achieved a gross margin of 26.4%, benefiting from a strategic focus on high-end vehicle offerings [10] - The average selling price of vehicles reached approximately 253,000 yuan, indicating a successful high-end market entry [10] - The company aims to achieve profitability in its automotive business by the second half of the year, although cumulative profitability remains a long-term goal [11][18] International Market Strategy - Xiaomi's international internet business is growing faster than its domestic counterpart, with a focus on localized operations to enhance user engagement [12][13] - The company plans to enter the European market by 2027, leveraging its established business model from China [19][20] Home Appliance Sector - The home appliance business is expected to continue its growth trajectory, with significant potential remaining in the Chinese market [24] - The company is focused on maintaining competitive pricing and product quality despite industry-wide price wars [21][24]

Core Insights - Xiaomi Group reported a total revenue of RMB 115.96 billion for Q2 2025, marking a year-on-year growth of 30.5% and surpassing RMB 100 billion for three consecutive quarters [1][2] - The adjusted net profit reached RMB 10.83 billion, a significant increase of 75.4% year-on-year, with two consecutive quarters exceeding RMB 10 billion [1][2] Financial Performance - Revenue breakdown shows that the smartphone and AIoT segment contributed RMB 94.69 billion, accounting for 81.7% of total revenue, while the smart electric vehicle and AI innovation business generated RMB 21.26 billion, representing 18.3% of total revenue [4] - Gross profit for the quarter was RMB 26.10 billion, up 41.9% year-on-year, with an operating profit of RMB 13.44 billion, reflecting a 128.2% increase [2][4] Smart Electric Vehicle Business - Revenue from the smart electric vehicle and AI innovation segment grew by 234% to RMB 213 billion, with a gross margin of 26.4% despite an operating loss of RMB 3 billion [3][5] - Xiaomi delivered a record 81,302 vehicles in Q2, maintaining its target of delivering 350,000 vehicles for the year [4][5] Research and Development Investment - R&D expenditure reached RMB 7.8 billion in Q2, a 41.2% increase year-on-year, with an expected total investment of RMB 30 billion for the year [5][6] - The average selling price (ASP) of Xiaomi's electric vehicles is RMB 254,000, with a focus on reducing per-unit costs through increased delivery volumes [6] Future Plans - Xiaomi plans to enter the European electric vehicle market by 2027, indicating a strategic expansion in its automotive business [7]

Core Viewpoint - Xiaomi Group reported strong financial performance for Q1 2025, with significant year-on-year growth in revenue and net profit, indicating robust business expansion and successful high-end product strategy [1][2][3] Financial Performance - Q1 2025 revenue reached 1112.93 billion yuan, a 47.4% increase year-on-year - Net profit attributable to shareholders was 109.24 billion yuan, up 161.2% year-on-year - Adjusted net profit was 106.76 billion yuan, reflecting a 64.5% year-on-year growth - Gross margin improved to 22.8%, up 0.5 percentage points, while net profit margin increased to 9.8%, up 4.3 percentage points [1] Smartphone Business - Xiaomi regained the top position in smartphone sales in mainland China after ten years, with Q1 2025 smartphone revenue of 506 billion yuan, a year-on-year increase of 8.9% - Global smartphone shipments reached 41.8 million units, a 3.0% increase year-on-year, marking seven consecutive quarters of growth - Average selling price of smartphones rose to 1210.5 yuan, up 5.7% year-on-year, with high-end models accounting for 25% of total sales in mainland China, an increase of 3.3 percentage points [1][2] IoT and Consumer Products - IoT and consumer products revenue reached 323 billion yuan in Q1 2025, a 58.7% year-on-year increase, with a gross margin of 25.2%, up 5.4 percentage points - Smart home appliances saw over 100% growth, with air conditioner shipments exceeding 1.1 million units, and refrigerators and washing machines also showing significant growth [2][3] Automotive Business - Automotive revenue for Q1 2025 was 181 billion yuan, driven by increased deliveries of the Xiaomi SU7 model, with 75,869 units delivered, an 8.86% increase from the previous quarter - The automotive business reported a loss of 5 billion yuan, a reduction of 50.2% from the previous quarter, with a gross margin of 23.2% - The company expects to reach a profit inflection point in its automotive business by 2025, contributing positively to overall performance [3][4] Future Projections - Projected net profits for Xiaomi Group are 423.9 billion yuan in 2025, 557.5 billion yuan in 2026, and 700.8 billion yuan in 2027, maintaining a "buy" rating [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company's performance in Q1 2025 exceeded expectations, with revenue of 111.3 billion yuan (yoy +47.4%) and Non-GAAP net profit of 10.7 billion yuan (yoy +64.5%) [5][6] - The IoT business continues to show strong growth, driven by major appliances, with revenue of 32.3 billion yuan (yoy +58.7%) [6] - The automotive business is expected to gain momentum with the upcoming launch of the YU7 model, which is anticipated to enhance sales and profitability [6][7] - The smartphone segment shows improvement in gross margin and average selling price (ASP), with ASP reaching 1,211 yuan (yoy +5.8%) [7] Summary by Sections Financial Performance - Q1 2025 revenue was 111.3 billion yuan, exceeding Bloomberg's expectations by 2.1% [5] - Non-GAAP net profit for Q1 2025 was 10.7 billion yuan, surpassing expectations by 17.7% [5] - Revenue breakdown: - Mobile business: 50.6 billion yuan (yoy +8.9%) [5] - IoT business: 32.3 billion yuan (yoy +58.7%) [5] - Internet services: 9.1 billion yuan (yoy +12.8%) [5] - Smart automotive and other innovative businesses: 18.6 billion yuan [5] IoT Business - The IoT segment's revenue growth is primarily driven by major appliances, with a significant increase in sales of air conditioners, refrigerators, and washing machines [6] - The gross margin for IoT reached 25.2%, an increase of 5.3 percentage points year-on-year [6] - A new smart appliance factory is expected to start production in November 2025, aiming for an annual output of 3 million air conditioners by 2026 [6] Automotive Business - Automotive revenue for Q1 2025 was 18.6 billion yuan, with a gross margin of 23.2% [6] - The YU7 model is set to launch in July 2025, featuring advanced technology and expected to drive sales growth [6][7] Smartphone Business - The smartphone segment's gross margin improved to 12.4% in Q1 2025 [7] - The ASP for smartphones reached a record high of 1,211 yuan, with a market share increase in the high-end segment [7] Future Projections - Revenue projections for 2025, 2026, and 2027 are 482.7 billion yuan, 612.7 billion yuan, and 713.5 billion yuan respectively, with year-on-year growth rates of 31.9%, 26.9%, and 16.5% [8] - Adjusted net profit forecasts for the same years are 41.2 billion yuan, 56.9 billion yuan, and 69.9 billion yuan, reflecting growth rates of 51.3%, 38.1%, and 22.9% [8]

Core Viewpoint - The company is expected to see continued profit growth in Q2 2025, driven by positive business performance and the upcoming launch of Yu7 in July 2025, which serves as a catalyst for growth [1]. Financial Performance - In Q1 2025, the company's non-GAAP net profit reached 10.7 billion, a year-on-year increase of 64.5%, exceeding expectations due to better-than-expected gross margins in IoT and automotive sectors [1]. - The core business profit was 11.2 billion, while the automotive and new business incurred a loss of 0.5 billion [1]. - The company sold 41.8 million smartphones, a 2% quarter-on-quarter decline, primarily due to weak demand in overseas markets like India [1]. Revenue Breakdown - The average selling price (ASP) increased by 6% year-on-year and 1% quarter-on-quarter, benefiting from improved product mix [2]. - Smartphone gross margin decreased by 2.4 percentage points to 12.4% year-on-year due to rising costs of core components, but improved by 0.4 percentage points quarter-on-quarter due to better product mix in overseas markets [2]. - IoT revenue reached 32.3 billion, a year-on-year increase of 59% and a quarter-on-quarter increase of 5%, driven by government subsidies and enhanced brand strength [2]. - The gross margin for IoT improved by 5.3 percentage points to 25.2% due to higher margins in major appliances and product mix improvements [2]. - Internet revenue was 9.1 billion, showing a quarter-on-quarter decline of 3%, with a gross margin of 76.9% [2]. - Automotive sales reached 76,000 units, with an ASP of 238,000, slightly up from 234,000 in Q4 2024, primarily driven by the SU7 ultra model [2]. - The automotive gross margin improved by 3 percentage points to 23% due to changes in product mix [2]. Future Outlook - The company is focusing on high-quality products in its smartphone business, with expectations for further ASP increases [2]. - IoT business revenue growth is anticipated to reach 30% in 2025, supported by enhanced brand strength and optimized product mix [2]. - The company expects to exceed 350,000 units in automotive deliveries for the year, with improved gross margins [2].