【文/观察者网 潘昱辰 编辑/高莘】据《日本经济新闻》报道，由于在中国市场销售表现持续低迷，本 田汽车将调整在中国的产品发布规划，尤其是纯电动汽车的上市战略，以提高成本竞争力。 其中，本田原定于2025年12月前上市的旗舰纯电动轿跑车型，将推迟至2026年后上市；后续车型的发售 时间也将延期。 本田 视觉中国 本田纯电动车型战略规划的调整，主要受纯电动品牌"烨"首批车型市场反馈不佳的影响。 今年3-4月，本田在华的两家合资公司东风本田和广汽本田曾陆续上市S7和P7两款"烨"品牌纯电动中型 SUV。其中S7初始售价区间高达25.99万-30.99万元；P7的初始售价区间也达到19.99万-24.99万元。 东风本田S7 视觉中国 尽管这两款车型集成了中国本土研发的电动化及智能化技术，但从市场表现看，其中国新能源汽车市场 仍然缺乏竞争力。乘联分会数据显示，尽管上市后不久迅速宣布降价，但东风本田S7自上市以来累计 销量仅1000辆出头，广汽本田P7累计销量也仅1400辆左右。 《日本经济新闻》报道称，由于S7和P7销量低迷，本田认为后续纯电动车型的价格竞争力也不及中国 自主品牌，因此必须重新调整包括性能在内的开发计 ...

Core Viewpoint - The Chinese government will reduce the purchase tax exemption for new energy vehicles from full exemption to a 50% reduction starting January 1, 2026, increasing the cost for consumers by 15,000 yuan per vehicle [1] Group 1: Policy Changes - From 2026 to 2027, the purchase tax for new energy vehicles will be halved, impacting consumer costs significantly [1] - Various car manufacturers are introducing tax subsidy programs to mitigate the impact of the upcoming tax changes for consumers who place orders before the deadline [3][5] Group 2: Manufacturer Responses - Xiaomi, Li Auto, NIO, and other brands have announced cross-year purchase tax subsidy plans to ensure that customers do not incur additional costs due to policy changes [3][5] - NIO's new ES8 offers a purchase tax subsidy coupon for orders placed by December 31, 2025, to offset potential tax increases for delayed deliveries [5] Group 3: Market Dynamics - The competition among car manufacturers has intensified, leading to a "bottom-line battle" as they seek to secure orders before the tax changes take effect [2][12] - The market is experiencing a surge in demand, with a 35.4% increase in customer engagement in October compared to September, driven by the impending tax changes and other subsidies [10] Group 4: Consumer Behavior - Consumers are adjusting their purchasing decisions in light of the upcoming tax changes, leading to potential order cancellations if they perceive better options elsewhere [8][10] - The anxiety among consumers regarding tax changes is being addressed by manufacturers through various subsidy offers, aiming to maintain order volumes [8][12]

Group 1 - The company, FAW-Volkswagen, has filed a recall plan with the State Administration for Market Regulation due to safety concerns related to certain Audi models [1][2] - Recall number S2025M0170V involves 20,277 imported Audi vehicles produced between February 3, 2022, and December 4, 2023 [1] - Recall number S2025M0171V includes 2,848 domestically produced Audi A6L vehicles manufactured from June 3, 2021, to November 21, 2023 [1] Group 2 - The recall is initiated because of a manufacturing issue where the internal electronic components of the 48V belt starter generator inverter may have a poor connection with the printed circuit board, potentially leading to battery depletion and loss of power [1] - FAW-Volkswagen will authorize Audi dealers to inspect the software version of the starter generator and replace the older versions for free to eliminate safety risks [1] - This recall is an expansion of the recall activity announced on December 20, 2024, for certain imported and domestic Audi vehicles [2]

Recall Overview - FAW-Volkswagen Automotive Co., Ltd. has filed a recall plan with the State Administration for Market Regulation in accordance with the "Regulations on the Recall of Defective Automobile Products" [2] - The recall includes a total of 20,277 imported Audi vehicles produced between February 3, 2022, and December 4, 2023, and 2,848 domestic Audi A6L vehicles produced between June 3, 2021, and November 21, 2023 [2] Safety Concerns - The recalled vehicles may have a manufacturing defect where the internal electronic components of the 48V belt starter generator inverter could have a poor connection with the printed circuit board, potentially leading to a loss of power and battery depletion, posing safety risks [2] Remedial Actions - FAW-Volkswagen will authorize Audi dealers to check the software version of the starter generator for the recalled vehicles and will replace the starter generator free of charge if it has not been optimized previously [2] - Vehicles that have already had the optimized starter generator replaced will not require further action [2] Communication and Customer Support - The company will notify vehicle owners through registered mail and SMS, and Audi authorized dealers will proactively contact users to arrange free recall repairs [3] - Customers can call the Audi customer service hotline for more information or visit the recall center website for updates and to report defect clues [3]

Core Points - FAW-Volkswagen Automotive Co., Ltd. has filed a recall plan with the State Administration for Market Regulation in accordance with the Regulations on the Recall of Defective Automobile Products [1] - The recall includes 20,277 imported Audi vehicles produced between February 3, 2022, and December 4, 2023, and 2,848 domestic Audi A6L vehicles produced between June 3, 2021, and November 21, 2023 [1][2] - The recall is due to a manufacturing issue where the internal electronic components of the 48V belt starter generator inverter may have a poor connection with the printed circuit board, potentially leading to battery depletion and loss of power [1] - FAW-Volkswagen will have authorized Audi dealers check the software version of the starter generator and replace the generator for free if it has not been optimized previously [1] Recall Details - Recall Number S2025M0170V involves 20,277 imported Audi models including A7, A8L, Q7, Q8, RS6, RS7, RSQ8, S6, S7, S8, and A6 Allroad [1] - Recall Number S2025M0171V involves 2,848 domestic Audi A6L vehicles [1] - The recall is an expansion of the recall activity announced on December 20, 2024 [2] Notification Process - FAW-Volkswagen will notify vehicle owners through registered mail and SMS, and authorized dealers will proactively contact users to arrange free recall repairs [2] - Customers can call the Audi customer service hotline for more information or visit the recall center website for updates [2]

Core Viewpoint - The tragic incident involving a Xiaomi car has reignited the safety debate surrounding hidden door handles in electric vehicles, highlighting the critical need for safety redundancy in automotive design [1][2][3]. Group 1: Incident Overview - A Xiaomi vehicle lost control and caught fire due to the owner's drunk driving, leading to fatalities as rescuers struggled to open the doors, which were rendered inoperable due to the hidden electric door handles failing after power loss [1][2]. - Previous incidents in 2024 and 2025 involving other electric vehicles with similar hidden door handle designs have raised public awareness about the safety risks associated with these features [2][3]. Group 2: Regulatory Response - The Ministry of Industry and Information Technology (MIIT) initiated a safety technology research project in July 2024, focusing on the risks associated with hidden door handles [2][28]. - A draft of mandatory national standards for automotive door handles was released on September 24, 2025, proposing significant restrictions on hidden door handles and suggesting a transition period until January 1, 2027 [2][27]. Group 3: Industry Implications - The ongoing accidents and the impending regulations indicate a shift in the automotive industry towards prioritizing safety over aesthetic and aerodynamic considerations [3][21]. - The new regulations require all vehicle doors to have mechanical release functions, which fundamentally challenges the current trend of fully hidden door handles [27][29]. Group 4: Design and Safety Redundancy - The design of hidden door handles has been criticized for relying heavily on electronic signals, which can fail in emergencies, leading to difficulties in opening doors during critical situations [7][8]. - Some manufacturers, like Tesla, have implemented designs that combine electronic and mechanical systems to enhance safety redundancy, while others still rely on less reliable designs [12][16]. Group 5: Future Directions - The automotive industry is beginning to reassess its design philosophies, moving away from a sole focus on technological aesthetics towards incorporating safety as a fundamental design principle [31][34]. - Companies are actively preparing to comply with the new regulations, with some already adapting their designs to meet the upcoming safety standards [30][32].

Core Viewpoint - Honda's electric vehicle (EV) sales in China have experienced negative growth, contrasting sharply with the success of competitors like Toyota and Nissan, raising questions about Honda's market strategy and product appeal in the Chinese market [4][5][6]. Group 1: Sales Performance - Honda's EV sales from April to June fell by 2% year-on-year, totaling only 2,900 units, while Toyota's sales surged by 57% to 26,000 units, and Nissan's sales increased 2.6 times to 16,000 units [5][8]. - Despite launching two new models, Honda's performance remains significantly behind local competitors, indicating a struggle to establish a strong EV brand in China [5][6]. Group 2: Pricing and Market Strategy - Honda initially set the price of the S7 at 259,900 yuan but had to reduce it by 60,000 yuan (23%) within a month to stimulate sales, yet this adjustment did not yield the desired consumer response [7][8]. - Competitors like Toyota and Nissan have adopted competitive pricing strategies, with Toyota's bZ3X starting at 109,800 yuan and Nissan's N7 at 119,900 yuan, both incorporating advanced technologies that appeal to Chinese consumers [8][9]. Group 3: Product Features and Consumer Appeal - Honda's S7 boasts a longer range of 650 kilometers compared to Tesla's Model Y (593 kilometers), but it lacks advanced driving assistance features that are critical in the Chinese market, such as the widely adopted Navigation On Autopilot (NOA) [7][8]. - The absence of essential driving assistance functionalities has hindered Honda's ability to compete effectively against local brands that are rapidly innovating and releasing new models [8][9]. Group 4: Future Strategies - To regain market share, Honda plans to incorporate local technologies, including Momenta's driving assistance systems and AI features from DeepSeek, to enhance the user experience and align with local consumer preferences [9]. - Honda aims to improve cost competitiveness by utilizing lithium iron phosphate (LFP) batteries in future models, which do not require rare metals and can lower production costs [9].

Core Viewpoint - Japanese automakers are facing significant challenges in the current market, with Toyota showing resilience while Honda and Nissan struggle with declining profits and sales [1][5][6]. Group 1: Financial Performance - Toyota reported a revenue of 12.25 trillion yen, a 4% increase year-on-year, and achieved a global delivery of 2.411 million vehicles, a 7.1% increase [4][2]. - Honda's revenue was 5.34 trillion yen, a slight decrease of 1.2%, with a net profit drop of 50.2% to 170.4 billion yen [4][5]. - Nissan's revenue fell significantly to 2.7 trillion yen, a 9.7% decrease, and it reported a net loss of 115.76 billion yen, marking a shift from profit to loss [4][5]. Group 2: Impact of Tariffs - The U.S. tariff policy has been identified as a major factor affecting the profitability of Japanese automakers, with Toyota estimating a profit loss of 450 billion yen due to tariffs in the first quarter [7][8]. - Nissan indicated that the combination of restructuring costs and U.S. tariffs would lead to severe losses, with an expected profit reduction of up to 300 billion yen for the fiscal year [8]. - Honda's operating profit was reduced by approximately 125 billion yen due to the U.S. tariff policy, but it remains optimistic about its overall profit targets [8]. Group 3: Market Dynamics - In the Chinese market, Toyota performed well with a 6.8% increase in sales, while Nissan and Honda faced significant declines [10][14]. - Nissan's sales in China dropped by 21.3%, but it is focusing on electric vehicle launches to regain market share [14][15]. - Honda's sales in China fell over 24%, and its electric vehicle strategy is still in the early stages, requiring time to assess market acceptance [14][15]. Group 4: Electric Vehicle Strategies - Toyota's electric vehicle sales accounted for 47.6% of its total sales in the first half of 2025, driven by hybrid models [15]. - Honda is currently in a phase of investment in electric vehicles, expecting losses of about 650 billion yen this fiscal year, while planning to launch a new electric vehicle line by 2026 [16][17]. - Nissan's electric vehicle strategy is heavily reliant on the N7 model, but it lacks a comprehensive product matrix to drive overall sales and profitability [17].

Core Viewpoint - The financial reports for the first quarter of the fiscal year 2025 (April 1 to June 30) from Japan's three major automakers—Toyota, Honda, and Nissan—show significant divergence in performance amid global tariff pressures, with Toyota achieving sales growth, Honda facing profit halving, and Nissan experiencing substantial losses [1][2][4]. Sales Performance - Toyota reported a global delivery of 2.411 million vehicles, a year-on-year increase of 7.1%, outperforming both Honda and Nissan combined [2][3]. - Nissan's global sales fell to 707,000 units, a decline of 10.1% year-on-year, while Honda's sales dropped to 839,000 units, marking a significant decrease of 30% [2][3]. Revenue Analysis - Toyota led with an operating revenue of 12.25 trillion yen, a 4% increase year-on-year [3]. - Honda's revenue was 5.34 trillion yen, a slight decrease of 1.2%, while Nissan's revenue plummeted to 2.7 trillion yen, a significant drop of 9.7% [3]. Profitability Insights - Toyota's net profit decreased by 37% to 841.3 billion yen, despite revenue growth, indicating a "revenue without profit" situation [4][6]. - Honda's net profit halved to 170.4 billion yen, with an operating profit of 244.17 billion yen, down 49.6% [4][6]. - Nissan reported a net loss of 115.76 billion yen, marking a shift from profit to loss, with an operating loss of 79.1 billion yen [4][6]. Impact of Tariffs - The U.S. tariff policy has been identified as the primary factor affecting profitability, with Toyota estimating a profit reduction of 450 billion yen due to these tariffs [6]. - Nissan indicated that the tariff impacts, combined with restructuring costs, would lead to severe losses, with an expected profit reduction of up to 300 billion yen for the fiscal year [6]. Market Dynamics - The North American market, a crucial profit source for Japanese automakers, has been significantly impacted by U.S. tariffs, with Toyota's North American sales reaching 5.3 trillion yen, a 6.2% increase [5][6]. - Honda's North American sales grew by 51% to 457,000 units, marking it as the only market with growth for Honda [5]. Electric Vehicle Transition - Toyota's electric vehicle sales accounted for 47.6% of its total sales in the first half of 2025, driven by hybrid models [13]. - Honda is in a transitional phase, with expectations of losses in its electric vehicle segment, while planning to launch a new electric vehicle line by 2026 [14][15]. - Nissan's electric vehicle strategy is heavily reliant on the new model N7, which has shown potential but lacks a comprehensive product matrix to drive overall sales [15]. Chinese Market Performance - Toyota's sales in China reached 837,700 units, a 6.8% increase, benefiting from strong performance in joint ventures [8][9]. - Nissan's sales in China fell by 21.3% to 279,500 units, while Honda's sales dropped over 24% to 315,200 units, indicating challenges in the Chinese market [12].

Core Insights - The article discusses the significant changes and challenges faced by GAC Group and its subsidiaries, particularly in the context of the evolving electric vehicle (EV) market in China. The focus is on the strategic adjustments made by GAC Aion and the implications of these changes for the company's future performance [1][4][10]. Group 1: GAC Group's Strategic Adjustments - GAC Group is undergoing a deep integration phase, with each subsidiary, including GAC Toyota and GAC Honda, focusing on localization to meet the demands of Chinese consumers [1]. - GAC Aion is positioned as a key player within the group, with a critical role in the transition to electric vehicles, emphasizing the need for a structured approach to market competition [3][11]. - The "Panyu Action" plan aims to reform GAC's autonomous brands, targeting a 60% share of total sales by 2027, which places significant pressure on GAC Aion to perform [11][15]. Group 2: Market Performance and Challenges - GAC Aion's sales performance in the first half of the year showed a cumulative total of 152,264 vehicles, reflecting the impact of market conditions and internal restructuring [6][18]. - The overall EV market growth has slowed, with GAC Aion facing increased competition and the need to adapt to a market that is increasingly favoring hybrid and extended-range vehicles [4][10]. - The competitive landscape has intensified, with many companies engaging in price wars, which poses a challenge for GAC Aion to maintain its market position without compromising profitability [9][10]. Group 3: Future Outlook and Opportunities - GAC Aion is expected to launch new models and implement a brand separation strategy to enhance its market presence, particularly in the B2B sector [13][15]. - The company is also exploring international markets, with plans to establish production bases in Europe, South America, and the Middle East, indicating a broader strategy for global expansion [15][17]. - Despite current challenges, GAC Aion's strong technological foundation and strategic initiatives position it for potential recovery and growth in the coming years [18].