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警惕汽车“山寨风”再起|有点逸思
Di Yi Cai Jing· 2025-07-12 09:37
Core Viewpoint - The rise of "big brand alternatives" in the Chinese automotive market, exemplified by models like Xiaomi's SU7 and YU7, raises concerns about the potential regression of the industry towards imitation rather than innovation [1][5]. Group 1: Market Trends - Xiaomi's SU7 has become a phenomenon, securing the top sales position in the mid-to-large sedan category within a year, while the YU7 has surpassed it with over 240,000 orders in just 18 hours [1]. - The trend of creating "luxury car alternatives" is becoming a significant strategy for automakers in a highly competitive market, where original design requires substantial investment [1][2]. - The Zeekr 9X SUV received significant attention at the Shanghai Auto Show, with 10,000 pre-orders in just 2 hours, indicating strong market interest in domestic alternatives [2]. Group 2: Legal and Ethical Considerations - Historical cases of design infringement in the automotive industry show that legal definitions of imitation are often ambiguous, with several high-profile cases resulting in no penalties for alleged infringers [3]. - The protection period for design patents in China is 15 years, which can impact the longevity of claims against design similarities [3]. Group 3: Industry Evolution - The Chinese automotive industry has made significant strides in moving away from a reliance on imitation, with domestic brands capturing nearly 70% of the market share and China being the largest automobile exporter for two consecutive years [5]. - The resurgence of "copycat" incidents poses risks to the long-term development of the industry and could hinder the global competitiveness of Chinese automakers [5].
星恒电源 电池研究院总监 朱华君:锰基材料在小动力电池上的新应用
起点锂电· 2025-07-11 11:53
本次论坛聚焦两轮车及换电、两轮车锂电、两轮车钠电、高倍率、超快充、新材料、新工艺等前沿技术,进行深度探讨和思维碰撞。论坛 现场 300+ 两轮车换电及电池细分重量级企业, 600+ 企业高层汇聚共论行业发展。 在下午新国标电自电池技术专场, 星恒电源 电池研究院总监 朱华君 发表演讲,分享主题: 锰基材料在小动力电池上的新应用 。 图: 星恒电源 电池研究院总监 朱华君 2025 年 7 月 11 日,由起点锂电、起点 固态电池 、起点两轮车及换电主办 , 以 "换电之城 智慧两轮"为主题 的 2025 第五届起点两轮车 换电大会暨轻型动力电池技术高峰论坛 在 深圳宝安登喜路国际酒店正式举办。 另外一款材料是磷酸锰铁锂,它也是磷酸盐材料,它有锰的平台,多了一个平台,综合它的电压平台,光材料在 3.8V 左右,它其实是跟锰酸锂 或者是三元材料作为复配用,我们同时考虑了它的成本,从瓦时成本来看,磷酸锰铁锂材料对于锰酸锂、磷酸铁锂接近,都是非常低的,安全性 也非常不错。但是因为这个材料的导电性非常差,需要做纳米化和包覆,因为它有两个过渡金属离子,需要做均匀的分布。 在市场上主要看到两类方法: 1. 液相法。主要为共 ...
享界走向独立:华为放权,北汽加码
Jing Ji Guan Cha Wang· 2025-07-11 10:37
在7月8日举办的"2025享界用户星享之夜"上,华为常务董事、终端BG董事长余承东与北汽集团董事长张建勇共同揭开享界品牌全新车标的面纱。 作为华为与北汽合作打造的品牌,享界此次独立举办活动,不再依托华为全场景发布会。在活动上,余承东从主角悄然转变为"客串嘉宾"。 这预示着,对于"界"族品牌,华为开始放权,而合作的整车企业开始加码。享界如同华为鸿蒙智行旗下其他品牌一样,正在愈发走向独立发展之路。 北汽背水一战 享界独立之路始于北汽新能源的组织架构调整。今年5月,在北汽新能源母公司北汽蓝谷的业绩说明会上,北汽蓝谷董事长张国富透露,公司内部成立了享 界事业部,把享界品牌提高到最高优先级。 近日有消息称,北汽新能源副总经理马磊已兼任享界事业部总裁。马磊的晋升轨迹彰显出北汽操盘享界的决心,从2024年7月到11月,他从公司总经理助理 升任副总经理仅用了四个月时间。这位曾分管采购的北汽老将,如今负责享界品牌。 根据官方信息,北汽新能源已经明确"双品牌、双模式"战略,重点打造"享界+极狐"双品牌。其中,极狐完全由北汽主导,但该品牌对企业整体业绩的支撑 还较为有限。 目前,鸿蒙智行已拥有"五界"品牌,除了享界,还包括华为与赛 ...
三轮车取名智界、问界!“重庆摩托车大王”旗下公司紧急道歉:下架所有争议内容!集团子公司股价去年涨近300%
新浪财经· 2025-07-11 01:04
我司充分认识到发布和直播的内容不当,已立即整改相关产品命名,下架并停止传播所有相 关争议内容,全面加强内部审核机制。 7月10日,"宗申智慧出行"微信公众号发布致歉声明: 近日,我司通过微信公众号"宗申智慧出行"、微信视频号"宗申智慧出行"及抖音账号"重庆 宗申车辆有限公司"发布和直播的部分内容涉嫌侵犯了"问界""智界""尚界"的商标权,引发 了广大网友的关注和传播,并给品牌方及公众造成了误解和困扰。在此,我们深表歉意。 我们再次就此次事件给相关品牌方带来的困扰,致以最诚挚的歉意。我司将持续致力于规范 运营,并保证不侵犯"问界""智界""尚界"等相关品牌的知识产权,坚决不发表任何可能影 响到"问界""智界""尚界"品牌声誉的违法内容。 据此前报道,7月8日,坐拥800余万粉丝、认证信息为资深车评人的韩路发布消息称,重 庆宗申在新品发布会上发布两款新型电动三轮车,分别命名为"智界S300""问界Q1p"。 据了解,智界、问界均都是鸿蒙智行旗下热门汽车品牌。其中,奇瑞汽车股份有限公司 2020年就已注册通过"智界"商标,而赛力斯汽车有限公司也持有多枚"问界"相关商标。 目前,问界旗下有问界M5、M7、M8和M9四 ...
涉嫌侵权! 问界、智界、尚界三轮车整改,涉事企业道歉
Group 1 - The company "Chongqing Zongshen Vehicle Co., Ltd." and "Jiangsu Zongshen Electric Vehicle Co., Ltd." issued an apology for content that allegedly infringed on the trademark rights of "Wenjie," "Zhijie," and "Shangjie," leading to public misunderstanding and concern [4] - The company recognized the inappropriate nature of the published content and has taken immediate action to rectify product naming, remove, and cease the dissemination of all related controversial content, while also enhancing internal review mechanisms [4] - Recently, the company launched two three-wheeled vehicle products named "Wenjie Q1" and "Zhijie S300," which were criticized for potentially infringing on the branding of Wenjie and Zhijie automobiles [4] Group 2 - The brand "Wenjie" under Hongmeng Zhixing has four models: Wenjie M5, M7, M8, and M9, while "Zhijie" has two models: Zhijie R7 and S7 [4] - In June, Hongmeng Zhixing achieved a record monthly delivery of 52,747 vehicles and a daily delivery of 3,651 vehicles, marking the highest sales in the brand's history [4] - Chongqing Zongshen Vehicle Co., Ltd. was established in 2001 with a registered capital of 20 million yuan, while Jiangsu Zongshen Electric Vehicle Co., Ltd. was founded in 2018 with the same registered capital [5] Group 3 - Zongshen Industrial Group holds a 51% stake in both Chongqing Zongshen Vehicle Co., Ltd. and Jiangsu Zongshen Electric Vehicle Co., Ltd., with the actual controller being Zuo Zongshen [5] - Zongshen Power (001696) is a brother company engaged in the research, manufacturing, and sales of small and medium-sized power machinery products, leading in the motorcycle power and general power machinery sectors [5] - According to the 2024 annual report, Zongshen Power achieved an operating income of 10.384 billion yuan, a year-on-year increase of 29.84%, and a net profit attributable to shareholders of 461 million yuan, up 27.45% year-on-year [5]
半年销量创8年新高,长安汽车打开央企高质量发展路径
Xin Jing Bao· 2025-07-10 09:40
Core Viewpoint - Changan Automobile has achieved impressive sales performance in the first half of the year, with a total of 1.355 million vehicles sold, marking an eight-year high, showcasing its strong capabilities as a state-owned enterprise and the effectiveness of its "three-pronged" strategy in new energy, intelligence, and globalization [1][4]. Sales Performance - In the first half of the year, Changan's sales in the new energy sector reached 450,000 units, a year-on-year increase of 48.8%, reflecting consumer recognition of its new energy products and the success of its "Shangri-La" plan [4]. - The Changan Yuyuan brand sold 38,771 units in June, with the Yuyuan Q07 model becoming the best-selling new energy medium SUV under 250,000 yuan, with over 20,000 units delivered since its launch [4][6]. - Deep Blue Automobile achieved a total delivery of 29,893 units in June, a year-on-year increase of 79%, and has delivered over 500,000 units globally [6]. - Avita delivered 10,153 new vehicles in June, a year-on-year increase of 117%, maintaining monthly sales above 10,000 units for four consecutive months [6]. Fuel Vehicle Stability and Global Expansion - Changan's fuel vehicle sales reached 471,308 units in the first half of the year, with the CS75 series selling 116,839 units, a year-on-year increase of 12.1% [7]. - The company has accelerated its global expansion, with nine overseas assembly plants operational and plans for 20 more in countries like Brazil and Indonesia, aiming for 1.2 million units in overseas sales by 2030 [7][8]. Intelligent Transformation - Changan's "Beidou Tianshu 2.0" plan, launched in February, focuses on four major intelligent upgrades, integrating AI technology into its vehicles [9][10]. - The company has developed the SDA platform, which supports advanced driving features and has achieved significant breakthroughs in intelligent driving and cockpit technology [10]. - Changan plans to invest over 200 billion yuan in the next five years for AI model development and aims to create "evolving intelligent automotive robots" [12].
猎装车能否成为市场新宠?
被视为"小众"的猎装车市场正逐渐升温。据悉,腾势Z9 GT猎装版预计将于9月推出,星途星纪元 ES猎装版也计划在下半年登场,鸿蒙智行亦将推出智界S7猎装版和享界S9猎装版。目前,自主品牌猎 装车的数量日益增多,功能愈加多样化,从消费升级和品牌布局的趋势来看,猎装车市场呈现出上升势 头。它们有望复制"方盒子"车的成功,成为市场上的新兴力量吗?未来的发展趋势将会怎样?这些问题 已经成为业界关注的热点话题。 猎装车渐成新"蓝海" 随着国内自主品牌猎装车型的日益增多,消费者对这一车型的认知度也在不断提升。 "在当今追求个性化的汽车消费时代,猎装车完美地满足了消费者的需求。"90后汽车爱好者张勇表 示,猎装车既不似SUV,也不像传统轿车,这种独特的外观设计为追求个性化的年轻消费者提供了新的 选择。他提到,最近在4S店看猎装车时,发现许多消费者对猎装车有着相似的喜好和看法。 消费者王广盛则有着更深入的体验。"与过去的燃油猎装车相比,现在的新能源猎装车体验更 佳。"他分享道,10年前他购买了一辆合资品牌的燃油猎装车,相比之下,如今的自主品牌新能源猎装 车在外观设计上更加时尚,智能化程度也远超燃油车。新能源猎装车加速快、性价 ...
鸿蒙智行销售话语权“暗战”分流,华为终端与车BU博弈加剧
Hua Xia Shi Bao· 2025-07-09 07:50
鸿蒙智行的生态扩张一直在持续。 7月8日,华为常务董事、终端BG董事长余承东在享界用户星享之夜上宣布,享界下一款旅行车拟在今 年秋天上市,他同时透露,除了鸿蒙智行门店外,享界品牌也将拥有自己专属的销售门店。 余承东当天的发言也透露出鸿蒙智行的模式正发生变化。他提及,除了鸿蒙智行的门店外,享界也将拥 有自己专属的销售门店。公开资料显示,6月12日,北汽集团召开享界专网招募大会,共吸引126家经销 商参加,覆盖66个城市,一、二、三线城市占比超过90%。北汽集团方面称,今年年底前有望建成数十 家享界专网用户中心。还有业内人士在跟记者交流时表示,据其了解智界、尚界也有类似动作。 在销售网络变化背后,伴随着朋友圈越来越大,如何平衡内部竞争和资源已经成为鸿蒙智行要面对的首 要问题。独立电信分析师付亮还对《华夏时报》记者分析指出,未来鸿蒙智行如何发展,更重要的是取 决于华为在终端业务和已经独立出去的引望公司(原华为车BU)间如何做出平衡。 销售话语权分流 虽然享界S9车型已经在去年上市,但7月8日,享界首次对外发布自己的六边形车标,与问界、智界车 标的外轮廓一样。 对于享界新车标,余承东当天表示,设计之初本想用一个车标来 ...
吉利上调全年目标,小米、鸿蒙智行成“搅局者”丨车市半年考②
Mei Ri Jing Ji Xin Wen· 2025-07-09 03:11
Group 1: Traditional Automakers Performance - BYD remains the sales leader with 2.146 million units sold in the first half of 2025, achieving a year-on-year growth of 33% and a strong export growth of 80.6% [2][3] - Geely Automotive shows impressive growth with a total sales of over 1.4 million units, marking a 47% year-on-year increase, and its new energy vehicle sales have doubled [3][4] - Changan Automobile reaches its highest sales in nearly eight years with 1.355 million units sold, reflecting a 2% year-on-year growth, while its new energy vehicle sales grow by 48.8% [4] - Chery Group achieves a total sales of approximately 1.26 million units, a 14.5% increase, with new energy vehicle sales rising by 98.6% [4][6] - Great Wall Motors experiences slight growth with total sales of about 569,000 units, a 1.84% increase, although some brands like Ora and Tank show declines [6] Group 2: New Forces in the Automotive Market - Leap Motor tops the new energy vehicle segment with a remarkable 155.7% growth, delivering 221,700 units, surpassing Li Auto for the first time [7][9] - Xiaomi Automotive shows significant potential with a staggering 456% growth, delivering over 150,000 units, and aims for a revised target of 350,000 units [11] - Xpeng Motors also demonstrates strong performance with a 279% increase in sales, delivering 197,200 units [10][12] - NIO achieves a 30.6% year-on-year growth with over 110,000 units delivered [12] - Huawei's AITO brand, under the new forces, faces challenges with a heavy reliance on the Wenjie brand, which accounts for 80% of its total sales [10] Group 3: Market Trends and Future Outlook - The competition in the automotive market is intensifying, with a clear focus on new energy and smart technology as the main battleground [13] - Traditional and new automakers are accelerating their product and technology deployments to prepare for the second half of the year [13]
今晚,余承东官宣!并首次回应“开车睡觉”
21世纪经济报道· 2025-07-08 15:39
余承东表示,自己最近也跟北汽的团队商量,想上市之前自己开出去旅游,去内蒙古、新疆等 地旅游试试。"因为天天工作安排得太忙了,我们礼拜六、礼拜天都在工作,也找不到空余时 间,我争取找点时间出来,好好开着我们的旅行车,去欣赏祖国的壮美河山。"余承东表示。 此外,他还表示,除了鸿蒙智行用户中心外,享界的销售渠道目前正在招商,将拥有自己的专 属门店。 同日,鸿蒙智行还发布了享界品牌的车标。 图源:每日经济新闻 今晚,余承东透露了享界下一款车型,还首次回应此前"开车睡觉"事件。 "(享界车标)以六边形为骨架,延续了鸿蒙智行的家族基因。"余承东在现场表示,包括暂未 有产品上市的尚界在内,鸿蒙智行"五界"车标均会采用六边形轮廓。据此前信息,享界图形商 标于6月7日完成注册初步审定,专用权期限为2025年06月07日至2035年06月06日。 在7月8日晚举办的"享界品牌之夜"上,华为常务董事、终端BG董事长余承东透露,享界下一 款车将会是旅行车,预计在今秋上市。 "我们真的希望法律法规出台,我们可以真正实现智能驾驶L3到来,让大家可以睡觉,看手 机,如果出现问题,车就能自动靠边停车,然后安全带收紧给你勒醒,或者座椅按摩给你 ...