然而，在这股热潮之下，也暴露出内容创作、剧目制作、营销转化等多重短板。微短剧的"快闪式传 播"与文旅行业的"长周期体验"之间，究竟横亘着怎样的鸿沟？当流量无法转化为留量，"短视频+文 旅"赛道，又该如何破局？ 从长远发展来看，"微短剧+文旅"若想实现双赢，还应构建完整的产业链。目前，不少地方只是单纯地 拍摄微短剧来宣传文旅，没有对微短剧IP进行深度开发，缺乏衍生产品和周边服务。比如一些微短剧火 了之后，取景地并没有配套的文创产品、特色旅游线路，观众来了之后只能走马观花地看一眼，难以留 下深刻印象。而乡村振兴题材微短剧《飞扬的青春》，不仅为取景地的农副产品销售带来新机遇，还复 刻剧中场景，为观众提供线上线下链化服务，拓展了影旅产业增长点。 先从内容创作说起。不少微短剧为了突出文旅元素，过度植入景点、特产等内容，导致剧情生硬，逻辑 混乱。比如有的编剧为了展现当地特色，强行将主角的行程安排在各个景区，台词也变成了景点介绍 的"复读机"，观众看得一头雾水，很难产生代入感。要知道，微短剧首先是一部剧，得有吸引人的故事 内核。就像《我的归途有风》，它以四川乐山非遗美食为线索，通过主角的情感故事，自然地将美食、 文化与风土 ...

Core Insights - The 2025 Photovoltaic Green Supply Chain Seminar highlighted the progress of leading companies like Longi, Jinko, and Tongwei in promoting green low-carbon transformation, despite the ongoing increase in carbon emissions within the photovoltaic industry [1][2][4] Group 1: Industry Performance - In Q1 2025, China's total installed capacity for wind and solar power reached 74.33 million kilowatts, surpassing thermal power for the first time, with solar power alone accounting for 94.6 million kilowatts [2] - By the end of May 2025, China's solar installed capacity exceeded 100 million kilowatts, with Chinese solar components now representing 83.41% of the global market [2] - The evaluation covered 55 photovoltaic-related companies, revealing significant renewable energy utilization among 40 companies, which collectively used 57.1 million megawatt-hours of renewable energy in 2024, resulting in a reduction of over 32.55 million tons of CO2 equivalent [2] Group 2: Carbon Emissions and Goals - Despite advancements, carbon emissions from photovoltaic companies remain high, with 44 companies reporting a total of 105 million tons of CO2 equivalent emissions in the last year [3] - The total carbon emissions for 24 companies that disclosed data for three consecutive years increased from 45.23 million tons in 2022 to 70.57 million tons in 2024, marking a 46.6% increase from 2022 to 2023 [3] - Seven companies committed to achieving carbon neutrality across their value chains by 2050, while six companies included supply chain reduction targets [4] Group 3: Environmental Management - Over 80% of leading companies disclosed green supply chain management requirements, with 10 companies extending environmental risk management to raw material suppliers [6] - 12 companies reported violations related to emissions and water usage, indicating a need for improved compliance and environmental management practices [6] - 16 out of 31 companies involved in component production disclosed plans for waste component recycling, although most actions were concentrated in the European market [7] Group 4: Future Outlook and Recommendations - The report suggests that Chinese photovoltaic companies should focus on international standards regarding resource consumption, greenhouse gas emissions, and biodiversity to enhance their green competitiveness [8] - The industry is encouraged to accelerate its low-carbon transformation and collaborate on building a green low-carbon supply chain to address global environmental challenges [8]

中国饮料工业协会理事长张金泽表示，2024年饮料行业总产量达1.88亿吨，销售收入5300亿元，再创历 史新高，生动展现了行业的强大韧性与蓬勃活力。在此背景下，科教中心的成立是协会引领行业守正创 新的重要实践，其使命在于通过技术创新提升品质，强化食品安全风险管控，并以科普教育增强公众饮 料消费安全意识。 未来，科教中心将依托协会平台与企业资源，凝聚发展合力，为构建"健康、安全、创新"的饮料行业生 态提供持续动力。"随着科教中心的正式运营，中国饮料行业将以科技赋能质量安全，以文化厚植品牌 价值，在满足消费者对美好生活需求的同时，向全球展现中国饮料产业的责任担当与文化自信。"张金 泽说。 本报讯 （记者 解 磊）近日，中国饮料行业质量安全科教中心（以下简称"科教中心"）揭牌仪式在上海 举行。科教中心由中国饮料工业协会与康师傅饮品投资（中国）有限公司共建，旨在搭建面向行业及公 众的非营利性科普教育平台，通过开展教育培训、公众科普等活动，强化食品安全体系建设，推动饮料 行业高质量发展。 据了解，作为面向行业及公众的非营利性科普教育平台，科教中心的成立具有多重战略价值。从行业发 展看，通过系统性教育培训与公众科普活动， ...

中央城市工作会议于7月中旬在北京召开。会议从理论与实践的高度，系统总结了新时代我国城市发展 成就，深刻分析了城市工作面临的新形势，并对未来一个时期的城市发展目标、路径和任务作出战略部 署。这是一场意义深远、指向明确、任务具体的重要会议，是在我国城镇化步入稳定发展阶段、城市发 展进入"提质增效"关键节点上的一次顶层设计和路线引领。 放眼全球，城市是现代文明的标志，是经济活动的主舞台，也是社会活力、文化创造和公共治理的集中 呈现。在中国，城市更承载着亿万人民对美好生活的期许与追求。党的十八大以来，城市工作取得历史 性成就：从有机生命体视角谋划城市发展，到城市建设与治理水平显著跃升，再到生态、宜居、文化等 综合能力持续增强，一系列成效充分彰显出"人民城市为人民"理念实践的深度与广度。 此次会议的重要意义在于将"现代化人民城市"作为目标定位，明确了城市发展的"六个转变"——从增量 扩张向存量优化转变，从粗放发展向集约高效转变，从同质建设向特色塑造转变，从物理空间建设向人 本治理转变等。这一系列转变不仅是发展方式的转轨，更是发展观念的革新，是对"城市为了谁、依靠 谁，建设什么样城市"的深度回答,体现出我国城市正在进入高 ...

Group 1: Health Consumption Trends - The third China International Supply Chain Promotion Expo showcased various sectors, including a health living chain that attracted over 100 companies with new products and technologies [1] - There is a significant increase in health awareness among Chinese residents, leading to rapid growth in health consumption and an evolving consumer structure [1] - The market for cotton soft towels has surpassed 10 billion yuan, with the All Cotton Era brand leading in online sales [4][5] Group 2: Coffee and Personalized Health Solutions - A report indicates that 25% of young people in China consume at least one cup of coffee daily, with 36% of professionals stating they cannot work without it [2] - BGI launched a coffee metabolism gene test at the expo, allowing consumers to understand their sensitivity and metabolism of caffeine [2] - The trend towards personalized health management is growing, with home health devices making genetic testing more accessible [2] Group 3: Sports and Beverage Market Growth - The 2023 National Fitness Monitoring Report shows that 540 million people in China regularly exercise, with an average sports expenditure of 3,068 yuan per person [3] - The demand for sports drinks is rising, particularly for zero-calorie and low-sugar options, as consumer preferences evolve [3] - Tian Si Group introduced a bottled energy drink and a zero-sugar version of its classic product to cater to the growing health-conscious market [3] Group 4: Innovations in Health Products - All Cotton Era has transitioned medical innovations into consumer products, focusing on environmentally friendly and high-quality offerings [5][6] - The company has developed a cotton soft towel using a water-jet non-woven fabric process, significantly reducing production time and enhancing biodegradability [5] - Continuous investment in technology and innovation is aimed at meeting diverse consumer demands for health and quality [6]

调查报告分析，消费者对消费环境的满意度未能延续上个季度的回升态势而出现一定程度的回落，或与 商家当前普遍以降价促销为主要手段的"内卷式"竞争有关。一方面，消费者出于增强自身购买力的期 望，对商品降价促销表现出高度敏感性；另一方面，在利润空间持续压缩的背景下，部分企业为争夺市 场采取极端降价促销策略，加剧了国内市场的"内卷"现象。调查报告强调，"内卷式"竞争虽能短期满足 消费者对低价商品的偏好，但可能伴随而来的产品和服务质量下降是消费者所不愿接受的。 本报讯 （记者 胡 静）由中国中小商业企业协会与立信数据研究院联合组织开展的《2025年二季度中国 消费者消费意愿调查报告》近日发布。调查显示，二季度消费者消费意愿指数为120.2，虽环比微降， 但仍处于景气区间，消费者消费意愿基本平稳，对消费环境基本满意，但满意度较上季度有所下降。 前不久，市场监管总局曝光了一批涉及质量领域"内卷式"竞争的违法行为典型案例，指出恶性竞争行为 导致产品质量整体下滑，直接影响百姓消费权益，破坏行业长远健康发展生态。本次消费意愿调查认 为，消费者对消费环境满意度的下降，从一个侧面印证了持续提升产品和服务质量对于提振消费具有重 要意义。 ...

消费品以旧换新是当前扩大内需的重要抓手。据悉，7月，国家发展改革委、财政部已向地方下达了今 年第三批690亿元超长期特别国债支持消费品以旧换新资金，并计划于10月下达今年第四批690亿元超长 期特别国债资金。 多位专家表示，扩内需仍然要靠财政政策和货币政策发力。超长期特别国债支持消费品以旧换新政策或 扩围至服务消费，促进服务消费发展；结构性货币政策工具将继续发力支持科技创新、提振消费等主 线。 已多次被预告的"新型政策性金融工具"下半年有望落地。国家发展改革委党组近期在《学习时报》发文 提到"设立新型政策性金融工具，进一步解决项目建设资本金和配套资金不足问题"。在中信证券首席经 济学家明明看来，新型政策性金融工具再度发力，不仅将延续对传统基础设施领域的支持，还会将资金 精准导向科技创新、扩大消费、稳定外贸等重点领域，既注重短期需求的提振，也着眼于长期经济结构 的转型及经济新动能的培育。 又至年中政策观察窗口期。近期，多部门召开经济形势座谈会、年中工作会或相关发布会，透露未来工 作重点。下半年政策主线聚焦扩内需、"反内卷"竞争思路明晰，值得期待。多位专家表示，扩内需仍然 要靠财政政策和货币政策发力；本轮"反内卷 ...

Core Viewpoint - The recent regulatory actions against major food delivery platforms like Ele.me, Meituan, and JD.com signal the government's intent to regulate market order and promote healthy development in the food service industry [1][7]. Group 1: Market Dynamics - A significant subsidy war has erupted among major food delivery platforms since July, leading to record-breaking order volumes, with Meituan reaching 1.5 billion orders and Ele.me surpassing 80 million daily orders [2][3]. - The "0 yuan purchase" promotions have attracted considerable consumer attention, with users actively sharing their experiences on social media [3]. Group 2: Impact on Stakeholders - Delivery riders have seen a notable increase in their earnings, with some reporting a rise in daily deliveries from 40-50 to 60-70, resulting in potential monthly earnings of an additional 2,000 yuan [4]. - However, the surge in orders has placed immense pressure on merchants, leading to staffing shortages and operational challenges, with some stores needing to temporarily suspend their delivery services [4][5]. Group 3: Sustainability Concerns - The reliance on subsidies raises questions about the sustainability of this growth model, as many merchants report operating at a loss due to the high costs of fulfilling discounted orders [4][6]. - The potential for a "vicious cycle" of subsidies leading to market imbalance is a concern, with warnings from industry insiders about the long-term implications for service quality and food safety [6]. Group 4: Regulatory Response - The government has taken steps to curb "zero-sum" competition by mandating the cessation of certain promotional activities, indicating a push towards more sustainable practices in the industry [7].

Group 1 - The 2025 Golden Axe China Home Products Innovation Competition has officially launched, aiming to gather top designers, manufacturers, and industry experts to discover future home masterpieces [2] - The competition is co-hosted by the China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd., and is a national-level industry event focused on linking design, manufacturing, and market to promote innovation in the Chinese home furnishing industry [2] - The evaluation committee is led by the Design Working Committee of the China Furniture Association, consisting of experts from institutions, schools, and enterprises closely related to the development of the Chinese furniture industry [2] Group 2 - Participating products must be innovative products or solutions with independent intellectual property rights owned by the participants, and any plagiarism will result in immediate disqualification [3] - Each participating unit can register multiple products, but each product can only be registered once, and must submit relevant patents, quality, and qualification proofs [3] - Winners will receive the Golden Axe trophy and certificate, and will be invited to join the Design Working Committee of the China Furniture Association, with the results being publicized through official media and multimedia channels [2][3]

Core Viewpoint - The establishment of the Office Commercial Furniture Professional Committee by the China Furniture Association marks a significant step towards enhancing the quality and brand recognition of the office furniture industry in China, aligning with the trends of digitalization and sustainable development [2][4][7] Group 1: Industry Significance - The furniture industry is a vital sector for people's livelihoods and economic stability, contributing positively to employment and economic growth [2] - Office commercial furniture is a key component of the furniture industry, evolving alongside China's economic development and social changes over the past four decades [2] - The industry is transitioning into a new era focused on quality and brand leadership, with an emphasis on digitalization and sustainability [2] Group 2: Committee Objectives - The committee aims to strengthen technological innovation, enhance industry standardization, promote brand development, and ensure fair market practices [4] - Plans include creating a technology-driven honor evaluation system and facilitating participation in national honor evaluations [4] - The committee will also work on improving the standardization of emerging products and technologies, and support enterprises in building their brands through various initiatives [4] Group 3: Regional Development - The city of Shenzhou is positioning itself as a key player in the northern furniture market, focusing on high-quality development of the green intelligent home industry [3] - Shenzhou aims to optimize its service model and enhance its industrial ecosystem to support enterprise growth and market expansion [3] - Future infrastructure developments, such as the Xiongshan High-speed Railway station, are expected to improve connectivity and facilitate market access [3] Group 4: Industry Insights - The conference featured discussions on international brand development and the importance of understanding overseas market demands [5][6] - Companies like Saint-Ao and Jinhu Group are focusing on quality control and technological innovation to meet the evolving needs of global clients [5][6] - The green intelligent home industry in Shenzhou has undergone significant development, supported by favorable policies and a strong industrial foundation [6] Group 5: Future Outlook - The successful hosting of the conference indicates a new phase for the office commercial furniture industry, with a focus on quality improvement and sustainable development [7] - The Office Commercial Furniture Professional Committee will concentrate on creating a long-term win-win mechanism, promoting intelligent, green, high-end, and international development [7]