当租房周期延长至10年以上，年轻人对"家"的定义正在改变，居住体验已成为租客首要考量。这解释了 为何TOP30集中式长租公寓企业累计开业房源量达126.3万间，为何带健身房、共享办公空间的新业态 备受追捧。专业机构通过规模化运营，既能降低单房改造成本，又能以标准化服务提升消费体验，形 成"品质—口碑—规模"的正向循环。 站在消费升级的十字路口，《住房租赁条例》的出台恰逢其时。它不仅为2.6亿租客铺就"安居梦"的有 序轨道，更通过激活专业机构力量，让"住得好"从理想照进现实。当市场化主体企业积极响应政策，当 租客开始"用脚投票"选择品质服务，一个"租购同权、品质对标"的住房消费新生态正在成型。这不仅是 行业的蜕变，更是中国城市化进程中民生温度的生动注脚。 当"90后"白领小李在北京签下第三份长租合同时，他不再为房东临时涨租焦虑，也不必因隔断房被拆而 频繁搬家。这个以小李为代表的亿万租客的梦想即将照进现实，同时也折射出中国住房租赁市场正在经 历的深刻变革——《住房租赁条例》将于9月15日起正式实施，2.6亿租客的居住品质将迎来系统性提 升，一个规范化、专业化、品质化的新消费时代正在开启。 长期以来，"群租房火灾" ...

Core Viewpoint - The lighting industry in China is undergoing a transformation towards high-quality development, driven by standardization efforts and technological innovation, aiming to meet the evolving needs of consumers and enhance international competitiveness [2][3][4]. Group 1: Standardization and Development - The Chinese lighting industry has established standards for mercury content in fluorescent lamps and has developed international standards for testing, reflecting a commitment to high-quality development [1]. - Since the "14th Five-Year Plan," the China Light Industry Federation has made significant strides in standardization, which plays a crucial role in the industry's transformation and upgrading [2]. - The National Lighting Electrical Standardization Technical Committee has been recognized for its contributions to standardization, with a focus on optimizing existing standards and developing new ones in smart lighting and green technology [3]. Group 2: International Influence and Collaboration - The lighting standardization committee has gained international recognition, with experts holding key positions in global organizations, enhancing China's influence in international standard-setting [4]. - The committee has led the development and revision of several international standards, aligning domestic technology with global requirements [4]. - Efforts are being made to establish expert groups in emerging fields such as smart lighting and sustainable practices, ensuring that China's standards meet international expectations while addressing local industry needs [4]. Group 3: Future Directions and Goals - The China Light Industry Federation has outlined five key actions for the "15th Five-Year Plan," focusing on optimizing the standard system and ensuring comprehensive coverage of mandatory national standards in key areas [5]. - The lighting industry is shifting from basic lighting needs to a focus on health and quality, with standardization efforts aimed at creating a comprehensive and advanced standard system [5]. - The goal is to transition the industry from mere product manufacturing to providing comprehensive lighting environment services, thereby supporting high-quality development [5].

Core Viewpoint - The pet farewell industry is emerging as a specialized service sector that addresses the emotional needs of pet owners during the grieving process, emphasizing the importance of empathy and professionalism in providing these services [2][6]. Group 1: Industry Overview - The pet funeral industry is relatively new, with less than 300 institutions in China having formal cremation qualifications, while over 12,000 businesses are registered with "pet funeral" in their names, indicating a lack of regulation and significant price variation [3][4]. - The average cost for basic farewell services for a small cat is around 1,300 yuan, which includes a farewell ceremony, cremation, and memorial items [6]. Group 2: Service Quality and Emotional Support - Pet farewell services require strong empathy and patience from professionals, as they must navigate the complex emotions of pet owners while maintaining a professional demeanor [2][5]. - The process includes cleaning the pet's body, conducting a farewell ceremony, and allowing private time for the owner to say goodbye before cremation [6][7]. Group 3: Environmental Considerations - Cremating pets is considered more environmentally friendly and hygienic compared to burial, as improper burial can lead to exposure of remains due to soil erosion and other factors [3][4]. Group 4: Ethical Practices - The industry faces challenges with unregulated operators who may provide substandard services, such as returning fake ashes or improperly disposing of remains, highlighting the need for ethical standards [4][5]. - The commitment to individual cremation for each pet, despite higher costs, is emphasized as a fundamental aspect of providing respect and dignity to the deceased pets [4][5].

Group 1 - The core viewpoint of the articles highlights the increasing trend among young people in China to start their own businesses, with 65.5% of surveyed youth expressing interest in opening small shops, and 22.0% already taking action [1] - Various cities are implementing supportive policies for young entrepreneurs, such as Beijing's "Youth Small Shop Model Plan," which provides promotional, training, and financial support [1][3] - The "Youth Small Shop" initiatives aim to cultivate 100 small shops and provide financial services to 300 young innovators in Changsha by the end of 2027, creating over 2000 job opportunities [1] Group 2 - Young entrepreneurs face challenges such as market saturation and the need to differentiate their offerings in competitive areas like tourist districts [3][4] - Successful young businesses are focusing on capturing consumer needs, particularly among the younger demographic, who seek emotional value and unique cultural expressions in their purchases [5][6] - Examples of innovative approaches include "Qingsong Zhaowu," which combines traditional craftsmanship with interactive experiences, and "Choco Player," which emphasizes social attributes and health in its chocolate products [6][7] Group 3 - The performance of these young shops has been promising, with "Qingsong Zhaowu" achieving over 15,000 transactions in its first two and a half months of operation [10] - These small businesses contribute positively to employment by providing low-barrier platforms for young entrepreneurs, enhancing urban commercial ecosystems, and promoting experiential consumption [10] - Despite facing societal skepticism regarding youth entrepreneurship, proponents argue that it represents a proactive engagement with market challenges rather than an escape from competition [11]

Core Insights - The rise of youth-oriented shops is driven by a shift in consumer expectations, where experiences and emotional connections are prioritized over mere products [1] - The challenge for these shops lies in converting transient emotional resonance into lasting consumer loyalty [1] Group 1: Characteristics of Youth Shops - Youth shops differentiate themselves through unique scene creation, offering tailored environments that resonate with young consumers' needs [1] - Understanding specific consumer demographics allows these shops to transform niche demands into broader market appeal, avoiding homogenization [1] Group 2: Impact of the Internet - The internet accelerates the popularity of youth shops by leveraging social media for rapid outreach, creating a cycle of online attention leading to in-store visits and further sharing [2] Group 3: Challenges Faced - Many youth shops face the "flash in the pan" dilemma, struggling with issues such as homogenization and concept imitation, which stifles innovation [3] - The tension between long-term product development and the fast-paced market environment complicates the ability to maintain originality [3] - Over-reliance on social media for traffic can lead to a decline in product quality and customer retention, making shops vulnerable to algorithm changes [3] Group 4: Consumer Sentiment - There is a growing fatigue among young consumers towards overused marketing terms like "healing" and "niche," leading to a desire for genuine understanding rather than superficial branding [4] Group 5: Strategies for Longevity - To transition from "viral" to "sustainable," youth shops must focus on product uniqueness and establish irreplaceable core advantages [5] - Balancing slow product refinement with quick market responsiveness is essential, allowing for both quality assurance and adaptability [5] - Building a community-centric ecosystem can enhance customer loyalty, emphasizing emotional connections and local engagement [6] - Understanding the true needs of young consumers and moving away from superficial branding can foster deeper emotional connections [6] - The future of youth shops lies in balancing innovation with authenticity, focusing on quality and genuine consumer engagement [6]

与展览同步亮相的常设空间"有仙儿·财神殿"，将传统文化与沉浸式体验巧妙地结合，金色殿堂、互动签墙与招财猫装 置构成一个现代感十足的"微型庙会"。抽签、写愿望卡等互动方式使传统仪式转化为轻松、日常的社交体验。"对财神 的印象还停留在庙堂里，现在在商场里居然也能求财。"一位"80后"顾客表示。空间还结合生肖、节气等文化元素推出 国风周边产品与互动道具，让原本略显神圣的文化符号，转化为可触可感、适合社交分享的生活场景。这种融合二次 元审美的国潮设计，不仅拉近了年轻人与传统文化之间的距离，也激发了他们主动参与的兴趣。 而在王府井百货地下一层，另一场中国风文化叙事同样悄然展开。沉浸式街区"和平菓局"以80年代北京为背景，将老 北京的胡同生活、中药铺、澡堂、录像厅、评书馆、小卖部等一一还原。空间内布满黑白电视机、红水壶、煤油灯、 自行车、军绿茶缸，唤起人们对过去生活的共鸣。消费者可以在"澡堂咖啡馆"里歇脚，在"文化走廊"拍照，也能在小 卖部重拾童年味道。 本报记者 于芳 □ 王琦琛 6月13日，由文化和旅游部指导发布的《中国时尚消费发展报告》指出，中国时尚消费正从单一商品向生活方式延展， 市场规模已达2万亿至3万亿元，正 ...

一枚小小的印章，正在成为年轻人丈量城市的新方式。 从博物馆纪念章到城市定向游戏，从纸墨痕迹到AI定制图案，从游客纪念品到城市文化"入口"……"跑章"不再只是旅游附 属，而逐渐演化为涵盖地图引导、任务路径、数字记录与社群运营的系统机制，构建起一套融合文旅体验、消费引导与文化 触达的新型"城市轻旅行"模式。 盖章空间迁徙 从景区纪念走入城市日常 在过去，盖章作为一种旅行纪念行为，主要场所分布于博物馆等景点。而今，盖章点逐渐融入商业街区、餐厅、书店、非遗 工坊等日常消费空间，盖章行为也从"随手一盖"变为一种"主动奔赴"。 在天坛东门的"蒙上庄"餐厅，700枚节令印章吸引众多食客专程而来。据工作人员介绍，这些章面以中国传统节气、神话元 素为基础，每季更新一次，"已经有顾客来了五次，只为集齐整套章面。" 这种集章驱动下的到店行为，正成为一种低成本的新型引流方式。与传统广告相比，"跑章"更具参与感与沉浸感。在北京朝 阳合生汇"集章游园会"现场，众多市民围着印章台排队"打卡"，现场超过40个章点覆盖美妆、非遗、文创、轻食等多元业 态，活动设计结合地图导航、摊位任务与时间挑战，俨然一场小型的"城市定向赛"。 通过轻量化游戏机 ...

Core Viewpoint - Immersive theater is emerging as a popular form of entertainment, allowing audiences to engage directly with the performance, breaking traditional viewing barriers and providing personalized experiences [2][5]. Group 1: Immersive Theater Experience - Immersive theater allows audiences to participate in the narrative, enhancing their engagement through interactive elements such as solving mysteries alongside characters [2][3]. - The format has gained traction, with 69.63% of surveyed audiences expressing a willingness to purchase tickets for immersive and interactive performances, indicating a growing market [5]. Group 2: Industry Trends and Challenges - The rise of immersive theater is pushing service providers to enhance quality, requiring more complex scene designs and higher performance standards from actors [3][4]. - Despite its growth, the industry faces challenges such as maintaining appropriate levels of audience interaction and ensuring content quality, which are being addressed as the market expands [4][6]. Group 3: Future Development and Support - Government initiatives are being implemented to support the development of immersive theater, focusing on creating new entertainment spaces and promoting original content [6]. - Industry experts emphasize the need for improved cost control and the establishment of industry standards to ensure sustainable growth and quality in immersive theater productions [6].

□本报记者 王鑫坤 电竞奥运会官宣获得全球关注，中国赛区头号种子EDG战队勇夺"无畏契约全球冠军赛"桂冠引爆社交网络……不知从何 时起，电子竞技这项诞生于数字时代的新兴运动，早已撕掉"小众""不务正业"的标签，逐渐蜕变为能够影响政治、经济、 文化与各行各业的庞大产业。相关数据显示，在杭州亚运会举办成功后，2020年至2024年间，电竞传播渠道获得拓宽， 国内电竞消费参与度呈现稳步上升态势。 记者看到，时至今日，电子竞技正凭借其影响力，发挥着远超游戏本身的价值，为城市书写下全新的文化名片。 电竞打造城市文化新名片 6月17日，由中央广播电视总台国家电子竞技发展研究院和腾讯电竞联合推出的《2024年全球电竞运动行业发展报告》 （以下简称《报告》）正式发布。《报告》首次构建了"电竞城市影响力"指标体系并发布了全球排名。据悉，中国城市 在"全球电竞城市影响力榜单"前十中占据四席，其中上海排名第一，成为实至名归的"全球电竞第一城"。 业内人士告诉记者，这与上海不断加码电竞产业息息相关，无论是首次在中国举办的《CS2》Major世界冠军赛，还是观 看人次破纪录的《无畏契约》上海大师赛，都证明上海已成为国内最大影响力的电竞 ...

□本报记者 王紫茜 在短视频与短剧内容爆发的当下，"微短剧+文旅"正以创新融合姿态成为文旅产业破局的新引擎。微短剧凭借碎片 化叙事与社交化传播特性，为文旅产业注入发展动能，同时也为消费者构建起了"观剧——种草——打卡"的沉浸 式体验链路。 政策引领 加速微短剧与文旅跨界融合 相关统计数据显示，截至2024年12月，我国微短剧用户规模达6.62亿人，市场规模达504亿元。随着市场需求增 长，微短剧行业跨界融合趋势愈发明显，产业价值链条得以升级。 微短剧《当星光坠入花海》在山东烟台选景拍摄期间带动当地景区、餐饮等消费超500万元。青岛市西海岸新区凭 借北方微短剧影视基地、海好（青岛）实景片场等场地集聚优势，截至今年5月底，已吸引90个剧组、超50家影视 公司落地。 除了山东，浙江的"跟着微短剧去旅行"优秀作品评选大赛也备受业界关注。该赛事收到来自全国媒体、影视机 构、高校及影视创作达人的120部报名作品，内容涵盖浙江文旅资源、传统文化、非遗技艺及乡村振兴故事。数据 显示，15个取景地所在景区在去年1月至9月，接待游客8745.93万人次，同比增长 9.05%。 微短剧作为一种新兴的影视形式，以轻量化叙事、强冲突剧 ...