Jing Ji Guan Cha Bao

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夏日营销的温度计:品牌如何在梗文化、人物共鸣与场景体验中赢得年轻人
Jing Ji Guan Cha Bao· 2025-07-07 09:52
Core Insights - The marketing landscape in the first week of summer 2025 showcases a diverse and dynamic approach, with brands like Meituan, Lululemon, Xianyu, and Proya engaging users through empathetic and relatable strategies [2][5][6][12][15] Group 1: Innovative Marketing Strategies - Meituan's new advertisement creatively uses "small lobsters as tools," effectively compressing and communicating the core value of the product as "sufficient, full, and cost-effective" through humor and metaphor [5] - Xianyu's appointment of Liu Yuning as its first brand ambassador emphasizes a "immersive identity binding," where the celebrity actively engages with the community rather than merely serving as a symbolic face [8][10] - Lululemon's "Summer Fun Challenge" promotes participation over performance, encouraging users to find their own movement style rather than adhering to traditional fitness standards [10][11] Group 2: Emotional Connection and Brand Identity - Proya's collaboration with actress Kwang Lingling focuses on the theme of "the secret of youth," redefining anti-aging and self-worth through storytelling and emotional resonance rather than just product promotion [14] - The overarching trend in marketing is shifting towards rebuilding relationships, where emotional engagement, rhythm, and participation are prioritized over mere technical execution or budget allocation [15][16] - Brands are increasingly striving to become entities that users want to connect with, share, and remember, reflecting a collective identity rather than a singular brand image [18]
潘玉良:从传奇身世到艺术传奇
Jing Ji Guan Cha Bao· 2025-07-07 09:32
Core Viewpoint - The exhibition "Yuliang - Pan Yuliang Art Exhibition from Anhui Museum" showcases over 70 representative works of Pan Yuliang, highlighting her rich artistic career and unique style that blends Eastern and Western art [1][18]. Artist Background - Pan Yuliang, born in 1895 in Yangzhou, Jiangsu, was one of the early female Chinese painters to study Western painting abroad and achieved significant success [2][3]. - She faced a challenging upbringing but was supported by Pan Zanhua, who facilitated her education in art, leading her to become one of the first female students in a Chinese higher art school [3][4]. Artistic Development - During her studies abroad, Pan Yuliang learned various Western art techniques, including Impressionism and Fauvism, while maintaining her cultural roots [4][5]. - She became the first female director of the Western Painting Department at Shanghai Art College and held the first solo exhibition of Western painting by a Chinese woman in Shanghai [4][5]. Artistic Philosophy - Pan Yuliang's core artistic philosophy is "combining Eastern and Western styles," where she integrates Western modernist techniques with traditional Chinese aesthetics [5][6]. - She believed that art should transcend geographical and cultural boundaries, merging the strengths of both Western realism and Eastern expressive qualities [6][7]. Artistic Contributions - Pan Yuliang's works span various genres, including portraits, figure studies, landscapes, and still lifes, showcasing her innovative use of color and form [8][10][12]. - Her paintings often reflect a deep emotional resonance and a unique perspective on femininity, contributing significantly to the representation of women in art [15][18]. Market Recognition - Pan Yuliang's artworks have gained significant attention in the art market, with notable auction prices reflecting her artistic value, such as her oil painting "Double Fan Dance" sold for 18.4 million yuan in 2019 [14]. - The increasing prices of her works indicate a growing recognition of her contributions to modern Chinese art and her unique artistic voice [14][15]. International Influence - Pan Yuliang has received international acclaim, with her works exhibited in countries like France and Italy, enhancing the global appreciation of Chinese art [16][18]. - She serves as a vital bridge for cultural exchange between China and the international art community, elevating the status of Chinese art on the world stage [16][18].
京城7月看展:翡翠店内沉浸体验Z世代玉雕师作品展
Jing Ji Guan Cha Bao· 2025-07-07 08:05
7 月 4 日, 玉见未央·玉魄新语——七彩云南·中华玉都新生代人物玉雕作品展启幕。本次展览汇聚了多 位杰出的新生代玉雕师,展现了Z世代玉雕师用刻刀重塑玉魄的非凡创造力。策展人别出心裁地设计 了"赏、藏、品、玩、戴"五大体验区,让观众不仅能近距离感受玉雕艺术的魅力,还能通过互动环节与 玉雕大师深入交流。 玉雕大师梁峻滔作品《皱云延寿》 玉雕大师李炎代表作神工奖金奖作品《龙行踏绛气》 展览名称: 玉见未央·玉魄新语——七彩云南·中华玉都新生代人物玉雕作品展 作品五大主题展区: 赏· 玉料之美:玉料与匠心的自然共生(传统摆件系列) (原标题:京城7月看展:翡翠店内沉浸体验Z世代玉雕师作品展) 玉雕大师李炎携其代表作神工奖金奖作品《龙行踏绛气》以及运用国画艺术雕刻的玛瑙《熊猫花花》惊 艳亮相,让观众领略到传统与现代融合的独特魅力。玉雕大师梁峻滔则展示了其精湛的巧思:俄罗斯白 玉作品《蛙鸣富贵》温润细腻,而巧用新疆楼兰三色玉料创作的《皱云延寿》更是凸显了独特的色彩运 用与创新理念。 开幕当天,当观众在专业导览的带领下,亲手触摸那些凝聚着匠人心血的玉雕作品时,仿佛能感受到刻 刀游走时的温度,见证着古老玉脉与当代创意的精 ...
今日看点|沪深北交易所程序化交易管理实施细则施行
Jing Ji Guan Cha Bao· 2025-07-07 01:09
Group 1 - The Shanghai and Shenzhen Stock Exchanges have implemented detailed rules for algorithmic trading, effective from July 7, 2025, focusing on strict regulation and risk prevention [1] - The first batch of 10 Science and Technology Innovation Bond ETFs has been approved for issuance, with a fundraising cap of 3 billion yuan for each, and some having a one-day fundraising period [2] - The 2025 Aerospace Information Conference and the China Science and Technology Star Map Ecological Development Conference will take place from July 7 to 9 in Hefei, covering topics such as commercial aerospace, low-altitude cloud security, and AI-enabled aerospace information [3] Group 2 - A total of 21 companies will have their restricted shares unlocked today, with a combined unlock volume of 603 million shares, amounting to a market value of 18.515 billion yuan [4] - The People's Bank of China has a 7-day reverse repurchase operation of 331.5 billion yuan maturing today, with an operation rate of 1.40% [5] - Economic data such as the Eurozone's May retail sales month-on-month and Singapore's June foreign exchange reserves are set to be released [6]
数字广告的发展趋势与挑战:从曝光到转化的破局之路
Jing Ji Guan Cha Bao· 2025-07-06 14:24
营销快讯 在当今数字化浪潮席卷全球的时代,广告行业正经历着前所未有的深刻变革与创新。随着互联网、大数 据、人工智能等技术的飞速迭代,数字广告已俨然成为企业营销战略中不可或缺的核心组成,其广告曝 光量的规模、投放策略的精度、内容创意的质量以及行业数字化转型的深度,都在深刻重塑着市场的竞 争格局,也持续影响着消费者的购买决策路径。 近年来,数字广告的曝光量呈现出爆发式增长态势。相关数据显示,全球数字广告支出在过去数年中持 续攀升,且预计未来几年仍将保持高位增长。这一趋势的背后,是消费者行为模式的巨大转变——越来 越多人将时间与精力投入数字设备,无论是通过电脑、手机还是平板,人们获取信息、娱乐休闲及社交 互动的方式都发生了根本性变革。这为数字广告开辟了更广阔的展示空间和更多元的触达机会,企业得 以借助各类数字平台,将广告精准推送至目标受众,实现大规模曝光。比如,社交媒体的信息流广告、 搜索引擎的关键词广告以及视频网站的贴片广告等,都成为企业吸引消费者注意力的重要抓手。但需注 意的是,单纯追求曝光量的增长并非长久之策,如何在海量广告中突围,吸引消费者关注并转化为实际 消费行为,才是企业需要深耕的课题。 投放策略的精细 ...
小鹏G7硬刚特斯拉Model Y胜算几何?
Jing Ji Guan Cha Bao· 2025-07-06 10:38
Group 1 - Xiaopeng G7 was launched in Beijing on July 3, positioned as a mid-size SUV with three versions priced between 195,800 and 225,800 yuan, filling the price gap in the 200,000 to 250,000 yuan range [2] - The G7 aims to compete directly with Tesla's Model Y, emphasizing its technological features such as the Turing AI chip and the local VLM model, which allows for proactive service without commands [2][3] - In the 200,000 to 250,000 yuan market, sales of new energy vehicles have surpassed those of traditional fuel vehicles, with pure electric models accounting for 47.3% of the market share in Q1, 2023 [2] Group 2 - The mid-size SUV segment is projected to grow at a rate of 5.8% in 2024, with new energy mid-size SUV sales expected to reach approximately 1.46 million units, a year-on-year increase of 21.6% [3] - The competitive landscape in this price range is becoming clearer, with leading brands like Li Auto, AITO, and BYD, while Tesla continues to dominate the pure electric market [3] - The G7 features advanced charging capabilities with a peak charging power of 451 kW, allowing for a 436 km range in just 10 minutes of charging [3] Group 3 - Tesla's Full Self-Driving (FSD) system has accumulated over 2.574 billion kilometers of real-world driving data, while Xiaopeng has not disclosed similar data, indicating a gap in software algorithm iteration and user data scale [4] - Xiaopeng's 5C supercharging technology relies on the development of supporting infrastructure, with 2,348 self-operated charging stations across 420 cities, but only a portion of the charging stations support the 5C charging capability [5] - Xiaopeng G7 achieved over 10,000 pre-orders within 9 minutes of its launch, indicating strong market interest [5]
当代艺术家:贾蔼力
Jing Ji Guan Cha Bao· 2025-07-06 09:04
Core Insights - The article highlights the artistic journey of Chinese painter Jia Aili, who emerged from the industrial ruins of Dandong, Liaoning, and achieved international acclaim through his unique visual language that reflects themes of desolation and anxiety [1][3]. Artistic Background - Jia Aili's artistic roots are deeply embedded in the industrial landscape of Northeast China, shaped by his childhood experiences witnessing his parents' struggles during economic transitions [2]. - His education at Shenyang Lu Xun Academy of Fine Arts provided him with a solid foundation in painting, while his experiences in Beijing exposed him to the struggles of marginalized social groups [2]. Artistic Themes and Techniques - Jia's works often feature motifs of gas masks, symbolizing both protection and isolation, reflecting individual defensive postures amid societal upheaval [5]. - His later works exhibit an epic shift, exploring transcendental visual experiences that transcend narrative storytelling, aiming to capture the essence of spiritual order through color and form [6]. Market Performance - Jia Aili's market trajectory is notable, with his work "Fengjing No. 1" selling for 9.8 million HKD in 2014, making him the first 70s artist to break the 10 million mark [7]. - His painting "Blue Mountain" sold for 21.85 million CNY in 2020, and "Unnamed Day 2" set a record at 26.45 million CNY in 2021, indicating a significant increase in demand and value for his works [7]. - His works have been included in major international collections, reflecting a balanced interest from both Western and Asian collectors, which underscores the global circulation of his artistic language [7]. Recent Developments - In recent years, Jia's exhibitions have showcased grander spiritual themes, with large-scale works that create a dialogue between materiality and abstraction [8]. - His exploration of traditional ink art and contemporary existentialism in the "Desperate Series" demonstrates his ability to bridge Eastern and Western aesthetic divides [9]. - As of 2023, Jia continues to innovate in his studio in Beijing, reinforcing his role as a significant figure in contemporary art, connecting individual trauma with collective human experiences [9][10].
山东政商要情(6.30—7.6)
Jing Ji Guan Cha Bao· 2025-07-06 08:13
Group 1: Nanshan Forum - The 11th Nanshan World Civilization Forum will be held from July 9 to 10 in Qufu, focusing on the theme "The Beauty of Diversity and Shared Beauty - Relationships Between Civilizations and Global Modernization" with six sub-topics [1] - Approximately 300 international guests from over 70 countries, including 12 foreign dignitaries and 220 experts, are expected to attend the forum, highlighting its global significance [1] - The forum has evolved over 10 years from discussions on Confucian culture to a prominent platform for global dialogue on civilization [1] Group 2: Cultural and Technological Integration in Shandong - Shandong Province has introduced a series of policies to promote the deep integration of culture and technology, focusing on project construction, market entities, talent cultivation, financial services, and ecological optimization [2] - The province aims to establish a new high ground for cultural and technological integration, with 1,135 technology-based cultural enterprises generating a revenue of 458.65 billion yuan, accounting for 59.9% of the total revenue of cultural enterprises [2] - The policies signify a strategic elevation of cultural and technological integration, transitioning the cultural industry from "resource dependence" to "innovation-driven" [2] Group 3: Quality Consumption Ecosystem in Shandong - Shandong has implemented 44 measures to optimize the consumption environment, focusing on enhancing supply quality, consumer rights protection, and collaborative governance [3] - By the end of 2027, Shandong aims to cultivate around 400 "Shandong Manufacturing · Qilu Quality" brands and establish 30,000 trusted consumption units [3] - The measures are expected to promote a balanced supply-demand dynamic and inject endogenous momentum into high-quality economic development [3] Group 4: Health Insurance Improvements in Shandong - Shandong Province is enhancing its health insurance services by launching a one-stop settlement platform for urban customized commercial health insurance, improving claim efficiency and reducing patient financial burdens [5] - As of June 2023, over 34.67 million medical expenses have been reimbursed through this platform, totaling 2.062 billion yuan, benefiting 6.265 million people [5] - By the end of 2025, the province plans to fully implement inter-provincial and local direct claim settlements for commercial insurance [5] Group 5: Jinan Spring Protection Plan - The Jinan government has released a comprehensive plan for spring protection from 2025 to 2035, expanding the protected area and increasing the number of spring groups from 10 to 12 [7] - The plan aims to maintain a complete spring ecosystem and enhance the cultural significance of springs in Jinan [7] - This initiative is expected to provide ecological support for urban development and strengthen the city's unique spring brand [7] Group 6: Wine Tourism Conference in Yantai - The 2025 Wine Tourism Conference in Yantai emphasized responsible wine tourism and introduced China's first comprehensive evaluation system for the wine industry [8] - Yantai received an international certification for responsible wine tourism, indicating its leadership in ecological protection and sustainable cultural development [8] - The wine industry in Yantai accounts for 40% of the national production and 60% of sales, with a brand value projected to reach 86.231 billion yuan by 2025 [9]
深度了解自己|情绪的身体信号:如何通过躯体化反应识别被压抑的心理需求
Jing Ji Guan Cha Bao· 2025-07-06 00:25
(原标题:深度了解自己|情绪的身体信号:如何通过躯体化反应识别被压抑的心理需求) 在日常生活中,我们常常会遇到各种各样的情绪问题,有时候这些情绪并不会直接以心理状态的形式呈 现出来,而是通过身体的一些异常反应来向我们发出信号。 曾经有个妈妈,带着14 岁的儿子前来求助。男孩是寄宿学校初二的学生,近一个月反复出现奇怪的症 状:晚自习下课后回到宿舍,突然感觉喉咙像被人掐住一样,喘不上气来。送到医院后,耳鼻喉科、呼 吸科做了全面检查,显示并没有异常。然而,这种症状好像按了 "循环键" 一样,白天在学校频繁发 作,一天五六次,每次持续几分钟到十几分钟不等,可回到家却又奇迹般地缓解。母亲焦急不已,因为 医生说没病,可孩子却明明那么痛苦。 男孩的症状让我首先想到的可能就是焦虑的"躯体化" 。当我们习惯了压抑自己的情绪,身体就会成为 情绪的 "代言人",以各种各样的身体症状来替我们表达那些未被满足的心理需求。 在后续的咨询过程中,我建议男孩去医院精神科做专项检查。检查结果证实了我的猜测:他并非单纯的 "身体疾病",而是患上了过度换气综合征,这是焦虑情绪引发的常见躯体化反应之一。当人处于焦虑状 态时,呼吸会不自觉加快、变浅, ...
深度了解自己|改写自我叙事,走出心理困境
Jing Ji Guan Cha Bao· 2025-07-05 00:28
(原标题:深度了解自己|改写自我叙事,走出心理困境) 心理学里的 "叙事疗法" 很有意思,它告诉我们,人并非问题的载体,而是自己故事的作者。我们的大 脑就像一位 "编剧",会把那些看似零散的生活经历,编织成一个连贯的叙事。在这个故事中,包含着 诸如 "我是谁""我擅长什么""我为何失败" 这样一些关于我们自身的核心命题。 可当这个叙事被负面框架给主导了,比如 "我总是搞砸事情""我不值得被爱" 之类的,那可就麻烦了。 它就如同一副有色眼镜,会让我们持续过滤掉那些积极的信息,而把痛苦的体验给放大,最终,就把自 己困在自我怀疑的循环里面了。 举个例子,有个人经常换工作。如果他把这段经历叙述成 "我根本不适合职场,永远找不到方向",那 他肯定会陷入焦虑和自我否定的情绪里。但要是换一种说法,把它改写成 "我在不断尝试中更清楚自己 想要什么,每一次离开都是靠近热爱的过程",那同样的经历,就被赋予了成长的意义。 比如旧叙事是"我性格内向,所以在社交场合总是很尴尬,注定交不到朋友。" 而新叙事就可以是:"我 享受深度连接而非泛泛之交,所以更愿意花时间了解少数人。虽然刚开始会紧张,但每次主动打招呼 后,我都发现自己比想象中更 ...