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品牌价值超35亿元!这款被“虫”咬过的广东茶,凭什么出圈?
Nan Fang Nong Cun Bao· 2026-02-11 14:03
Core Viewpoint - The article highlights the rising brand value of Zijin tea, which has surpassed 3.5 billion yuan, and its unique production process involving the small green leafhopper, which enhances the tea's flavor and market appeal [6][7]. Industry Overview - The tea industry in Zijin County has seen significant growth, with a total tea garden area of 90,000 acres and a comprehensive industrial output value exceeding 2.5 billion yuan [6]. - Zijin County is recognized as the largest producer of cicada tea in China, attributed to its unique ecological conditions and the presence of the small green leafhopper [19][20]. Ecological Foundation - The region's favorable climate, with a high forest coverage rate of 76.7%, supports the cultivation of high-quality tea [9][10]. - The local tea farmers have adopted organic farming practices to ensure a sustainable environment for the small green leafhopper, which is crucial for the tea's unique flavor [21][23]. Technological Advancements - Research initiatives have led to the development of a planting model that combines soil testing and ecological control of the small green leafhopper, resulting in a 10% increase in cicada tea yield [40][42]. - Collaborations with agricultural research institutions have enhanced the production techniques and quality of Zijin cicada tea [45]. Market Expansion - The brand's recognition has grown significantly, with plans for participation in major tea expos in cities like Hangzhou and Shenzhen, leading to over 12 million yuan in signed contracts with distributors [52][54]. - The promotion of Zijin cicada tea through various media channels has increased its visibility, with social media engagement rising from 11 million to 21 million in a year [64]. Innovative Integration - The county is actively promoting tea tourism, creating themed travel routes that integrate local culture and tea experiences, which have attracted over 291,300 visitors and generated 300 million yuan in tourism revenue [86][87]. - New product development is underway, including tea-infused beverages and snacks, aimed at diversifying consumption scenarios and meeting modern consumer demands [90][92].
一次走访,一份守护:肇庆筑牢防返贫底线的五年答卷
Nan Fang Nong Cun Bao· 2026-02-11 14:03
一次走访,一份 守护:肇庆筑牢 防返贫底线的五 屋。此时,贴上 春联的崭新门楣 下,老人脸上洋 溢的笑容,比冬 日的阳光还要温 暖。在怀集县下 帅乡,驻村干部 正带着粮油和春 联,敲响监测户 的家门,坐在火 塘边核对一年的 收支账,看各项 兜底政策是否已 像护身符一样, 牢牢兜住了每个 家庭的生活底 线。 这样的场景,在 肇庆的乡间村陌 并非孤例。岁末 年初,从各级干 部到驻镇工作 队,一次次 的"敲门行动"与 走访慰问,传递 的不仅是米面粮 油和节日祝福, 更是一份沉甸甸 的承诺:脱贫摘 帽不是终点,而 是新生活、新奋 斗的起点。 随着"十四五"规 划圆满收官,回 望过去五年,肇 年答卷_南方+_ 南方plus 岭南的冬日,寒 意中已透着早春 的暖煦。2026年 春节前夕,肇庆 四会龙甫镇芙蓉 村,驻镇帮镇扶 村工作队的队员 们再次踏入了八 旬独居老人莫伯 的家门。几个月 前,他们为莫伯 开裂漏雨的旧房 奔走,建起了一 窗明几净的新 庆市正是以这 样"钉钉子"般的 韧劲和"把群众 当亲人"的温 情,将一项项防 返贫的机制织密 筑牢,将一条条 致富的路径开拓 延伸,在守住不 发生规模性返贫 底线的同时,奋 力 ...
点亮广州塔!高要喊你吃大虾过大年
Nan Fang Nong Cun Bao· 2026-02-11 14:03
点亮广州塔!高 要喊你吃大虾过 大年_南方+_南 方plus 新春启序,年味 渐浓!当华夏大 地洋溢着团圆期 盼,一枚承载着 产业底气与广货 风情的"鲜美名 片"正强势出圈 ——2月11日 起,"广货行天 下,肇庆・高 要・高桂大虾, 欢迎来高要吃大 虾过大年"的新 春邀约登陆广州 塔,更同步点亮 北京王府井核心 商圈大屏,以南 北联动之势,将 中国罗氏沼虾之 乡的营养鲜美与 热忱祝福,送往 粤港澳大湾区乃 至全国的团圆餐 桌。这既是高要 向四海宾朋发出 的年味邀约,更 是肇庆高要践 行"百千万工 程"、推动"广货 行天下"、让特 色农产品走向全 国的生动实践。 作为全国首 个"中国罗氏沼 虾之乡""中国罗 氏沼虾预制菜产 0:00 / 0:29 点,高要凭借独 特气候与先进养 殖技术,稳稳保 障春节期间罗氏 沼虾的稳定供 应,此时的虾体 肉质饱满、膏腴 肥嫩,成为年夜 饭餐桌上寓 意"红红火火"的 硬核美味。 高桂大虾登上地标建筑广州塔。 历经三十余年深 耕,高要已构建 起"饲料生产— 苗种繁育—生态 养殖—精深加工 —冷链流通—品 牌营销—农文旅 业之乡",高要 坐拥西江流域得 天独厚的生态禀 赋,优质水 ...
“圩镇客厅”迎客,“龙甫制造”通全球|广货行天下
Nan Fang Nong Cun Bao· 2026-02-11 12:31
"圩镇客厅"迎 客,"龙甫制 造"通全球|广 货行天下_南方 +_南方plus 生产线上忙碌, 智能化设备正在 精密加工印制电 路板,玻璃胶则 在自动化灌装线 上完成封装。这 些看似普通的产 品,将从这个小 镇出发,通过陆 运抵达广州港, 再搭乘远洋货轮 横跨太平洋,最 终出现在大洋彼 岸。 龙甫镇 在全球化的产业 版图中,龙甫镇 的制造企业悄然 占据着细分领域 的全球市场份 额。龙甫制造走 向全球的背后, 是当地政府创新 服务的强力支 撑。龙甫镇"圩 镇客厅"——这 个由90年代镇政 府"红色罗马 柱"门楼改造而 成的410平方米 空间,已成为政 企服务的"实体 名片" 。 "过去招 商要带着客商跑 工地、看图纸, 信息很碎片。现 在在这里,半小 时就能建立起对 龙甫产业全貌的 认知。"龙甫镇 镇长梁柱说。 在"圩镇客厅"的 产业展示区,龙 "马上过年了, 我们要赶在假期 前把货发出 去。"肇庆四会 市龙甫镇龙甫工 业园内,工人们 正加班加点地在 甫镇的全球化产 业布局一目了 然。作为国内 PCB百强企业, 四会富仕电子的 高可靠电路板已 进入日立、松下 的全球供应 链。"今年我们 的高可靠电路板 生产有望 ...
“中国虾王”贺新春!高桂大虾点亮北京王府井
Nan Fang Nong Cun Bao· 2026-02-11 12:05
Core Viewpoint - The event of "Chinese Shrimp King" Gao Gui Shrimp making its debut in Beijing's Wangfujing marks a significant promotional effort to introduce high-quality seafood from the Guangdong-Hong Kong-Macao Greater Bay Area to northern consumers during the Spring Festival [9][10][15]. Group 1: Event Overview - On February 11, as the Spring Festival approaches, a giant LED screen in Wangfujing features a blue-armored shrimp, attracting numerous visitors [6][7]. - This is the first time Gao Gui Shrimp, themed as "Chinese Shrimp King," has showcased in Beijing, enhancing the festive atmosphere and promoting regional products [9][10]. - The event aims to familiarize northern consumers with Gao Gui Shrimp, facilitating its entry into the Beijing and Tianjin-Hebei markets [14][15]. Group 2: Product and Market Insights - Gao Gui Shrimp is known for its firm, sweet, and bouncy texture, named after the cinnamon component in its feed, symbolizing prosperity [17][18]. - The shrimp is produced in Zhaoqing Gao Yao, recognized as the "Hometown of Chinese Macrobrachium" and has a farming area of 130,000 acres, with an annual output exceeding 52,000 tons [19][20]. - The region accounts for over 30% of the national output and value, with a comprehensive output value surpassing 10 billion yuan, benefiting over 80,000 workers [20][21]. Group 3: Agricultural and Economic Impact - The event represents a dual approach of "New Year flavor + brand" and showcases the ecological farming methods that enhance shrimp quality [22][23]. - Technological advancements have improved shrimp survival rates from 10% to over 90%, and value-added processing has increased the price by 20 to 30 yuan per kilogram [24][25]. - By 2025, Gao Yao's shrimp is expected to be listed among national specialty agricultural products, with a brand value of 760 million yuan, exemplifying the agricultural market system in Guangdong [26]. Group 4: Marketing and Cultural Significance - The showcase at Wangfujing is not only a branding highlight but also a vivid integration of Guangdong's agricultural strength and New Year cultural narratives [27][28]. - Following a feature on CCTV's financial channel, this marketing initiative aims to leverage Wangfujing's influence as a national consumption trendsetter, promoting the "fresh sweetness of the Greater Bay Area" in the Beijing-Tianjin-Hebei region [29][30]. - The event is a strategic move to deepen agricultural collaboration and brand co-construction between Guangdong and Beijing [31].
2026年早熟荔枝成花良好,晚熟荔枝需抢抓成花最后窗口期
Nan Fang Nong Cun Bao· 2026-02-11 11:01
2026年早熟荔枝 成花良好,晚熟 荔枝需抢抓成花 最后窗口期_南 方+_南方plus 近日,南方农村 报记者从国家荔 枝龙眼产业技术 体系获悉,2026 年荔枝成花形势 呈现"早熟品种 表现良好,晚熟 统计,截至1月 28日,妃子笑、 白糖罂等早熟品 种成花比例普遍 在80%以上,其 中广州地区达 90%~100%,深 圳等珠三角地区 达80%~90%。 茂名和湛江地区 因受2025年台风 影响,妃子笑成 花比例稍低,为 50%~60%。桂 味、糯米糍等晚 熟品种成花比例 较低,仙进奉成 花比例略高。 观音绿荔枝花芽分化情况。 品种成花率偏 低"的明显特 点。针对晚熟品 种成花难题,体 系专家团队发布 针对性应对措 施,抢抓春节前 后荔枝成花最后 的窗口期。 早熟荔枝来花。 早熟品种成花率 高,晚熟品种成 花率低 根据国家荔枝龙 眼产业技术体系 各综合试验站和 岗位科学家观测 桂味荔枝来花。 为何晚熟品种成 花率偏低?国家 荔枝龙眼产业技 术体系栽培生理 与生态岗位专 家、华南农业大 学副教授申济源 分析,晚熟荔枝 品种成花比例偏 低主要有三大原 因。 第一,成花诱导 积冷量不足。 以茂名地区为 例,202 ...
多图|花田走秀,来潮阳与春天邂逅
Nan Fang Nong Cun Bao· 2026-02-11 10:36
盂、西胪等分会 场同步联动,将 田园诗意与时尚 潮流相融,让千 年古县的农耕文 化在春日里绽放 新彩,也为新春 佳节绘就了一幅 农文旅商深度融 合的美好画卷。 本次活动以潮阳 丝苗米为主线, 解锁了乡村振兴 的新潮玩法,邀 八方来客共赴一 场春日田园之 约。 多图|花田走秀, 来潮阳与春天邂 返_南方+_南方 plus 春染潮阳,稻香 盈野。2月11 日,"好米好饭· 花样新年"潮阳 稻田时尚周在关 埠镇溪西欧村举 办,金浦、铜 155 J ( 11 Be the child Cides 40 000 ED.o R 1093 a e L 日 l te 2 12 8 tiller 15 6 30 82 1 E FFF B popul 想合 1街道办事处 envern TITE 6 6 4 4 1 16 D ing AFFAT 前 n L Z IX I I I I at 200 GR 42 ri MAN er 当时尚走秀遇上 春日花田,便成 了这场时尚周最 动人的风景。剪 纸服装模特舞起 裙摆,非遗剪纸 与时尚服饰碰 撞,背景音乐 《繁花》悠扬, 传统与现代在花 田间交织每一步 都踏出田园时尚 的新韵律;花篮 妹 ...
陈国寿:新材料与合成生物为饲料业蓝海,正百以颗粒包衣技术破局替抗┃穗风不惑
Nan Fang Nong Cun Bao· 2026-02-11 10:36
势而上,谱写奋 进史诗。依托技 术创新,穗风动 物营养星火燎 原,从本土走向 世界。浪潮之 中,广州市饲料 行业协会激荡四 十年,成为行业 发展标杆。为总 结协会及广州饲 料行业发展成 果,洞察行业走 势,南方农村报 推出"穗风·不 惑"系列报道。 以协会为镜,观 行业之变;以广 州为窗,察饲界 之势。敬请垂 注。 "展望十五五, 新材料与生物合 成技术成为饲料 行业的新蓝海, 未来将取得更大 的突破。"广州 市饲料行业协会 副会长、广州市 正百生物科技有 限公司(简 称"正百科技") 董事长陈国寿 说。 陈国寿:新材料 与合成生物为饲 料业蓝海,正百 以颗粒包衣技术 破局替抗┃穗风 不惑_南方+_南 方plus 编者按:四十年 栉风沐雨,羊城 饲界潮涌珠江。 改革开放以来, 广州饲料产业乘 从饲料酸化剂开 发到颗粒包衣技 术领军者,陈国 寿带领正百科技 开辟技术驱动的 突围之路。深耕 颗粒包衣技术十 余年,他以"三 减一增"为核 心,即减损耗、 减用量、减排放 与增加养殖动物 采食量,破解替 抗与增效降本的 行业痛点。可以 预见,饲料业的 未来属于技术壁 垒与创新生态的 构建者。 广州市饲料行业协会副会长、 ...
启动“十项行动”!潮阳借力“媒体+广货行天下”助推丝苗米高质量发展
Nan Fang Nong Cun Bao· 2026-02-11 10:36
启动"十项行 动"!潮阳借 力"媒体+广货行 天下"助推丝苗 米高质量发展_ 南方+_南方plus 2月11日上 午,"好米好饭· 花样新年"潮阳 稻田时尚周在汕 头市潮阳区关埠 镇溪西欧村CCO 休闲农场拉开帷 幕。会上正式发 布了《"媒体+广 货行天下"潮阳 丝苗米高质量发 展行动计划》, 通过汇聚媒体力 量,聚焦品牌塑 产业曝光度与认 知度。 二、 推进"媒体 +广货行天下"丝 苗米品牌推广行 动 依托"广货行天 下"省域推广体 系,组织丝苗米 企业参与线上线 下产销对接会、 农产品展销、电 商节等活动。打 造"潮阳丝苗 米"专题推广栏 目,通过品牌故 事、产地探访、 美食制作等系列 内容,拓展全国 造、市场拓展与 价值提升等十项 行动,结合"广 货行天下"战略 部署,深度赋能 潮阳丝苗米产业 发展。 "好米好饭·花样新年"潮阳稻田时尚周举办。 一、 建设"潮阳 丝苗米"融媒体 内容矩阵 整合省市区三级 媒体、主流网络 平台、第三方内 容机构等资源, 围绕潮阳丝苗米 的品种优势、种 植生态、品质标 准、烹饪文化 等,规模化生产 图文、短视频、 直播、专题纪录 片等多元内容, 实现精准化、分 众化传播,提 ...
韶关高素质农民培育班收官,1211名新农人学成赋能农业发展
Nan Fang Nong Cun Bao· 2026-02-11 09:31
Core Insights - The training program for high-quality farmers in Shaoguan has successfully concluded, with 1,211 new farmers trained to empower agricultural development [2][4]. Group 1: Training Program Overview - The training program, organized by the Shaoguan Agricultural and Rural Bureau and conducted by Guangzhou Zhongning Agricultural Technology Development Co., Ltd., started in December 2025 and lasted for over a month, comprising four sessions [2][3]. - The program focused on cultivating leaders of new agricultural business entities and key talents for rural revitalization, effectively enhancing the professional skills and practical abilities of local agricultural practitioners [3][4]. Group 2: Curriculum and Practical Training - The curriculum was closely aligned with the actual development needs of Shaoguan's agricultural industry, addressing practical demands in areas such as rice and vegetable planting, digital agriculture, and agricultural machinery operation [6][7]. - Specialized courses were offered to address skill gaps among practitioners, particularly focusing on training agricultural machinery operators [8]. - The training included practical sessions at high-quality agricultural training bases and e-commerce operation bases in cities like Guangzhou, Jiangmen, Huizhou, and Foshan, allowing for field observation, discussions, and hands-on training [15][16]. Group 3: Future Plans and Support - The Shaoguan Agricultural and Rural Bureau plans to establish a follow-up service system for trainees, providing ongoing support through discussions, e-commerce skill enhancement, on-site expert guidance, and agricultural policy education [20][21]. - This initiative aims to help trainees convert their skill advantages into developmental benefits, ensuring that the training translates into practical production outcomes [22].