Group 1 - The construction agency industry is entering a phase of stable development, with a gradually stabilizing head enterprise structure after three years of rapid expansion [5][6][9] - The number of enterprises entering the construction agency sector has reached saturation, leading to a slowdown in growth momentum, with new construction scale in 2024 reaching 215 million square meters, a 13% year-on-year increase, but a significant drop in growth rate compared to 2023 [6][7] - The industry faces challenges from a sluggish macroeconomic environment, intensified competition, and policy uncertainties, impacting the demand for construction agency services [7][8] Group 2 - The construction agency sector is experiencing intensified competition, but the leading enterprises are maintaining their positions through unique core competencies and brand advantages [3][14] - The choice of construction agency enterprises by clients has evolved from "single service procurement" to "strategic ecosystem co-construction," emphasizing long-term partnerships and value co-creation [11][12] Group 3 - Greentown Management leads in scale, supported by a standardized system that enhances product reputation and brand premium [15][16] - Blue City Group has established significant advantages in niche areas, particularly in affordable housing and public construction, leveraging its brand and product capabilities [20][21] - Jindi Management has a robust project management system and a diverse client base, with a focus on high-quality customer structures and comprehensive service offerings [25][26] Group 4 - Runze Management, as a subsidiary of China Resources Land, has a strong presence in government construction projects, achieving a revenue of 1.18 billion yuan and managing an area of 7.607 million square meters [27][28] - The long-term strategy of construction agencies should focus on building core competencies and creating value through professional services, moving from a scale expansion model to a high-quality development model [35][36]

2025年第23周 Weekly 2025年6月2日-2025年6月8日，第23周土地供求规模均环比回落，三四线城市溢价率水平延续高位。本 周重点城市监测供应建筑面积629万平方米，环比回落13%，成交建筑面积148万平方米，环比骤降 66%。本周一二线城市高溢价宅地成交比例维持低位，周度平均溢价率回落至1%，创农历新年以来新 低，不过三四线平均溢价率仍达到6.6%，连续两周超过5%，主要是由于温州瓯海区优质宅地溢价成交 带动。 供应：本周供应建筑面积629万平方米，环比回落13%。 本周重点城市供应含宅用地59幅，平均容积率为 2.0，合肥、武汉、宁波本周供应宅地平均容积率均不高于2.0。 重点供应地块方面，深圳龙华区区供应一幅宅地，出让底价16.84亿元，容积率2.8，起拍楼板价2.76万元/ 平方米。地块位于民治板块，自身优势为区位优越，地处梅林关核心区，距地铁4号线民乐站仅400米，周 边教育、公园、商业体配套较为丰富，无70/90户型限制，为纯商品住宅用地，目前周边新房售价在5.6万 元/平方米左右。 武汉长江新区挂牌一宗低密商住地块，容积率仅1.04，起拍底价21.6亿元，起拍楼板价5820元/平 ...

Core Viewpoint - The "2025 Mid-Year China Real Estate Product Evaluation" has officially entered the project display phase, with the initial shortlisted projects announced on June 3rd, following a vigorous selection process involving industry experts and enterprises [1][12]. Group 1: Evaluation Process - The evaluation will combine expert reviews and online voting to determine the final awards, including "Top Ten High-End/Light Luxury/Quality Works" and "National Good House Comprehensive Award" [1]. - The evaluation work is currently progressing in an orderly manner, with project details available for public viewing [1]. Group 2: Shortlisted Projects - High-end shortlisted projects include: - Shanghai Shilin Runyuan, featuring a traditional old city style [2]. - Hangzhou Jianfa | Qiantang Construction Yunqi Qianwan, characterized as a timeless riverside residence [2]. - Wuhan Jianfa · Wanghu, offering large residential units in a prime location [4]. - Light luxury shortlisted projects include: - Foshan Poly Jinlitao Yue, designed in a modern Chinese style [5]. - Zhongshan Poly Langyue, also featuring a modern Chinese architectural style [6]. - Quality shortlisted projects include: - Beijing Yuexiu · Future Science City, aimed at high-educated young professionals [7]. - Foshan Yuexiu · Xinghui Denghu, blending urban and park elements [8]. - Xiamen Jianfa · Yuehai, offering a seaside living experience [10]. Group 3: Industry Focus - Since 2018, the organization has focused on the evolution of product strength in the industry, transitioning from "product strength" to "product system" and "customer demand" research, aiming to promote continuous upgrades in industry product quality [11].

日前，"2025上半年中国房企产品测评"全国入围项目正式进入项目展示阶段。 2025上半年中国房企产品测评 工作启动于4月中下旬，收到 企业及业内专家推选的优秀项目踊跃参评， 初选的 入围项目已于6月3日揭晓。 详情请戳 《2025上半年中国房企产品测评入围榜》 本次所有入围项目仍将采用专家评审和网络票选结合的评选方式，最终评出 2025上半年 "全国十大高端/轻奢/品质 作品""全国好房子综合奖"等 ，目前相关测评工作正在有序进行中。 点击图片查看入围项目详情 高端入围项目 上海康定壹拾玖 梧桐浓荫下领馆花园 静安源贵，壹席藏 开发企业：招商蛇口、南通瑞城 轻奢入围项目 产品类型：高层住宅 建筑风格：现代 南京金陵序 自然与建筑共生，演绎金陵风华 开发企业：招商蛇口、北科建 产品类型：洋房、高层 建筑风格：现代 上海翡雲悦府 给上海，下一代的摩登， 内中环·新杨思都芯·低密墅区府 开发企业：华润置地、越秀地产、中能建 产品类型：高层住宅、叠墅 建筑风格：现代摩登 杭州沄璟文华轩 东方殿堂 世界久仰 艺术雅奢 开发企业：华润置地、浙江交控 产品类型：高层住宅 建筑风格：现代雅奢 宁波能建百誉府 誉府系宁波开篇 ...

导语 各城市库存规模及开工进度显著分化，专项债收储仍需进一步细化落地。 ◎ 文 / 马千里 研究视点 2025年，房地产稳市场进入新阶段，在行业土地成交规模连续4年维持-20%负增长，宅地出让建筑面积已经低于新 房成交规模的大背景之下，行业正式进入了去库存新阶段。但是基于保证市场活力，保障符合好房子新规用地的出 让规模，宅地出让规模进一步下降的空间已经较小。因此加快行业库存盘活，更重要的还是依赖于库存收储。2025 年以来中央部委多次表态，将加快推进专项债收储，并出台了正式文件， 明确将存量闲置地块优先纳入收储计 划， 赋予地方政府在收购定价、用途上的自主权。 据CRIC监测，目前全国已经有313个城市发布了存量住宅用地规模（清单），对于各地主管部门厘清潜在库存规 模，加快闲置用地收储起到了良好的辅助决策作用。就行业研究角度而言，也为结构性研究各地库存压力提供了新 的视角。本文将深入剖析当前典型城市潜在库存规模及专项债收储进度，旨在为房地产市场的健康发展提供有价值 的参考。本文主要观点如下： 1，行业已进入去库存深水区，盘活存量用地愈加迫切。 近年来各地狭义库存去化周期已有明显改善，但"顽固"的 潜在库存仍在 ...

引言 在房地产行业深度调整的当下，如何突破传统研究模式的桎梏，实现高效、专业、精准的研究成果 产出？CRIC深度智联作为房地产行业首个AI智能体，凭借"数据+AI+场景"的三维赋能，正在掀起 一场研究层面的效率革命。 5月29日，一场聚焦不动产行业AI应用发展的研讨会在上海召开。会上，CRIC深度智联重磅发布2.0版本，并 发布了在此阶段的首个不动产行业场景应用产品——新房楼盘AI智能体。同期，其与联发集团、中国金茂等4 家头部企业签署合作备忘录，11个标杆楼盘成为首批共建伙伴，共同探索AI在新房案场营销等场景的深度应 用。此次发布标志着"AI+不动产"正式进入应用落地期，CRIC深度智联以行业首个房地产智能体的先发优势， 开启房地产研究效率革新的新篇章。 三大核心优势 重构地产研究全链条价值 一、数据基建：2 0年行业沉淀，构筑研究"最强大脑" CRIC深度智联背靠克而瑞20年房地产行业数据积累，覆盖全国426个城市、11大地产领域，构建了业内最完整 的专业数据库。与通用AI依赖公开网络数据不同，其数据体系包含： 1、独家行业数据： 土地成交、新房/二手房交易、房企经营等核心指标，均来自克而瑞线下调研与权威 ...

| 开发企业：绿城中国 | | --- | | 产品类型：高层住宅 | 日前，"2025上半年中国房企产品测评"全国入围项目正式进入项目展示阶段。 2025上半年中国房企产品测评 工作启动于4月中下旬，收到 企业及业内专家推选的优秀项目踊跃参评， 初选的 入围项目已于6月3日揭晓。 详情请戳 《2025上半年中国房企产品测评入围榜》 本次所有入围项目仍将采用专家评审和网络票选结合的评选方式，最终评出 2025上半年 "全国十大高端/轻奢/品质 作品""全国好房子综合奖"等 ，目前相关测评工作正在有序进行中。 点击图片查看入围项目详情 高端入围项目 北京和樾望雲 西山映射，立体山水，塑造北京现代东方名园 开发企业：华润置地、越秀地产 轻奢入围项目 产品类型：多、高层住宅 建筑风格：现代 武汉长江天际 长江流域首个户户瞰江、板式社区型大平层 开发企业：华润置地 产品类型：大平层 建筑风格：国际艺术 嘉兴馥香园 秀立嘉兴，馥郁传香嘉兴 首个南北双露台空中花园大宅 开发企业：绿城中国 产品类型：高层住宅 建筑风格：现代 广州馥香园 岭南繁花过往，馥香生活序章 北京建发金茂·观宸 建筑风格：现代 四环城央，公园双轨，建 ...

VIEW 克而瑞研究中心 "每周研究精读" ， 聚焦宏观、行业、房企、土拍、产品、客需、榜单等多个研究成果，与各界探讨行业运行逻辑、变数及未来趋势。 专题 | "蓝海变红海"，头部代建企业立身之道 未来代建行业仍将会保持"强者恒强"、"特色为王"发展态势，坚持"长期主义"和具备"核心竞争力"的企业，才能在"蓝海变红海"的代建赛道构筑护城河。 热销项目 | 5月市场热度持增，新规项目集中入市领涨 点击标题阅读全文 榜单 2 0 2 5上半年中国房企产品测评入围项目揭晓 历时一个半月的综合数据筛选、产品调研、产品力模型测评等环节，2025上半年中国房企产品测评全国入围项目正式揭晓！ 2 0 2 5年5月中国房地产企业品牌传播力TOP5 0 2025年5月，房企从产品与服务两端发力，兼顾"好房子"打造与青年需求满足，实现品牌与社会价值双赢。 专题 预判6月，我们认为，房企年中冲刺将至，营销预期加码，供给结构优化下适销对路楼盘入市，预期带动成交总量延续稳步复苏走势，环比持增，同比持平去年或小幅微降， 延续弱修复态势。 行业透视｜6月新房供应"提质"叠加营销加码助力成交年中放量 观点 1、2025年6月，20个重点城市 ...

Group 1 - The core viewpoint emphasizes that real estate companies are focusing on both product innovation and meeting the needs of young consumers to achieve a dual win in brand and social value [1] - On the product side, real estate companies are launching innovative products in response to the new "Residential Project Standards," with companies like China Merchants Shekou and China Resources Land introducing "good house" series that incorporate cultural and aesthetic elements [1] - On the youth service side, companies are implementing targeted strategies to address rental and marriage challenges, with firms like Longfor and China State Construction offering rental discounts and flexible lease terms [1] Group 2 - In terms of brand communication, the top three companies in May's communication power ranking are China Resources Land, China Overseas Property, and Greentown China, followed closely by Poly Developments and China Jinmao [2] - The "good house" concept is sweeping the corporate brand landscape, with multi-dimensional product updates in response to new regulations [3] - Real estate companies are diversifying their support for young people, focusing on both housing and romantic relationships [3]

Core Viewpoint - The real estate market has stabilized since 2025, with new supply being restrained, leading to a weak recovery in transactions and a significant reduction in inventory levels, particularly in certain cities facing severe supply constraints [1][3][31]. Group 1: Inventory and Depletion Cycle - As of April 2025, the narrow inventory across 50 cities has decreased to 30.557 million square meters, reflecting a 1% month-on-month decline and a 10% year-on-year decline [3][4]. - The depletion cycle has shown a downward trend, reaching 20.98 months by the end of April 2025, with a 0.5% month-on-month decrease and a 6% year-on-year decrease [4][7]. - Inventory levels in first-tier cities remain stable, while second and third-tier cities have seen a reduction, with depletion cycles in first and second-tier cities dropping below 20 months, while third and fourth-tier cities still face cycles of around 30 months [7][31]. Group 2: Freshness of Inventory - Approximately 54% of the inventory consists of supply from 2020 to 2023, with first-tier cities exhibiting significantly higher freshness compared to second and third-tier cities [10][14]. - Cities like Shenzhen, Hangzhou, and Chengdu have a high proportion of fresh inventory, while cities like Wuxi are burdened with older stock, with nearly 30% of inventory being from over ten years ago [17][32]. Group 3: Area Segmentation - The primary inventory is concentrated in the 100-140 square meter range, with 100-120 square meters and 120-140 square meters accounting for 24% and 20% of the total inventory, respectively [20][23]. - Smaller units (below 70 square meters) and larger units (above 180 square meters) have seen a decrease in inventory share, with the 70 square meters and below segment dropping to around 8% by April 2025 [22][24]. Group 4: Housing Type - Three-bedroom units dominate the inventory, making up 52% of the total, while four-bedroom units account for 28% [27][28]. - The inventory pressure for two-bedroom units is notably higher in second and third-tier cities compared to first-tier cities, where three and four-bedroom units are more prevalent [28][31]. Group 5: Future Outlook - Three categories of cities are identified as facing significant short-term supply constraints: 1. Hot cities like Shanghai, Hangzhou, and Chengdu with low inventory and short depletion cycles [31][32]. 2. Second and third-tier cities with high old inventory and long depletion cycles, such as Hohhot and Wuxi [32]. 3. Cities with mismatched supply and demand, like Guangzhou and Dalian, where inventory structures do not align with transaction structures [35].