Core Viewpoints - The concept of "Good House" has become the core guiding principle for brand communication among real estate companies in the first half of 2025, with firms focusing on product, marketing, and community engagement to enhance brand recognition and influence [1][3]. Group 1: Product Development - Real estate companies are innovating in product creation. For instance, Jianfa Real Estate utilizes a "culture-value-strategy-technology" framework to build a new Chinese-style product system, highlighting craftsmanship through four major product series [1]. - China Overseas Land & Investment has launched the Living OS system, which includes 16 product systems to meet 172 customer needs, promoting an image of "comprehensive service" [1]. - Xiangyu Real Estate's "Lifetime Home" brand aligns with specific spiritual values and high-end product lines to meet customer demands [1]. Group 2: Marketing Innovation - Real estate firms are leveraging AI and new media to break through communication limitations. Poly Development initiated the "Starry Sky Plan - Star Sea Alliance," aggregating numerous online influencers and fans for an upgraded marketing strategy [1]. - Huafa Group's "Home with AI Understands You Better" campaign attracted significant user participation through immersive experiences, achieving both sales conversion and brand exposure [1]. - Deep Industry Group's "May AI Purchase Festival" integrated AI robots into various scenarios to enhance brand innovation [1]. Group 3: Community Engagement - Community operations are crucial for implementing brand values. Greentown China expanded its community through the "Hundred Flowers Neighborhood Festival," enhancing homeowner belonging [1]. - China Resources Land combined sports and ESG concepts in its activities to shape a responsible real estate image [1]. - China Merchants Shekou's "24-Hour Global Spring Viewing Live Broadcast" broke regional limitations to convey brand positioning [1]. Group 4: Brand Communication Rankings - In the brand communication power rankings for the first half of 2025, Greentown China, Poly Development, and China Resources Land ranked in the top three due to their comprehensive advantages, followed closely by China Overseas Land & Investment and China Merchants Shekou, showcasing strong brand competitiveness [2].

2025上半年中国房地产企业销售TOP100排行榜 VIEW 克而瑞研究中心 "每周研究精读" ， 聚焦宏观、行业、房企、土拍、产品、客需、榜单等多个研究 成果，与各界探讨行业运行逻辑、变数及未来趋势。 点击标题阅读全文 榜单 2025上半年中国房地产企业新增货值TOP100排行榜 预计下半年去库存和优化库存结构仍是行业主旋律，多数房企将维持审慎的投资策略，将销售回款和现金流安 全置于首要位置。 观点 1、上半年新房累计成交规模同比基本持平 2、百强房企6月业绩环比增长14.7% 7月预期新房供应转降，核心区配套产品俱佳项目还将保持高热 7月预期供应稳中有降，新房成交绝对量或将延续低位波动，基于去年基数较低，同比降幅仍有进一步收窄的可 能，延续弱复苏走势。 热销项目|6月新规项目和高改盘集中入市支撑去化率攀升 7月新房成交绝对量或将延续低位波动，不过基于去年基数较低，同比降幅仍有进一步收窄的可能，延续弱复苏 走势。 专项债发行快报｜6月发行8 5 6亿房地产类债券，北京引领城市更新提速发展 本月房地产类专项债大增，环比上涨54%至856亿，保障安居类专项债发行规模连续两月大幅增长。 第24周土地成交规模环比回 ...

1、 合约销售： 百强房企6月业绩环比增长14.7% 2、 企业拿地：典型房企投资规模回升，头部房企投资持续领跑 3、 企业融资： 单月总量再创年内新高，新城实现民企境外债"破冰" 4、 组织动态： 招商蛇口裁撤5大区域，中海地产城市总再换防 核心内容 ◎ 文 / 克而瑞研究中心 0 1 合约销售 百强房企6月业绩环比增长1 4 . 7% 核心观点： 1、 2025年6月， TOP100房企实现单月销售操盘金额3389.6亿元， 环比增长14.7% 。上半年累计实现销售 操盘金额16526.8亿元。 2、 从百强房企规模门槛来看，2025年6月TOP30房企 销售操盘金额门槛同比增长1.2%至119.8亿元。其他 各梯队房企的销售操盘金额门槛则略有降低。具体分梯队来看，2025年上半年百强房企各梯队销售规模变 动分化。其中， TOP21-30梯队房企 的累计销售规模同比基本持平。 而TOP10、TOP11-20和TOP51-100 梯队房企 销售规模则同比降低。 3、 从企业表现来看，2025年6月近六成百强房企单月业绩环比增长，其中28家企业单月业绩环比增幅大于 30%。 如中海地产、华润置地、招商蛇口、中 ...

Core Viewpoint - The real estate market is experiencing a weak recovery trend, with new home transaction volumes expected to continue fluctuating at low levels in July, although the year-on-year decline may narrow due to a low base from last year [1][23]. Group 1: Market Performance - In June, the average opening sales rate for new homes in 30 major cities was 41%, showing a month-on-month increase of 3 percentage points and a year-on-year increase of 11 percentage points, indicating a stable upward trend [2][22]. - Major cities like Beijing, Shanghai, Shenzhen, Chengdu, and Hangzhou saw increases in sales rates, while cities like Ningbo and Jiaxing continued to experience low sales rates below 20% [3][22]. - The introduction of high-quality new projects, particularly those with high usable area ratios, has positively impacted market activity, with new regulations promoting the construction of "good houses" [4][22]. Group 2: Project Performance - In Guangzhou, new projects under the new regulations accounted for 60% of the total supply in June, achieving a sales rate 30 percentage points higher than older projects, with some projects exceeding 40% [5][6]. - In Chongqing, new generation residential projects had sales rates above 75%, while traditional residential projects struggled with rates around 20% [7][22]. - High-end properties in core areas of cities like Shanghai and Chengdu have seen strong demand, with some projects achieving over 70% sales on the first day of opening [12][22]. Group 3: Government Policies and Market Dynamics - In cities like Suzhou and Zhengzhou, government-led initiatives such as stock housing buybacks and housing vouchers have helped boost sales in non-core areas [19][22]. - In cities like Beijing and Fuzhou, strategies such as price discounts and increased commissions have successfully driven sales [20][22]. - The overall market is characterized by significant differentiation between cities and projects, with core urban areas maintaining high demand while many peripheral projects struggle [23][22].

Company Developments - Tengyun Zhike signed a strategic cooperation agreement with Inspur Smart Building [1] - Longfor Longzhizao signed a digital design service contract for the XDG-2024-93 land parcel in Wuxi [3] - Longfor Longzhizao also signed a project management and sales service contract for the FX202422 land parcel in Hefei [4] - Greenland Zhizao successfully won the bid for the future coastline project in Pattaya, Thailand, with a total saleable area of 30.16 million square meters and a total value exceeding 20 billion THB [6] - Runzhi Management and China Resources Cultural and Sports jointly won the consulting service for the Ningbo Olympic Sports Center, with a project value of approximately 59.7 billion [7] Project Highlights - Jindi Management launched the "Qinglan" product brand and the "Qinglan Song" project [1] - The project aims to promote technology and product replication, focusing on smart buildings and smart living services [2] - The project in Zhangzhou High-tech Zone covers an area of approximately 164.8 acres, with a total construction area of about 220,000 square meters and nearly 1,000 planned beds [13]

本月房地产类专项债大增，环比上涨54%至856亿，保障安居类专项债发行规模连续两月大幅增长。 本月土储类专项债中用于土地回收的比例持续提升， 以安徽省为例，本月发行了136亿土储类专项债，其 中至少45%的土储项目为存量土地回收或闲置土地回收。从分布情况来看，大多数土地回购类项目均位于 非省会城市的市辖县和代管县级市，也在侧面反映安徽省大多数地级市的市区广义库存仍在可控范围之 内。另一方面， 北京在本月发行了517亿元的保障安居类专项债， 快速推进城市更新工作，积极响应住建 部等中央部委部署，为其他城市的城市更新提供更多可参照样本，以成熟模式促进房地产市场加快稳定。 国务院会议最新部署任务指出，要对全国房地产已供土地和在建项目进行摸底，进一步优化现有政策，再 加之央行6月末的积极表态，表示将积极推动已出台金融政策措施落地，加大存量商品房和存量土地盘活 力度。预计下半年土储类专项债，尤其是涉及闲置用地处置、土储回收类专项债发行频次将进一步加快， 与城市更新共同发力，在供需两方面促进行业加快稳定，助力构建房地产发展新模式。 据CRIC整理，至截稿时 2025年6月 全国地方政府新增专项债发行规模为3384亿元，环 ...

2025年7月 土拍预告 2025年7月，18个重点城市计划出让含宅土地73宗，起拍总价632亿元 1个城市本月计划出让底价超过100亿元：上海 单日超50亿元：上海（24号） | 城市 | 挂牌裁止日期 | 地块数 | 底价(亿元) | 建面(万㎡) | 占地(万㎡) | | --- | --- | --- | --- | --- | --- | | | | H | | | | | 上海 | 7月24日 | 10 | 233.22 | 48.58 | 22.15 | | | 7月8日 | 1 | 2.48 | 2.48 | 2.26 | | | 7月15日 | 2 | 28.06 | 19.14 | 7.09 | | 杭州 | 7 月 22 日 | 2 | 15.23 | 11.17 | 5.07 | | | 7月29日 | 3 | 46.10 | 36.26 | 18.61 | | 苏州 | 7月9日 | 3 | 15.48 | 16.10 | 8.36 | | | 7月10日 | 1 | 15.83 | 9.16 | 7.04 | | | 7月23日 | 2 | 49.64 | 11.82 | 10.7 ...

Core Viewpoint - The new housing transaction volume is expected to continue fluctuating at low levels in July, with a potential narrowing of the year-on-year decline due to a low base from last year, indicating a weak recovery trend [2][12]. Supply Overview - In July, the supply of new homes in 28 key cities decreased by 32% month-on-month and 29% year-on-year, reaching the second-lowest level of the year, with a total area of 5.13 million square meters [4][7]. - Among first-tier cities, Beijing is the only city showing significant supply, while Shanghai, Guangzhou, and Shenzhen all experienced notable reductions [4][5]. - In second-tier cities, over 80% of cities saw a month-on-month decline, with 20 out of 24 cities reporting decreases, and some cities like Qingdao and Xiamen facing drastic drops [5][6]. - The supply in third and fourth-tier cities continued to remain low, with a year-on-year decline of 37% [6][8]. Supply Structure - The supply structure in key cities is tilted towards improvement demand, with the proportions being 40% for basic needs, 45% for improvements, and 15% for high-end products [8][10]. - Major cities can be categorized based on their supply focus: cities like Kunming and Wuxi have over 60% of their supply as basic needs, while cities like Beijing and Chengdu focus more on improvement products [8][9]. Market Dynamics - The average absorption rate for expected projects in 28 key cities in July is projected to be 29%, reflecting a month-on-month decrease of 15 percentage points but a year-on-year increase of 1 percentage point [12]. - There is a notable divergence in market performance among cities, with hotspots like Beijing and Hangzhou maintaining strong demand due to robust purchasing power, while cities like Zhengzhou and Ningbo show signs of weak recovery [12][13].

2025年第26周 Weekly 2025年6月23日-2025年6月29日，第26周土地成交规模延续年内高位，平均溢价率也持续回升。本周重点 城市监测供应建筑面积482万平方米，环比增加62%；成交建筑面积627万平方米，环比上升2%，为二季度 以来周度新高。本周杭州拍出多宗优质宅地，周均溢价率9.1%，为5月份以来周度新高。本周杭州土拍 中，丁桥、运河新城、湘湖三宗地块溢价率均超过50%。 供应： 本周供应建筑面积482万平方米，环比再度增加62%，迎来年中的季节性上涨。 本周重点城市供应含宅 用58幅，平均容积率为1.96，南通、杭州、义乌本周供应宅地平均容积率均不高于2.0。 重点供应地块方面，本周上海迎来新一轮集中挂牌，宅地合计出让建面48.6万平方米，出让总底价233亿元。其 中 徐汇衡复风貌区、静安东斯文里、虹口北外滩三宗地块均处于内环内， 均为上海兼具成熟配套与历史底蕴 的顶豪板块稀缺宅地，静安、虹口地块起拍楼板价达到8万元/平方米，徐汇地块容积率1.3，起拍楼板价更是高 达16万元/平方米。鉴于近年来上海顶豪市场走出了独立行情，预计这些地块都将引起市场的激烈竞争。 本轮 上海起拍总价最高的地 ...

Core Viewpoint - The article discusses the strengthening of strategic collaboration between CRIC Group and China State Construction Investment Company, highlighting the current trends in the real estate market and the importance of data-driven insights for future developments [1][2]. Group 1: Market Analysis - CRIC Group Chairman Ding Zuoyu provided an in-depth analysis of the current real estate market trends, emphasizing the gradual recovery of market confidence due to ongoing "stabilizing market and expectations" policies from both central and local governments [1]. - The "517 New Policy" has significantly boosted market vitality, particularly in first-tier cities, although a clear market differentiation remains evident [1]. - Key phenomena discussed include the focus on core trends in the land market in Shanghai and nationwide, the linkage between first and second-hand housing markets, and the rise of improved housing products as mainstream offerings [1]. Group 2: Strategic Partnership - CRIC Group places high importance on its strategic partnership with China State Construction Investment Company, with ongoing efforts to deepen collaboration since the last visit to the company's headquarters [2]. - Both parties expressed a commitment to maintaining close communication regarding market information and enhancing cooperation in project and client research to explore new development paths in the real estate sector [2]. Group 3: Company Overview - CRIC, established in 2006, is a leading real estate big data application service provider in China, covering 400 cities and serving over 95% of the top 100 real estate companies [5]. - The company has developed a closed-loop of real estate big data, supported by platforms like CRIC and CAIC, and offers comprehensive solutions for government, enterprises, and homebuyers [5]. - Innovative products developed by CRIC include various systems for investment decision-making, data marketing, and urban rental and sales, providing critical decision-making support for numerous real estate firms [5].