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中国人最爱喝的饮料,大多数都不及格
虎嗅APP· 2026-01-03 13:35
Core Viewpoint - Shanghai is implementing a beverage "nutritional choice" grading system, marking a national first aimed at reducing sugar consumption, particularly from sugary drinks [4][5][6]. Group 1: Grading System Overview - The grading system categorizes beverages into four levels: A, B, C, and D, with A being the healthiest and D the least healthy [9]. - Manufacturers are required to label C and D grade beverages, effectively informing consumers about their health risks [9][10]. - The grading is based on three criteria: sugar content, saturated fat content, and the presence of non-sugar sweeteners [10]. Group 2: Comparison with Singapore - Singapore has already implemented a similar grading system since late 2022, which has now expanded to include freshly prepared drinks [5][6]. - The Singaporean system is considered one of the strictest globally, with penalties for non-compliance, including advertising bans for D grade beverages [14]. Group 3: Health Implications - The average sugar intake in Singapore is significantly above the World Health Organization's recommended limit, with many people consuming around 60 grams daily, primarily from sugary drinks [37]. - In contrast, China's average daily sugar intake is lower, at about 21 grams, suggesting that the grading system could be beneficial if adapted [38][42]. Group 4: Beverage Analysis - Common beverages like carbonated drinks and fruit juices often fall into C or D grades due to high sugar content, while unsweetened teas and sodas are more likely to achieve A grades [24][30]. - The grading system may not favor certain products like full-fat milk, which could receive lower grades due to saturated fat content, despite their nutritional benefits [26][29]. Group 5: Consumer Behavior and Alternatives - The rise of non-sugar sweeteners in beverages is a response to sugar reduction efforts, but their health implications are still debated [49][52]. - The World Health Organization has raised concerns about the potential health risks associated with excessive consumption of non-sugar sweeteners, suggesting that moderation is key [54][55].
年终思考:2025年关于marketing的若干心得
虎嗅APP· 2026-01-03 13:35
Core Insights - The article emphasizes the need for a shift in marketing strategies for 2025, moving away from overly segmented marketing maps that yield short-term results but fail to create lasting brand equity [6][9][10]. Group 1: Content Marketing - The traditional approach of breaking down product selling points into multiple segments for targeted marketing is becoming ineffective, as it leads to fragmented messaging and diminishing returns after initial success [7][9]. - A more effective strategy involves maintaining a cohesive brand message while allowing flexibility in content format and targeting over a longer period [9][10]. - Successful marketing requires a consistent narrative across all platforms, including short videos and live streams, to enhance conversion rates and overall ROI [12][13]. Group 2: Effective Testing and Research - The essence of product feature testing is to determine whether a feature can drive sales, with a focus on ROI rather than superficial engagement metrics [16][17]. - Research should prioritize understanding the motivations of non-customers, as insights from this group can reveal untapped market opportunities [22][24]. Group 3: Finding Market Opportunities - Non-customers represent significant potential for discovering new selling points and scenarios that can broaden market reach and drive product innovation [26][27]. - Insights from non-buyers can inform product development and marketing strategies, as demonstrated by past experiences in user research [27][28]. Group 4: Douyin Marketing Strategies - In 2025, Douyin marketing focuses on financial accountability and precise operational tactics, with a clear understanding of cost structures and profitability [32][33]. - Brands are encouraged to establish separate budget pools for different marketing strategies to optimize spending and maximize returns [34]. Group 5: Xiaohongshu Content and Metrics - Content on Xiaohongshu should balance between traditional and innovative approaches, with a focus on emotional engagement to drive user interaction [36][37]. - The effectiveness of marketing campaigns should be evaluated using comprehensive metrics that consider both front-end engagement and back-end conversion rates [42]. Group 6: Marketing Leadership - Marketing leaders are advised to streamline their focus, concentrating on core objectives and eliminating unnecessary initiatives that do not contribute to profitability [44]. - Effective management involves understanding the underlying motivations of both superiors and subordinates to align goals and expectations [46]. Group 7: Marketing Talent Development - There is a noticeable gap in marketing expertise among professionals over 35, who may struggle with new content marketing strategies and digital platforms [48][51]. - Continuous learning and adaptation in non-familiar areas are crucial for marketing professionals to avoid inefficiencies and miscommunication with younger team members [54][55]. Group 8: AI in Marketing - The use of AI in marketing is evolving, with applications ranging from basic execution tasks to more complex exploratory work, enhancing efficiency and insight generation [56][58].
2026年,“一人公司”爆发,不被雇佣就不会“被裁”
虎嗅APP· 2026-01-03 13:35
Core Viewpoint - The article discusses the rise of "one-person companies" in the AI era, suggesting that individuals can now create businesses valued at over $1 billion without traditional team structures, fundamentally changing the entrepreneurial landscape [5][10]. Group 1: Definition and Characteristics of One-Person Companies - A "one-person company" is defined as a business led by a single founder who utilizes AI and external resources to enhance their capabilities, rather than relying solely on a team [16]. - This model allows founders to validate business ideas before assembling a team, thus avoiding the need for immediate co-founders [17]. - The emergence of AI tools has made it feasible for individuals to operate effectively as a company, integrating various resources and tasks [19]. Group 2: Reasons for the Surge in One-Person Companies - The proliferation of AI has expanded the range of tasks that a single individual can accomplish [22]. - Reports indicate that 96% of people have used AIGC products, with 70% using them daily, highlighting the widespread adoption of AI tools [24]. - The startup costs for one-person companies have significantly decreased, with 90% of founders requiring less than $500 to start their businesses [28]. - Supportive policies for one-person companies are emerging, such as Shanghai's initiatives providing zero-rent spaces for entrepreneurs [31]. Group 3: Challenges and Considerations - While one-person companies offer independence, they also present challenges such as loneliness and the burden of decision-making [43]. - Founders are encouraged to seek community support and mentorship to mitigate feelings of isolation [44]. - The article emphasizes that the key to success in a one-person company is not doing everything alone, but rather making strategic decisions about what to pursue [68]. Group 4: Future of Organizational Structures - The rise of one-person companies raises questions about the relevance of traditional organizational structures in the AI age [48]. - AI is changing the necessity for large teams, as individuals can now accomplish tasks that previously required collaboration [51]. - Future organizations may shift from hierarchical models to dynamic networks of small teams and AI agents working together [60]. Group 5: Conclusion and Recommendations - The concept of "one-person companies" is becoming a viable path for many entrepreneurs, particularly in knowledge-intensive and creative fields [74]. - Individuals are encouraged to start small projects using AI to test their business ideas without waiting for ideal partners [75].
全世界疯抢铜
虎嗅APP· 2026-01-03 09:39
以下文章来源于格隆 ,作者万连山 格隆 . 一个游走于资本市场与佛祖之间的浪子。我可以生,可以死,我大笑,由天决定! 本文来自微信公众号: 格隆 ,作者:万连山,题图来自:AI生成 今年是贵金属大牛之年。其中,铜的剧情最为惊奇。 我们过去称铜为"铜博士",经济好铜涨,经济差铜跌—— 高度敏感于全球流动性、经济预期与通胀 变化。 但最近几个月发生了什么? 全球PMI还在荣枯线挣扎,铜价却像打了激素一样往上冲。 更魔幻的是,一边是美国仓库里堆成山的现货,COMEX库存较年初暴涨330%,创下22年新高;另 一边是亚洲、欧洲陷入铜荒,LME库存跌至13万吨以下,新加坡仓库甚至出现"提货即空仓"的奇 观…… 在这个不合理的时代,种种不合理的现象,或许才是合理的。 一、单边狂欢 如果说石油是工业血液,铜就是AI时代的神经系统。 AI数据中心在本质上就是一个巨大的、发热的铜线团。 传统IDC单机柜功率仅5kW~8kW,AI数据中心机柜功率密度可达30kW~150kW,差距极其巨大。 高功率密度直接催生出两大用铜需求。 首先,电力传输需要更粗的铜芯电缆和铜母排,以降低30%以上的导电损耗。 随着芯片热设计功耗突破700W甚 ...
调研110位亿万富翁,发现他们七个习惯与十大爱好
虎嗅APP· 2026-01-03 09:39
陪跑中国家族办公室行业 以下文章来源于家办新智点 ,作者foinsight 家办新智点 . 一位亿万富豪匿名写道: "衡量人生的货币是时间,而不是金钱。你会非常认真地思考如何花掉一美 元,同样也应该非常认真地思考如何花掉一个小时。" 忘掉MBA——如果你想成为亿万 富翁,先翻开一本书 在一个技术驱动的时代,像ChatGPT这样的工具可以在几秒钟内总结数百页内容,坐下来读一本书似 乎显得低效。 但许多全球最成功的商业领袖长期以来一直主张相反的观点: 深度阅读依然是构建持久知识体系的 最快方式之一。 本文来自微信公众号: 家办新智点 ,作者:foinsight,题图来自:视觉中国 近日,海外研究机构发布了《与全球最富有家族的对话》报告,深入剖析了全球最具影响力家族的生 活和思维模式。该报告调研了全球110位亿万富豪家族负责人,受访者的净资产合计超过5000亿美 元。 研究显示,阅读是全球一些最富有家族最常提及、与成功密切相关的习惯,此外锻炼、持续性以及早 起同样是长期成功的重要因素。但在多次访谈中,有一个主题尤为突出: 对时间使用的高度刻意与 自觉。 微软联合创始人比尔·盖茨曾表示,阅读是他学习体系的核心组成部分 ...
为什么北上广年轻人不爱跨年倒数了?
虎嗅APP· 2026-01-03 09:39
以下文章来源于旅界 ,作者theodore熙少 旅界 . 跟踪时代浪潮,讲述文旅商业好故事。 一 本文来自微信公众号: 旅界 ,作者:theodore熙少,题图来自:AI生成 消失的倒数声背后,中国式跨年有点冷。 元旦清晨,我习惯性地打开手机上的新闻客户端,刷到不少昨夜全球各地跨年盛况。 伦敦的大本钟敲响,泰晤士河畔的伦敦眼变成了巨大的火轮,映照着数十万张仰望的脸庞。 迪拜的哈利法塔化身为巨大的垂直屏幕,把沙漠沉寂夜空硬生生染成了绚丽的万花筒。 南半球的悉尼海港大桥,万发 烟花在同一秒升空,将夜幕烫出了一个个彩色的洞。 那种隔着屏幕都能溢出来的热浪,让人恍惚觉得整个地球都在震动。 后来,我又努力搜索了下北京、上海、广州等地的跨年活动,除了零星的一些乐园里的烟花秀,或是 Livehouse里聚在一起的限定演出,那些曾经承载着城市集体记忆的公共地标,大多静默无声。 后来,我给几个平时最爱玩的95后、00后朋友发了信息,想知道在这个原本应该充满仪式感的夜 晚,他们究竟去了哪里。 答案是, 朋友们没有在家睡觉,但过得与往常周末好像也没有太大区别。 有朋友在崇礼酒店里等着第二天一早去滑雪,还有朋友租了京郊民宿小院,三五 ...
奶茶,成瘾品和“毒品擦边”
虎嗅APP· 2026-01-03 03:13
Core Viewpoint - The article discusses the distinction between legal and illegal addictive substances, emphasizing that legality does not equate to safety, and highlights the historical context and societal acceptance of various addictive products [4][6][11]. Group 1: Legal Addictive Substances - Alcohol, tobacco, tea, and coffee are identified as the three most common legal addictive substances, which, while having similarities in addiction potential with illegal drugs, differ fundamentally in legal status, social acceptance, health impacts, and addiction mechanisms [9][16]. - Legal addictive substances are regulated to varying degrees, with alcohol and tobacco being classified as carcinogens, while caffeine, although less harmful, is also recognized as a controlled substance under certain conditions [11][19]. - The consumption of caffeine through beverages like coffee and tea is generally safe within recommended limits, but excessive intake can lead to health issues and addiction, necessitating consumer awareness and caution [13][14]. Group 2: Distinction Between Legal and Illegal Addictive Substances - Legal addictive substances are characterized by their social acceptance and regulatory frameworks, while illegal drugs are strictly prohibited due to their severe health risks and societal impacts [16][20]. - The health implications of legal substances can be managed with moderate use, whereas illegal drugs often lead to irreversible health damage and severe addiction [16][24]. - The societal roles of legal substances can facilitate social interactions, while illegal drugs typically disrupt social functions and contribute to crime and instability [16][19]. Group 3: Historical Context and Commercialization - The historical trajectory of legal addictive substances shows a pattern of acceptance and commercialization, often linked to economic activities and societal norms, which can lead to their widespread use [22][23]. - The article notes that the commercialization of addictive substances has evolved over centuries, with advancements in production and consumption methods increasing their addictive potential [22][24]. - The rise of illegal drugs is similarly tied to their commercialization and the development of more efficient consumption methods, leading to increased addiction rates [24][25]. Group 4: Future Considerations - The article warns against the potential normalization and legalization of new addictive substances, advocating for proactive measures to control existing legal substances and prevent the emergence of new ones [28][29]. - It emphasizes the importance of historical awareness in addressing addiction issues, suggesting that society must remain vigilant against the risks associated with both legal and illegal addictive substances [27][28].
投资不赚钱的真相:你缺的不是好标的
虎嗅APP· 2026-01-03 03:13
Group 1 - The core idea of the article revolves around the psychological aspect of investing, likening the role of investment advisors to that of a doctor providing comfort rather than concrete solutions [6][7][8]. - The concept of the placebo effect is introduced, highlighting its relevance in both medicine and investing, where psychological reassurance can lead to improved investor sentiment [10][15]. - The article discusses the long-term performance of index funds, specifically the S&P 500, which has shown annualized returns of approximately 12% over the past decade, adjusted for inflation [16][18]. Group 2 - The article emphasizes that the common mistakes made by retail investors often stem from emotional responses to market volatility rather than poor investment choices [15][18]. - It points out that many investors tend to panic during market downturns, leading to premature selling, which can hinder long-term investment success [19][21]. - The concept of "anti-placebo effect" is introduced, illustrating how negative news can amplify investor fears, resulting in irrational decision-making [24][25]. Group 3 - The article concludes that while psychological comfort is a basic function of investment advisors, their true value lies in helping investors maintain a rational perspective and avoid destructive behaviors [27][28]. - It suggests that a balanced investment strategy, such as a classic stock-bond portfolio, can serve as a psychological comfort while also managing volatility [28].
车企2026谁家强?我们列出了13家看好与“欠佳”
虎嗅APP· 2026-01-03 03:13
Core Viewpoint - The Chinese automotive industry has shifted from a phase of rapid expansion driven by investment and storytelling to a focus on efficiency and realization, emphasizing cash flow, profitability models, technology compliance, and global operational capabilities [2][3]. Group 1: Market Volume - The key question for 2026 is whether the new energy vehicle (NEV) market can surpass the 20 million unit threshold, with growth driven by factors such as trade-in programs, lower-tier markets, and improved charging experiences [4][5]. - The Chinese government has introduced a new trade-in subsidy policy for 2026, which is expected to stimulate demand in the automotive sector [6][7]. - Predictions for 2026 NEV sales vary, with estimates ranging from a 10% growth (14.14 million units) to a more optimistic 28.4% growth (16.5 million units), particularly in the 150,000 to 200,000 yuan price range [8][10]. Group 2: Profit Expectations - The industry is transitioning from a focus on scale to profitability, with competition intensifying in the 200,000 to 400,000 yuan price range [9][22]. - Companies like Geely are expected to see profit growth from multiple sources, while others like GAC face significant challenges [31][32]. Group 3: L3 and Intelligent Driving - The introduction of L3 autonomous driving is expected to shift responsibility from drivers to manufacturers, leading to systemic changes in the automotive ecosystem [38][40]. - The L3 era will likely drive the standardization of L2 features across all vehicles, increasing competition in the intelligent driving space [42][43]. Group 4: Luxury Narrative - The luxury narrative in the NEV sector is becoming increasingly complex, with a need for brands to establish genuine value propositions beyond just high-end features [50][51]. - The market for luxury vehicles priced above 300,000 yuan is growing slowly, while more affordable segments are seeing significant growth [57][60]. Group 5: Overseas Expansion - Chinese automotive exports are projected to exceed 8 million units in 2025, with significant growth in markets like Mexico and the UAE [67][68]. - The establishment of overseas production facilities is crucial for meeting demand and avoiding trade barriers, with many companies rapidly expanding their international manufacturing capabilities [72][73]. Group 6: AI Cross-Industry Moves - The focus for 2026 will likely shift away from ambitious cross-industry ventures towards enhancing core automotive services through AI, as companies learn from past experiences [78][81].
县城“女强人”三件套:离婚、美业、搞传销
虎嗅APP· 2026-01-02 13:24
Core Viewpoint - The article discusses the rise of independent women in small towns, highlighting their struggles and aspirations in the context of economic independence and self-empowerment [5]. Group 1: Women in Small Towns - The concept of "strong women" has permeated from first-tier cities to small towns, driven by dissatisfaction in marriage and a growing self-awareness among women [5]. - Many women in small towns face limited career options, often resorting to divorce, beauty industries, or multi-level marketing as standard paths to independence [5]. - The article features women like Xue Hong and Huang Jie, who embody the "strong woman" image, actively pursuing careers in health and beauty despite their challenging circumstances [9][11]. Group 2: Personal Stories and Challenges - Xue Hong, initially discouraged from buying property due to economic conditions, decides to invest in the health industry, believing in the potential for financial success [7][8]. - Huang Jie, nearly 60, continues to work energetically in the beauty industry to provide for her children, despite her husband's lack of ambition and support [12][16]. - Many women, including Xue Hong and Huang Jie, pursue careers out of necessity rather than choice, often driven by a lack of security in their marriages [16][17]. Group 3: The Illusion of Success - Despite their outward success, many women face harsh realities, such as financial instability and the pressure to maintain appearances on social media [27][31]. - Xue Hong and Huang Jie engage in various business ventures, often influenced by motivational rhetoric, but struggle to achieve the promised financial returns [21][22]. - The article highlights the disconnect between the perceived success of these women and their actual financial situations, with many investing in dubious business models [29][31]. Group 4: The Future of Women in Business - The article suggests that the era of middle-aged women is emerging, with opportunities for ordinary individuals to succeed in business [20]. - Women are increasingly drawn to flexible, low-investment business models that promise high returns, such as health and beauty products [21]. - However, the article also points out the risks associated with these ventures, including potential scams and the lack of understanding of business models among these women [27][31].