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国内“嫌弃”的月饼,在国外成了顶流
虎嗅APP· 2025-10-07 02:49
Core Viewpoint - The article discusses the evolving market for mooncakes, highlighting a significant decline in domestic sales while overseas markets are experiencing a surge in demand, driven by cultural exchange and innovation in flavors and packaging [6][16][24]. Group 1: Domestic Market Trends - In 2025, the predicted sales of mooncakes in China are expected to decline by approximately 45.17%, with gift box sales dropping by 49.04% compared to previous years [6]. - The younger generation's increasing health consciousness and rational consumption trends are contributing to the waning popularity of traditional mooncakes [6][16]. Group 2: International Market Opportunities - Despite domestic challenges, mooncake exports have seen significant growth, with Hangzhou's mooncake exports increasing by about 250% year-on-year, and Yunnan's mooncake exports reaching 7,520 tons valued at 130 million yuan [16]. - The overseas market is embracing mooncakes, with various flavors and innovative products being developed to cater to local tastes, such as chocolate and cheese mooncakes in the U.S. [18][19]. Group 3: Cultural Adaptation and Innovation - Mooncakes are being adapted in different countries, with unique local variations emerging, such as the soft-skin mooncakes in Vietnam and durian-flavored mooncakes in Malaysia [12][18]. - The integration of cultural elements and modern aesthetics in packaging design is attracting a broader audience, with brands incorporating technology and local cultural motifs [19][24]. Group 4: Regulatory Challenges - Exporting mooncakes faces challenges due to strict food safety regulations in various countries, necessitating compliance with local standards, particularly regarding ingredients [21][22]. - Companies are adjusting their recipes to meet international regulations, often opting for "vegetarian fillings" to avoid restrictions on animal products [23]. Group 5: Competitive Landscape - The globalization of the mooncake industry is attracting competition from multinational companies, such as Häagen-Dazs, which has introduced ice cream mooncakes to appeal to younger consumers [25]. - The article emphasizes the importance of cultural storytelling and emotional resonance in marketing mooncakes to ensure long-term success in international markets [27][28].
成为“水果第一大国”,中国用了60年
虎嗅APP· 2025-10-07 02:49
Core Viewpoint - The article discusses the evolution of fruit consumption in China, highlighting the shift from scarcity to abundance, the rise of imported fruits, and the emergence of "super fruits" driven by consumer preferences and marketing strategies [4][5][6]. Group 1: Fruit Consumption Trends - In 2022, China's fruit retail market reached a scale of 1,381.457 billion yuan, averaging 82 yuan per person per month on fruit consumption [8]. - The average daily fruit consumption in China is around 300 grams, which meets the dietary guidelines, marking a significant increase from 3.9 kg per person per year in 1961 to current levels [5][6]. - China has become the world's largest fruit producer and consumer, accounting for about one-third of global fruit production [4]. Group 2: Domestic vs. Imported Fruits - Despite high domestic production, China remains a net importer of fruits, with imports expected to reach 8.184 million tons in 2024, 1.5 times the export volume [10]. - Traditional fruits like apples and citrus dominate exports, while tropical fruits such as durian and cherries lead in imports, driven by consumer demand for variety and quality [13][10]. - The preference for imported fruits is influenced by better breeding, cultivation, and management practices abroad, leading to higher consumer trust in imported varieties [14][15]. Group 3: Technological Advancements and Supply Chain - Advances in logistics and preservation technology have made it easier to transport and store fruits like lychee, which were once difficult to preserve [17]. - The expansion of blueberry cultivation across different regions in China has extended the supply period, allowing for year-round availability [18]. - However, some farmers resort to harmful practices to accelerate fruit production, raising concerns about quality and safety [21]. Group 4: The Rise of "Super Fruits" - The concept of "super fruits" emerged from the need to create fruits that are visually appealing, convenient, and offer health benefits, supported by effective marketing [22][24]. - Blueberries have gained popularity due to their health benefits and high market value, with prices increasing significantly over the years [26]. - The marketing of fruits has evolved with the rise of social media, making it easier for lesser-known fruits to gain popularity [27]. Group 5: Price Trends and Market Dynamics - The prices of traditionally expensive fruits like cherries and durians have decreased, making them more accessible to the general public [29][32]. - The increase in fruit production has not been matched by a proportional increase in orchard area, leading to potential oversupply and price volatility [33]. - The phenomenon of "over-sweetening" fruits has emerged, with a focus on sugar content potentially compromising flavor diversity [35][38]. Group 6: Challenges in the Fruit Industry - Despite being a major fruit producer, China faces challenges such as low profit margins in the fruit industry and inadequate cold chain logistics, with only 35% coverage compared to over 90% in countries like Japan and the U.S. [44]. - Issues related to fruit variety protection and the need for a more robust ecological framework in the industry are also highlighted [44].
东亚人,为什么不快乐?
虎嗅APP· 2025-10-06 13:22
本文来自微信公众号: 秦朔朋友圈 ,作者:秦朔,原文标题:《愿你每天拥有两个拥抱,一个给自 己,一个给别人》,题图来自:AI生成 一 9月27日,周六,下午两点多。 曾经在《第一财经日报》工作过的老友群突然飘进来一条消息。一位老同事在23日凌晨因抑郁症病 发,离开了我们。 平时比较安静的老友群一片震惊和痛惜,三言两语叠加起来,拼出了他的画像: 他人很好,对人坦诚而热情,爱运动,爱张罗,爱唱迪克牛仔的《三万英尺》;在日报华南区和北京 产经部工作过,当年挖出了一家保健品公司的黑幕,公司老板放话要买他的一条腿,为此部门还安排 他到桂林避了一阵风头…… 《第一财经日报》2004年创刊,他很早就加盟,2008年3月离开后加入了一家央企。先在央企的企业 报工作了9年,2017年调到央企的地产公司,2018年到地产旗下的武汉公司做副总,2020年又调回北 京,在地产公司党群工作部负责新闻宣传。 如今,他永远地走了,年仅47岁。两年前,我们的一位曾任《福布斯 (中文版) 》执行主编的老同 事,也是在这个年龄因突发脑溢血离世。 悼念之余,老友群很快行动起来,不到一天就捐出了超过10万元善款,由专人转给他的家人。 受互联网冲击已 ...
国庆泰山“挤满”陪爬,这是门好生意吗?
虎嗅APP· 2025-10-06 13:22
以下文章来源于19号商研社 ,作者吴嘉敏 19号商研社 . 看透消费,看透你。互联网新闻信息服务许可证编号:44120230006 本文来自微信公众号: 19号商研社 ,作者:吴嘉敏,原文标题:《国庆泰山"挤满"陪爬,有人一周 入账6000元》,题图来自:视觉中国 这个国庆,国内各大名山再度开启"人从众叕"模式。 "五岳之首"泰山在长假刚启便迎来"人潮拥堵"。10月3日,景区各进山口门票售至预售上限,因游客 过多,多条进山线路一度暂停检票入园。 这批登山大军中,泰山陪爬从业者们也忙得不可开交。10月1日至2日,泰山景区突遭大风降雨天 气,陪爬左手持手电筒为顾客照亮前路,右手帮顾客拎包,"加油,马上就到山顶了",还会不时侧过 头说几句暖心的话语,为体力不支的游客鼓劲。 陪爬,是近年伴随着户外爬山热兴起的有偿服务,从业者为许多体能有限、需要陪伴的登山者提供向 导、拎包、聊天等支持。 早在国庆假期前一周,许多陪爬服务价格已经从600元/趟攀升至1000元/趟,但仍供不应求,"今年国 庆的陪爬单全满了""只有10月5日后才有档期了"。为了国庆泰山行约到心仪的陪爬师,还有消费者 在今年2月就交了定金。 陪爬这个行当,也 ...
社交媒体的黄金时代,结束了
虎嗅APP· 2025-10-06 13:22
以下文章来源于极客公园 ,作者Moonshot 极客公园 . 本文来自微信公众号: 极客公园 (ID:geekpark) ,作者:Moonshot,编辑:靖宇,题图来自: AI生成 社交媒体曾经是我们日常生活的一部分,人们在上面分享生活,追踪朋友的动态,吃瓜追热点,仿佛 只要滑动屏幕就能与全世界同频。 但如今,越来越多的人觉得它累人又空洞:一刷就是几个小时,刷来刷去都是高P照片、无处不在的 软广、批量制造的AI内容……越刷越疲惫和焦虑。 这不是巧合,而是平台设计和科技变化的结果。 Noema杂志的文章《社交媒体的最后日子》直指核心:AI和算法已经把传统的"注意力经济"推到极 限,结果不是更好的社交,而是平台的瓦解。 用户们正在逃离巨型平台,转向更小、更私密的数字空间,回归到人与人之间的连接 。Reddit上市 两年市值暴涨485%,Discord成为新的社群平台,就是最好的证明。 这一切是怎么发生的?"混小圈"为什么会成为未来社交的主流? 01、算法把平台玩坏了 "注意力经济"并不复杂:社交媒体公司靠抓住你的注意力赚钱。算法根据你的停留时间、点赞、分享 来决定推送什么。你看得越多,它们卖广告就越多。 用极客视 ...
对话真格、蓝驰、锦秋和峰瑞:我们究竟在投什么样的AI创业者
虎嗅APP· 2025-10-06 08:57
Group 1 - The article discusses the emergence of "one-person companies" in the context of AI technology lowering entrepreneurial barriers, leading to a new generation of entrepreneurs who are younger and more diverse [7][8][9]. - Investment strategies are shifting towards applications of AI rather than foundational models, with a focus on areas like Agent and embodied intelligence, indicating a maturation of the AI investment landscape [12][17]. - The importance of understanding user needs over technical prowess is emphasized, suggesting that successful entrepreneurs should prioritize product-market fit and user experience [34][35]. Group 2 - The discussion highlights the challenges young entrepreneurs face in a competitive environment dominated by large tech companies, suggesting that finding niche markets and avoiding areas where big firms are heavily invested is crucial [23][24]. - The article points out that the current investment climate is characterized by a tendency to overvalue early-stage companies, with many founders securing funding without a solid product, raising concerns about the sustainability of such practices [27][28][30]. - The need for entrepreneurs to establish a clear business model and maintain a balance between immediate survival and long-term vision is stressed, as rapid technological changes can render existing models obsolete [40][41].
百年五芳斋再闯港股,出海寻解药
虎嗅APP· 2025-10-06 08:57
出品|虎嗅商业消费组 作者|李佳琪 编辑|苗正卿 题图|AI生成 中秋来临前夕,百年老字号五芳斋的餐桌也摆开"新宴席"。 9月26日,五芳斋宣布启动港股上市筹备工作。距离其2022年登陆A股仅三年,这家老字号欲构筑"A+H"双资本平台。 五芳斋的公告直言,赴港上市旨在"加快国际化战略与海外业务布局,提升国际品牌形象"。但在雄心背后,老字号正面临增长瓶颈:2024年其营收下 降14.57%,净利润下降14.24%。 五芳斋的港股计划,承载着明显的战略野心。 公告显示,公司董事会已授权管理层启动H股上市前期筹备工作,并完成了新一届董事会选举。除原有核心决策层连任外,还新增了具备法律金融与注 册会计师背景的专业人士,为即将到来的资本运作未雨绸缪。 这一决定背后,是五芳斋在A股市场遭遇的增长困境。自2022年8月登陆上交所以来,五芳斋的市值已较上市首日缩水近三成。公告发布当日,公司市 值不足35亿元。 业绩表现或是其市值缩水的主因。上市三年来,五芳斋只有2023年的收入和归母净利润实现增长。2024年,五芳斋营业收入为22.51亿元,同比下降 14.57%;净利润为1.42亿元,同比下降14.24%。 增长瓶颈 粽子 ...
擦边商K的风吹到了川藏线
虎嗅APP· 2025-10-06 08:57
Core Viewpoint - The article discusses the emergence of a new business model in the tourism industry along the Sichuan-Tibet line, particularly focusing on the concept of "Business Zhuoma," which combines accommodation, dining, and entertainment to attract tourists and generate revenue [4][12][14]. Group 1: New Business Model - A guesthouse in Kangding, Sichuan, transformed its business by incorporating performances into its offerings, leading to increased demand and profitability [5][21]. - The term "Business Zhuoma" refers to young performers who entertain guests, creating a unique experience that has drawn significant attention and foot traffic [6][12]. - The integration of dining and entertainment has allowed the guesthouse to thrive despite a challenging tourism environment, with some guests even paying substantial amounts for VIP experiences [12][21]. Group 2: Market Dynamics - The tourism industry along the Sichuan-Tibet line has faced challenges due to competition from new energy vehicles, which have become alternatives for accommodation [16][25]. - Many traditional hotels and guesthouses are struggling with price wars and declining occupancy rates, prompting them to innovate by bundling services [16][25]. - The rise of "Business Zhuoma" performances has filled a gap in nighttime entertainment, addressing the lack of consumption scenarios for tourists after dark [32]. Group 3: Cultural Implications - The performances, while popular, have sparked debate about their impact on the authenticity of Tibetan culture, with some arguing they detract from traditional customs [30][31]. - The phenomenon reflects a broader issue in the tourism sector, where the need for nighttime activities has led to the commercialization of cultural expressions [31][32]. - The article suggests that while the current model is profitable, it may face scrutiny and potential backlash if perceptions of cultural appropriation arise [30][32].
折磨人类的验证码,已经拦不住人机了?
虎嗅APP· 2025-10-06 03:07
以下文章来源于差评X.PIN ,作者江江 差评X.PIN . Debug The World,关注科技、数码、汽车、产经、游戏,传播能改变世界的科技互联网信息。 就在前不久,江江发现, 不管是点击式,九宫格选图,甚至隐式验证,AI agent 居然都能过了。 点击式验证码是最容易破防的。早在 OpenAI 的 Operator 七月刚出世的时候,就有人把它拉来对着 Cloudflare 测了一波。 本文来自微信公众号: 差评X.PIN ,作者:莫莫莫甜甜,编辑:江江、面线,题图来自:AI生成 抢票的时候,突然弹出来这么个玩意儿,你能选对吗? 换个拼图,你每次都能一口气对准吗? 就连有时候打个勾,你可能都得多试两次。 和验证码斗智斗勇这么多年,说实话,咱都有点麻了。 但要是我告诉你,现在上面这些验证码已经拦不住 AI 了,卡关的只有我们这些 100% 纯人类呢? 让机器人自己点击 " 我不是机器人 ",评论区不少人都表示,这实在是有点幽默了。 还有下面这种九宫格点选,老兄自己手搓 agent,后台直连 GPT,立刻实现像素级的识别。 管你是小饼干还是小蛋糕,楼梯还是红绿灯,它看得比人都清楚。 除了显式点击,隐式 ...
李诞:人间不值得,但我还在人间
虎嗅APP· 2025-10-06 03:07
国庆前,《喜人奇妙夜2》开播,嘉宾李诞登场时,戴着经典的粉色头套。 他眯眼,淡笑,狡黠又散漫,缓缓走过舞台说: 此情此景,有一种过去十来年全白干了的感觉。 以下文章来源于摩登中产 ,作者摩登中产 摩登中产 . 用摩登视角,解读复杂时代。 本文来自微信公众号: 摩登中产 ,作者:摩登中产,题图来自:视觉中国 他的青春已消散在时光里,他的往事已湮灭在风波中。讨厌他的人看他复出,怒斥" 世风日下 ",爱 他的人看他坐在嘉宾席上,喜称" 这才像样" 。 宠爱、斥责、信奉、遗弃,他几经波峰波谷,潮起潮落,已深谙三味,宠辱难惊。 红尘频率改变,他也跟着调频,现在输出的主题,是消解苦闷人生。 此轮复出前,他阔别舞台许久。 去年夏天,两档脱口秀节目上线,众多脱口秀老人现身,唯独不见李诞。 节目开播前,他和呼兰等人聚会,围着桌子嘻嘻哈哈吃炸知了猴,并发小红书说: 恭喜朋友们,两档脱口秀节目马上开播,听说都很精彩,我就不一起精彩了,我17号直播也很精彩。 一 他的新身份是小红书带货一哥,主营零食,售价几个平台中最贵,却能月销300万。 下单粉丝说:"逃过李佳琦,逃过董宇辉,竟然没逃过李诞。" 直播间叫"诞的小卖部",设在客厅一角 ...