Core Viewpoint - The article highlights the significance of the French Bread Festival in promoting French baking culture in China, particularly through the success of the bakery "Salé&Sucré" in Chengdu, which has gained recognition for its authentic French bread offerings [1][24][30]. Group 1: French Bread Festival - The French Bread Festival, also known as "La Fête du Pain," is celebrated annually in France to honor the patron saint of bakers, Saint Honoré, and has been introduced to China since 2010 [1]. - The festival serves as a cultural bridge between French and Chinese culinary traditions, showcasing popular brands and renowned bakers [1][32]. Group 2: Salé&Sucré Bakery - Salé&Sucré, founded by Wang Zhihao, has transformed from a small workshop in a residential building to a landmark for European bread in Chengdu, despite initial challenges in market acceptance [3][5]. - The bakery's unique offerings, such as the 200-year-old sourdough baguette and specialty ciabatta, have garnered attention from influential figures, leading to a surge in orders [3][7]. Group 3: Market Adaptation and Innovation - Wang Zhihao's experience in the baking industry, including training in France, has shaped his approach to creating authentic yet locally adapted European bread [5][11]. - The COVID-19 pandemic shifted consumer preferences towards healthier options, allowing low-oil, low-sugar European bread to gain popularity [8][9]. Group 4: Product Development - Salé&Sucré's product lineup includes a variety of European breads, with a focus on innovative flavors that incorporate local ingredients, such as matsutake and rose cloud ham [14][20]. - The bakery emphasizes the importance of using high-quality ingredients and unique processing techniques to enhance flavor and create memorable products [16][29]. Group 5: Recognition and Future Plans - The bakery has received accolades at the French Bread Festival, which serves as an official endorsement of its quality and authenticity [24][30]. - Wang Zhihao aims to continue participating in the festival and explore more possibilities for blending local ingredients with traditional French baking techniques [32][36].

Core Insights - The article highlights the emergence of over thirty new baking products at the 2025 China Baking New Product Launch Week, focusing on nutritional enhancement as a key trend in the industry [1] - There is a significant shift in consumer perception towards food, moving from a "subtracting" mindset to an "adding" mindset, emphasizing the nutritional benefits of baked goods [5][6] - The demand for functional baked goods is growing, particularly among specific consumer segments such as Gen Z, urban white-collar workers, middle-class mothers, and the elderly [7][9] Group 1: Consumer Trends - Consumers are increasingly defining "health" in a proactive manner, seeking foods that actively benefit their health rather than merely avoiding unhealthy options [6][14] - The focus on health in baked goods has shifted from "low burden" to "high value," with consumers interested in specific health benefits and targeted nutritional content [13][14] - The top three factors influencing consumer purchases of baked goods are taste, freshness, and nutrition, with respective importance scores of 44.3%, 43.2%, and 39.6% [9][12] Group 2: Nutritional Enhancement in Baking - Nutritional enhancement in baking presents a market opportunity, but current product offerings are insufficient to meet consumer demand [12] - The article discusses the challenges of effectively incorporating nutritional elements into baked goods, emphasizing the need for a comprehensive understanding of ingredients and baking processes [16][17] - Stonwell Group's introduction of four nutritional bread products targets different consumer groups and scenarios, showcasing a practical application of health-focused baking [20][21] Group 3: Product Development and Innovation - The four new products include a children's nutritional bread, a women's vitality bread, a convenient snack bread for busy professionals, and a health-focused bread for the elderly, each designed with specific nutritional enhancements [23][24][26][28][30] - Stonwell's approach integrates knowledge of flour, enzymes, baking techniques, and nutritional elements to create effective and palatable products [34][35][37] - The company plans to host a forum to discuss innovations in nutritional enhancement in baking, indicating a commitment to filling the functional gaps in the market [41][42][43]

开一家烘焙店铺最焦虑的事情是什么？当然是没有客人进店了！房租、原料、人工...一顿操作猛如 虎，回头一看营业额250，这种痛谁能懂啊！ 当然是其他主理人懂你！ 在刚刚结束的 2025年Bakery China 举行的 明星主理人沙龙——「烘焙市集·创见论坛」 中， 12 位来自全国各地的知名优秀人气烘焙店主理人围绕着产品与运营共同谈论了这个话题。 他们没有避讳过开店初期上过的当踩过的坑，也没有美化沉寂期的惨淡业务与焦虑心态，但是无论 拼产品力也好，拼品牌力也好，这些主理人都可以从低谷期中找到一条属于自己的独特之路—— 成本问题，员工管理，品牌营销，职人短板 ...他们把每天发生在一线门店里的 真问题、真选择、真 洞察 ，搬到台上，一一拆解剖析给观众。 这...是不付费就能听的吗？ 这么好的时机，还不抓时间记笔记？！幸好，我们都帮大家记下来了！ 一起来回顾明星主理人沙龙中的精彩论点！（本文为现场实录后期整理） 圆桌会议一 /// Fournil核心主题： 如何实现从500块到8W块的营收增长 Fournil 从产品与服务创新 为烘焙店注入差异化竞争力 主持人：王子 作为主持人，王子在开场分享了他在日本留学时创建 ...

接下来东京烘焙职业人原创《中国烘焙匠人店》系列会一一带大家探访那些在法国面包节中大 放光彩的特色店铺！ 【独家采访 · 第 161 家】 在对面包格外尊重的国度法国，有一个专为面包而设的节日——法国面包节，也称为"La Fête du Pain"，热爱面包的法国人每年都会为纪念面包守护神圣多诺黑（Saint Honoré）举办庆祝 活动。从经典的法棍到别致的花式面包，每一种面包都诉说着一个关于技艺、风味和生活哲学 的故事。 2010年， 法国商务投资署和乐斯福中国 一起把法国面包节带到了中国。 之后每年6月，法国 商务投资署和乐斯福中国都会共同举办中国地区的法国面包节，众多人气品牌和知名烘焙师带 来的亮眼创意让法国面包节成为一项烘焙行业的盛会，中法美食文化的沟通桥梁。 在成都来福士广场一隅，推开大门，大理石与暖光交织的空间里，法棍的脆响、黄油的气息与咖啡 的醇厚交织成一首"面包交响曲"。它不在喧嚣商圈，没有华丽营销，但常年高分霸榜大众点评。 "刚开始真的没人懂，三年才算'沉淀期'。" SHER ne 7 7 7 5 01 H alo IS II De LE 7 t 12 FP # E WHEAT & BAKE ...

Core Viewpoint - The 2025 China Bakery New Product Launch Week showcased over 30 new products from more than 20 companies, highlighting a strong industry focus on product-driven innovation and deep interaction among industry players [1][5][107]. Group 1: Event Overview - The event took place from May 19 to May 21, featuring a high-density professional atmosphere with active engagement from attendees [1]. - Over 50 baking brands supported the event online, indicating a broad interest in new product developments [1]. Group 2: Product Highlights - The new products covered various categories, including bread, cakes, and functional breads, reflecting industry changes [5]. - Traditional Chinese ingredients are increasingly integrated into modern baking narratives, with examples like the Garden Bakery's mooncakes featuring local ingredients [6]. - Innovations in texture and flavor combinations were emphasized, with products designed to offer diverse sensory experiences [28]. Group 3: Health and Functionality Trends - The trend towards "healthy baking" is evident, with products focusing on nutritional enhancement rather than just ingredient reduction [51]. - Brands like Ston and Kunyu Mai are leading the way in creating functional baked goods that cater to health-conscious consumers [52]. Group 4: Cross-Industry Integration - The event highlighted the expansion of consumption scenarios, with products designed for afternoon tea and social sharing, moving beyond traditional bread attributes [66]. - Innovative products like coffee-shaped croissants and savory desserts were introduced to attract younger consumers [66]. Group 5: Industrial Standards and Quality - The evolution of industrial standards was showcased by several factory-type enterprises, emphasizing product stability and flavor consistency [90]. - Companies like Zhongbei Egg Tart and Xinmai Foods demonstrated their capabilities in producing high-quality, standardized baked goods suitable for mass distribution [91][92]. Group 6: Industry Insights - The event served as a platform for competition and collaboration among brands, facilitating information exchange and alignment between research, branding, and distribution [107]. - The future of the baking industry will benefit from more dialogue platforms that connect product development with market needs, enhancing consumer engagement [108].

Core Viewpoint - Dingdong Maicai is undergoing significant organizational changes to enhance its competitiveness in the long-term retail market, focusing on supply chain and product quality after achieving annual profitability [3][4]. Group 1: Organizational Changes - The original product development center has been restructured into 10 independent business units, each led by a senior executive, to improve operational efficiency and market responsiveness [3][4]. - The company's strategic goal, referred to as the "4G" strategy, emphasizes "good users, good products, good service, and good mindset," indicating a strong commitment to product quality [3][4]. Group 2: Product and App Enhancements - The app's homepage has been revamped to prioritize quality and health, introducing a "Quality Love" section with seven product categories aimed at simplifying consumer choices for high-quality and health-related products [4][5]. - An AI dietary assistant tool has been added to the app, providing users with personalized meal recommendations and nutritional analysis, thereby reducing decision-making costs and enhancing user engagement [5]. Group 3: Market Positioning - The changes reflect Dingdong Maicai's focus on differentiating its products and enhancing brand quality in a competitive instant retail market, leveraging its supply chain capabilities for sustained market competitiveness [5].

Core Insights - The article highlights the continuous development of the baking market in China, emphasizing the importance of new product launches and market trends [1][4]. Group 1: New Product Launches - A variety of new baking products have been introduced, including: - Strawberry Ice Cream Castle Cake by Dingdong Maicai - Apple Kale Light Tea by Youhe - Garlic Cheese Sausage Toast by Miqi - Various innovative cakes and pastries from different brands [5][6][7][8]. Group 2: Industry Trends - The "Weekly New Launch" column has become a significant source for market insights, with plans for major upgrades to enhance trend monitoring and integration [4]. - The article mentions the introduction of new products from major brands like Nestlé, Starbucks, and Tims, indicating a trend towards healthier and innovative food options [8][11][12][13][14]. Group 3: Market Performance - The article notes that Zespri, a kiwi giant, achieved a record sales revenue of NZD 5.14 billion (approximately RMB 21.9 billion) for the 2024/25 fiscal year, highlighting the growth potential in the fruit sector [118]. - The convenience store sector in China has seen significant growth, with the number of stores exceeding 1000 for 38 companies, reflecting a 7.7% increase year-on-year [119]. Group 4: Regulatory Changes - New national standards for yogurt are set to be implemented, which will affect the production and labeling of fermented dairy products, indicating a shift towards stricter food safety regulations [120][121]. Group 5: International Expansion - Meituan's Xiaoxiang Supermarket has officially launched in Riyadh, Saudi Arabia, under the name Keemart, showcasing the company's international expansion efforts [122].

Core Viewpoint - The article provides an overview of the latest developments in the baking industry, including new products, service provider updates, educational training, and industry events, aimed at promoting the growth of the baking sector [1]. Group 1: Baking Equipment - Jin Cheng Refrigeration showcases a new refrigeration series to celebrate its 50th anniversary [7]. - Hanbei introduces a semi-automatic oven loader, designed for ease of use and efficiency [8]. - San Neng presents a coffee dripper with a design that allows for better control of water flow during brewing [12]. - Bühler launches a chocolate pie production line capable of processing 1 to 1.5 tons of ingredients per hour [14]. - Shanghai Taixin unveils the Abyss double-arm mixer, which replicates traditional kneading techniques [16]. - MIWE introduces the Orbit trolley-style rotary oven, emphasizing energy efficiency and product quality [18]. - Saimai presents a spiral cooling conveyor tower, designed for stable and durable operation [20]. - Sanle Machinery offers a bread production line that optimizes key parameters for improved product quality [22]. - Yangzheng Intelligent Equipment launches a single-line croissant production line, enhancing production efficiency [23]. - Xinmai Machinery introduces a dough divider with precise control over various parameters [25]. - Leidun Machinery presents an infrared electric oven for faster and more even baking [27]. - Frex showcases a stainless steel commercial refrigerator with advanced cooling technology [29]. Group 2: Baking Raw Materials - Cargill introduces the Beifu® butter, enhancing dough flavor and texture [32]. - Komai offers Hokkaido wheat flour, known for its rich flavor and versatility [34]. - Nestlé launches a transparent dairy beverage with zero sugar and fat, featuring whey protein [36]. - Nanchao presents Jinmiler dairy products, suitable for various culinary applications [38]. - Hairong introduces a cherry blossom petal sauce, noted for its aesthetic appeal and flavor [40]. - Beizhilang offers frozen mousse, made with animal cream for enhanced taste [42]. - Jingri presents a black truffle mushroom filling, emphasizing rich flavor [44]. - Nanshun provides a premium Japanese bread flour, known for its elasticity and water retention [46]. - Andrew introduces a grapefruit cheese filling, balancing rich cheese flavor with citrus notes [48]. - Dingdingli offers chia seed filling, promoting health benefits and low calories [52]. - Baiyan presents Japanese bread flour with excellent moisture retention [54]. - Zhan Yi introduces French-style pastry dough, featuring artistic designs and zero trans fats [57]. - Shunnan offers a light sweet filling series, catering to modern consumer preferences [59]. - Ruisi Landuo presents a cheese paste that extends shelf life and meets health trends [62]. - Tebei Er introduces custard powder that is easy to prepare and versatile for various desserts [64]. Group 3: Service Provider Updates - The 2025 Third China Baking New Product Release Week, organized by Beirong, aims to enhance brand influence and market space for various businesses [93]. Group 4: Industry Events/Activities - The 27th China International Baking Exhibition concluded successfully, showcasing industry trends and innovations [110]. - The 2025 "Golden Statue" Cup IBA World Baker Competition China Regional Selection has officially started [112]. - The third National Skills Competition for baking and pastry arts has been announced [114]. - The fifth Asian Pastry Chef Competition saw the Chinese team crowned champions [116]. - The successful launch of Nanshun's barley premix powder marks a new era in healthy baking [118]. - The first Youth Pastry Chef Championship gathered top teams from leading institutions [120]. - The 10th World Bread Competition China Team Selection concluded with a successful final [122]. - The fifth China Dessert Championship also wrapped up, with winners set to compete internationally [124].

日本的京都以料理而闻名，这里也是日本面包消费量最高的地方。京都曾作为日本的首都达一千多年，所以这里从不缺匠心故事，也不缺钻研工 匠，是日本餐饮文化的风暴中心。能在这里登上TOP榜的面包店，一定很有两把刷子——比如日本面包店的传奇，被称为面包圣地的 【玉木亭】。 甚至有从附近大学毕业的学生离开校园后，会特意定期回来购买几箱面包带走冷藏....真·面包脑袋了... 主理人玉木润（Jun Tamaki）曾在面包店Tamaki、日本面包技术研究所、京都世纪酒店和Donq进行培训。 京都市内有很多受欢迎的面包店，但玉木亭在日本当地美食网站的"京都面包店"排名中占据绝对冠军位置。 【玉木亭】位于宇治市一个名叫黄檗的小城镇。附近除了有一所大学外，还有一个普通的住宅区，以及每天远远超过这个社区居民数量的客流量， 即使是工作日，也永远都排着长队。 进门就会迎接到来自面包的暴击，长长的拱形展架上摆满了各种各样的面包，店内SKU总数量大概在90-100种，从甜面包到欧包应有尽有。但是选 择困难症在这里没有困难，因为"所有的种类都不会踩雷"，店内所有的品类都是热销款。 1996年，他代表日本参加了"面包世界杯"（Coupe du M ...

Core Viewpoint - The article discusses the rapid growth and subsequent challenges in the herbal health drink market, particularly focusing on the emergence of "water substitutes" that cater to the health-conscious younger demographic [4][6][21]. Group 1: Market Growth and Trends - The herbal health drink market, which was valued at only 0.1 billion in 2018, has surged to 4.5 billion in 2023, marking a year-on-year growth of over 350% [7]. - By 2028, the market is expected to exceed 10 billion, indicating a significant shift in consumer preferences towards health-oriented beverages [7]. - The popularity of herbal drinks is reflected in social media engagement, with over 5 million shares on platforms like Xiaohongshu and 470 million views on topics related to herbal milk tea [7]. Group 2: Challenges and Market Saturation - The rapid expansion of the market has led to issues such as product homogeneity and poor consumer experience, resulting in a market shakeout [8]. - Many consumers find herbal drinks unpalatable, leading to low repurchase rates, with some brands experiencing a significant drop in active store counts [8]. - The competition has shifted from being the first to market to being able to differentiate products effectively [9]. Group 3: Product Development and Innovation - Hema's entry into the herbal drink market has been marked by successful product launches, such as the Apple Huangqi Water and Chenpi Sishen Water, which quickly gained popularity [9][12]. - Hema's product development has evolved through two phases, focusing first on traditional herbal drinks and then shifting towards "light health" options that appeal to younger consumers [14]. - The collaboration with traditional herbal brands aims to enhance flavor profiles while maintaining health benefits, with new products like the Five Juice Drink and Summer Cooling Energy Water being introduced [16]. Group 4: Pricing Strategy - The pricing of herbal drinks is crucial for their acceptance as daily beverages, with most products priced around 5 yuan [18]. - Hema has adjusted its pricing strategy, with recent products priced competitively to match popular tea drinks, enhancing their market appeal [18][20]. - The focus on using natural sweeteners instead of artificial ones aims to improve taste while maintaining health benefits, contributing to the popularity of Hema's herbal drinks [19]. Group 5: Target Demographics and Future Outlook - The younger demographic, particularly those under 35, is increasingly driving the demand for health-oriented products, with this age group making up 35.9% of the traditional health-seeking population [21]. - Hema is expanding its health product matrix to include organic, low-GI, and zero-calorie options, indicating a strategic focus on health trends [21]. - The collaboration with traditional herbal brands is not merely about packaging but involves modernizing production processes to appeal to contemporary consumers [22].