Group 1: New Product Launches - Various brands have introduced new bakery products, including 桃李面包's yeast bread series featuring flavors like taro and sea salt lemon [11] - 叮咚买菜 launched a low GI blueberry walnut toast that won awards for innovation and has a GI value of 50 [13] - FamilyMart's new bread series includes creative items like carrot-filled bread and pumpkin chestnut Basque [18][17] Group 2: Seasonal and Themed Products - Many brands are releasing seasonal products for Halloween, such as 谷古面包's Halloween cake with various flavors [43] - 21cake introduced a wine-infused cheese cake called "风之子" that combines fresh cream and fruit flavors [26] - Holiland's Halloween-themed sweet potato buns feature a rich cheese filling [78] Group 3: Industry Trends and Strategies - 85度C's parent company 美食-KY is adjusting its strategy in mainland China, closing underperforming stores [149] - 瑞幸咖啡 is expanding its rental partnerships across 39 cities to enhance its market presence [150] - 霸王茶姬 opened a large-scale "super tea warehouse" in Hong Kong, focusing on immersive tea culture experiences [151] Group 4: Unique Flavor Combinations - Products like 喜社烘焙's banana chocolate cake combine rich flavors for a unique taste experience [51] - UH祐禾's桑葚乳酪 offers a balance of sweet and tangy flavors with a creamy texture [49] - SUGARMAMA's 福鼎白茶橙香蛋糕 merges Eastern and Western flavors for a unique dessert experience [91]

若你曾打卡 2 0 2 4 Sa l o n d u Ch o c o l a t 上海国际巧克力展，想必对现场的 卢浮宫巧克力雕塑展 仍记忆 犹新。那些由可可精心浇筑的艺术珍品，至今想来仍让人惊艳。 * 2 0 2 4 卢浮宫巧克力艺术展现场视频 「遗失海外的佛教文物」 巧克力雕塑展 2 0 2 5年，这场盛宴将迎来 重磅升级 ：上海国际巧克力展将再度携手王森冠军联盟，全新打造 「遗失 海外的佛教文物」巧克力雕塑展 ，邀你一同在巧克力的细腻质感中，触摸佛教文物的千年魅力。 CHOCOLATE SCULPTURE ART SHOW 巧克力雕塑展 遗失海外的佛教文物 2025 11/12-11/14 上海新国际博览中心N3馆 王森冠军联盟 SHANGHAI 本次雕塑展以 "佛像再生" 为主题，旨在向中国古代佛教雕塑传统致敬，并通过当代艺术的重构那些 流失、断裂与被遗忘的文化形象。 展览作品的灵感源自中国佛教雕塑史上最具代表性的遗址与造像群——如青州、响堂山、龙门石窟与 云冈石窟等。这些遗址不仅承载了宗教信仰与审美理想的巅峰，也见证了千年文明的传承与变迁。在 欣 赏 古 代 造 像 的 比 例 、 姿 态 、 线 ...

Core Viewpoint - The first "Love True Cup" China Baking Master Entrepreneur Competition showcased the creativity and entrepreneurial spirit of a new generation of bakers, emphasizing the importance of social responsibility and innovation in the baking industry [5][12][101]. Group 1: Competition Results - The champion of the competition is "8号黄油" from Nanjing, led by Chen Zhiteng [5]. - The runners-up include "MUNMUN Cake Shop" from Shenzhen, led by Cao Xinyu and Niu Tianzi, and "艾斯甜烘焙" from Nanjing, led by Zhan Xuanyi [8]. - The third place winners are "起风了烘焙" from Hulunbuir, led by Zhang Wenjing, Hai Rihan, and Ji Meiyan; "你好马塔Bakery＆Cafe" from Nanning, led by Zhao Huihui; and "素生麦·植物烘焙" from Suzhou, led by Ziqi [10][48]. Group 2: Special Awards and Social Responsibility - The "Social Responsibility Award" was awarded to "阳光烘焙" for its long-term commitment to public welfare [12]. - The stories of deaf and mute bakers highlighted the unique strengths derived from their challenges, showcasing the powerful social value created through their work [14]. Group 3: Industry Insights and Future Directions - Zhang Jiu Kui, Chairman of the China Baked Goods and Sugar Products Industry Association, emphasized that the competition serves as a platform for exchange, resource sharing, and collaboration within the industry [17]. - Li Yantong, head of the baking channel market operations at the competition's sponsor, noted the importance of supporting bakers in transitioning from craftsmanship to brand management [21]. - The competition's judging panel included industry leaders and experts who evaluated participants on creativity, brand philosophy, and business models [23]. Group 4: Competition Themes and Participant Engagement - The final competition theme was "My Baking, My Chinese New Year," where participants expressed their interpretations of the theme through their creations [26]. - The event highlighted the diverse expressions of baking culture in China, with many participants showcasing local ingredients and traditional flavors [56]. Group 5: Future Opportunities - The conclusion of the competition marks the beginning of a new chapter for the baking industry, encouraging more young entrepreneurs to redefine the future of baking in China [101]. - Registration for the second edition of the competition has already begun, aiming to attract more talented bakers [101].

Core Concept - The article introduces "Tang Xu," an Eastern dessert brand inspired by Tang Dynasty dim sum, which aims to revive ancient culinary techniques through modern molecular gastronomy, creating a fusion of classical flavors and contemporary aesthetics [1]. Group 1: Brand Identity - "Tang Xu" employs archaeological methods to reconstruct the culinary arts of the Tang Dynasty, utilizing traditional techniques like "honey glazing" and "stone grinding" [1]. - The visual language of the brand reflects the elegance of the Tang Dynasty, featuring three primary colors: "Gui Fei Red," "Bamboo Green," and "Apricot Yellow," which represent the layers of time [1]. Group 2: Packaging and Cultural Elements - The packaging design is inspired by traditional makeup boxes, incorporating cultural symbols such as folding pages, wax seals, and bookmarks, enhancing the overall aesthetic experience [1]. - Each piece of cake is described as a time capsule, connecting the magnificent atmosphere of the Tang Dynasty with contemporary aesthetics, emphasizing that it is not merely a reproduction of history but a new chapter in Eastern culinary art [5][10].

Core Insights - Café de Flore is not just a café but a cultural landmark in Paris, embodying a rich history of literary and philosophical discussions that have taken place within its walls [5][11][18]. Historical Significance - Established in the 1880s, Café de Flore has been a cornerstone of Parisian café culture, attracting notable figures from the literary and artistic communities [6][8]. - The term "surrealism" was coined at this café during discussions among prominent writers and artists in 1917 [9]. - During World War II, it served as a hub for existentialist thinkers like Jean-Paul Sartre and Simone de Beauvoir, solidifying its role as a cultural epicenter [11]. Contemporary Relevance - The "Prix de Flore" literary award, established in 1994, continues to celebrate new literary talents, linking the café's historical significance to contemporary culture [14]. - Today, Café de Flore remains a popular destination for tourists and locals alike, operating without reservations and open from 7:30 AM to late at night [16][18]. Atmosphere and Experience - The café's interior features iconic red leather sofas and mirrors, creating a timeless ambiance that invites patrons to linger [21][30]. - The outdoor terrace is a symbolic space where patrons can engage with the vibrant street life of Paris, blurring the lines between observer and participant [25][26]. Culinary Offerings - The menu is characterized by classic French pastries and simple meals, emphasizing quality over trendiness, with items like croissants and quiches being staples [30][39]. - The hot chocolate is particularly noted for its richness and is often recommended as a must-try item [47]. Cultural Impact - Café de Flore has transcended its role as a café to become a cultural "coordinate" on the literary and artistic map of France and the world [18][54].

Core Insights - Bakery China Autumn Exhibition serves as a significant barometer for the baking industry in the second half of the year, showcasing not only business opportunities but also trends for the 2025 autumn/winter and 2026 spring/summer seasons [1] - The event is characterized by excitement, new products, inspiration, and future trends, attracting considerable attention from industry players [1] Group 1: Trends and Innovations - The first day of the exhibition was lively and featured a greater emphasis on innovation, with new surprises found in every aisle, from ingredients to equipment [4] - Major companies are focusing on "complete solutions," presenting product lines that rival established baking brands, blending classic and innovative offerings [4] - Key trends observed include a shift towards health-oriented products, emphasizing low sugar, low fat, high protein, whole grain, and clean label ingredients, reflecting a more comprehensive approach to health [26] - The exploration of "Eastern flavors" is gaining momentum, with new expressions of local tastes and tea flavors being showcased [38] - The integration of desserts and beverages is becoming a trend, with products like coffee, tea, and chocolate being combined to create a "composite experience" [49] Group 2: Target Demographics - The exhibition highlights trends catering to specific demographics, such as the "children's economy" and "silver economy," focusing on healthier and more engaging ingredients for these groups [59] Group 3: Competitions and Events - The "Aizhen Cup" competition is a major highlight, showcasing the professionalism of participants and drawing significant interest from attendees [73] - The "Anqi Yeast Cup" national youth baking competition is also taking place, with the first day's events already concluded and generating excitement for the final results [91][92] Group 4: Industry Insights - The Bakery China summit is a key event for industry leaders to share insights on the competition between pre-made and freshly baked products, future trends, and brand marketing strategies [97] - The exhibition is not just a sales event but a collective "charging moment" for the industry, with each new product launch and machine activation contributing to the redefinition of the baking landscape [107]

Core Viewpoint - The article emphasizes the importance of both brand strategy and brand management, highlighting two main approaches: memory technique and guidance technique in brand management [5][34]. Brand Essence - The essence of a brand is defined as the consensus formed by what the company does, says, what customers see, and what they think [7]. - Brand marketing is a complex discipline that includes various fields such as marketing, communication, sociology, psychology, anthropology, economics, linguistics, design, management, and data science [7]. Brand Management: Memory Technique - Advertising plays a crucial role in enhancing two types of recognition: commercial concept recognition and product visual recognition [10]. - The benefits of memory technique include brand recognition, brand-level purchase reasons, and proof of brand premium [12]. - Brand associations are increasingly important, with brands focusing on key terms that customers associate with them, moving away from reliance on single advertising slogans [13]. Brand Management: Guidance Technique - The guidance technique is essential for addressing issues like channel aging, declining traffic, and customer experience management [27]. - The value of guidance technique lies in matching people, products, and places, optimizing product efficiency, channel efficiency, and customer transaction efficiency [28]. - Internet brands excel in guidance techniques, utilizing concepts like customer acquisition cost and net promoter score to enhance customer engagement [29]. Summary - The article outlines two main approaches to brand management: memory technique, which focuses on external marketing funnels, and guidance technique, which emphasizes a closed-loop management system centered on the customer lifecycle [34]. - In the context of declining channels and traffic, brands may need to shift resources towards guidance techniques [35].

Core Points - The article highlights the significant achievement of Chinese baker Gong Xin, who won the 2023 World Bread Championship and is now invited as a judge for the upcoming 2025 World Bread Championship in Nantes, France, marking a pivotal moment for Chinese bakers on the international stage [5][7][19]. Group 1: Personal Achievement and Recognition - Gong Xin's invitation as a judge is seen as a recognition of his professional expertise and a validation of the strength of Chinese baking on the global platform [9][11]. - The transition from competitor to judge represents a shift in responsibility, focusing on evaluating creativity, technical skills, and cultural understanding in baking [11][13]. Group 2: Preparation and Responsibilities as a Judge - Gong Xin prepared for his judging role by reviewing competition rules, expanding his perspective beyond personal style, and simulating judging scenarios to calibrate his mindset [13][14]. - Key responsibilities of a judge include having a keen technical eye, understanding macro aesthetics, and the ability to inspire the industry through innovative evaluations [14][19]. Group 3: Vision for Chinese Baking - Gong Xin aims to showcase a grounded and practical image of Chinese bakers, emphasizing the integration of traditional Chinese wisdom into bread-making without blindly following trends [19][21]. - He expresses a desire to convey that Chinese bakers are collaborators rather than mere followers, eager to share their experiences while learning from global practices [19][21]. Group 4: Key Experiences Shaping Career - Key milestones in Gong Xin's career include rigorous training under Master Wang Sen, intense preparation for competitions, and a reflective approach post-victory to continuously improve his craft [21][26]. - The journey from assistant to champion and now to judge illustrates a commitment to mastering the fundamentals and pushing creative boundaries in baking [21][26]. Group 5: Advice for Young Bakers - Gong Xin advises young bakers to focus on mastering the basics, understanding the logic behind baking processes, and being open to experimentation and learning from failures [39]. - He emphasizes the importance of patience and dedication in the baking industry, highlighting that the quality of the final product reflects the time and effort invested [39].

新零售 . 中国零售门户网站联商网出品，全面关注新零售、新业态、新门店。 以下文章来源于新零售 ，作者联商网编辑部 此次调整不仅涉及门店结构，也涵盖供应链与生产基地布局 ， 并 将牵动供应链和后勤布局同步变化。 美食 -KY目前在大陆采取" 一大三小 "的工厂体 系：主要中央工厂位于江苏昆山，另在福建、广东及浙江杭州设有三座分厂。 对此， 85 度 C 表示，调整旨在应对大陆餐饮市场竞争加剧、消费力低迷的局面，试图通过优化门店结构和资源配置来提升营运效率。 从门店布局来看， 85 度 C 的大陆业务早已呈现 " 冷热不均 " 的格局。区域分布上，华东、华南是其 " 基本盘 " ：江苏以 134 家门店居首，上海 119 家、福建 109 家，三地门店数占大陆总量超八成；而安徽、北京、天津、山东、四川、重庆等区域，门店数均为个位数。 出品 /联商网 撰文 /西泠雪 台湾连锁咖啡烘焙品牌 85度C 因其大陆业务持续亏损，正进行大规模战略收缩。 近日， 85度C董事会突然宣布，将大幅关闭中国大陆营运不善的门店 。 这家曾以 "精品咖啡平价化"对标星巴克的品牌，如今在大陆市场节节败退，背后是业绩亏损、竞争挤压与战略失 ...

Core Viewpoint - Kudi Coffee has successfully positioned itself as a leading brand in the coffee market by leveraging strategic partnerships with major sporting and entertainment events, appealing to the interests of young consumers, and maintaining a strong supply chain to ensure quality and affordability [4][11][26]. Group 1: Brand Strategy - Kudi Coffee has emerged as a prominent player in the coffee industry, becoming the exclusive title sponsor of the 2025 Guangxi Road Cycling World Tour and partnering with various high-profile events such as the 2025 Wuhan Tennis Open and the League of Legends World Championship [4][5][13]. - The brand's marketing strategy focuses on engaging with young consumers through events that resonate with their interests, such as cycling and esports, thereby enhancing brand visibility and consumer connection [11][21][23]. - Kudi Coffee's pricing strategy is designed to be accessible, with products priced at 9.9 yuan, avoiding bundling and hunger marketing tactics, which appeals to the budget-conscious young demographic [15][31]. Group 2: Product Quality and Supply Chain - Kudi Coffee has achieved rapid growth, expanding to over 15,000 stores globally within three years and ranking among the top three coffee chains worldwide, while also being the second-largest in China [26][28]. - The brand emphasizes high-quality coffee sourced from renowned regions, such as Brazil and Ethiopia, and has received multiple awards, including seven gold medals at the 2024 IIAC International Coffee Tasting Competition [26][28]. - Kudi's robust supply chain management ensures consistent product quality and cost efficiency, allowing the brand to maintain competitive pricing while meeting the demands of large-scale events [29][31]. Group 3: Consumer Engagement - Kudi Coffee's collaborations with major events not only enhance brand prestige but also create opportunities for direct consumer engagement, as seen in their promotional activities during events that encourage social media sharing [21][23]. - The brand's dual celebrity endorsements resonate with young consumers, enhancing emotional connections and driving brand loyalty [26][31]. - By integrating into various cultural and entertainment spheres, Kudi Coffee effectively positions itself as a lifestyle choice for young consumers, fostering a sense of community around the brand [23][31].