Core Viewpoint - Xiaomi's founder and CEO Lei Jun held a live stream on January 3, showcasing the Xiaomi YU7 car and addressing various controversies surrounding Xiaomi's automotive division, while announcing ambitious delivery targets for the coming years [1][2][9]. Group 1: Product Launch and Performance - The Xiaomi YU7, the company's second car, achieved over 200,000 pre-orders within 3 minutes and 289,000 within 1 hour of its launch [1]. - In the first six months since its launch, the YU7 has delivered over 150,000 units, which is 2.3 times the delivery of the SU7 during the same period [1]. - Xiaomi's total delivery target for 2025 is set at over 410,000 units, exceeding the initial goal of 300,000 units, which was later raised to 350,000 [1][3]. Group 2: Controversies and Responses - Lei Jun addressed seven major controversies regarding Xiaomi cars, including issues related to marketing and performance claims, stating that the past six months of criticism have been overwhelming [2][9]. - The company faced backlash over the term "green belt warrior," which was attributed to malicious editing of videos, leading to personal attacks on car owners [10]. - Xiaomi clarified that the claim of "1300 kilometers on a single charge" was misrepresented, emphasizing that it was based on real testing conditions [12]. Group 3: Safety and Technology Features - The YU7 features a high-end braking system with fixed calipers, which provide greater braking force and include a four-layer redundancy system for safety [4]. - The car's advanced driver assistance system (ADAS) will see enhancements with the introduction of HAD version in November 2025, improving acceleration, braking, and safety capabilities [6][7]. - The company demonstrated the YU7's performance in a 25% offset collision test, explaining its design strategy to minimize damage and protect passengers [8]. Group 4: Marketing Practices - Lei Jun acknowledged that the use of small print in marketing materials is an industry norm but committed to improving transparency by using larger fonts for important information [15]. - The company aims to address criticisms regarding its marketing practices and has already begun implementing changes to enhance clarity in communications [15].

Core Viewpoint - The live broadcast by Lei Jun and Xiaomi executives addressed recent controversies surrounding the company, including issues related to product marketing and safety concerns regarding Xiaomi's vehicles [1][3]. Group 1: Product Safety and Technology - The live broadcast showcased Xiaomi's automotive technology, including the integrated die-casting and thermal management systems of the Xiaomi YU7 [3]. - Xiaomi's engineers explained the safety redundancy of the car door locks, which are equipped with three power sources and mechanical controls to ensure functionality in extreme conditions [3]. Group 2: Marketing Controversies - Lei Jun denied the existence of a "7000 legal team," calling it an unfounded rumor [3]. - Regarding the "small font marketing" issue, Lei Jun acknowledged the criticism and stated that Xiaomi would improve the clarity of product annotations in the future [3]. - The company responded to the "Green Belt Warrior" controversy, attributing it to malicious editing and labeling by individuals with ulterior motives [5]. Group 3: Performance Claims - Lei Jun addressed the criticism regarding the claim of "charging only once for 1300 kilometers," clarifying that the statement was based on actual performance and not an exaggeration [5]. - The company defended its claim of stopping from 200 km/h, explaining that it was intended to demonstrate the braking performance of the Xiaomi SU7 Ultra [7]. Group 4: Sales Performance and Future Goals - Xiaomi reported delivering 410,000 vehicles in 2025 and set a target of 550,000 for 2026, with plans to launch four new models, including updated versions of the SU7 [11].

Core Viewpoint - The New Year's live stream by Lei Jun was not just a celebration but a strategic response to various criticisms surrounding Xiaomi, particularly regarding its automotive ventures and brand reputation [2] Group 1: Public Relations and Brand Image - Xiaomi faces significant public scrutiny and negative commentary, including rumors and exaggerated claims about its operations and products [2][5] - Lei Jun expressed personal frustration over false narratives, highlighting the challenges of managing public perception in the current digital landscape [2] - The company acknowledges the existence of malicious public relations tactics and aims to combat them while also addressing industry practices that contribute to misinformation [5][7] Group 2: Product Development and Technical Competitiveness - Lei Jun presented detailed technical insights about Xiaomi's automotive technology, aiming to establish a competitive edge against rivals like Tesla [8][10] - The company emphasized the strength of its materials and safety features, showcasing data that positions its products favorably in terms of performance metrics [10][12] - Xiaomi's commitment to innovation is reflected in its focus on research and development, with Lei Jun asserting that the company's core competitiveness lies in its engineering capabilities rather than just marketing [12] Group 3: Future Goals and Market Strategy - Xiaomi set ambitious delivery targets for its automotive division, aiming for 410,000 units in 2025 and 550,000 units in 2026, indicating a shift towards large-scale competition [12][13] - The company is aware that as it scales, any minor quality issues could be magnified by public scrutiny, prompting a call for fair treatment from consumers [12][13] - Lei Jun's personal commitment to the automotive business and his proactive approach to addressing challenges reflect a determination to enhance Xiaomi's market position [13]

直播过程中，雷军播放了最初被剪辑传播的视频原始片段，画面清晰显示其原话为："我开的是YU7标准版，标准版这个1300公里中间只充了一次电。"他 进一步解释，此次测试所用车型在CLTC工况下的官方续航里程为835公里，该数据依据国家标准测定，并非个人主观夸大。整个行程均为高速公路，平均 车速超过100公里/小时，在此条件下实现满电出发、中途仅充电一次完成长途驾驶，表现超出预期，因此他出于分享目的提及该体验，但"中间"二字被人 为删除，致使语义彻底改变，被误读为"一箱电跑1300公里"的误导性宣传。 2026-01-04 14:00:45 作者：狼叫兽 1月4日，小米集团创始人、董事长兼首席执行官雷军在一场以车辆拆解为主题的直播活动中，就近期网络广泛传播的"1300公里只充一次电"说法作出公开 说明。他指出，相关言论被部分自媒体刻意截取、曲解，导致公众误解，实际情况与其原意存在显著偏差。 雷军强调，所谓"1300公里只充一次电"并非指车辆单次充电可行驶1300公里，而是描述其驾驶小米YU7标准版从北京至上海的实际测试过程——全程约 1300公里，途中仅补电一次的真实体验。为证明所述属实，他在直播中展示了完整的行车 ...

这几年，很多人和很多企业，都喜欢搞跨年直播晚会。 小米也赶了一回时髦，也搞了一个直播，不过原来计划是跨年直播的，后来因为雷军感冒了，延迟到了 1月3日。 这个直播搞了4个多小时，说真的，如果雷军真的感冒了，这么长时间，真顶不住。 比如「绿化带战神」、「小米汽车一撞就掉轮子」、「200 公里时速瞬间刹停」、「1300 公里行程只充 一次电」等，一一进行了回应。 此外对于和车本身无直接关系的「小字营销」、「7000 法务」热点，也进行了辟谣。最后雷军称欢迎 所有机构们来拆小米的汽车，不过呼吁大家"说公道话，不要为了流量故意夸大或找茬"。 很多人称，这个直播拆车，远比新车发布会更精彩，因为不再是冷冰冰的介绍，而是拆开来给你看具体 的零件、用料等，更为真实。 在拆车过程中，雷军给大家介绍了地盘用料、悬架结构、门锁系统安全冗余设计、防撞梁、小电瓶等 等。 整个过程中，也没有什么花里胡哨的营销、吹牛、包装，就是把整个汽车中的那些硬核指标，通过拆解 零件的方式，一个一个的展现在大家面前。 另外，在直播中，雷军也回应了很多网上的热点，进行了辟谣。 有意思的是，这个直播，不是搞什么新品发布会，也不搞什么晚会，以及年度总结，给大 ...

Group 1 - The core issue of "small print marketing" has been acknowledged by the founder and chairman of Xiaomi, Lei Jun, who stated that it is an industry malpractice that needs to be corrected [1][4] - Xiaomi's commitment to using larger print for annotations in the future reflects a response to public criticism and aligns with consumer expectations [1][4] - The phenomenon of "big print attracts attention, small print disclaims" is prevalent across the industry, with examples like the Xiaomi 17 Ultra containing 31 small print annotations that consumers often overlook [3] Group 2 - Regulatory bodies are beginning to take action to standardize marketing practices, as evidenced by the State Administration for Market Regulation's draft guidelines aimed at addressing the "big print, small print" issue [3] - Lei Jun's public promise to rectify the situation is seen as a significant signal from a leading company in the industry, indicating responsiveness to regulatory pressures and consumer demands [4]

近日，小米集团发布公告称，联合创始人、执行董事、副董事长林斌通知，计划自2026年12月起，在合规前提下，每12个月出售不超过5亿美元的B类普通 股，出售总金额不超过20亿美元。 林斌是小米的核心人物，他与雷军于2010年共同创办小米，从总裁到副董事长，一直深度参与小米集团运营，在管理层中地位仅次于雷军。此次减持并非首 次，此前他已累计套现超85亿港元。2019年8月，他连续减持套现约3.7亿港元后承诺365日内不再减持；2020年9月又通过大宗交易出售3.5亿股，套现约 79.97亿港元，并承诺未来5年不再卖出剩余持股。2024年6月，林斌连续减持约1.79亿港元股票，引发质疑，他当时解释称是为基金会慈善公益等捐赠项目， 且当初承诺不包含基金会股票。如今，2020年9月的5年不减持承诺期已满，新的减持计划也就浮出水面了。 对于此次减持，林斌表示，减持计划所得款项主要用于成立投资基金公司，且他对集团业务前景充满信心，将长期服务于集团。 小米集团三季度总收入为1131亿元，同比增长22.3%；经调净利润为113亿元，同比增长80.9%。 ...

【#雷军称在农村长大怎会不让卖小米#】 1月3日晚间，雷军在直播拆车环节结束后，小米集团公关部 总经理徐洁云入场亮相，对近期小米热点话题进行回应。徐洁云表示，此事完全是被误导扭曲之后造成 的误解。"小米公司与作为粮食的小米，这完全是客观的两回事，其实大家想想也知道这不可能，我们 绝没有这样的动机，当然更不可能有这样的本事去说不让农民卖小米了。"雷军表示，相信大家的眼睛 是雪亮的，哪些是调侃，哪些是恶意的抹黑攻击。"特别说明一下，我就在农村长大的，我怎么可能不 让农民卖小米？出现这样的热搜时，真的让我很愤怒。（来源：济南时报）@逐光新闻 ...

Core Insights - Lei Jun, the founder of Xiaomi, set three ambitious goals for 2026: completing 100 fitness sessions, obtaining a forklift N1 certification, and delivering 550,000 vehicles for Xiaomi Auto, reflecting both personal discipline and corporate ambition [1][4][9] Group 1: Personal Goals - The fitness goal of 100 sessions signifies Lei Jun's commitment to maintaining physical endurance necessary for high-intensity work, especially as competition in the automotive sector intensifies [4][11] - The forklift certification aims to deepen Lei Jun's understanding of logistics and production processes, enhancing Xiaomi Auto's delivery efficiency [7][11] Group 2: Corporate Goals - The target of delivering 550,000 vehicles in 2026 represents a 34% year-on-year growth, building on a strong performance in 2025 where Xiaomi Auto delivered 410,000 vehicles, exceeding its target by 17% [9][11] - Xiaomi's confidence in achieving this target stems from a well-rounded product matrix and enhanced ecosystem collaboration, alongside Lei Jun's strong execution capabilities [9][11][13] Group 3: Strategic Implications - The interconnectedness of these goals illustrates Xiaomi Auto's development logic: fitness ensures strategic focus, forklift skills provide practical industry insights, and vehicle delivery is the ultimate measure of success [11][13] - Unlike other entrepreneurs who may set vague goals, Lei Jun's objectives are actionable and measurable, which is a key factor in Xiaomi's successful transition from smartphones to the automotive industry [13]

新浪科技讯 1月3日晚间消息，小米集团创始人、董事长、CEO雷军今日举行2026年第一场直播，雷军 表示，小米的空气滤网比N95口罩要强很多，N95口罩能够将颗粒物过滤到95%，我们这个可以过滤到 99.95%。 雷军还表示，因为大家买YU7多半是家庭，特别担心小朋友的健康，YU7在设计的时候就考虑了家庭的 需求。所以在健康这一点上，考虑了父母的想法，考虑到孩子的需求。他表示，小米获得了五星健康车 的荣誉，在清新空气、健康防护、绿色出行方面都获得了五星标准。（罗宁） 来源：新浪网 ...