Core Viewpoint - The recent rumors claiming that Xiaomi Corporation prevents farmers from selling millet are completely false and based on misunderstandings and misinterpretations [1][3][5] Group 1: Company Response - Xiaomi's Public Relations Manager, Xu Jieyun, clarified that there is no connection between Xiaomi, a technology company, and millet, a grain crop, making it impossible for the company to prohibit farmers from selling millet [3][5] - CEO Lei Jun expressed his anger over the misinformation and emphasized his rural background, stating that he would never prevent farmers from selling millet [3][5] - Xiaomi's official statement on December 12 indicated that a social media account had distorted facts and maliciously accused the company of preventing the sale of millet [3][5] Group 2: Misinterpretation and Complaints - The company stated that the video content circulating online is entirely false and represents a gross distortion and slander against Xiaomi [3][5] - Xiaomi's complaints against the social media account were focused on the malicious imitation and defamation of the company and its executives, not on the normal use of the term "millet" or millet products [3][5] - The spokesperson for Xiaomi accused the misinterpretation of the complaint as a conceptual shift, using the topic of "supporting farmers" to slander and gain attention [3][5]

昨晚，小米集团创始人、执行董事、董事长及首席执行官雷军，进行新年第一场直播。现场工程师拆车，拆一 台新的小米YU7。直播中，雷军回应了多个大众关心的热点问题。 雷军：2025年共交付41万辆小米汽车 雷军回应"小字营销"：是行业陋习，这个毛病确实要改 值得一提的是，雷军还承认"小字营销"是行业陋习，小米会从现在做起，马上就改。"我觉得这个毛病确实要 改。"雷军认为，如果把用来合规的一些做法贴上虚假营销或者过度营销的标签，是对小米天大的误解。 雷军在新年第一场直播中，分享了小米最新销售数据，他表示，2025年全年小米共计交付41万辆小米汽车。 雷军：2026年小米汽车交付目标55万辆 雷军表示，今年会将更多的精力放在汽车上，交付目标既不能太高也不能太低，定在了55万辆，希望2026年底 能够超越这个成绩。 小米回应"绿化带战神""关闭直播平台评论" 小米集团董事长特别助理、公关部总经理徐洁云回应"绿化带战神"，"这是有人故意集纳小米汽车的事故片 段，然后拼接出来带节奏攻击。"对于"关闭直播平台评论"，小米创始人、董事长兼CEO雷军回应称，"关评论 区实际上是防止水军的进攻，怕影响正常用户观看发布会的体验。""我 ...

"小米将从现在做起，马上就改。但如果将此定性为恶意营销，这是很大的误解。"雷军称，小米将认真 听取用户意见，持续改进，也欢迎外界继续提出问题。（旺旺） 【环球网科技综合报道】2026年1月3日晚，小米董事长兼首席执行官雷军进行2026年首场直播，邀请工 程师现场拆解小米YU7。 直播中，针对网络上有关"小字营销"争议，雷军回应称，小字标注确实是行业中长期存在的问题，相关 批评是合理的，小米接受意见并将作出调整。他表示，今后产品注释将统一使用更清晰的字体展示。 ...

Core Viewpoint - The article discusses Xiaomi's recent live stream led by Lei Jun, addressing various controversies and criticisms regarding the company's new vehicle, the YU7, while emphasizing transparency and commitment to quality [1]. Group 1: Material and Design Controversies - Lei Jun confirmed the authenticity of the "super steel" used in the YU7, developed in collaboration with academic experts, and invited third-party testing to validate its strength [3]. - The design of the YU7's long front end was defended as a balance of aesthetics and practicality, enhancing safety and providing a spacious front trunk [5]. Group 2: Safety Features - The vehicle's wheel detachment during collisions was explained as a safety feature designed to protect passengers by redirecting impact forces [4]. - The YU7's door handle incorporates a dual mechanical design to ensure functionality even in extreme conditions, showcasing industry-leading safety redundancy [7]. Group 3: Marketing and Public Relations - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice and committed to making changes to improve clarity in advertising [8]. - The company refuted rumors about preventing farmers from selling millet, emphasizing its unrelatedness to agricultural products and expressing outrage over the misinformation [9]. Group 4: Legal and Regulatory Matters - Lei Jun denied the claim of having 7,000 legal staff, asserting that the legal team is actively pursuing cases against malicious infringement [10]. - The company is taking steps to combat defamation and misinformation, with a focus on protecting its reputation and the rights of its customers [10]. Group 5: Performance Claims - Lei Jun provided evidence to support the claim of the YU7 achieving 1,300 kilometers on a single charge, clarifying that this was based on real-world testing and not exaggerated marketing [12]. - The statement regarding the vehicle's braking performance was clarified as a subjective expression rather than a technical specification, addressing concerns about misinterpretation [11].

【CNMO科技消息】1月4日，资深媒体人胡锡进在社交平台发文，回顾了1月3日晚观看小米创始人雷军 新年直播的经历。他提到，这场在小米汽车工厂进行的直播别具一格——雷军与工程师团队现场拆解了 一辆绿色小米YU7，用三个多小时详细讲解车型设计逻辑、材料选择、结构优化及用户参与的颜色海选 过程。 胡锡进指出，与常见的营销活动不同，此次直播更像一堂"公开课"，没有华丽PPT或表演性环节，主讲 人是雷军及其一线工程师。他们以产品经理和工程师的视角，用事实、数据和逻辑解释复杂的工程问 题，将造车过程透明化、通俗化。尽管此类"纯技术性"内容门槛较高、风险不小，但直播却意外火爆。 在当前新能源汽车行业竞争激烈、舆论环境紧张的背景下，雷军的做法提供了一个值得思考的范例：面 对复杂局面，回归专业、回归初心，本身就是一种有力沟通。 作为有多年驾驶经验的"老司机"，胡锡进坦言这场直播加深了他对汽车制造的理解。他认为，小米并非 试图展示"有多牛"，而是传递"我们是这么做产品的"这一核心信息，邀请公众审视与讨论。在他看来， 这种略显"笨拙"但真诚的方式，恰恰体现了小米对自身产品和技术的底气。 胡锡进还提到，2025年小米在舆论场经历多重 ...

Core Viewpoint - Xiaomi's CEO Lei Jun announced ambitious delivery targets for Xiaomi's electric vehicles, aiming for 410,000 units in 2025 and 550,000 units in 2026, while addressing public concerns during a live stream event [2][3][5]. Group 1: Delivery Targets - In 2025, Xiaomi aims to deliver a total of 410,000 electric vehicles [2]. - For 2026, the delivery target is set at 550,000 units, with an emphasis on not setting targets too high or too low [3]. - The previous year's target was initially 300,000 units, later raised to 350,000, with actual deliveries exceeding 410,000 [5][7]. Group 2: Public Relations and Marketing - Xiaomi's public relations manager responded to criticisms regarding the "Green Belt Warrior" incident, stating it was a deliberate attempt to misrepresent Xiaomi's automotive issues [4]. - Lei Jun addressed the decision to disable comments during live streams, explaining it was to prevent spam attacks that could disrupt the viewing experience for genuine users [4]. - Lei Jun acknowledged the issue of "small print marketing" as a common industry practice that needs to be improved, emphasizing the importance of user perception [4].

Core Viewpoint - The founder of Xiaomi, Lei Jun, has called for support against online criticism and misinformation, emphasizing the need for a stronger legal team to combat negative narratives about the company [1] Group 1: Company Response - Lei Jun has actively engaged with the public regarding the criticisms faced by Xiaomi's automotive division, urging for fair evaluations rather than exaggerated or malicious comments for the sake of gaining attention [1] - In a recent live stream, Lei Jun addressed various issues raised over the past year about Xiaomi's cars, expressing a desire for constructive feedback from the audience [1] Group 2: Public Relations Strategy - The company is focusing on enhancing its public relations and legal teams to effectively counteract negative online sentiments and misinformation [1] - Comments from the public suggest that Xiaomi should strengthen its public relations and legal efforts to address the challenges posed by online detractors [1]

Core Viewpoint - Xiaomi's founder Lei Jun addressed public skepticism through a live stream, showcasing the new Xiaomi YU7 and emphasizing the company's commitment to transparency and quality in response to criticism [1][3][5]. Group 1: Company Response to Criticism - Xiaomi has chosen to confront public doubts directly, moving away from a previously passive approach to actively addressing concerns raised by consumers and critics [3][5]. - The live stream served as a platform for Xiaomi to dismantle not just a car but also the biases and rumors surrounding the brand, demonstrating confidence in its products [5][17]. - Lei Jun acknowledged the need for a shift from "compliance thinking" to "user experience thinking," marking a significant evolution in the brand's approach to consumer engagement [8]. Group 2: Industry Standards and Practices - Lei Jun criticized the prevalent "small print marketing" practices in the automotive industry, vowing to rectify this issue as part of a broader commitment to improving industry standards [6][8]. - The live stream reflects a growing trend among Chinese brands to embrace transparency and accountability, moving beyond mere compliance to exceed consumer expectations [8][15]. Group 3: Future Goals and Ambitions - Xiaomi has set an ambitious target of delivering 550,000 vehicles by 2026, backed by a commitment to invest at least 200 billion yuan in research and development over the next five years [12][14]. - This target signifies not only Xiaomi's determination to penetrate the automotive market but also highlights the broader growth of China's new energy vehicle sector [12][20]. - The company is transitioning from a phase of "capital-driven" growth to one focused on "innovation-driven" development, indicating a strategic shift in its operational focus [14]. Group 4: Brand Communication and Public Perception - Lei Jun emphasized the importance of objective criticism and the need for a healthy public discourse around Chinese brands, acknowledging that negative commentary often garners more attention than positive feedback [9][11]. - The live stream represents a new paradigm in brand communication, characterized by sincerity, directness, and a willingness to confront issues head-on [15][17]. - The event serves as a reminder that the success of Chinese automotive brands will depend on their ability to foster trust and engage constructively with the public [18][20].

Core Viewpoint - Xiaomi's CEO Lei Jun addressed various concerns regarding Xiaomi's automotive division during a live stream, emphasizing the company's commitment to transparency and quality while responding to criticisms and rumors circulating online [3][6][10]. Group 1: Company Response to Criticism - Lei Jun stated that the live stream aimed to address numerous questions and criticisms about Xiaomi's vehicles, particularly the YU7 model, which has been popular since its release [6][10]. - Xiaomi's Assistant to the Chairman, Xu Jieyun, highlighted that the "Green Belt Warrior" label circulating online is a result of malicious editing and targeted attacks against Xiaomi car owners, asserting that the company stands firmly with its customers [7][10]. - The company plans to actively respond to criticisms moving forward, as suggested by its community of fans, and will conduct further live streams to clarify issues [6][11]. Group 2: Sales and Future Goals - Xiaomi delivered 410,000 vehicles last year and has set a target of 550,000 vehicle deliveries for 2026 [6]. - The company aims to enhance its legal team to combat misinformation and protect its brand reputation, particularly against organized online attacks [4][10]. Group 3: Industry Practices and Changes - Lei Jun acknowledged that "small print marketing" is a common industry issue and committed to improving clarity in product labeling moving forward [10]. - The company will implement changes to ensure that product annotations are displayed in a clearer font to address consumer concerns [10].

Core Viewpoint - Xiaomi's founder and CEO Lei Jun emphasized the safety design of the Xiaomi YU7 vehicle, specifically addressing the "wheel loss protection" strategy, which is intended to enhance safety by allowing the wheel to detach in certain situations [1]. Group 1 - Lei Jun discussed the importance of the "wheel loss protection" feature, clarifying that it is a significant safety strategy rather than a flaw [1]. - The design aims to prevent potential accidents by ensuring that if a wheel is dislodged, it will not cause further harm [1].