Core Viewpoint - The article discusses the recent controversies surrounding Xiaomi, particularly the backlash from its fanbase (Mi Fans) due to a KOL (Key Opinion Leader) incident, highlighting the challenges Xiaomi faces in managing its brand image and public relations [2][4][10]. Group 1: Incident Overview - On January 5, a KOL named "万能的大熊" revealed in a group chat that Xiaomi had paid him, leading to a significant backlash from the Mi Fan community [2]. - Xiaomi's PR manager, Xu Jieyun, publicly apologized and confirmed the termination of all collaborations with the involved KOL, acknowledging the incident as a serious violation of company principles [4]. - Xiaomi's CEO, Lei Jun, emphasized the importance of protecting users and stated that the issue was not just about criticism but involved attacks on the Mi Fan community [4][10]. Group 2: Fan Dynamics - The article explores the evolution of Xiaomi's fanbase, noting that Mi Fans have transitioned from mere supporters to active participants in the company's operations, often influencing brand decisions through protests and social media [10][19]. - Xiaomi's initial success was largely attributed to its dedicated fanbase, which provided marketing support and product feedback during its early days [11]. - The extreme reactions from some fans have created a challenging environment for Xiaomi's PR, where any criticism is met with hostility from loyal supporters [13][17]. Group 3: Brand Perception and Marketing - The perception that Xiaomi relies solely on marketing has been a point of contention, with Lei Jun arguing that this view undermines the company's technological capabilities [25][27]. - The article highlights the negative impact of emotional and polarized public discourse on Xiaomi's brand image, suggesting that rational voices are often drowned out by more extreme opinions [17][30]. - Xiaomi's brand Net Promoter Score (NPS) has declined to 65.4, down approximately 8.5 points, indicating a growing concern over user sentiment and external perceptions [19][20]. Group 4: Future Directions - Lei Jun has indicated a strategic shift towards investing in core technologies to transition Xiaomi from an internet company to a technology-driven enterprise, acknowledging past missteps in market positioning [30][33]. - The article suggests that Xiaomi's ability to innovate and compete across various sectors, such as home appliances and automotive, is rooted in its strong engineering capabilities and systematic approach [33]. - The need for a balanced approach in addressing both fan concerns and broader market perceptions is emphasized, advocating for a focus on the majority of users rather than being overly reactive to vocal minorities [24].

雷军创办小米已经15年了，也经历过不少低谷期，但恐怕没有哪一年像这两年会让他如此困惑不解。 小米怎么就成了"营销最成功的公司"，黑小米的声音为何会 越来越多？把事情推向高潮的还得是"米黑KOL被投放事件"。 在1月5日，网传米黑系博主"万能的大熊"在群聊中透露"小米投了我"，消息迅速在米粉社群发酵；有个叫"午后狂睡"的米系大V，直接宣布停掉跟小米的合作，把 手里的小米手机换成了一加，还在微博上艾特了雷军和小米公关负责人徐洁云。雷军的微博评论区沦陷了，徐洁云的微博评论区也沦陷了。"大熊 小米"四个字冲 上热搜，科技榜第一。 图源：网络 当日晚，小米公关部总经理徐洁云发文致歉，承认团队曾与该KOL接触，立即终止所有合作并承诺"永不合作"；1月6日，小米发布正式调查结果，认定事件"严重 违背公司原则、伤害米粉感情"，对涉事经办人员予以辞退，对集团副总裁兼CMO许斐、公关部总经理徐洁云通报批评并扣除2025年绩效及年度奖金（网传百万级 奖金）；1月7日，雷军在直播中回应，雷军在直播中明确回应：这件事的严重性不在于KOL批评小米或得罪米粉，而是"这个KOL一直在攻击贬低米粉、诅咒米 粉"。他强调，小米要站出来保护用户， ...

1.【雷军回应小米千万技术大奖】雷军发文表示： 小米每年开年第一件大事：颁发千万技术大奖，奖 励给优秀的工程师和工程团队。2020年至今，已经颁奖6次，已经奖励了7500万元。 今年的千万技 术大奖，一共154个项目参与角逐，竞争非常激烈。底层核心技术获奖的非常多，包括芯片、手机、 汽车、AI、材料等等。最后，玄戒O1团队拿下最高奖项！祝贺芯片团队！ 过去5年，承诺研发投入 1000亿，实际大约1050亿。未来五年，我们计划2000亿研发投入。2000亿，不是一个小数目，但 一定要下大力气，把钱花在刀刃上，持续攻克芯片、OS、AI等底层核心技术，真正构建起小米"人车 家全生态"的护城河。我相信，随着研发一步一步推进，我们的研发成果、技术实力会逐步彰显。 这 次大会，我强调了三点： 一、技术为本，是小米永不更改的铁律； 二，工程师思维，是小米极为重 要的价值观； 三、我们要为优秀的工程师人才搭建最顶尖、最优质的平台，持续提升工程师的获得 感、幸福感。（北京商报） 2.【台积电3nm制程供不应求：调高报价 暂停新案启动】台积电先进制程维持高产能利用率，其中 3nm制程持续供不应求。芯片业内人士透露，台积电今年除调 ...

来源：市场资讯 针对此前引发热议的KOL事件，小米公关部负责人徐洁云现身雷军直播，雷军表示，这件事情为什么这么严重，不是因为这个KOL批评了小米，也不是 因为这个KOL得罪了米粉，是因为这个KOL一直在贬低，甚至诅咒小米用户，"作为企业我们肯定不能容忍"。 "我们的公关部确实做得不好，所以公司决定对他们进行批评和处罚。"雷军表示，过去八、九个月，小米一直处在长期持续高烈度的负面舆情之中，让公 关部团队疲惫不堪。他们的动作确实有些变形，他也希望米粉朋友们给他们一个改过的机会。 徐洁云在直播中再次道歉，称确实是做错了。 雷军：现在一听到"营销"两个字都有点恶心 雷军再次谈及小字营销："我被小字营销搞怕了，所以我现在要求他们力求准确。网友们觉得哪里不对就立刻投诉，督促去改。" （来源：21Style） 文丨朱芷葵 曾静娇 1月7日晚，雷军再度开启直播，期间回应多个热门话题，#雷军回应KOL事件 #雷军回应掉粉20多万 等多个话题冲上微博热搜。 雷军回应KOL事件，徐洁云现身直播间再道歉 雷军回应掉粉20多万 对于一个月掉粉20多万，雷军回应："确实是掉了，但其实也只是0.6%。过去半年被诋毁得很惨，状态不好。也没怎 ...

针对网络上有人说小米汽车是"绿化带战神"的问题，小米汽车回应称，将"事故频发"、"绿化带战神"等标签和小米汽车相关联，是非常明显的带节奏和混 淆视听的恶意行为，很大程度上源于有人刻意收集相关视频，经恶意剪辑后，主动打上标签并在各平台传播。 小米汽车还表示，许多车主因此受到不明账号的人身攻击。为此，小米汽车社区已经联合法务部门，协助车主维权，并对网络上蓄意带节奏的水军和团伙 采取法律手段，坚决维护车主权益，绝不姑息。小米汽车还回应了"小米超强钢"小字标注"材料项目名称"、"200km/h瞬间刹停"、"7000法务"、"不让农民 卖小米"、"丢轮保车"等诸多质疑，此前小米集团创始人、董事长兼CEO雷军在跨年拆车直播中也曾进行过回应。 1月8日深夜，小米汽车发布了《小米汽车答网友问（第204集）》，集中回应了外界诸多疑问。 资讯所属栏目还有更多独家策划、专家专栏，免费查阅>> ...

Group 1 - The core point of the article is that Beijing Xiaomi Mobile Software Co., Ltd. has obtained a patent for a method, device, and communication equipment related to resource determination, with the patent number CN115088346B and an application date of January 2021 [1] - Beijing Xiaomi Mobile Software Co., Ltd. was established in 2012 and is located in Beijing, primarily engaged in software and information technology services [1] - The company has a registered capital of 148.8 million RMB and has made investments in 4 enterprises, participated in 149 bidding projects, and holds 5000 patent records along with 123 administrative licenses [1]

1月9日，新华网发布小米集团总裁卢伟冰访谈视频。访谈中，卢伟冰回应了小米饱受争议的2025年。卢 伟冰表示，"公众和社会对小米有很高的期待，大家都是以行业标杆企业而不是创业公司的标准去看待 小米、要求小米。应该来说，很多的批评出发点也是希望小米变得更好。 但是另外一个方面，我们应 该看到，有一些争议严重地偏离了事实本身，本质是行业内卷式的恶性竞争的一些产物。所以对小米来 说，我们既要保持创业公司的进取之心，还要扛起产业引领者的责任和担当。我想我们一定要做出改 变，也一定要去做好，我想这是我们小米不能回避的责任。" ...

"雷军现在这么有钱，为何不像马斯克收购推特那样，干脆直接收购了微博，让那些米黑直接闭嘴？" 在"小米投放KOL万能的大熊"的一系列风波时，有网友提了这么一个很有意思的观点。 这话听着极端，但倒也不是完全没依据。 按照2025 年 11 月《福布斯中国内地富豪榜》的数据，雷军的身价是368 亿美元，而截至1月8日，微博的市值仅为26.07亿美元，也就是说雷军收 购10个微博都绰绰有余。 | 最高: 10.72 | 今开: 10.62 | 成交量: 71.26万股 | 换手:0.29% | | --- | --- | --- | --- | | 最低: 10.57 | 昨收:10.69 | 成交额:759.74万 | 振幅:1.40% | | 52周最高: 12.96 | 量比:0.90 | 市盈率(TTM): 5.64 | 市净率:0.68 | | 52周最低: 7.10 | 委比:66.67% | 市盈率(静): 8.67 | 市销率:0.96 | | 每股收益: 1.89 | 股息(TTM):0.82 | 每手股数:1 | 总市值: 26.07亿 | | 每股净资产:15.74 | 股息率(TTM): 7. ...

Core Insights - The consumer electronics industry is navigating a complex landscape characterized by both opportunities and challenges, driven by AI demand and traditional market pressures [2][3] - The industry is expected to evolve towards structural opportunities in 2026, focusing on AI hardware innovations to mitigate rising costs and expand connectivity [2][12] Market Performance - In 2025, the Shenwan Consumer Electronics Index rose by 47.5%, slightly underperforming the electronic index by 0.6 percentage points but significantly outperforming the CSI 300 by nearly 30 percentage points [3][4] - The market faced volatility due to geopolitical tensions and rising storage costs, with DDR5 memory prices increasing over 120% and NAND flash prices surging over 300% [5][10] Policy and Macro Drivers - Government policies have been pivotal, promoting AI hardware and establishing national projects for AI chip and algorithm development, which support the industry's growth [4][12] - The introduction of new digital products and subsidies has aimed to stimulate demand, although the overall market impact remains limited due to stable demand conditions [4] Structural Opportunities - The industry is witnessing significant structural differentiation, with segments closely tied to AI, such as PCB and electronic components, outperforming traditional sectors [8][10] - Companies successfully transitioning into AI-related fields, like Luxshare Precision and Industrial Fulian, are experiencing substantial performance improvements [10][33] Company-Specific Insights - Luxshare Precision is positioned as a leader in AI terminal assembly, benefiting from partnerships with major tech firms like Apple and OpenAI, which are expected to drive future growth [10][33] - Xiaomi is adjusting its product strategy to focus on high-end markets, while its automotive business is entering a critical phase of validation [31][32] - Huawei is leveraging its HarmonyOS ecosystem and advancements in smart driving to strengthen its market position across various price segments [28] Future Outlook - The consumer electronics sector is anticipated to face ongoing challenges from rising storage costs and the need for innovation in AI hardware [12][15] - The smartphone market is projected to contract in 2026, with a forecasted decline in shipments due to increased material costs driven by AI developments [16][19] - The introduction of new products, such as Apple's foldable iPhone, is expected to reshape market dynamics and drive technological advancements across the supply chain [15][27] Investment Themes - The focus for 2026 will be on deepening the understanding of brand competition, manufacturing upgrades, and component innovation within the industry [25][46] - Companies that can effectively navigate the evolving landscape and capitalize on AI advancements are likely to emerge as key players in the market [12][46]

每经AI快讯，1月9日，小米手机官方微博发文称，小米17标准版至高闪降300元，最低4299元起，活动 现已开启，1月31日结束。 ...