Core Viewpoint - JD.com has officially launched its annual New Year goods festival, introducing significant discounts and the debut of AI-native digital humans in live streaming, marking a technological upgrade in the e-commerce sector [1][2]. Group 1: AI Native Digital Humans - The new generation of AI-native digital humans, powered by JD's JoyAI model, allows for real-time generation of various personas, enhancing the interactivity and engagement in live streaming [2][13]. - These digital humans can represent a wide range of characters, including real people, cartoon IPs, and even inanimate objects, providing a more immersive shopping experience for consumers [2][12]. - The transition from traditional digital humans to AI-native versions signifies a shift towards personalized creation and complex task execution, positioning JD.com ahead in the live streaming market [2][15]. Group 2: New Year Festival Highlights - The New Year festival features over a hundred digital representations of brand CEOs from companies like Haier and VAIO, showcasing popular products at significant discounts [3][8]. - The character "Ma Honghong," serving as a digital welfare officer, will appear randomly in live streams, offering opportunities for consumers to unlock substantial cash rewards [6][8]. - Unique collaborations, such as the partnership between "Ma Honghong" and Haier's digital CEO, will provide exclusive deals and promotions during the festival [8][9]. Group 3: Creative Engagement Strategies - The festival incorporates creative elements, such as historical figures and fictional characters, to enhance the entertainment value of live streams, making them more engaging for viewers [11][12]. - The use of AI-native digital humans allows for storytelling and atmosphere creation, expanding the boundaries of traditional e-commerce live streaming [12][15]. - JD.com aims to balance affordability and entertainment, ensuring that the shopping experience is both enjoyable and efficient for consumers [12]. Group 4: Technological Innovations - The JoyAI model enables digital humans to maintain stable, long-duration live streams with natural expressions and interactions, addressing previous limitations in the industry [13][14]. - Innovations such as hand illusion reduction and facial keypoint monitoring enhance the realism and expressiveness of AI-native digital humans [13][14]. - JD.com has introduced a "digital human live streaming room replication" feature, allowing merchants to easily create digital versions of real hosts, thus transforming quality live content into repeatable digital assets [14].

" 押注前置仓业务，京东酒世界尚未破局。 " 作者丨王薇 编辑丨应梅 雷峰网独家获悉，京东酒世界负责人刘俊近期已离职，此次变动后，原酒世界业务团队整体划归闫小兵负 责的创新零售事业部，由该事业部旗下京喜通业务部总经理冮建全面接管。 据知情人士表示，刘俊是被动离开的，核心是其负责的京东酒世界业务表现不佳，而关键导火索，是其近 年主导的酒世界前置仓项目烂尾，该影响占比约六七成，直接决定了此次人事调整。而此次接手的冮建是 酒世界最早的负责人。 根据公开资料显示，刘俊 2008 年加入京东，2020年前后开始担任京东酒世界负责人，在此之前曾任京 东家电专卖店总经理。作为京东体系内成长起来的 "老将"，她拥有丰富的一线实战经验，职业生涯覆盖 3C 家电采销、自营产销、市场营销等多个核心岗位。 京东前员工钟言爆料，刘俊曾因产假时间极短，火速返岗，一度在京东内部被树立为"工作榜样"。 据悉，京东酒世界成立于2018年7月，最初是京东集团投资并授权，由润京信息科技（江苏）有限公司独 家运营的酒类无界零售项目。其前期并没有选择自建门店的形式，而是以合资运营的模式快速整合优质烟 酒店。 2021年，京东酒世界对模式进行了全新升级 ...

据了解，在京东秒送上，参与本次"国补"活动的商品覆盖电脑、手机、平板、智能手表、手环等3C数 码产品。补贴力度方面，消费者使用"国补"可按产品销售价格的15%享受补贴，其中电脑类产品单件补 贴至高1500元，手机、平板、智能穿戴等产品单件补贴至高500元。 北京商报讯（记者 何倩）1月27日，北京商报记者从京东获悉，近日京东旗下即时零售平台京东秒送宣 布已全面承接2026年"国补"落地，北京、上海、广东、江苏、四川、浙江、福建、河北、湖南、山东、 重庆、江西、辽宁、山西、宁夏共15个省份同步上线，消费者在京东App搜索"秒送国补"，可进入"国 补"专区。 ...

在京东秒送上，参与本次国补活动的商品覆盖电脑、手机、平板、智能手表、手环等3C数码产品，苹 果、小米、华为、OPPO、vivo、小天才、联想等主流品牌多款指定热销机型均可选购。 在补贴力度方面，消费者使用国补可按产品销售价格的15%享受补贴，其中电脑类产品单件补贴至高 1500元；手机、平板、智能穿戴等产品单件补贴至高500元。除国补直降外，消费者在京东秒送换新 机，还能叠加平台券和京东白条分期免息，进一步降低购机成本。比如消费者在京东秒送上购买原价 5999元的iPhone17手机，使用国补能够立减500元，并由秒送专业骑手提供送货上门服务；联想热卖的 拯救者系列电脑，使用国补下单最高能立减1500元。 此外，在京东秒送购买国补产品的消费者，将由经过专项培训的秒送骑手送货上门，并可享受现场签 收、协助激活等一站式服务。目前全国已有上万家品牌专卖店接入该服务体系，共同助力消费体验升 级。 自2024年国家"两新"政策实施以来，京东在商务部等相关部委指导下，持续投入资源保障补贴高效落 地。2025年，京东已累计投入近300亿元支持国补进乡村，有效促进县域消费增长。 扬子晚报/紫牛新闻记者 徐晓风 校对 王菲 近 ...

Core Insights - JD.com is hosting a New Year shopping festival called "Opening Luck Surprise Day" from January 27 to 28, featuring a wide range of fashion and beauty products, including clothing, cosmetics, and luxury items [1][8] - The event includes significant promotions such as limited-time offers starting at 1 yuan, discounts of up to 50%, and exclusive celebrity collaborations [1][6] Promotions and Offers - The festival features a variety of promotional activities, including a 15% official discount, a direct reduction of 600 yuan on orders, and interest-free installment options [5] - Special limited-time offers include products like SK-II skincare sets and Cartier watches starting at 1 yuan, along with exclusive celebrity-signed merchandise [3][6] Featured Products - Notable products include the SK-II New Year skincare set, Carver limited edition surfboard, and various luxury items such as the Cartier Ballon Bleu watch and gold-plated horse figurines [3][5] - The event also highlights new arrivals from popular brands like YSL, Prada, and domestic brands, featuring limited edition gift boxes and celebrity collaborations [5][7] Live Streaming and Engagement - On January 28, JD.com will host a live streaming event featuring exclusive offers and celebrity interactions, enhancing customer engagement and shopping experience [6][7] - The live stream will include special promotions such as 30% off and additional discounts, aimed at attracting more customers during the festival [6]

近日，京东拍卖上一项独特拍品——"冠军调酒师定制调酒服务"，经过多轮竞价，最终以2022元落槌成 交。拍得该服务的是深圳某企业负责人张先生。在得知员工小李正筹备求婚却苦于没有合适场地后，他 特意拍下这份服务作为惊喜礼物，助力员工营造浪漫氛围，迈向人生重要时刻。 "实在太惊喜了！本来还在想求婚的事呢，没想到收获这么多祝福。特别感谢老板的用心，也感谢京东 拍卖和京东超市、保乐力加的支持！"小李紧握女友的手，激动不已。 京东超市宴席酒负责人表示，现场"随份子"送祝福并不是临时起意，今年年货节也推出了"买宴席酒， 可获得京东超市'随份子'送祝福的抽奖活动"，最高金额可达万元。京东宴席酒不仅汇聚了茅台、五粮 液等主流名酒，还与全国各地知名酒企业深度合作，独家开发了一系列的寓意美好、设计精美的宴席专 属产品供消费者选择。京东宴席酒致力于通过丰富的选择、创新的服务和可靠的保障，让每一对新人的 婚礼筹备更轻松、宴请更有面。 据了解，本次竞拍的"冠军调酒师定制服务"市场价值约4万元，服务内容涵盖SIP Home Bar调酒套装、 专属调酒、免费场地使用等权益，并由SIP超新星调酒大赛北区冠军亲自服务，堪称一站式高端定制体 验。 ...

Core Insights - JD's instant retail platform, JD Seconds, has fully adopted the national subsidy program set to roll out in 2026 across 15 provinces including Beijing, Shanghai, Guangdong, Jiangsu, Sichuan, Zhejiang, Fujian, Hebei, Hunan, Shandong, Chongqing, Jiangxi, Liaoning, Shanxi, and Ningxia [1] Subsidy Details - Consumers can enjoy a subsidy of 15% off the product sales price when using the national subsidy, with a maximum subsidy of 1500 yuan for computer products per item and up to 500 yuan for mobile phones, tablets, and smart wearable devices per item [1]

Core Insights - JD's instant retail platform, JD Seconds, has fully adopted the national subsidy program for 2026, launching in 15 provinces including Beijing, Shanghai, and Guangdong, allowing consumers to purchase 3C digital products with efficient delivery services [1][2] - The subsidy allows consumers to receive a 15% discount on product prices, with maximum subsidies of 1500 yuan for computers and 500 yuan for mobile phones, tablets, and wearable devices [1] - JD has invested nearly 30 billion yuan to support the national subsidy program in rural areas, promoting consumption growth in county regions [2] Group 1 - JD Seconds offers a wide range of products including computers, smartphones, tablets, and smart wearables from major brands like Apple, Xiaomi, Huawei, and Lenovo [1] - Consumers can further reduce costs by combining the national subsidy with platform coupons and interest-free installments through JD's financing options [1] - The service includes trained delivery personnel who provide on-site signing and activation assistance, enhancing the overall consumer experience [2] Group 2 - The national subsidy program aims to make high-quality products more accessible to consumers, leveraging JD's supply chain and instant retail network [2] - The initiative is part of the broader "Two New" policy implemented in 2024, with JD continuously investing resources to ensure effective subsidy distribution [2] - By 2026, JD plans to expand the reach of the subsidy program, further benefiting consumers across various regions [2]

在硬科技行业中，初创企业活下去靠现金流，活得好靠战略定力。但研发的长期投入与现金流的现实 压力会产生碰撞，创业者往往顾此失彼，难以找准平衡点。如何在确保生存的同时不丢失未来？这不 仅是技术或资本的问题，更是关乎创业者自身的节奏感、韧性与战略考验。 1月15日，在第18届创业邦年会暨创业邦100未来独角兽大会上， 普华永道中国科创与民营企业服 务主管合伙人张勤、追梦空天CEO蔡文宽、因时机器人创始人兼CEO蔡颖鹏、科塞尔医疗创始人兼 CEO胡清、京东政企业务成长型业务副总经理青春雷、国信医药首席执行官宋伟、纵苇科技联合创始 人兼COO许卓群、智平方联创、董事、副总裁张鹏 ，展开了一场深度圆桌对话。围绕"回归商业， 回归'现金流为王'"这一主题，嘉宾们探讨在长周期、高投入的创业路上，如何平衡研发与现金流、 如何实现降本增效。 以下为上述圆桌的对话实录，由创业邦整理。 在研发与现金流的平衡中 走稳长期主义的每一步 张勤： 让我们回到商业最核心、也最现实的问题——现金流。在当下，产业的共识愈发清晰：活下 去，并且健康地生长。今天我们邀请了多位高投入、高壁垒赛道的嘉宾。在开始之前，请各位简短介 绍一下自己的企业和情况。 ...

Core Insights - JD.com has officially launched its annual New Year shopping festival on January 25, featuring significant discounts and promotions, including up to 50% off and additional subsidies of up to 3,000 yuan [1][2] - The introduction of AI-native digital humans marks a technological upgrade in live streaming, transitioning from a tool-based approach to a more interactive and personalized experience [2][16] Group 1: AI Native Digital Humans - The new generation of AI-native digital humans, powered by JD's JoyAI model, allows for real-time generation of various personas, enhancing the shopping experience for consumers and reducing costs for businesses [2][16] - Over 300 AI-native digital humans will be deployed during the New Year festival, covering diverse scenarios such as product promotion and brand activation [16] Group 2: Creative Engagement Strategies - The festival features over 100 brand presidents as digital avatars, engaging in live streams to promote popular products at discounted prices [3][9] - Unique characters like "Ma Honghong" and historical figures such as "Xu Xiake" are utilized to create immersive and entertaining shopping experiences, blending culture and commerce [12][14] Group 3: Technological Advancements - JD's AI-native digital humans can maintain stable, long-duration live streams with natural interactions, thanks to advancements in the JoyAI model [14][15] - Innovations include solutions to common issues like hand illusion and enhanced facial expression capabilities, allowing for a more lifelike digital presence [15][16]