2025 中期報告 股份代號 : 09985.HK （於開曼群島註冊成立的有限公司） Contents 目錄 2 Corporate Information 公司資料 5 Definitions 釋義 8 Management Discussion and Analysis 管理層討論與分析 33 Directors 董事 34 Corporate Governance and Other Information 企業管治及其他資料 48 Independent Review Report 獨立審閱報告 50 Interim Condensed Consolidated Statement of Profit or Loss 中期簡明合併損益表 51 Interim Condensed Consolidated Statement of Comprehensive Income 中期簡明合併綜合收益表 52 Interim Condensed Consolidated Statement of Financial Position 中期簡明合併財務狀況表 54 Interim Condensed Consol ...

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report indicates that the retail sales growth rate in August 2025 has slowed down, primarily due to the diminishing effects of the "old-for-new" policy and a gradual recovery in consumer demand. However, with economic stimulus policies being implemented, the macroeconomic environment is expected to improve in the medium to long term, leading to an increase in household income and consumer willingness, which will benefit the food and beverage sector [4] - The liquor industry is approaching the peak demand season around the Mid-Autumn Festival and National Day, showing signs of improvement in demand. The fundamentals of the liquor market are expected to stabilize and trend upwards as consumption scenarios recover. The current bottoming out presents long-term investment value [4] - The report recommends focusing on new channels, new products, and new markets to identify new consumption targets that align with industry development trends. Specific recommended stocks include Weilian Meishi, Yanjinpuzi, Ximai Food, Dongpeng Beverage, Youfu Food, Wancheng Group, and Bairun Co., Ltd. [4] Summary by Sections Industry Trends - The food and beverage sector is experiencing a retail sales growth rate of 3.4% year-on-year in August 2025, with a month-on-month decline of 0.3 percentage points [5] - The growth rates for food, beverages, and tobacco and alcohol categories in August 2025 are 5.8%, 2.8%, and -2.3% respectively, indicating a month-on-month decline in the tobacco and alcohol category due to high base effects and lack of consumption scenarios [5][6] Subsector Observations - The liquor industry is currently in a bottom recovery phase, with sales under pressure but showing signs of improvement due to the upcoming festive season. The fundamentals are gradually stabilizing [7] - Ximai Food is accelerating its health business by launching new products in the health food segment, focusing on traditional Chinese medicine ingredients and weight loss products, which are expected to become significant growth drivers for the company [7]

Summary of Wei Long's Conference Call Company Overview - **Company**: Wei Long (卫龙) - **Industry**: Snack Food Industry, specifically focusing on spicy snacks and konjac products Key Points and Arguments Brand Building - Wei Long has effectively established its brand identity in the spicy snack sector, particularly in the "spicy strips" category, through innovative marketing strategies that resonate with younger consumers, especially those born in the 1980s and 1990s [4][2] - The company initially avoided high advertising costs, opting for engaging and reverse marketing tactics, which proved to be cost-effective and impactful [4][2] Channel Development - In 2015, Wei Long upgraded its product packaging from small to large sizes, allowing entry into modern KA and BC channels, which increased average transaction value and profit margins [5][2] - As of now, the company has achieved a network coverage of 430,000 outlets and has over 1,000,000 product placements [6][2] Product Strategy - Wei Long's core product, spicy strips, maintains a leading market position with stable growth [7][2] - The konjac snack category, which faced a slowdown in growth from 2022 to 2023, is expected to accelerate again in 2024, showing potential similar to spicy strips [7][2] Market Trends - The spicy snack market is growing faster than the overall snack market, with local companies having more room for development due to their closer alignment with consumer preferences [8][2] - The terminal market size for spicy strips is approximately 50 billion RMB, while the konjac market is projected to reach 12 billion RMB in 2024, with potential to match or exceed the spicy strips market size [10][2] Factors Driving Konjac Product Development - The growth of konjac products is driven by health trends and active promotion from companies like Wei Long [11][2] - Market feedback indicates that the growth of konjac products has exceeded expectations, despite increased competition [11][2] Future Development Focus - Wei Long plans to continue channel refinement and introduce new products, with seaweed products expected to generate 500 million RMB in sales this year, reflecting a growth of over 50% [3][2][12] - The company is committed to maintaining its research and development capabilities to stay ahead in innovation [12][2] Industry Trends - The Chinese snack industry is witnessing the emergence of new categories led by domestic companies, indicating a growing capability to create and scale new brands [13][2] Investment Recommendations - From a mid to long-term perspective, Wei Long's comprehensive channel layout and validated product strength suggest strong overall capabilities [14][2] - Short-term catalysts include new product launches and maintaining a growth rate of over 50% in the konjac segment, making it a worthy investment target [14][2] Additional Important Insights - The spicy snack market's appeal lies in its addictive nature, which fosters high consumer loyalty and market capacity [8][2] - The health attributes of konjac products align with current consumer trends, enhancing their market potential [9][2]

Group 1 - The rising price of konjac is putting pressure on the profit margins of related snack products, with the average price stabilizing around 5 yuan per jin, nearly tripling compared to 2023 [1] - The supply-demand imbalance is a key factor behind the price surge, with a decrease in planting area and adverse weather conditions affecting supply, while demand from downstream snack products and other industries continues to grow [1][3] - Major snack companies are responding to high konjac prices by stockpiling and adjusting product strategies to mitigate the impact on their profit margins [1][3] Group 2 - The financial report of Wei Long shows a 2.6 percentage point decline in gross margin to 47.2% due to rising raw material costs, with the gross margin for vegetable products, including konjac, dropping by 6.02 percentage points to 46.56% [2] - Looking ahead, the konjac price is expected to remain high in the short term due to ongoing demand and limited supply expansion, while a gradual return to rational pricing is anticipated in the long term [3] - Salted Fish Company is leveraging its upstream layout and cost advantages through stockpiling and efficiency improvements to cope with high konjac prices, while also noting that the price direction will be determined by supply-demand dynamics [3] Group 3 - Cha Cha Food has entered the konjac snack market, with products launched in both domestic and international markets, and is monitoring raw material price trends to assess cost impacts [4]

Group 1: Industry Overview - Konjac, known as "human cat strips," is becoming a phenomenon in the snack food market, attracting significant attention from various companies [1][5] - The konjac food industry has experienced a compound annual growth rate of 20% over the past decade, with the market size expected to reach 26.9 billion yuan in 2024 [5] - Major snack companies are increasingly entering the konjac segment, including Salted Fish Pouch, Wei Long, and Qiaqia Food, among others [1][6][7] Group 2: Company Performance - Salted Fish Pouch reported a revenue of 29.41 billion yuan in the first half of 2025, a year-on-year increase of 19.58%, with konjac snacks contributing 7.91 billion yuan, up 155.10% [6][7] - Wei Long's revenue reached 34.83 billion yuan in the first half of 2025, growing 18.5%, with konjac products driving a 44.3% increase in the vegetable product segment [5][6] - Qiaqia Food's revenue declined by 5.05% to 27.52 billion yuan in the first half of 2025, despite launching new konjac products [8] Group 3: Market Competition - The competition among snack companies is intensifying, with the number of stores for the "Ming Ming Very Busy" group surpassing 20,000 nationwide [3][10] - Companies are focusing on expanding their presence in snack retail channels, with Salted Fish Pouch emphasizing a strategy shift towards channel dominance [11][12] - Three Squirrels is also exploring opportunities in the konjac segment while investing in community snack stores to enhance competition [8][12][13]

Core Viewpoint - The emergence of konjac as a phenomenon-level snack product is driving significant revenue growth for various snack companies, with notable contributions from brands like Salted Fish Pouch and Wei Long [1][4][5]. Group 1: Company Performance - Salted Fish Pouch's konjac snack brand "Da Mo Wang" generated revenue of 791 million yuan in the first half of 2025, a year-on-year increase of 155.10%, accounting for 26.90% of total revenue [1][6]. - Wei Long's konjac products "Mo Yu Shuang" and "Xiao Mo Nu" significantly boosted its vegetable product segment revenue by 44.3% to 2.109 billion yuan, representing 60.5% of total revenue in the first half of 2025 [5][6]. - The overall revenue for Wei Long reached 3.483 billion yuan, with a net profit of 736 million yuan, both reflecting an 18.5% year-on-year growth [2][5]. Group 2: Market Trends - The konjac food industry has experienced a compound annual growth rate of 20% over the past decade, with a projected market size of 26.9 billion yuan by 2024 [4]. - More than 30 companies, including Qiaqia Food, Three Squirrels, and Liangpinpuzi, are entering the konjac snack market, indicating a competitive landscape [6][8]. Group 3: Channel Expansion - The snack industry is witnessing intense competition in the retail channel, with the Mingming Hen Mang Group surpassing 20,000 stores nationwide, prompting companies to focus on snack retail channels [10][12]. - Salted Fish Pouch has shifted its strategy to prioritize channel development, with over 70% of its revenue coming from distribution channels, including snack retail and community group buying [10][12]. - Qiaqia Food reported a significant increase in revenue from snack retail channels, growing from approximately 5 million yuan in January 2023 to around 45 million yuan in April 2024 [11][12].

Core Insights - The konjac product is emerging as a phenomenon in the snack market, with several companies focusing on this segment to drive revenue growth [1][3][4]. Group 1: Company Performance - Salted Fish (002847.SZ) has successfully capitalized on the konjac snack sub-brand "Big Demon King," contributing 791 million yuan in revenue in the first half of 2025, a year-on-year increase of 155.10%, accounting for 26.90% of total revenue [1][7]. - Wei Long Delicious (09985.HK) reported that its konjac products "Konjac Shuang" and "Little Demon Girl" significantly boosted its vegetable product segment revenue by 44.3% to 2.109 billion yuan in the first half of 2025, representing 60.5% of total revenue [4][5]. - In the first half of 2025, Salted Fish achieved a revenue of 2.941 billion yuan, a year-on-year growth of 19.58%, with a net profit of 373 million yuan, up 16.70% [7]. Group 2: Market Trends - The konjac food industry has seen a compound annual growth rate of 20% over the past decade, with the market size expected to reach 26.9 billion yuan by 2024 [3]. - More than 30 companies, including Cha Cha Food (002557.SZ) and Three Squirrels (300783.SZ), are entering the konjac snack market, indicating a competitive landscape [8][9]. - The konjac product category has become a significant growth driver for companies, with Salted Fish's konjac snacks growing from 476 million yuan in 2023 to 838 million yuan in 2024 [8]. Group 3: Channel Expansion - The snack industry is experiencing intensified competition in offline markets, with the Ming Ming Group surpassing 20,000 stores nationwide [2][10]. - Salted Fish has shifted its strategy to prioritize channel penetration, with over 70% of its revenue coming from distribution channels, including snack retail chains [11][12]. - Cha Cha Food has also increased its investment in emerging channels, reporting a rise in revenue from snack retail channels from 5 million yuan in January 2023 to approximately 45 million yuan in April 2024 [13].

Core Viewpoint - Konjac, known as "human cat strips," is becoming a phenomenon in the snack food industry, with companies like Salted Fish Pouch and Wei Long capitalizing on this trend through their konjac product lines [1][4]. Company Performance - Salted Fish Pouch's konjac snack brand "Big Demon King" generated revenue of 791 million yuan in the first half of 2025, a year-on-year increase of 155.10%, contributing significantly to the company's total revenue of 2.941 billion yuan [1][12]. - Wei Long's konjac products "Konjac Shuang" and "Little Witch" drove a 44.3% increase in the vegetable products segment to 2.109 billion yuan, accounting for 60.5% of total revenue in the first half of 2025 [7][8]. - In the first half of 2025, Salted Fish Pouch reported total revenue of 2.941 billion yuan, up 19.58% year-on-year, with a net profit of 373 million yuan, an increase of 16.70% [12][18]. Market Trends - The konjac food industry has seen a compound annual growth rate of 20% over the past decade, with the market size expected to reach 26.9 billion yuan by 2024 [5]. - More than 30 companies, including Qiaqia Food and Three Squirrels, are entering the konjac snack market, indicating a competitive landscape [14]. Channel Development - The competition among snack companies is intensifying in the offline market, with the Mingming Busy Group surpassing 20,000 stores nationwide [3][19]. - Salted Fish Pouch has shifted its strategy to prioritize channel development, emphasizing the importance of distribution channels in its growth [19]. - Qiaqia Food has also increased its investment in emerging channels like snack wholesale stores and membership stores, reflecting a broader trend in the industry [20].

Core Viewpoint - In the first half of 2025, Weilong's total revenue reached 3.483 billion yuan, with a year-on-year growth of 18.5%, and net profit was 736 million yuan, also up 18.5% [1][2] Group 1: Financial Performance - The company achieved a gross profit of 1.642 billion yuan, reflecting a year-on-year increase of 12.3% [1] - The board of directors decided to distribute an interim dividend of 0.18 yuan per share [1] Group 2: Product Performance - Vegetable products contributed the largest revenue increase, with their revenue share rising by 10.8 percentage points to 60.5%, benefiting from the rapid expansion of konjac products and health snack trends [1] - The company plans to launch new products such as stinky tofu to drive revenue growth during peak seasons [1] Group 3: Channel Performance - Offline channels generated revenue of 3.147 billion yuan, a year-on-year increase of 21.5%, accounting for 90.4% of total revenue [1] - The company collaborated with 1,777 offline distributors, with emerging channels like snack wholesale stores and membership stores contributing to new store openings [1] - Online channel revenue was 336 million yuan, down 3.8% year-on-year, as traditional e-commerce platforms faced pressure [1] Group 4: Cost Management - The company's gross margin decreased by 2.6 percentage points to 47.2% due to rising raw material prices, particularly konjac powder [2] - The company implemented cost optimization measures, resulting in a decrease in distribution and sales expense ratio by 1.1 percentage points to 15.1% and a management expense ratio decline of 2.4 percentage points to 5.8% [2] - These measures helped maintain a net profit margin of 21.1%, partially offsetting the impact of rising raw material costs [2] Group 5: Investment Outlook - The company is expected to achieve EPS of 0.51, 0.62, and 0.79 for 2025-2027, with corresponding PE ratios of 21.5, 17.6, and 13.8 based on the closing price of 13.94 HKD on September 9, 2025 [2] - Projected revenues for 2025-2027 are 7.587 billion, 9.190 billion, and 11.132 billion yuan, with a consistent year-on-year growth of 21.1% [2] - As a leading player in the spicy snack food industry, the company benefits from an omnichannel strategy and emerging channels contributing to revenue growth, leading to a recommendation of "Buy-A" [2]

Investment Rating - The report assigns an "Add-A" rating to the company, indicating a positive outlook for its stock performance in the near term [5]. Core Insights - The company achieved total revenue of 3.483 billion yuan in the first half of 2025, representing a year-on-year growth of 18.5%. Net profit also increased by 18.5% to 736 million yuan, while gross profit rose by 12.3% to 1.642 billion yuan [2][3]. - The vegetable products segment contributed the largest revenue increase, with its revenue share rising by 10.8 percentage points to 60.5%. This growth is attributed to the rapid expansion of konjac products and the health snack trend [3]. - Offline channels drove growth, with revenue from offline channels reaching 3.147 billion yuan, a year-on-year increase of 21.5%, accounting for 90.4% of total revenue. The company collaborated with 1,777 offline distributors [3][4]. - The company's gross margin decreased by 2.6 percentage points to 47.2% due to rising raw material costs, particularly for konjac powder. However, the company managed to reduce its distribution and sales expense ratio by 1.1 percentage points to 15.1% [4]. Financial Projections - The company is projected to achieve earnings per share (EPS) of 0.51, 0.62, and 0.79 yuan for the years 2025, 2026, and 2027, respectively. Corresponding price-to-earnings (P/E) ratios are expected to be 21.5, 17.6, and 13.8 [5][8]. - Revenue forecasts for 2025, 2026, and 2027 are 7.587 billion, 9.190 billion, and 11.132 billion yuan, respectively, with a consistent year-on-year growth rate of 21.1% [5][10].