Core Insights - The snack industry has seen significant revenue growth, driven by new product launches and channel restructuring, including social e-commerce and discount stores [1][2] - Despite revenue growth, snack companies are facing challenges in maintaining profitability, with fluctuating sales expenses and gross margins [1][8] Revenue Growth Drivers - Major snack companies reported substantial revenue figures for 2024, with Three Squirrels leading at 10.622 billion, followed by other companies like Liangpinpuzi and Qiaqia Foods [2] - New product development has been highlighted as a key contributor to revenue, with Three Squirrels launching over 20 new products that achieved significant sales [3][4] Channel Expansion - The restructuring of sales channels has provided new opportunities for snack companies, with a focus on e-commerce and discount stores [5][6] - Three Squirrels reported an 81.73% increase in revenue from Douyin, indicating the effectiveness of digital marketing strategies [4] International Market Growth - Companies are increasingly targeting international markets, particularly Southeast Asia, to expand their growth potential [6][7] - Qiaqia Foods and other companies have reported significant growth in overseas sales, with Qiaqia's overseas revenue increasing by approximately 90% [6] Profitability Challenges - Many snack companies have experienced rising sales expenses, with increases ranging from 15.55% to 50.92%, primarily due to higher advertising costs [8][9] - Gross margins have shown volatility, with some companies reporting declines due to rising raw material costs and competitive pricing strategies [10] Dividend Distribution - Several companies have announced substantial cash dividends, reflecting confidence in their operational performance and future growth [11][12] - The total cash dividends and share buybacks for some companies represent a significant portion of their net profits, indicating a strong commitment to returning value to shareholders [11]

Group 1 - Wangwang invested RMB 138 million in a business jet to facilitate management's domestic and international travel, with a focus on expanding overseas operations [1] - In the fiscal year 2023, Wangwang's overseas business grew by double digits, with snack revenue reaching RMB 5.977 billion, accounting for approximately 20% of total revenue [1] - Southeast Asia has become a primary target for Chinese snack brands due to its large population and cultural similarities, with many brands already establishing a presence in the region [2][5] Group 2 - Companies like Qiaqia, Jinzhai, and Panpan have successfully penetrated the Southeast Asian market, with Qiaqia's Thailand subsidiary contributing RMB 400 million in revenue and nearly RMB 90 million in net profit in 2023 [2] - The Southeast Asian snack market is projected to reach USD 13.1 billion by 2029, with a compound annual growth rate of 10.60% [3] Group 3 - Salted snacks and other unique Chinese products are gaining traction in Southeast Asia, with brands like Yanjin and Qiaqia focusing on local market education to introduce their products [11][12] - The entry strategies of Chinese snack brands vary by country, with some targeting mature markets like Thailand and Singapore, while others focus on emerging markets like Vietnam and Indonesia [11] Group 4 - The retail landscape in Southeast Asia is diverse, with traditional community stores still dominating in Indonesia, where 80% of consumption occurs outside modern retail channels [17] - Successful market entry often relies on innovative channel strategies, as demonstrated by the ice cream brand Aice, which focused on community stores rather than traditional retail [14] Group 5 - Compliance with local regulations is crucial for market entry, with specific requirements for product certification and labeling in countries like Thailand and Indonesia [27] - Localization of products and supply chains is essential for success, with brands adapting flavors and ingredients to meet local preferences [28][31]

Summary of Key Points from Conference Call Records Industry Overview Alcohol Industry - The liquor industry is showing a stable recovery with major companies like Moutai setting a 9% revenue growth target, Wuliangye aligning with macro indicators, and Luzhou Laojiao emphasizing steady growth. The supply-side pressure in the industry has significantly eased, and channel feedback is expected to improve [1][3]. - Moutai and Wuliangye have reported double-digit growth, slightly exceeding market expectations, while Luzhou Laojiao's cash flow performance is better than its apparent data [3]. Beer Industry - The beer sector performed well in Q1 2025, with small breweries like Zhujiang and Yanjing showing outstanding results. Qingdao Beer and Chongqing Beer met expectations, and structural improvements are noted despite pressure on ton prices [4][5]. Beverage Industry - The beverage sector continues to trend towards health and functionality, with Dongpeng Beverage showing high growth and new products like health water from Lululemon gaining attention. Nongfu Spring is also highlighted as a company to watch [6]. Dairy Industry - The dairy sector is experiencing supply-side adjustments, with Yili's Q1 report showing positive revenue growth. The improvement in demand is expected to resonate with the raw milk cycle, while Mengniu is noted for its defensive attributes [7]. Snack Industry - The snack sector is exhibiting a new consumption growth trend, with companies like Weilong and Yuyou revising their forecasts upward. Yuyou has entered new channels, and Ganyuan's overseas market prospects for Q2 are promising [8]. Textile and Apparel Industry - The textile and apparel industry is showing a trend of low performance followed by high recovery, particularly in sports apparel. Anta Sports is effectively managing multiple brands, while home textile companies like Luolai and Mercury Home Textile are seen as defensive investments [11][12]. Key Recommendations - **Liquor**: Recommended stocks include Moutai, Luzhou Laojiao, and regional leaders like Fenjiu and Wuliangye [10]. - **Beer**: Focus on Qingdao Beer and its strong dividend yield [5]. - **Dairy**: Yili and Mengniu are highlighted as key players [10]. - **Beverages**: Nongfu Spring and Lululemon are recommended [10]. - **Snacks**: Weilong, Yuyou, and Ganyuan are noted for their growth potential [10]. - **Textiles**: Anta Sports and home textile brands like Luolai are recommended for their defensive qualities [11][12]. Additional Insights - The pig farming sector is currently valued highly, with pig prices remaining elevated, but the breeding sector's outlook is cautious due to limited capacity recovery. Key companies to watch include Muyuan, Shennong Group, and Dekang [2][20]. - The poultry industry, particularly yellow feathered chickens, is facing challenges with prices down from last year, but companies like Lihua and Wens continue to expand [21]. - The retail sector is experiencing rapid growth, especially in the snack segment, with companies like Liangpinpuzi expected to open numerous new stores [33][34]. - The home appliance industry is focusing on tariff adjustments and new consumption trends, with companies like Vanward Electric and TCL Electronics showing strong performance [37][38].

证券研究报告 卫龙美味 (9985 HK) 港股通 魔芋开启新纪元，辣味王者再启航 华泰研究 首次覆盖 2025 年 4 月 28 日│中国香港 食品 首次覆盖卫龙美味并给予"买入"，目标价 19.96 港元（基于 25 年 32xPE）。 中国零食行业在较长时间内呈现多品类、弱品牌的特点，辣味零食成瘾性更 强、复购率更高，有效延长产品生命周期。卫龙已成功打造国民辣条品牌形 象、领先优势明显，并作为魔芋赛道的先行者、有望率先享受品类高速扩张 的红利。卫龙根基稳固，品牌力构成竞争力的核心，并具备开创创新品类的 定力与能力，敢为人先、勇于求变，后续或仍将聚焦打造大单品+拥抱新渠 道，有望突破零食行业产品生命周期短、渠道结构多变两大痛点。 行业层面：辣条品类规模稳定，魔芋品类蓬勃发展 辣味零食赛道高景气、强粘性。1）辣条品类：据尼尔森，品类销售体量~100 亿，市场规模稳定，头部品牌显露，据马上赢，23 年卫龙市占率达 28%。 2）魔芋品类：公众健康意识崛起、独特的口感与高性价比之下，魔芋品类 蓬勃发展，中国 24 年魔芋食品出厂口径市场规模~70 亿（据盐津铺子公众 号），年增长 20%+，考虑魔芋的受众较辣条 ...

Product Development and Innovation - The Group launched new products in the Current Year, including explosively spicy Mala Mala and vegetarian tripe Konjac Shuang, which have gained popularity among consumers[7]. - The Group's product development philosophy emphasizes maximizing the intrinsic value of nature with an industrialized approach[8]. - The Group launched a variety of new products based on consumer preferences, enhancing its product matrix[46]. - New product launches in 2024 are expected to contribute an additional RMB 300 million in revenue[22]. - The Group's product strategy includes a diverse range of categories, such as seasoned flour products, vegetable products, and bean-based products, reinforcing its leadership in the spicy snack food industry[70]. - The "XIAO MO NV" series introduced spicy barbecue-flavored konjac vegetarian tendon and hot and sour hotpot-flavored konjac vegetarian tripe, catering to consumer preferences for novel flavors and health[74]. - New product launches, such as the extra spicy braised flavour Fengchi Kelp, reflect the company's insight into market trends and consumer preferences[79]. Financial Performance - The company reported a revenue of RMB 1.5 billion for the fiscal year 2023, representing a year-over-year increase of 20%[22]. - The overall revenue for the year was RMB 6,266.3 million, representing an increase of 28.6% compared to the previous year[43]. - Gross profit increased by 29.9% from RMB 2,322.7 million in the previous year to RMB 3,016.1 million, with a gross profit margin rising from 47.7% to 48.1%[67]. - Net profit for the year was RMB 1,068.1 million, reflecting a growth of 21.3% compared to the previous year[43]. - The adjusted net profit for the year is projected to be RMB 1,104.3 million for 2024[31]. - The company aims to reduce operational costs by 15% through efficiency improvements in its production plants[22]. - The company’s gross margin improved to 35%, up from 30% in the previous year[22]. Market Expansion and Strategy - The Group has expanded its sales and distribution network to include supermarkets, chained convenience stores, and various e-commerce channels, effectively reaching young consumers[10]. - The company is expanding its market presence in Southeast Asia, aiming for a 10% market share by the end of 2025[22]. - The Group is actively pursuing expansion into overseas markets while optimizing sales channels through both online and offline strategies[50]. - The Group's omni-channel strategy allows it to adapt quickly to changing consumer purchasing behaviors[10]. - The Group's omni-channel strategy was implemented to strengthen connections with consumers amid the diversification of retail channels in China[66]. Awards and Recognition - The Group has won over 20 awards in 2024, including recognition in the "Hurun China Top 100 Domestic Brands List" and "Top 10 Brands Favored by Generation Z" by National Business Daily[9]. - The Group was selected as a constituent stock by Hang Seng Indexes Company Limited, effective March 10, 2025[14]. Quality Assurance and Safety - The Group focuses on product quality through an industry-leading production system and strict quality assurance measures[8]. - The company has implemented a new quality management system (HACCP) to ensure product safety and compliance[22]. - The Group has established a comprehensive food safety and quality assurance system covering the entire production process, from R&D to sales[114]. - Advanced detection equipment such as HPLC-MS, GC-MS, and ICP-MS are utilized to monitor food additives and heavy metals, ensuring product safety[114]. Corporate Governance and Management - The Board is responsible for formulating the overall strategy, setting performance objectives, and monitoring management performance[193]. - The Group has adopted good governance practices and complies with the Corporate Governance Code, ensuring the protection of shareholder interests[192]. - The management provides monthly reports to the Board, ensuring timely access to relevant information for informed decision-making[196]. Social Responsibility and Sustainability - The Group's commitment to social responsibility includes initiatives like giant panda conservation, enhancing its brand image[48]. - The Group aims to create long-term corporate value while actively practicing social responsibility and promoting sustainable development[188]. - The focus on sustainable and high-quality development will be prioritized in the upcoming year to create value for shareholders and customers[50]. Research and Development - Research and development expenses increased by 30% to RMB 200 million, focusing on innovative snack products[22]. - The Group collaborates with leading domestic food science universities to strengthen its R&D capabilities and resource sharing[119]. - As of December 31, 2024, the Group has established a basic and applied R&D center in Shanghai, focusing on food engineering, safety, and nutrition[119]. Operational Efficiency - The Group aims to enhance operational efficiency through the development of a Sales Management System, improving POS coverage and management quality[124]. - A fully automated intelligent Warehouse System has been implemented to reduce warehousing and logistics costs while fulfilling market demand promptly[124]. - The Group focuses on improving supply chain quality and efficiency, continuously monitoring automation levels to ensure product quality and enhance overall efficiency[186].

伴随着消费场景多元化、消费者性价比偏好提升，辣味休闲食品赛道走进了创新迭代的变革路口。权威 调研机构CBNData发布的《2025辣味休闲食品行业报告》（简称"报告"）显示，辣味文化从调料到休闲 食品，其风味体系与形态持续迭代，以正餐能量补给、健康多元等特点不断扩容，逐渐成为了消费者喜 爱的主流形式。 当一众竞品纷纷加码魔芋赛道的时候，卫龙又通过风味研究在品种上做"乘法"，再次推出了"风吃海 带"这款超级爆品，集健康、美味和营养于一身，并以卡路里标签切入轻食场景，深受年轻消费者的喜 爱，也为企业发展构建了更多元的收入结构。 而在消费群体变迁、消费观念迭代等大环境影响下，行业头部企业应该如何顺势而变，不断挖掘尚未被 满足的需求？其中以卫龙为代表的头部企业，通过数十年如一日的坚持，开辟并完善了辣味休闲食品赛 道，形成了一个千亿规模的产业集群。同时卫龙持续精进产品力、不断创新口味，以"不止一种辣"的多 元口味满足消费者需求，并在营销、场景等维度推陈出新，上演了一场破局之道！ 由辣条到辣味的多点爆破 根据报告显示，近年来辣味食品呈现六大趋势。62%的消费者认为口味最重要，在单一口味中偏微辣口 味广受欢迎，而火锅/麻辣 ...

证券研究报告·海外公司深度·食物饮品(HS) 卫龙美味（09985.HK） 卫龙美味：全能选手，乘风而起 2025 年 04 月 21 日 卖出（首次） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 4,887 | 6,266 | 7,862 | 9,283 | 10,693 | | 同比(%) | 5.08 | 28.22 | 25.47 | 18.07 | 15.19 | | 归母净利润（百万元） | 880.35 | 1,068.51 | 1,382.97 | 1,836.90 | 2,202.44 | | 同比(%) | 481.87 | 21.37 | 29.43 | 32.82 | 19.90 | | EPS-最新摊薄（元/股） | 0.37 | 0.45 | 0.59 | 0.78 | 0.94 | | P/E（现价&最新摊薄） | 40.84 | 33.65 | 26.00 | 19.57 | 16.33 | ...

证券研究报告·海外公司深度·食物饮品(HS) 卫龙美味（09985.HK） 卫龙美味：全能选手，乘风而起 2025 年 04 月 21 日 卖出（首次） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 4,887 | 6,266 | 7,862 | 9,283 | 10,693 | | 同比(%) | 5.08 | 28.22 | 25.47 | 18.07 | 15.19 | | 归母净利润（百万元） | 880.35 | 1,068.51 | 1,382.97 | 1,836.90 | 2,202.44 | | 同比(%) | 481.87 | 21.37 | 29.43 | 32.82 | 19.90 | | EPS-最新摊薄（元/股） | 0.37 | 0.45 | 0.59 | 0.78 | 0.94 | | P/E（现价&最新摊薄） | 40.84 | 33.65 | 26.00 | 19.57 | 16.33 | ...

内容概况：近年来，我国持续推进产业转型升级，促进服务业与制造业深度融合，数字经济、知识产权 等高端服务加速发展，服务贸易出口稳步增长。2024年，中国服务贸易总额为7.10万亿元，同比增长 16.38%。同期，中国服务以差额为-1.63万亿元，同比下降10.78%，我国服务贸易逆差处于全球高位， 主要是我国人口基数大，近年来居民收入稳步增长推动境外旅行需求增多。随着制造业发展，我国生产 性服务贸易出口逐步增长，由逆差转为顺差，竞争力有所提升。 相关上市企业：中远海控（01919）、博彦科技（002649）、中金公司（03908）、中国石油化工股份 （00386）、威海广泰（002111）、中信海直（000099） 相关企业：华为技术有限公司、中兴通讯股份有限公司、腾讯科技（深圳）有限公司、中国石油化工股 份有限公司、中国中车股份有限公司、阿里巴巴集团控股有限公司、中国联合网络通信有限公司、中国 电子信息产业集团有限公司、中国南方电网有限责任公司 关键词：服务贸易、服务贸易市场规模、服务贸易行业现状、服务贸易发展趋势 一、行业概述 服务贸易是国际间服务输入和输出的贸易方式，其核心在于服务作为交易标的物的跨境流动 ...

今年注定是个"魔芋大年"，魔芋品类热度提升、市场持续扩容，魔芋零食赛道迎来强劲增长势能。 《2023—2028年中国魔芋行业市场需求与投资咨询报告》显示，2022年我国魔芋市场规模约39.8亿元，2023年同比增长 16.26%。作为魔芋零食赛道开创者，卫龙美味早在2014年便推出魔芋爽，凭借"低热量""高膳食纤维"定位引领行业增长，其蔬 菜制品业务已成为第二增长曲线。 本报讯 （记者李静）4月18日，辣味休闲食品行业龙头卫龙美味全球控股有限公司（以下简称"卫龙美味"）旗下品牌卫龙 魔芋爽官宣青年演员王安宇为品牌代言人，其"清爽少年感"形象与魔芋爽"好吃少负担"特质高度契合，双方推出王安宇同款蓝 色魔芋爽礼盒，精准切入年轻消费圈层。礼盒除经典口味外，还新增"麻酱"风味，以"浓郁麻酱味、口口芝麻香"创新辣感体 验，进一步丰富产品矩阵。 图源：企业供图 卫龙魔芋爽能够取得如今的成就，离不开其持续驱动"产品+营销"双轮创新。从去年魔芋爽的一系列营销动作中就可以看 出，卫龙魔芋爽在对话年轻消费者这件事上向来走在前列，不论是推出"人类猫条"限定包装+周边组合引发社媒广泛讨论，还 是魔芋爽上菜了营销用"湘"味限定风味抓住 ...