8月14日，卫龙美味发布了半年报，上半年实现营业收入34.83亿元，同比增长18.5%；实现净利润7.36 亿元，同比增长18.5%。在消费数据疲弱的背景下，依然实现了逆势增长。 对于消费品行业来说，2025年日子并不好过，今年一季度，A股130家食品公司超过一半收入出现下 滑。 相比之下，休闲食品是少数仍保持正增长的细分赛道。和传统消费品不同，休闲食品还在经历品类扩张 及渠道扩张的红利。作为行业龙头，卫龙美味是这一波行业红利的最大受益者。 休闲食品正经历品类扩张及渠道扩张红利 卫龙是最大受益者 从这份半年报来看，有两个值得关注的点，一是第二增长曲线蔬菜制品仍在释放增长动能，上半年蔬菜 制品营收达到21.09亿元，同比增长44.3%，占整体收入比重增至60.5%。 二是全渠道融合策略，其中线下渠道收入同比增长21.5%，达到31.47亿元，突显了其作为收入基石的强 劲增长和市场渗透力。 海通证券在研报中称，卫龙美味是中国休闲食品行业内增长最快、盈利能力最强的企业之一。直观来 看，2024年A股23家休闲食品公司毛利率中位数为30.47%，卫龙则达到48.13%，休闲食品公司净利率中 位数为6.87%，卫龙则达 ...

Core Viewpoint - The impressive mid-year performance of Weilong Delicious (卫龙美味) in 2025, with total revenue of 3.483 billion RMB and a net profit of approximately 736 million RMB, reflects its strong growth resilience amid a competitive landscape in the spicy snack sector, driven by structural changes and successful product strategies [1][3]. Group 1: Revenue Growth and Strategic Drivers - In the first half of 2025, Weilong outperformed the industry, primarily due to explosive growth in vegetable products and the deep execution of an omnichannel strategy, particularly in emerging channels [3]. - The revenue from vegetable products, led by the konjac snack (魔芋爽), increased by 44.3% year-on-year, indicating a solid structural growth driven by a dual-category strategy [3][6]. - The konjac snack has been a key driver of Weilon's revenue structure, showcasing the company's ability to incubate successful product categories [6][10]. Group 2: Omnichannel Strategy - Weilon's omnichannel strategy has effectively captured market changes, with total revenue exceeding 3.4 billion RMB in the first half of 2025, and offline channels growing by 21.5% year-on-year [6][7]. - The offline channel contributed 3.147 billion RMB in revenue, supported by partnerships with 1,777 distributors and a focus on new retail formats that align with consumer trends [7][8]. - Online channels serve as a crucial link in Weilon's omnichannel strategy, utilizing content marketing to engage with Generation Z consumers through platforms like Douyin [8][10]. Group 3: Product Innovation and Capacity Expansion - Weilon's product innovation follows a "spicy + X" logic, introducing new flavors and products while maintaining core brand identity, which strengthens its competitive edge [11][13]. - The company has invested in new production equipment that doubles capacity while reducing space requirements, enhancing efficiency by 80% [11][13]. - This strategic investment aims to solidify cost advantages and establish a robust production capacity moat in a competitive market [11][13]. Group 4: Brand Marketing and ESG Initiatives - Weilon's marketing strategy includes collaborations with popular brands and influencers to resonate with younger consumers, enhancing brand visibility and engagement [13][14]. - The company is committed to ESG practices, focusing on reducing environmental impact and supporting rural revitalization, which contributes to its sustainable development strategy [13][14]. - The growth in Weilon's performance is attributed to a strategic upgrade from product-driven to a multi-faceted growth model that integrates product innovation, channel operations, and brand marketing [14].

格隆汇8月15日｜卫龙美味(9985.HK)今日盘中一度大涨11.48%至13.5港元。消息面上，卫龙美味昨日晚 间公布截至2025年6月30日止中期业绩，集团期内收入34.83亿元(人民币，下同)，同比增长18.5%；净利 润同比增长18.5%至7.36亿元。每股基本盈利0.31元；拟派中期股息每股0.18元，同比增加12.5%，派息 比率约60%。总收入增长主要由于集团期内持续加强全渠道和品牌建设，并优化渠道结构，加上在收入 增长及积极提升供应链效率的因素驱动下，集团经营利润进一步提升所致。 绩后，国金证券发研报指，魔芋有望受益于新口味和新形态等推出，持续提升单点卖力；公司传统渠道 持续提效，新兴渠道加速合作进展。看好公司新渠道和新品类共振，有望持续驱动业绩高增。考虑到公 司内部效率提升超预期，上调25-27年盈利预测10%/8%/5%，维持卫龙美味"买入"评级。(格隆汇) (责任编辑：宋政 HN002) 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： n ...

Core Viewpoint - Wei Long Mei Wei (9985.HK) experienced a significant intraday increase of 11.48% to HKD 13.5 following the announcement of its interim results for the period ending June 30, 2025, showcasing strong revenue and profit growth [1] Financial Performance - The company reported a revenue of RMB 3.483 billion, representing a year-on-year growth of 18.5% [1] - Net profit also increased by 18.5% to RMB 736 million [1] - Basic earnings per share were RMB 0.31, with a proposed interim dividend of RMB 0.18 per share, marking a 12.5% increase year-on-year and a payout ratio of approximately 60% [1] Growth Drivers - Revenue growth was primarily driven by the company's ongoing enhancement of omnichannel and brand development, along with optimization of channel structure [1] - The improvement in operational profit was attributed to revenue growth and proactive enhancements in supply chain efficiency [1] Market Outlook - Guojin Securities issued a report indicating that konjac products are expected to benefit from the introduction of new flavors and formats, which will continue to enhance sales performance [1] - The company is expected to see ongoing improvements in traditional channels and accelerated cooperation in emerging channels [1] - The outlook remains positive for the company's new channels and product categories, which are anticipated to drive sustained high growth in performance [1] - Due to better-than-expected internal efficiency improvements, profit forecasts for 2025-2027 have been raised by 10%/8%/5% respectively, maintaining a "Buy" rating for Wei Long Mei Wei [1]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected price increase of over 15% in the next 6-12 months [4][8]. Core Insights - The company reported a revenue of 3.48 billion CNY for H1 2025, reflecting a year-on-year growth of 18.5%. The net profit attributable to shareholders was 740 million CNY, also up by 18.5% year-on-year [1]. - The performance of different product segments showed mixed results, with noodle products declining by 3.2%, while vegetable products grew by 44.3%. The overall sales in offline channels increased by 21.5%, while online sales saw a decrease of 3.8% [2]. - The company is focusing on optimizing its supply chain and improving production efficiency, achieving a total capacity utilization rate of 79%, which is a 12.5% increase year-on-year [3]. Financial Performance - The gross margin and net margin for H1 2025 were 47.2% and 21.1%, respectively, showing a decrease of 2.6 percentage points and 0.1 percentage points year-on-year [3]. - The company has adjusted its profit forecasts for 2025-2027, increasing the net profit estimates by 10%, 8%, and 5% respectively, projecting net profits of 1.43 billion CNY, 1.73 billion CNY, and 2.07 billion CNY for those years [4]. - The report highlights a significant increase in overseas revenue, with growth exceeding 50%, and anticipates that overseas sales will surpass 100 million CNY for the year [2]. Product and Channel Analysis - The company is benefiting from the introduction of new flavors and product forms, particularly in the konjac product line, which is expected to drive continued sales growth [3]. - The report notes that traditional channels are improving efficiency while new channels are rapidly developing, contributing to overall sales growth [3]. Regional Performance - Revenue growth varied by region, with the highest growth in overseas markets at 54.4%, followed by South China at 34.6% and East China at 22.9% [2].

Core Insights - Wei Long Mei Wei (09985.HK) reported a simultaneous increase in revenue and net profit for the first half of 2025, with total revenue reaching 3.483 billion RMB, a year-on-year growth of 18.5% [1] - The net profit also grew by 18.5% to 736 million RMB, with basic earnings per share at 0.31 RMB [1] - The company declared an interim dividend of 0.18 RMB per share, maintaining a payout ratio of nearly 60% [1] Revenue and Profit Performance - Total revenue for the first half of 2025 was 3.483 billion RMB, reflecting an 18.5% year-on-year increase [1] - Net profit increased by 18.5% to 736 million RMB, with a basic earnings per share of 0.31 RMB [1] - Gross profit rose by 12.3% to 1.642 billion RMB, with a gross margin of 47.2% [1] Product and Market Strategy - Revenue from vegetable products surged by 44.3% to 2.109 billion RMB, accounting for 60.5% of total revenue [1] - The company launched new products such as "Magic Tofu" in sesame flavor and "Spicy Beef" in the first half of the year, enhancing product innovation and quality [1] Brand and Channel Development - Wei Long Mei Wei deepened brand penetration among young consumers through various online and offline activities, including collaborations with popular brands [2] - The company is expanding its offline and online channel coverage, enhancing terminal execution and service capabilities [2] - Efforts are being made towards automation upgrades and digital transformation to improve overall operational efficiency [2]

本文源自智通财经网 消息面上，卫龙美味公布2025年中期业绩，总收入为约34.83亿元，同比上升18.5%;毛利约16.424亿元， 同比上升12.3%；公司拥有人应占溢利约7.33亿元，同比增长18%；每股基本盈利0.31元，拟派发中期股 息每股普通股0.18元。公告称，收入增长主要由于集团在报告期内持续加强全渠道建设和品牌建设，并 优化渠道结构。其中，蔬菜制品展现出强劲的增长势头，上半年营收同比增长44.3%至21.09亿元，收入 占比由上年度的49.7%增至60.5%，成为拉动增长的新引擎。 智通财经获悉，卫龙美味(09985)涨超8%，截至发稿，涨8.26%，报13.11港元，成交额7541.4万港元。 ...

消息面上，卫龙美味公布2025年中期业绩，总收入为约34.83亿元，同比上升18.5%;毛利约16.424亿元， 同比上升12.3%；公司拥有人应占溢利约7.33亿元，同比增长18%；每股基本盈利0.31元，拟派发中期股 息每股普通股0.18元。公告称，收入增长主要由于集团在报告期内持续加强全渠道建设和品牌建设，并 优化渠道结构。其中，蔬菜制品展现出强劲的增长势头，上半年营收同比增长44.3%至21.09亿元，收入 占比由上年度的49.7%增至60.5%，成为拉动增长的新引擎。 智通财经APP获悉，卫龙美味(09985)涨超8%，截至发稿，涨8.26%，报13.11港元，成交额7541.4万港 元。 ...

Group 1 - The core viewpoint of the news is that Weilong Delicious reported strong financial performance for the first half of 2025, with total revenue of 3.483 billion yuan, a year-on-year increase of 18.5%, and net profit also up by 18.5% to 736 million yuan [1] - The company attributes its revenue growth to a multi-category product strategy and effective brand penetration among younger consumers, alongside improvements in supply chain efficiency, resulting in a gross profit increase of 12.3% to 1.642 billion yuan and a gross margin of 47.2% [1] - The board of directors declared an interim dividend of 0.18 yuan per share, maintaining a payout ratio of nearly 60%, consistent with its strategy of providing stable high returns since its listing [1] Group 2 - In terms of business performance, the revenue from vegetable products grew by 44.3% year-on-year to 2.109 billion yuan, accounting for 60.5% of total revenue [1] - The company launched several new products, including "Konjac Delight" in sesame flavor and "Spicy Beef" in the first half of the year, expanding its flavor innovation and product portfolio [1] - Weilang Delicious has been actively building its brand through various online and offline activities, such as the "Spicy Challenge" in collaboration with Linli Lemon Tea, and launching a "Big Children Exclusive" series with the national trend brand [2]

Core Viewpoint - Weitlong Delicious Global Holdings Limited reported strong mid-year performance for 2025, with total revenue of 3.483 billion RMB and net profit of 736 million RMB, both showing a year-on-year growth of 18.5% [1] Group 1: Financial Performance - Total revenue for the first half of 2025 reached 3.483 billion RMB, representing an 18.5% increase year-on-year [1] - Net profit for the same period was 736 million RMB, also reflecting an 18.5% year-on-year growth [1] - The board declared an interim dividend of 0.18 RMB per share, maintaining a payout ratio close to 60% [1] Group 2: Product and Market Development - The vegetable products segment, led by konjac products, generated 2.109 billion RMB in revenue, marking a 44.3% increase and accounting for 60.5% of total revenue [2] - New product launches, including sesame-flavored konjac and spicy beef-flavored snacks, have expanded the product range and met consumer demand for innovative flavors [2] - The spicy snack market is projected to grow at a compound annual growth rate of 9.6%, with the konjac product segment growing at 28%, significantly above the industry average [2] Group 3: Strategic Initiatives - The company is transitioning from a "spicy strip leader" to a "spicy snack ecosystem builder," focusing on health-conscious products and reducing additives to enhance nutritional value [3] - Weitlong Delicious is committed to a multi-category strategy, increasing investment in R&D, production, and marketing to diversify its spicy snack product line [3] Group 4: Channel Expansion - Online sales generated 336 million RMB, accounting for 9.6% of total revenue, with a focus on e-commerce platforms like Douyin and Kuaishou [4] - Offline, the company has strengthened partnerships with snack retailers and membership supermarkets, achieving significant breakthroughs, including entry into Sam's Club [5] - As of June 30, 2025, the company collaborated with 1,777 offline distributors, enhancing market penetration across various retail channels [5] Group 5: Consumer Engagement and Production Capacity - The company is actively engaging younger consumers through diverse brand activities and leveraging celebrity influence to enhance brand appeal [6] - Weitlong Delicious has introduced its seventh-generation konjac production equipment, significantly improving production efficiency and product quality [6]