Group 1 - The core viewpoint of the article highlights the strong market position of Weilong Delicious (09985) as a leading player in the spicy snack sector, driven by its dual product categories of spicy strips and konjac, which create competitive barriers across brand, product, and distribution channels [1] - The company is expected to experience a profit elasticity release as the cost inflection point approaches, with an increase in planting enthusiasm among upstream farmers leading to an expansion in planting area [1] - By 2026, the company anticipates a downward cost cycle for konjac powder as new production capacity is gradually released, indicating a positive outlook for profitability [1] Group 2 - The successful entry of the company's mushroom konjac product into Sam's Club in July marks a significant shift from mass distribution channels to high-end membership channels, enhancing product recognition and channel structure [1] - The industry is currently in a rapid expansion phase, but the tight supply of upstream raw materials and limited midstream capacity suggest that the industry will eventually enter a consolidation period [1] - The competitive landscape is becoming more concentrated, with leading companies solidifying their competitive barriers, indicating a trend towards industry consolidation [1]

Investment Rating - The industry investment rating is "Positive" and is maintained [10] Core Insights - The konjac snack market is currently a standout growth category within the snack market, achieving a 17.45% year-on-year growth during the MAT202511 period (December 2024 to November 2025) despite an overall decline in the snack market [2][4][17] - The market share of the top three groups (CR3) in the konjac snack industry increased from 67% to 75%, indicating a significant concentration trend [4][26][28] - The konjac snack category is expected to continue expanding, with the number of SKUs increasing by 53% and the number of participating groups growing by 41% from December 2023 to November 2025 [26][33] Summary by Sections Konjac Snack Market Dynamics - The konjac snack category has shown remarkable growth, with a 17.45% year-on-year increase during the MAT202511 period, contrasting with an 11.94% decline in overall snack sales [2][17] - The spicy flavor remains the most stable and dominant in the konjac snack category, maintaining over 35% market share [18] - The market share of traditional snacks like spicy strips is declining, while konjac snacks are gaining traction, with their market share surpassing 2% for the first time in May 2025 [17][18] Supply and Market Concentration - The supply side of the konjac snack category is expanding, with SKU numbers rising from 2,718 to 4,158, and brand numbers increasing from 859 to 1,261 [26] - The CR3 group's market share has increased significantly, indicating a trend towards market concentration, while the CR10 group now holds 84.3% of the market [26][28] Competitive Landscape - Major brands like Weilong and Yanjin are adapting their strategies, with Yanjin's sub-brand "Big Demon King" rapidly gaining market share, while Weilon's sub-brand "Little Witch" has seen a decline [31][33] - The konjac snack market is characterized by strong competition, with both established and emerging brands vying for market share, highlighting its attractiveness and growth potential [33]

于李先生辞任联席公司秘书后，彼亦已辞任上市规则第3.05条规定的公司授权代表。董事会宣布，沈女 士已获委任为授权代表，以接替李先生根据上市规则第3.05条履行授权代表的职责，自2025年12月31日 起生效。执行董事余风先生将继续担任另一位授权代表。 卫龙美味(09985)发布公告，李健威先生因其其他工作安排，已辞任公司联席公司秘书，自2025年12月 31日起生效。另一位联席公司秘书沈晓春女士，近期已获联交所确认，其符合香港联合交易所有限公司 证券上市规则第3.28条所规定担任公司的公司秘书的资格，因此毋须取得进一步豁免。于李先生辞任 后，沈女士将继续担任公司唯一公司秘书。 ...

于李先生辞任联席公司秘书后，彼亦已辞任上市规则第3.05条规定的公司授权代表。董事会宣布，沈女 士已获委任为授权代表，以接替李先生根据上市规则第3.05条履行授权代表的职责，自2025年12月31日 起生效。执行董事余风先生将继续担任另一位授权代表。 智通财经APP讯，卫龙美味(09985)发布公告，李健威先生因其其他工作安排，已辞任公司联席公司秘 书，自2025年12月31日起生效。另一位联席公司秘书沈晓春女士，近期已获联交所确认，其符合香港联 合交易所有限公司证券上市规则第3.28条所规定担任公司的公司秘书的资格，因此毋须取得进一步豁 免。于李先生辞任后，沈女士将继续担任公司唯一公司秘书。 ...

格隆汇12月31日丨卫龙美味(09985.HK)宣布，李健威因其其他工作安排，已辞任公司联席公司秘书，自 2025年12月31日起生效。于李健威辞任联席公司秘书后，彼亦已辞任上市规则第3.05条规定的公司授权 代表。 董事会宣布，沈晓春已获委任为授权代表，以接替李健威根据上市规则第3.05条履行授权代表的职责， 自2025年12月31日起生效。执行董事余风将继续担任另一位授权代表。 另一位联席公司秘书沈晓春，近期已获联交所确认，其符合香港联合交易所有限公司证券上市规则第 3.28条所规定担任公司的公司秘书的资格，因此毋须取得进一步豁免。于李健威辞任后，沈晓春将继续 担任公司唯一公司秘书。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 就 因 本 公 告 全部或任何部份內容而產生或因倚賴該等內容而引致之任何損失承擔任何責 任。 – 1 – （於 開 曼 群 島 註 冊 成 立 的 有 限 公 司） （股 份 代 號：9985） 聯席公司秘書之辭任及授權代表之變更 聯席公司秘書之辭任 衛 龙美味全球控股有限公司（「本公司」）董事會（「董事會」）謹 此 宣 佈，李 健威先生 （「李先生」）因 其 其 他 工 作 安 排，已 辭 任 本 公 司 聯 席 公 司 秘 書（「聯席公司秘書」）， 自2025年12月31日 起 生 效。李 先 生 確 認，彼 與 董 事 會 並 無 意 見 分 歧，亦 無 有 關 彼辭任的事宜須提請本公司股東及香港聯合交易所有限公司（「聯交所」）垂 注。 另一位聯席公司秘書沈曉春女士（「沈女士」），近 期 已 獲 聯 交 所 確 認，其 符 合 香 港聯合交易所有限公司證券上市規則（「上市規則」）第3.28條所規定擔任本公司 之 公 司 秘 書 的 資 ...

Core Insights - The rapid advancement of technology, particularly AI, has outpaced the ability of businesses to effectively integrate and capitalize on these innovations, leading to strategic confusion and misallocation of resources [3][5][12] - Companies are increasingly recognizing the value of external perspectives to recalibrate their strategies and clarify their market positions amidst uncertainty [5][10][20] Group 1: Industry Challenges - Many companies are struggling to translate technological innovations into sustainable business value, resulting in a lack of clear growth trajectories [3][12] - The overwhelming pace of innovation has led to a situation where businesses find it difficult to determine where to allocate resources and when to pivot, often resulting in costly trial-and-error processes [3][12] - The issue is not a lack of innovation but rather an excess of it, with many firms focusing on technological capabilities without adequately addressing specific market needs [3][12] Group 2: Strategic Insights - The introduction of strategic consulting firms, such as Ries, has become crucial for companies seeking to navigate complex environments and make informed decisions about long-term investments [5][10] - Successful companies often rely on external consultants to help them compress complexity and clarify strategic choices, which is essential in a rapidly changing market landscape [5][10] - The importance of positioning theory is highlighted, emphasizing that businesses must solve real, identifiable problems for users to achieve sustainable growth [12][21] Group 3: Case Studies - The collaboration between Great Wall Motors and Ries Consulting exemplifies how strategic positioning can lead to significant growth, as seen in the development of the Haval and Tank brands [8][22] - The case of Xpeng Motors illustrates the importance of redefining a company's identity to align with market needs, transitioning from a traditional car manufacturer to a global AI driving technology company [15][21] - The success of brands like Junlebao and Weilong in the competitive dairy and snack markets demonstrates how precise positioning and addressing consumer needs can create new growth opportunities [22][23] Group 4: Market Dynamics - As the Chinese economy shifts from high-speed growth to a more stable phase, companies must adapt their strategies to focus on clarity in decision-making rather than merely expanding [18][20] - The competitive landscape is evolving, with technology becoming less scarce and the challenge now being the ability to translate it into understandable and marketable business forms [21][24] - Companies face the dual challenge of leveraging technological advancements while establishing a clear mental position in the market to ensure sustainable growth [20][25]

机构：爱建证券 品、豆制品及其他三大品类。2024 年蔬菜制品营收占比53.8%、同比增长59.1%，首次超越调味面制品 成为第一大品类。2018-2024 年蔬菜制品营收CAGR 达50%，魔芋品类已成为核心增长引擎。2）行业： 据弗若斯特沙利文，辣条行业2024 年市场规模约615亿元，公司市占率约30%、连续三年全国销量第 一，断层领先第二名。魔芋休闲食品仍处快速渗透阶段，公司凭借先发优势在该品类市占率同样位居第 一且显著领先，收入规模数倍于第二名，双品类龙头地位稳固。 关键假设点：蔬菜制品方面，魔芋品类仍处于快速渗透阶段，经典口味保持稳定增长，麻酱、牛肝菌等 新口味持续放量，叠加量贩及会员店等新渠道拓展，预计2025/2026/2027 年蔬菜制品收入分别为 50.6/65.7/78.9 亿元，同比增长50.0%/30.0%/20.0%，毛利率分别为46.4%/47.5%/48.5%。调味面制品方 面，公司主动下架低毛利SKU、聚焦四大核心系列，短期收入承压但产品结构优化，预计 2025/2026/2027 年调味面制品收入分别为25.9/26.1/27.2 亿元，同比变动-3.0%/+1.0%/+4 ...

Summary of Key Points from the Conference Call Industry Overview - The food and beverage industry is experiencing systemic opportunities driven by policies aimed at expanding domestic demand and increasing residents' income levels, which are expected to enhance consumption capabilities [1][2] - The liquor industry is undergoing a deep adjustment, with expectations of entering an EPS killing phase by 2025, while high-end liquor brands like Moutai and Lao Jiao are recommended for investment [1][4] - The dairy industry has completed supply-demand adjustments, with anticipated increases in demand for milk powder and liquid milk due to fertility and income policies, highlighting companies like Yili and New Dairy as potential recovery opportunities [1][5] - The snack food sector is benefiting from the "lipstick effect," new channels, and health trends, with recommendations for companies such as Salted Fish, Wei Long, Wan Chen Food, and Qiaqia Food [1][6] - The beverage sector is seeing a clear trend towards health, with non-traditional channels gaining market share, making high-growth companies like Dongpeng Beverage noteworthy [1][7] Key Insights and Arguments - The central economic work conference in 2026 will prioritize expanding domestic demand, which is expected to lead to a series of policies stimulating consumption, positively impacting the food and beverage industry [2] - The food and beverage sector has faced significant changes in volume, price, and channel structure over the past six years, with varying performances across sub-sectors [3] - The liquor sector is expected to see marginal improvements in 2026, driven by policies aimed at boosting business and government consumption [4] - The dairy sector is projected to enter a recovery phase, with increased demand anticipated due to supportive policies [5] - The snack food market is expected to gradually recover, supported by rising incomes and new retail channels [6] Additional Important Content - Cost fluctuations are a significant factor affecting the performance of consumer goods companies, with some agricultural product costs declining, providing investment opportunities [9] - The planting area for sunflower seeds is expected to recover, leading to a projected 10% decrease in the cost of sunflower seeds, which will positively impact Qiaqia Food's gross margin [10][11] - The konjac market is facing supply-demand imbalances, with high prices expected to ease in 2026, alleviating cost pressures for companies like Wei Long and Salted Fish [12] - The sugar molasses market is currently at low prices, providing strong support for Angel Yeast's profitability [13] - Innovative companies are leveraging product and channel innovations to drive growth, with notable examples including Nongfu Spring and Uni-President [14] - Efficient supply chain management is crucial for companies, with Dongpeng Beverage demonstrating strong performance in this area [15] Future Outlook - Dongpeng Beverage is expected to achieve double-digit growth in 2026 through strategic measures and product innovations [16] - Wan Chen is enhancing store quality and accelerating store openings, which is expected to improve profitability in the snack food sector [17][18] - Hai Tian Flavoring has implemented efficiency improvements under new management, resulting in revenue and profit growth exceeding industry averages [19] - The restaurant industry is expected to see a mild recovery, with companies like Yihai International and Tianhe Flavoring showing potential for improvement [20][21] - In the liquor sector, companies like Yanghe and Budweiser are expected to benefit from product and channel improvements, leading to potential breakthroughs in performance [22][23][25] - Gan Yuan Food is focusing on expanding e-commerce and high-end membership stores, with a stable development outlook [26][27] - Overall, companies in the food and beverage sector are expected to experience gradual recovery and growth, making them worthy of investor attention [28]

- 辣味零食龙头地位稳固，魔芋高增打开空间 ——卫龙美味（9985.HK）首次覆盖报告 证券研究报告 公司研究 / 首次覆盖 2025 年 12 月 24 日 资料来源：聚源数据 相关研究 - 范林泉 S0820525020001 021-32229888-25516 朱振浩 S0820125020001 021-32229888-25515 zhuzhenhao@ajzq.com 报告原因： | | | | 市场数据： | 2025 | 年 | 12 | 月 23 | | | --- | --- | --- | --- | --- | --- | | 收盘价（港元） | | | | 11.75 | | | 一年内最高/最低（港元） | | | | 17.82/6.90 | | | 总股本（亿股） | | | | 243,115 | | | 总市值（亿港元） | | | | | 279 | | | | | | | 日 | 一年内股价与恒生指数对比走势： 投资要点： | 报告期（人民币） | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | -- ...