Company Overview - Guotou Securities has given Wei Long Delicious (09985) a "Buy-A" investment rating with a 6-month target price of HKD 14.27 [1] - Wei Long's classic spicy strips continue to provide stable cash flow, while products like konjac snacks and seaweed cater to health-conscious consumers, with projected revenue of CNY 3.37 billion in 2024, accounting for 54% of total revenue, making it the largest product category for the first time [1] Industry Trends - The spicy strip industry is experiencing expansion, with flavor differentiation reshaping the competitive landscape, where Wei Long's sweet and spicy flavor leads in market size [2] - The industry has seen a compound annual growth rate (CAGR) of over 20% from 2014 to 2023, indicating robust growth potential [3] Competitive Advantages - Wei Long leverages automated and transparent factories to enhance production efficiency and establish itself as a high-trust brand among consumers [2] - The company employs a differentiated strategy with five major flavor categories: sweet, spicy, fragrant, durian spicy, and regional spicy, continuously innovating its product matrix [2] - Wei Long capitalizes on the social aspect of spicy strip consumption, positioning its products as social currency among younger consumers, thereby increasing user engagement [2] Distribution and Channel Strategy - Wei Long's traditional dual-channel strategy strengthens control over distributors, with the number of cooperative distributors expected to increase to 1,879 in 2024, a year-on-year growth of approximately 10% [2] - The company has established a multi-channel approach with "snack wholesale - online platforms - O2O," creating a comprehensive competitive advantage [2] Future Outlook - The konjac food segment is still in its early growth phase, with significant market potential, and the versatility of konjac allows for extensive flavor innovation in the midstream processing [3] - Wei Long is encouraged to enhance flavor research and development, fully utilize its brand influence to promote new flavors, and expand its distribution network and SKU offerings to solidify its leading position [3]

Investment Rating - The investment rating for the company is "Buy-A" with a target price of 14.27 CNY within six months [5][8]. Core Insights - The company has established a strong market presence in the spicy snack sector, evolving from a single product (spicy strips) to a diversified portfolio including vegetable and bean products, with a projected revenue of 33.7 billion CNY from vegetable products in 2024, accounting for 54% of total revenue [1][3][25]. - The spicy strip industry is experiencing growth, with a market size expected to exceed 700 billion CNY, driven by economic recovery and changing consumer preferences [31][34]. - The company leverages its production capabilities and marketing strategies to maintain its leading position in the spicy strip market, with a focus on product innovation and channel expansion [2][43]. Summary by Sections Company Overview - The company, established in 1999, has grown from a local snack producer to a national leader in spicy snacks, listing on the Hong Kong Stock Exchange in 2022 [14][18]. - The ownership structure is family-based, with the founding family holding approximately 78% of the shares, which enhances decision-making efficiency [22]. Product Matrix and Manufacturing System - The product range includes spicy strips, vegetable snacks, and bean products, with a focus on health-conscious offerings like konjac snacks [23][25]. - The company operates five factories in Henan, utilizing advanced production technologies, including 5G smart production lines, to enhance efficiency and ensure food safety [28][30]. Spicy Strip Market Dynamics - The spicy strip market is characterized by a growing consumer base and evolving taste preferences, with a projected compound annual growth rate of 4.2% from 2020 to 2024 [34][36]. - The company has adopted a differentiated flavor strategy, offering a variety of spicy strip flavors to cater to diverse consumer tastes [2][41]. Financial Projections - Revenue forecasts for 2025, 2026, and 2027 are 75.17 billion CNY, 90.19 billion CNY, and 106.30 billion CNY, respectively, with year-on-year growth rates of 20.0%, 20.0%, and 17.9% [4][9]. - Net profit projections for the same years are 1.408 billion CNY, 1.739 billion CNY, and 2.151 billion CNY, reflecting significant growth potential [9].

Summary of Wei Long Mei Wei Conference Call Company Overview - Wei Long Mei Wei is a leading domestic spicy snack company that started with spicy strips and has expanded into vegetable products, achieving significant growth from 2018 to 2024 [2][7]. Key Points Industry Insights - The snack food industry is a massive market, potentially reaching a trillion yuan scale. Despite disruptions from the pandemic, the industry is expanding with steady economic growth [4]. - The market is fragmented, lacking the concentration seen in industries like liquor or beer, primarily due to diverse product attributes and regional tastes in China [4]. Company Performance - Revenue from vegetable products reached 3.5 billion yuan in 2024, a nearly 60% year-on-year increase, surpassing the revenue from noodle products for the first time [2][12]. - The company expects vegetable product growth to approach 50% in 2025, with a projected overall revenue increase of over 20% [5][16]. - Online sales grew nearly 40% year-on-year in 2024, accounting for about 10% of total revenue [5][15]. Product Development - Wei Long has successfully launched new vegetable products like konjac snacks, creating a second growth curve [2][8]. - The core product, spicy strips, remains stable despite competitive pressures, with new flavors introduced to maintain market leadership [10]. - Konjac products, particularly konjac snacks, have become a significant growth driver, benefiting from the rapid development of the domestic konjac industry [11]. Competitive Advantages - The company has a stable governance structure and an experienced management team, continuously introducing external talent [9]. - Wei Long employs intelligent production and modern channel management, demonstrating excellent cost control, which supports sustainable development [9]. Future Growth Potential - The company is exploring new growth avenues beyond spicy strips and konjac, including products like stinky tofu and seaweed [14]. - The management anticipates maintaining a net profit of over 1.35 billion yuan in 2025, increasing to around 2 billion yuan by 2027, with a corresponding price-to-earnings ratio of about 20 times [5][16]. Market Trends - The snack industry has undergone significant channel transformations, with rapid growth in offline emerging channels and online social e-commerce replacing traditional shelf e-commerce [6]. - Companies that adapt to these channel changes tend to achieve better growth [6]. Margin Management - Wei Long's choice of low-cost raw materials, such as noodle and konjac products, has helped maintain a gross margin close to 50%, which is higher than the overall company level [3][13]. Conclusion - Wei Long Mei Wei is well-positioned for continued growth in the snack food industry, leveraging its innovative product development, strong management, and effective channel strategies to capitalize on market opportunities and consumer trends [2][8][16].

Core Insights - The collaboration between Huang Zihongfan and Weilong aims to create a strong emotional connection with young consumers, positioning the brand as a "happy lifestyle" representative [2][6] - The launch of the new Spicy Lobster Flavor snack is designed to enhance brand recognition and appeal to the youth market by transforming the consumption experience into a joyful emotional context [2][6] Product Innovation - Weilong's classic product, the Spicy Gluten Snack, has been revamped to retain its core advantages while incorporating elements that resonate with young consumers [4] - The new product features a unique non-fried process that locks in flavors, providing a satisfying taste experience without overwhelming spiciness [4] - The independent packaging is designed for convenience, making it suitable for various social scenarios, thus lowering the barrier for trial [4] Marketing Strategy - The dual approach of introducing a brand ambassador alongside a classic product innovation is aimed at closely connecting with the younger demographic [6] - Huang Zihongfan's energetic image is leveraged to transform Weilong from a familiar snack brand into a "happy partner" that understands the preferences of young consumers [6] Future Directions - Weilong plans to continue engaging with young consumers through collaborations and scenario-based marketing, ensuring that classic snacks remain relevant in their daily lives [7]

Core Viewpoint - Wei Long has officially announced Huang Zihongfan as the spokesperson for its spicy snack product, specifically promoting the spicy crayfish-flavored snack [1] Group 1: Brand Endorsements - Wei Long has previously announced multiple brand ambassadors for its products this year, including Wang Anyu for the Wei Long konjac product in April [1] - In August, Wei Long signed Guan Le as the brand ambassador for its seaweed product line [1]

Core Viewpoint - Wei Long Mei Wei (09985) is positioned as the leader in the spicy snack industry, with significant growth potential driven by channel expansion and category benefits, expecting rapid earnings growth in the coming years [1][2]. Group 1: Company Overview - Wei Long was established in 2001 in Luohe, Henan, starting with spicy strips and later launching the popular konjac product in 2014, which became a phenomenon [1]. - The company is projected to achieve revenue of 6.266 billion yuan in 2024, with vegetable products surpassing spicy strips as the primary growth driver [1]. Group 2: Industry Dynamics - The spicy snack industry in China is expected to reach a scale of 228.4 billion yuan in 2024, with a 7-year CAGR of 9%, significantly outpacing the overall snack market [2]. - Wei Long holds a 28% market share in spicy strips as of 2023, with the market size for spicy strips projected to be 61.5 billion yuan in 2024 [2]. - The konjac snack industry is anticipated to grow to approximately 16.4 billion yuan by 2025, with Wei Long commanding a 56% market share [2]. Group 3: Brand and Product Strategy - Wei Long has established a strong brand presence as a leader in the spicy snack sector, enhancing its brand image through production line upgrades [3]. - The company is focusing on product price increases to maintain gross margin, with expectations of reaching a scale of 4 billion yuan in the medium term [3]. - The expansion into new channels, including high-potential platforms like Sam's Club and Douyin, is expected to enhance market penetration and capitalize on industry channel evolution [3].

Group 1 - Company is a leading player in the spicy snack industry, with two core products each generating over 2.5 billion in revenue, and holds the top market share [1][2] - The company was established in 2001 and has seen significant growth, with projected revenue of 6.266 billion in 2024, where vegetable products are expected to surpass spicy strips as the primary growth driver [2] - The spicy snack industry in China is projected to reach 228.4 billion in 2024, with a 7-year CAGR of 9%, indicating strong demand and high repurchase rates due to the addictive nature of spicy flavors [3] Group 2 - The company has a strong brand effect that creates a solid competitive moat, with product price increases helping to maintain gross margins while expanding product categories [4] - The company is expanding into new channels, including traditional and emerging ones, which is expected to enhance growth and efficiency, benefiting from the industry's channel evolution [4] - The company is well-positioned to capitalize on the growth of the konjac product segment, with a projected market size of approximately 34.2 billion, indicating significant growth potential [3][4]

Core Viewpoint - The recent semi-annual adjustment of the FTSE Global Equity Index Series has included several Hong Kong stocks, indicating a shift in market dynamics and highlighting the performance of certain sectors, particularly gold and biopharmaceuticals [1][2][3]. Group 1: Index Adjustments - Chifeng Jilong Gold Mining (06693) and Laopuhuang Gold (06181) have been included in the FTSE China Large Cap Index for the first time, while 11 Hong Kong stocks, including SF Express (09699) and SOTY Technology (02498), have been added to the FTSE China Small Cap Index [1][2]. - The FTSE Global Equity Index Series categorizes stocks into four market capitalization tiers based on free float market capitalization, which excludes strategic holdings and locked shares [1]. Group 2: Market Performance - The newly included stocks have shown significant price increases this year, with Chifeng Jilong Gold rising over 120% and Laopuhuang Gold increasing by over 200%, reflecting strong sector performance [3]. - The biopharmaceutical sector has also seen substantial growth, with companies like Rongchang Bio (09995) and Sanofi (01530) experiencing stock price increases of nearly 670% and a market capitalization exceeding 77 billion HKD, respectively [3][5]. Group 3: Company Highlights - Chifeng Jilong Gold focuses on gold mining and resource recovery, reporting a net profit of 1.107 billion RMB in the first half of 2025, a year-on-year increase of 55.79% [4]. - Laopuhuang Gold, which went public on June 28, 2024, has seen its stock price surge by 204.65% this year, making it the highest-priced stock in the Hong Kong market [4]. - SF Express, as the largest third-party instant delivery platform in China, has seen steady growth in market capitalization and liquidity since its listing in December 2021, with a target price of 20 HKD set by Daiwa [4]. - Sanofi has gained attention due to a significant business development deal with Pfizer, leading to a market capitalization of 77 billion HKD [5]. - Fourth Paradigm (06682) has received positive outlooks from multiple brokerages, with target prices raised due to its strong position in the AI sector [6].

衛龍美味全球控股有限公司 WEILONG Delicious Global Holdings Ltd (Incorporated in the Cayman Islands with limited liability) （於開曼群島註冊成立的有限公司） （Stock Code 股份代號：9985） NOTIFICATION LETTER 通知信函 18 September 2025 Dear Registered Shareholder(s), WEILONG Delicious Global Holdings Ltd (the "Company") – Notice of publication of 2025 Interim Report (the "Current Corporate Communication") on website The English and Chinese versions of the Company's Current Corporate Communications are now available on the Company's website at www.w ...

衛龍美味全球控股有限公司 WEILONG Delicious Global Holdings Ltd (Incorporated in the Cayman Islands with limited liability) （於開曼群島註冊成立的有限公司） （Stock Code 股份代號：9985） NOTIFICATION LETTER 通知信函 18 September 2025 Dear Non-registered Holder(s)(Note 1), WEILONG Delicious Global Holdings Ltd (the "Company") – Notice of publication of 2025 Interim Report (the "Current Corporate Communication") on website 各位非登記持有人 （附註1） ： 衛 龍 美味全球控股有限公司（「本公司」） — 於網站刊發2025年中期報告（「本次公司通訊」）之通知 本公司的本次公司通訊之中、英文版本已分別上載於本公司網站(www.weilongshipin.com)及香港聯合交易 ...