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全新MG4如何突围,听听高管们怎么说
Zhong Guo Qi Che Bao Wang· 2025-08-07 08:15
8月5日晚,上汽名爵全新MG4在杭州正式宣布开启预售。作为MG品牌新能源领域的重要落子,全新MG4不仅搭载了行业瞩目的OPPO智行手车 互联系统与半固态电池技术,更以鲜明的设计语言与精准的市场定位,直面A级两厢车市场的激烈竞争。发布会后,上汽乘用车以及上汽青陶核心管 理层接受了《中国汽车报》记者专访,深度解析了MG4背后的战略思考与技术突破。 "OPPO智行手车互联,肯定处于行业第一阵营,并且是领先的,而且势必会持续领先。"上汽集团乘用车公司常务副总经理俞经民在回应与OPPO的合作 竞争力时说。在俞经民看来,十年前荣威RX5的一句"你好斑马"开启了上汽的智能化序章,如今,以全新MG4为代表,上汽正迎来智能化领域的"第二次腾 飞"。 关于MG与OPPO之间的合作。俞经民坦言,其触发点是互联网车企的To C能力与软件优势,以及手机巨头带来的软硬件结合与亿级用户触达经验。时 至今日,上汽名爵与这些企业的合作已经日渐深入。"我们与OPPO的合作始于五年前,基础十分稳固。"他透露,双方已打通ICCOA系统。"让友商来'抄作 业'也没有关系,大家共同进步。"开放心态背后,是MG对构建可持续升级智能座舱生态的决心,其目标直 ...
搭载华为乾崑技术 全新上汽奥迪A5L Sportback正式上市
Bei Jing Ri Bao Ke Hu Duan· 2025-08-07 01:05
Group 1 - The new SAIC Audi A5L Sportback has been officially launched with a starting price of 259,900 yuan and offers six configuration options, along with promotional benefits for purchases made within 90 days [1] - The A5L Sportback features a classic Sportback silhouette and frameless door design, with an optimized golden axle ratio of 0.59, enhancing both space and elegance [3] - The vehicle is equipped with a five-screen interactive digital system, adjustable PDLC panoramic sunroof, and BANG & OLUFSEN audio system, providing an immersive luxury experience [3] Group 2 - The A5L Sportback is powered by Huawei's Qian Kun technology and is built on Audi's new PPC platform, featuring distributed domain control for efficient collaboration among five domain controllers [5] - It includes 32 high-performance sensors, with a body made of 22.2% hot-formed steel and 81% high-strength steel, achieving a five-star safety rating after 71 crash tests [7] - The vehicle is equipped with the fifth-generation EA888 engine, achieving 0-100 km/h acceleration in 5.6 seconds, and features quattro all-wheel drive and a five-link suspension system for enhanced driving dynamics [7]
告别“价格战”后销量如何?“自主五强”中三家出现下滑,合资新能源销量“反扑”
3 6 Ke· 2025-08-07 00:22
Core Insights - The automotive industry is returning to rationality after a period of "involution," with average price reductions for new energy vehicles and fuel vehicles at 17,000 yuan and 13,000 yuan respectively, representing decreases of 11.1% and 10.4% [1] - Sales data for July indicates a mixed performance among major manufacturers, with several experiencing year-on-year declines in sales [1] - The total retail market for narrow passenger vehicles in July is estimated at around 1.85 million units, showing a year-on-year increase of 7.6% but a month-on-month decrease of 11.2% [1] Group 1: Major Players in the Market - BYD remains the leader in sales among the "self-owned five strong," with over 340,000 units sold in July, maintaining a stable monthly sales figure of around 380,000 units for five consecutive months [2][4] - Geely and Chery follow closely, with Geely's sales at 237,700 units, supported by a 120% year-on-year increase in its new energy segment [4] - Chery's sales reached 224,400 units, bolstered by strong export performance, while SAIC's sales were 214,000 units, with a balanced contribution from new energy and overseas markets [4] Group 2: New Energy Vehicle Segment - Leap Motor leads the new energy vehicle segment with over 50,000 units sold in July, marking a year-on-year increase of over 126% [5] - Xiaopeng and Xiaomi also performed well, with Xiaopeng delivering 36,700 units (up 229% year-on-year) and Xiaomi exceeding 30,000 units for the first time since its launch [7] - Ideal and NIO showed fluctuations in sales, with Ideal delivering 30,700 units and NIO 21,000 units [7] Group 3: Joint Venture Brands - Joint venture brands are experiencing a resurgence, with FAW-Volkswagen selling 113,000 units in July, and both Toyota brands achieving sales of 60,000 units each [9] - SAIC-GM saw significant growth, with sales increasing by 181.68% year-on-year to 42,300 units, driven by strong performance from the Buick brand [9] - Several joint venture new energy models are gaining traction, with GAC Toyota's pure electric SUV and Dongfeng Nissan's N7 showing promising sales figures [9] Group 4: Market Outlook - Despite seasonal challenges, the overall automotive market is expected to maintain steady growth, particularly in the new energy vehicle sector, which is injecting new vitality into the market [10]
汽车行业分城市零售跟踪:2Q25低线城市占比同比持续提升
Huachuang Securities· 2025-08-06 23:48
汽车行业分城市零售跟踪 2Q25 低线城市占比同比持续提升 证 券 研 究 报 告 中国汽车终端零售量近年在波动中增长,并在一二三四线城市中出现分化,我 们持续跟踪季度分车系分城市零售数据,以便投资者更好理解销量状态。 2Q25 零售情况: 同比角度: 绝对增量上看,自主品牌同比贡献最多,其中自主豪华增长主要来自新一线、 二线城市,自主普通在所有线级城市均有所增长,其中四线增长最多;合资豪 华在各级城市均有所下降。 环比角度: 绝对增量上看,自主和合资普通环比贡献最多,其中自主普通增长主要来自新 一线、二线城市,合资普通增长主要来自新一线、二线城市。 市占率角度: 环比变动:合资豪华≈合资普通-0.5PP<特斯拉-0.4PP<自主+0.5PP<自主 豪华+0.9PP。 自主不断蚕食合资市场,受季节性影响低线城市占比有所下滑。 详细内容可参考正文图表。 行业研究 汽车 2025 年 08 月 07 日 推荐(维持) 华创证券研究所 证券分析师:李昊岚 邮箱:lihaolan@hcyjs.com 执业编号:S0360524010003 联系人:张睿希 邮箱:zhangruixi@hcyjs.com 行业基本数据 ...
全新MG4承诺自燃就赔车 上汽新能源打响突围战
Bei Jing Shang Bao· 2025-08-06 14:50
8月5日,全新MG4开启预售,这是上汽集团旗下MG品牌首款纯电汽车。全新MG4在技术领域实现多项 创新,并大胆承诺电池自燃就赔车。这也释放了上汽集团正在加快向新能源转型的信号。今年上半年, 我国新能源汽车市场渗透率已达44.3%。在行业全新竞争格局下,上汽集团也面临多重挑战。去年,上 汽集团新管理团队成型,把自主品牌和智电技术定为主攻方向,由此拉开了转型的大幕。 中国汽车行业的竞争日趋激烈。根据中国汽车工业协会数据,2024年我国汽车产销累计分别完成3128.2 万辆和3143.6万辆,同比分别增长3.7%和4.5%。其中,新能源乘用车的新车渗透率已连续多月超过 50%。 销量攀升的同时,行业利润空间持续承压。中国汽车流通协会统计数据显示,2024年全国乘用车市 场"价格战"持续激烈,2024年1—12月,新能源车新车降价车型的降价力度平均达到1.8万元,降幅达到 9.2%;常规燃油车新车降价车型的降价力度平均达到1.3万元,降幅达到6.8%。2024年汽车行业利润率 仅为4.3%,低于整个下游工业利润率及2023年的水平。 在价格战的竞争中,上汽集团也面临深刻变革。2024年,集团在销量等方面挑战显著。20 ...
全新MG4起步价7.38万,半固态安芯版9月公布价格
Feng Huang Wang· 2025-08-06 14:41
凤凰网科技讯 8月5日,上汽名爵全新MG4开启预售。437随心版7.38万元、437自由版9.08万元、530智趣版10.58万元。半固态安芯版9月公布价格,年内批 量交付。 据介绍,上汽名爵全新MG4汽车支持语音控车,提供手机语音备车、主动备车提醒、手机无感钥匙、仪式感上车、手机网络共享等功能。新车号称兼容最 多手机品牌,可实现与苹果、华为、小米、荣耀、OPPO、vivo等机型互联。 新车搭载高通骁龙8155芯片,配备同级最大15.6英寸2.5K分辨率大屏;支持无缝接力导航功能,可实现寻车、行车、步行导航全程接力。 新车支持360°全面防晒,前风挡紫外线阻隔率 99.9%,侧窗紫外线阻隔率 99.9%;拥有同级唯一后排配备行政轿车隐私玻璃:可见光阻隔率78%。 ...
全新MG4承诺自燃就赔车,上汽新能源打响突围战
Bei Jing Shang Bao· 2025-08-06 14:40
Core Viewpoint - The launch of the new MG4 marks SAIC Group's commitment to accelerating its transition to electric vehicles, highlighting innovations in technology and safety measures, while facing challenges in a competitive market [1][6]. Group 1: Product Innovations - The MG4 features significant technological advancements, including a heat management system with over 500 million yuan invested, utilizing aluminum rare earth alloy materials that withstand temperatures up to 630°C and improve winter heating efficiency by 30% [3]. - The vehicle offers a lifetime warranty on its three electric systems and a unique promise to replace any car that experiences battery combustion, showcasing a strong commitment to safety [3][4]. - The MG4 employs a CTB (cell-to-body) battery integration technology, enhancing interior space utilization and safety, with a torsional rigidity of 31,000 N·m/deg and a high protection rating exceeding national and European standards [3]. Group 2: Market Dynamics - The penetration rate of new energy vehicles in China reached 44.3% in the first half of the year, indicating a growing market for electric vehicles [1]. - The automotive industry is experiencing intense competition, shifting from price wars to a focus on research and development, with average price reductions for new energy vehicles reaching 18,000 yuan, a 9.2% decrease [6]. - In 2024, SAIC Group's net profit is projected to decline by 88.2% to 1.667 billion yuan, although signs of recovery are evident in early 2025 with a 13.3% year-on-year increase in vehicle sales [6]. Group 3: Strategic Direction - A new management team was established in June 2024, focusing on self-owned brands and intelligent electric technology as the primary development direction [7]. - SAIC Group has extended its joint venture agreement with Volkswagen until 2040, emphasizing its commitment to electric vehicle transformation and planning to launch 15 new models by 2030 [7]. - The automotive industry is evolving towards a model that prioritizes full lifecycle operations over one-time sales, necessitating a shift in focus for companies like MG to enhance their competitive edge [8][9].
预售24小时 全新MG4小订突破11067台
Bei Jing Shang Bao· 2025-08-06 13:54
北京商报讯(记者蔺雨葳)8月6日,上汽MG品牌公布数据,开启预售后24小时,全新MG4小订突破 11067台,预售价格区间为7.38万元—10.58万元。预售期内,官方还推出诸多优惠政策,包含特殊车 色、全景影像、座椅通风等配置免费赠送等。 (文章来源:北京商报) ...
预售24小时,全新MG4小订突破11067台
Bei Jing Shang Bao· 2025-08-06 13:33
Group 1 - The core point of the article is that SAIC MG brand has achieved significant pre-sale success for the new MG4 model, with over 11,067 units booked within 24 hours of the pre-sale launch [1] - The pre-sale price range for the MG4 is set between 73,800 yuan and 105,800 yuan [1] - During the pre-sale period, the company is offering various promotional incentives, including free upgrades for special paint colors, panoramic imaging, and seat ventilation features [1]
卓驭携手一汽-大众 全新揽境率先发布油车端到端高速领航
Shang Hai Zheng Quan Bao· 2025-08-06 12:16
Group 1 - Shenzhen Zhuoyu Technology Co., Ltd. announced the launch of the new FAW-Volkswagen 6/7-seat family flagship SUV, the All-New Lingzhi, equipped with the IQ.Pilot enhanced driving assistance system [1] - The IQ.Pilot system is the first to implement high-speed navigation assistance in the fuel vehicle segment, marking a new chapter in intelligent driving for fuel vehicles [1] - The system utilizes Zhuoyu's latest visual fusion perception and explainable end-to-end large model technology, aiming to provide fuel vehicle users with an experience comparable to that of new energy vehicles [1] Group 2 - Zhuoyu has developed a nonlinear optimization control algorithm specifically for the power characteristics of fuel vehicles to address challenges in the industry [2] - The company has designed a cooling solution combining air cooling and enhanced auxiliary design to tackle heat dissipation issues [2] - Zhuoyu has established communication protocols and functional adaptations for all components related to driving assistance, ensuring compatibility [2]