Core Viewpoint - The emergence of the new skincare brand Key C (珂谧) by the company Furuida (福瑞达) marks a strategic shift from its traditional real estate and hyaluronic acid business to the collagen protein skincare market, aiming to differentiate itself through innovative technology and competitive pricing [1][2][4]. Company Transformation - Furuida, originally focused on real estate, has transitioned to the cosmetics sector, with its two existing brands, Yilian and Aier Doctor, contributing significantly to its revenue [4][5]. - In 2023, Furuida officially established a cosmetics-led business direction as its brands became the main revenue contributors [4][5]. Market Context - The beauty industry is experiencing a slowdown, and the competition in the collagen protein segment is intensifying, making Key C's entry particularly noteworthy [2][6]. - The overall revenue for Furuida's cosmetics segment in 2024 was 2.475 billion yuan, showing only a slight increase of 2.46% year-on-year, with Yilian's revenue at 963 million yuan (up 12.36%) and Aier Doctor's at 1.301 billion yuan (down 3.48%) [4][6]. Product Differentiation - Key C focuses on affordable medical beauty, utilizing transdermal penetration technology to compete against high-end anti-aging products priced in the thousands [2][6]. - The brand has achieved seven Class II medical device certifications and is developing additional Class III medical device projects, enhancing its credibility in the medical beauty space [7][8]. Pricing Strategy - Key C's pricing strategy is aimed at capturing market share through high cost-performance products, with its best-selling transdermal collagen essence priced at 600 yuan for 56 units, which can drop to 332 yuan during promotional events [8][10]. - This pricing approach disrupts the long-standing premium pricing of collagen products while maintaining a focus on effective ingredients [10][12]. Technological Innovation - Key C's transdermal penetration technology claims to improve skin absorption rates by 27.5 times compared to standard collagen products, addressing a significant industry challenge [11][12]. - The technology involves embedding transdermal peptide segments into the collagen sequence, allowing for effective penetration without compromising the integrity of the collagen [11][12]. Industry Challenges - The collagen protein market has faced scrutiny, with previous market leaders experiencing significant declines in market value, averaging over 40% from their peak [16][17]. - Consumer skepticism regarding the efficacy of collagen products has increased, leading to a more cautious approach from investors and the market [19][20]. Strategic Opportunities - Key C's entry into the collagen protein market represents a potential opportunity for differentiated competition amid industry challenges, contingent on its ability to innovate, educate consumers, and balance online and offline operations [19][20].

Group 1: Industry Overview - The cosmetics retail sales in China grew by 3.9% year-on-year from January to September 2025, slightly underperforming the overall retail market by 0.6 percentage points, indicating a stable demand environment [4][14]. - Online platforms like Tmall and Douyin are experiencing a shift, with Tmall showing signs of recovery due to flash sales and member subsidies, while Douyin's growth has slightly slowed down [17][20]. - The demand for high-end and cost-effective products is increasing, while the mid-range segment is facing pressure due to a more conservative consumer environment [5][41]. Group 2: Competitive Landscape - The trend of domestic brands replacing foreign ones is slowing down, with leading foreign brands like L'Oréal and Estée Lauder showing signs of recovery in the Chinese market [23][24]. - The growth of domestic brands is becoming more differentiated, with some brands like Proya and Shiseido experiencing declines, while others like Youngor and Shanghai Jahwa continue to grow [23][24]. - The industry is witnessing an acceleration in the multi-brand matrix among leading companies, which is expected to increase market concentration [27][28]. Group 3: Key Companies - The report highlights several companies with strong growth potential, including Ruya Chen, Shumei Co., and Maogeping, which are expected to benefit from their brand strength and market positioning [3][54]. - Companies like Dekang Oral Care and Shanghai Jahwa are noted for their stable fundamentals and potential for marginal improvement, while others like Jinbo Biological and Huaxi Biological are anticipated to reach turning points [54]. - Ruya Chen's self-owned brand, Zhenjia, has shown significant growth, with a revenue increase of 345% year-on-year in Q3 2025, indicating strong brand development capabilities [60].

Core Viewpoint - The cosmetics sector experienced a decline of 1.75% on November 4, with Marubi Biotechnology leading the drop [1][2] Group 1: Market Performance - The Shanghai Composite Index closed at 3960.19, down 0.41%, while the Shenzhen Component Index closed at 13175.22, down 1.71% [1] - Major stocks in the cosmetics sector showed varied performance, with Qing Song Co. slightly up by 0.28% and Marubi Biotechnology down by 3.92% [1][2] Group 2: Trading Volume and Value - The trading volume and value for key stocks in the cosmetics sector were significant, with Qingdao Kingway recording a trading volume of 576,600 shares and a transaction value of 470 million yuan [2] - The total net outflow of main funds in the cosmetics sector was 208 million yuan, while retail investors saw a net inflow of 155 million yuan [2] Group 3: Fund Flow Analysis - The main funds showed a net outflow in several companies, including Marubi Biotechnology with a net outflow of 7.54 million yuan, while retail investors had a net inflow of 17.24 million yuan [3] - LaFang Co. had a net inflow of 8.17 million yuan from retail investors, despite a net outflow from main funds [3]

Market Overview - The cosmetics sector experienced a decline of 0.58% on October 31, with Jiaheng Jiahua leading the drop [1] - The Shanghai Composite Index closed at 3954.79, down 0.81%, while the Shenzhen Component Index closed at 13378.21, down 1.14% [1] Individual Stock Performance - Notable gainers included: - Qingsong Co., Ltd. (300132) with a closing price of 7.23, up 5.39% [1] - Lafang Jiahua (603630) at 22.74, up 3.04% [1] - Shuiyang Co., Ltd. (300740) at 20.43, up 2.82% [1] - Jiaheng Jiahua (300955) saw a significant decline, closing at 35.66, down 5.01% [2] - Marubi Biotechnology (603983) also fell, closing at 34.53, down 4.16% [2] Trading Volume and Capital Flow - The cosmetics sector had a net outflow of 131 million yuan from main funds, while retail investors saw a net inflow of 214 million yuan [2] - The trading volume for Qingsong Co., Ltd. was 329,200 shares, with a transaction value of 23.5 million yuan [1] - Jiaheng Jiahua had a trading volume of 50,300 shares, with a transaction value of 183 million yuan [2] Capital Flow Analysis - Shanghai Jahwa (600315) had a net inflow of 11.76 million yuan from main funds, but a net outflow of 23.52 million yuan from retail investors [3] - Other companies like Lafang Jiahua and Qingsong Co., Ltd. also experienced mixed capital flows, with retail investors showing some interest despite overall outflows from main and speculative funds [3]

Core Viewpoint - The stock of Furuida has shown mixed performance in recent trading sessions, with a slight increase on October 31, 2023, and a year-to-date gain of 4.27% despite recent declines [1][2]. Group 1: Stock Performance - As of October 31, 2023, Furuida's stock price increased by 2.09% to 7.82 CNY per share, with a trading volume of 50.19 million CNY and a turnover rate of 0.64%, resulting in a total market capitalization of 7.95 billion CNY [1]. - Year-to-date, Furuida's stock has risen by 4.27%, but it has experienced a decline of 0.89% over the last five trading days and a decrease of 6.46% over the past 60 days [2]. Group 2: Financial Performance - For the period from January to September 2025, Furuida reported a revenue of 2.597 billion CNY, reflecting a year-on-year decrease of 7.34%, while the net profit attributable to shareholders was 142 million CNY, down 17.19% year-on-year [2]. - The company has distributed a total of 1.196 billion CNY in dividends since its A-share listing, with 213 million CNY distributed over the past three years [3]. Group 3: Shareholder and Market Information - As of September 30, 2025, Furuida had 44,500 shareholders, a decrease of 6.27% from the previous period, with an average of 22,827 circulating shares per shareholder, an increase of 6.69% [2]. - The top ten circulating shareholders include the Southern CSI 1000 ETF, which holds 4.6498 million shares, a decrease of 70,900 shares from the previous period [3].

Market Overview - The cosmetics sector increased by 0.77% on October 29, with Marubi Biological leading the gains [1] - The Shanghai Composite Index closed at 4016.33, up 0.7%, while the Shenzhen Component Index closed at 13691.38, up 1.95% [1] Individual Stock Performance - Marubi Biological (603983) closed at 36.66, up 3.74% with a trading volume of 41,500 shares and a turnover of 150 million yuan [1] - Babi Co. (920123) closed at 18.06, up 3.56% with a trading volume of 23,700 shares and a turnover of 41.72 million yuan [1] - Shanghai Jahwa (600315) closed at 25.46, up 2.74% with a trading volume of 154,500 shares and a turnover of 392 million yuan [1] - Betaini (300957) closed at 45.83, up 0.57% with a trading volume of 33,400 shares and a turnover of 152 million yuan [1] - Other notable performances include Proya (603605) at 76.87, up 0.18%, and Water Sheep Co. (300740) at 22.14, up 0.09% [1] Fund Flow Analysis - The cosmetics sector experienced a net outflow of 89.37 million yuan from institutional investors and 51.47 million yuan from retail investors, while individual investors saw a net inflow of 141 million yuan [2] - The detailed fund flow for individual stocks shows that Shanghai Jahwa had a net outflow of 32.36 million yuan from institutional investors [3] - Marubi Biological had a net inflow of 4.95 million yuan from institutional investors, but a net outflow of 8.77 million yuan from retail investors [3]

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 15% in the next six months [4][14]. Core Insights - The company's revenue and profit have faced short-term pressure due to the core cosmetic products being in a product iteration phase, leading to a year-on-year revenue decline of 7.34% to 2.597 billion yuan and a net profit decline of 17.19% to 142 million yuan for the first three quarters of 2025 [2][4]. - The cosmetic segment is expected to recover as new products gain traction, while the raw materials business is transitioning to higher-end products, which should enhance profit margins [4]. Summary by Sections Revenue and Profit Performance - For the first three quarters of 2025, the company achieved revenue of 2.597 billion yuan, down 7.34% year-on-year, primarily due to the core cosmetic products being in an iteration phase and new product sales not reaching sufficient scale [2]. - The net profit attributable to the parent company was 142 million yuan, a decrease of 17.19% year-on-year [2]. Profitability and Cost Structure - The gross margin for the company decreased by 0.38 percentage points to 51.47%, mainly due to a decline in the gross margin of the cosmetic business [2]. - The net profit margin also fell by 0.61 percentage points to 6.87%, with sales expenses slightly down by 0.08 percentage points to 36.39%, while management and R&D expense ratios increased by 0.63 and 0.77 percentage points, respectively [2]. Future Earnings Forecast - The report adjusts the profit forecast for the company, estimating net profits of 213 million yuan, 254 million yuan, and 292 million yuan for 2025, 2026, and 2027, respectively [4]. - The corresponding price-to-earnings ratios for these years are projected to be 37, 32, and 27 times based on the closing price on October 27, 2025 [4].

Core Insights - The company reported a decline in net profit attributable to shareholders by 23.1% year-on-year for Q3 2025, indicating overall performance pressure [1] - The company focuses on the integration of cosmetic and pharmaceutical sectors, leveraging a "5+N" core technology matrix to enhance future performance [1] Financial Performance - For Q1-Q3 2025, the company achieved revenue of 2.6 billion yuan, down 7.3% year-on-year, with a net profit of 140 million yuan, a decrease of 17.2% [1] - In Q3 alone, revenue was 810 million yuan, down 8.0%, and net profit was 30 million yuan, down 23.1% [1] - The overall gross margin for Q1-Q3 2025 was 51.5%, a slight decrease of 0.4 percentage points [2] Business Segment Analysis - Cosmetics segment revenue was 1.57 billion yuan, down 8.2%, with a gross margin of 61.2%, a decrease of 1.1 percentage points; notable performances included a 19.5% increase in revenue for the Yilian brand [2] - Pharmaceutical segment revenue was 310 million yuan, down 17.5%, but gross margin improved by 1.8 percentage points to 52.3% [2] - Raw materials segment revenue increased by 11.2% to 280 million yuan, with a gross margin of 40.3%, up 0.9 percentage points; pharmaceutical-grade raw material sales surged by 107.8% year-on-year [2] Brand and Strategic Developments - The Yilian brand maintained growth, with a 28% increase in sales for the spray product line in Q1-Q3 2025; a new product launch achieved significant sales during a major shopping event [3] - The company is advancing its raw material strategy, achieving regulatory approvals for new ingredients and enhancing its product offerings in the health and wellness sector [3] - The company is also innovating in traditional Chinese medicine, collaborating with established brands to develop new products [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Insights - The company reported a decline in net profit of 23.1% year-on-year for Q3 2025, with total revenue for the first three quarters at 2.6 billion yuan, down 7.3% year-on-year. The focus on "cosmeceuticals" and the "5+N" core technology matrix is expected to drive future performance improvements [7] - The company maintains its profit forecast, expecting net profits of 246 million, 287 million, and 329 million yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 0.24, 0.28, and 0.32 yuan [7] - The current price-to-earnings ratio (PE) is projected to be 32.5, 27.9, and 24.3 for the years 2025, 2026, and 2027 respectively [7] Financial Performance Summary - For Q1-Q3 2025, the company achieved revenue of 1.57 billion yuan in the cosmetics segment, down 8.2%, with a gross margin of 61.2%. The pharmaceutical segment generated 310 million yuan, down 17.5%, while the raw materials segment saw revenue of 280 million yuan, up 11.2% [8] - The overall gross margin for the first three quarters was 51.5%, with stable expense ratios for sales, management, and R&D [8] - The company’s brand value has significantly increased, with the "Yilian" brand achieving a valuation exceeding 12 billion yuan, and the launch of new products contributing to sales growth [9] Financial Projections - Revenue projections for the company are as follows: 4.06 billion yuan for 2025, 4.41 billion yuan for 2026, and 4.76 billion yuan for 2027, with expected year-on-year growth rates of 1.9%, 8.5%, and 8.0% respectively [10] - The projected net profit for 2025 is 246 million yuan, with a slight increase to 287 million yuan in 2026 and 329 million yuan in 2027 [10] - The company’s gross margin is expected to remain stable, with projections of 52.5% for 2025, 53.1% for 2026, and 53.6% for 2027 [10]

Investment Rating - The report maintains an "Outperform" rating for the company [2][8] Core Insights - The company reported a slight decline in revenue for Q3 2025, with total revenue of 2.597 billion yuan, down 7.3% year-on-year, and a net profit attributable to shareholders of 142 million yuan, down 17.2% year-on-year [8] - The gross margin has decreased, and the expense ratio has increased, leading to a decline in net profit margin [8] - The company is focusing on three main business segments: cosmetics, pharmaceuticals, and raw materials, with varying performance across these areas [8] Financial Data and Profit Forecast - Total revenue for 2025 is projected at 3.871 billion yuan, with a year-on-year decline of 2.8% [7] - The net profit attributable to shareholders is expected to be 219 million yuan in 2025, down 10.2% year-on-year [7] - The gross margin is forecasted to be 51.7% in 2025, with a gradual increase to 58.3% by 2027 [7] Business Segment Performance - The cosmetics segment reported revenue of 1.569 billion yuan for Q1-3 2025, down 8.2% year-on-year, while the high-value brand Yilian saw a revenue increase of 19.5% [8] - The pharmaceutical segment's revenue decreased by 17.46% to 305 million yuan [8] - The raw materials segment showed resilience with a revenue increase of 11.2% to 276 million yuan [8] Strategic Initiatives - The company is actively participating in various industry events to expand its market presence and enhance its product offerings [8] - Research and development remain a key focus, with the launch of an ideal skin data platform and the establishment of industry standards [8] - The company aims to build a comprehensive health industry chain, leveraging its R&D capabilities [8]