证券代码：600398 证券简称：海澜之家 编号：2025—006 海澜之家集团股份有限公司 2024 年度利润分配方案公告 （一）利润分配方案的具体内容 经天衡会计师事务所（特殊普通合伙）审计，截至 2024 年 12 月 31 日，海 澜之家集团股份有限公司（以下简称"公司"）期末可供分配利润为人民币 7,091,209,941.89 元。经公司第九届第十二次董事会决议，公司拟以实施权益分 派股权登记日登记的总股本为基数分配利润。本次利润分配方案如下： 公司拟向全体股东每 10 股派发现金红利 1.80 元（含税），剩余未分配利润 结转至下一年度，本年度不进行资本公积转增股本。截至 2024 年 12 月 31 日， 公司总股本为 4,802,770,296 股，以此计算合计拟派发现金红利 864,498,653.28 元（含税）。 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 每股派发现金红利 0.18 元（含税）。 本次利润分配拟以实施权益分派股权登记日登记的总股本为基数，具体 日期将在权益分派实施公 ...

Financial Performance - The company's revenue for Q1 2025 was CNY 6,186,981,848.33, a slight increase of 0.16% compared to CNY 6,177,088,464.40 in the same period last year[6] - Net profit attributable to shareholders was CNY 935,199,788.22, reflecting a growth of 5.46% from CNY 886,796,520.93 year-on-year[6] - Basic and diluted earnings per share rose to CNY 0.21, marking a 5.00% increase from CNY 0.20[6] - Total operating revenue for Q1 2025 was approximately $6.19 billion, a slight increase from $6.18 billion in Q1 2024, representing a year-over-year growth of 0.13%[22] - Net profit for Q1 2025 was approximately $936.17 million, up from $886.13 million in Q1 2024, indicating a growth of 5.65%[23] - The total comprehensive income for Q1 2025 was approximately $936.10 million, compared to $883.08 million in Q1 2024, reflecting an increase of 5.99%[23] Cash Flow and Assets - The net cash flow from operating activities increased by 14.91% to CNY 1,587,212,734.45, up from CNY 1,381,289,170.32 in the previous year[6] - The company's cash and cash equivalents increased to CNY 7,529,015,114.21 from CNY 6,793,794,968.00 at the end of 2024[18] - Cash and cash equivalents at the end of Q1 2025 totaled approximately $7.50 billion, down from $12.75 billion at the end of Q1 2024, a decrease of 41.5%[27] - The net cash flow from operating activities for Q1 2025 was approximately $1.59 billion, compared to $1.38 billion in Q1 2024, showing an increase of 14.97%[26] Assets and Liabilities - Total assets at the end of the reporting period were CNY 33,083,375,210.47, a decrease of 1.04% from CNY 33,431,020,525.40 at the end of the previous year[6] - The total liabilities decreased to CNY 14,860,609,250.89 from CNY 16,144,102,669.57 year-on-year[19] - Total assets as of March 31, 2025, amounted to CNY 33,083,375,210.47, slightly down from CNY 33,431,020,525.40 at the end of 2024[19] Store Operations - The company opened 120 new stores during the reporting period, with a net increase of 122 stores after accounting for closures[11] Revenue Breakdown - Online sales contributed CNY 1,014,297,099.30, accounting for 16.82% of total revenue, with a gross margin of 44.17%[15] - Offline sales generated CNY 5,016,533,130.14, representing 83.18% of total revenue, with a gross margin of 48.08%[15] - The revenue from direct stores was CNY 1,592,147,032.57, reflecting a year-on-year increase of 13.15%[16] - Franchise and other stores reported revenue of CNY 3,792,597,793.68, which is a decrease of 7.37% compared to the previous year[16] Investment and Other Income - The company recorded a decrease in investment income, reporting a loss of approximately $737,143.52 in Q1 2025 compared to a gain of $9.94 million in Q1 2024[22] - Non-recurring gains and losses totaled CNY 9,442,511.16 for the period[9] Shareholder Information - The total number of shareholders at the end of the reporting period was 39,047[8] - The equity attributable to shareholders increased by 5.50% to CNY 17,946,128,570.55 from CNY 17,011,255,052.46[6] Profitability Metrics - The weighted average return on equity improved to 5.35%, an increase of 0.19 percentage points from 5.16%[6] - The gross profit margin for the overall business was 47.42%, showing a marginal increase of 0.10% year-on-year[12]

Financial Performance - The company achieved operating revenue of CNY 20.96 billion in 2024, a decrease of 2.65% compared to CNY 21.53 billion in 2023[28]. - Net profit attributable to shareholders was CNY 2.16 billion, down 26.88% from CNY 2.95 billion in the previous year[28]. - The net cash flow from operating activities was CNY 2.32 billion, a significant decline of 55.70% from CNY 5.23 billion in 2023[28]. - Basic earnings per share decreased by 32.35% to CNY 0.46 from CNY 0.68 in the previous year[29]. - The company's total assets at the end of 2024 were CNY 33.43 billion, a slight decrease of 0.84% from CNY 33.71 billion in 2023[28]. - The company reported non-recurring gains of CNY 143.68 million in 2024, compared to CNY 241.94 million in 2023[33]. - Investment income decreased by 33.29% to 124.06 million RMB, primarily due to changes in the consolidation scope of subsidiaries[156]. - The company's cash flow from investing activities was negative at -2.50 billion RMB, indicating increased cash outflows for term deposits[156]. - The total revenue for the company was CNY 20.16 billion, a decrease of 2.85% compared to the previous year, with a gross margin of 46.07%[191]. Dividend and Shareholder Returns - The company plans to distribute a cash dividend of RMB 1.80 per 10 shares, totaling RMB 864,498,653.28 for the 2024 fiscal year, which represents 91.22% of the net profit attributable to shareholders[11]. Market Position and Brand Management - HLA Group maintained its leading position in men's clothing with a market share of 1 for the past 10 years[5]. - HLA Group has established strategic partnerships with brands like Heider and Adidas over the past three years to enhance brand management and supply chain operations[7]. - HLA Group aims to enhance its brand portfolio by introducing more international brands to provide diverse options for consumers[8]. - The strategic plan for 2025-2030 focuses on brand management innovation and retail expansion to achieve long-term growth in the apparel sector[6]. - Haier's brand influence has been recognized as it has been selected as a leading brand in the "Brand Strong Nation Project" for three consecutive years since 2023, becoming the first brand in the clothing industry to receive this honor[42]. - The company has been recognized as a leading brand in the textile and apparel industry, being selected for the "Brand Strong Country Project" by CCTV for three consecutive years since 2023[100]. - The company has been awarded multiple accolades, including the "Best Influential Brand Award" at the 11th Golden Wheat Awards, showcasing its marketing effectiveness and brand impact[100]. International Expansion - The company has expanded its international presence, covering regions such as Singapore, Malaysia, Thailand, Vietnam, and the Philippines, with plans to enter the Middle East, Central Asia, and Australia[8]. - The overseas revenue for 2024 reached 355 million yuan, representing a year-on-year growth of 30.75%, with a total of 101 overseas stores by the end of the reporting period[53]. - The company is exploring overseas market expansion to create new growth opportunities amid complex international trade policies[97]. Retail and Sales Channels - The company operates nearly 6,000 physical stores and numerous online platforms, creating a comprehensive retail ecosystem[5]. - The online channel achieved a main business revenue of 4.419 billion yuan, a year-on-year increase of 35.63%, accounting for 21.92% of total revenue[75]. - The company operates both offline and online sales channels, with a presence in major cities across China and international markets including Malaysia, Singapore, Thailand, Vietnam, and the Philippines[133]. - The retail landscape is shifting towards experiential centers, integrating online and offline channels to enhance consumer engagement and streamline operations[96]. Product Innovation and Development - The company has developed a smart supply chain and 5G smart factory to achieve digital transformation in the apparel industry[5]. - The company aims to enhance product innovation and strengthen its core apparel business while expanding into the sports sector[39]. - The company has expanded its product offerings with the launch of the "Yun Cai Nature" summer product series, featuring technologies such as moisture-wicking and long-lasting antibacterial properties, which have become popular summer sports items[48]. - The company launched the "Do.Re.Mi" down jacket series, focusing on style variety, warmth grading, and aesthetic design, utilizing lightweight goose down and windproof materials[65]. - The company introduced the "new color coat" series made from high-quality cashmere, showcasing core new color tones like wine red and red brown[62]. - The company has implemented a comprehensive information system that covers the entire supply chain, enabling real-time data tracking from suppliers to retail sales[152]. - The company has established a collaborative innovation mechanism for new fabric research and rapid iteration, integrating production, learning, research, and testing[85]. Challenges and Market Conditions - The apparel industry is facing challenges such as insufficient consumer willingness and intensified market competition, leading to a slowdown in domestic sales growth[86]. - In 2024, China's retail sales of clothing reached CNY 1,071.62 billion, with a year-on-year growth of only 0.1%, a slowdown of 15.3% compared to the same period in 2023[86]. - The online retail sales of clothing increased by 1.5% year-on-year, which is a 9.3% decrease in growth rate compared to 2023[86]. Research and Development - The company invested 288 million yuan in R&D, representing a year-on-year growth of 43.82%[81]. - Research and development expenses increased by 43.82% to 288.13 million RMB, driven by investments in new projects[156]. - The company has made significant investments in R&D, focusing on digital transformation in production, including the establishment of a 5G smart factory[56]. Supply Chain and Logistics - The company has established a logistics park in Jiangyin, Jiangsu, equipped with advanced logistics and SAP information systems to enhance inventory management and product turnover[125]. - The procurement model primarily adopts a "returnable goods" approach, allowing unsold products to be returned to suppliers, thus mitigating inventory risk[132]. - The company focuses on integrating supply chain resources and supporting quality suppliers to improve product cost-effectiveness[132]. Customer Engagement and Marketing - The company has established a brand marketing management department to optimize brand communication strategies and maximize marketing value[128]. - The marketing strategy includes a multi-brand approach to cater to different consumer segments, enhancing brand recognition and positioning in the men's clothing sector[143]. - The company has expanded its marketing network to cover over 80% of cities and counties in China, while also tapping into Southeast Asian markets[147].

Core Viewpoint - The company, Hailan Home, is committed to developing its brand apparel business, expanding into various segments including men's, women's, children's, sportswear, and home goods, while enhancing its overall strength through multi-channel strategies and partnerships with major brands like Adidas and JD.com [1][6][12]. Financial Performance - In 2024, the company reported a revenue of 20.96 billion yuan, a decrease of 2.65% from 2023, and a net profit of 2.16 billion yuan, down 26.88% year-on-year [3][5]. - The cash flow from operating activities was 2.32 billion yuan, reflecting a significant decline of 55.70% compared to the previous year [5][8]. - The company plans to distribute a cash dividend of 1.80 yuan per 10 shares, indicating a commitment to shareholder interests [4]. Market Position and Strategy - Hailan Home maintains a market share of 5.0% in the men's apparel sector, holding the leading position in China for 11 consecutive years [6]. - The company is focusing on younger and functional product lines to meet the evolving consumer demands, particularly targeting the "Z generation" [6][7]. Product Development and Innovation - In 2024, the company expanded its product offerings, including new styles in shirts and sportswear, and invested 288 million yuan in R&D, an increase of 43.82% year-on-year [7][8]. - The company is leveraging digital technologies in its operations, including the establishment of an intelligent factory that enhances production efficiency and product quality [15]. Sales Channels and Growth - Online sales accounted for 21.92% of total revenue in 2024, with a year-on-year growth of 35.63%, while offline sales represented 78.08% [14][15]. - The company has a total of 7,178 stores across China, with a significant number of direct-operated stores, enhancing its market presence [10]. Partnerships and Collaborations - Hailan Home has partnered with Adidas to manage sports brand operations, targeting lower-tier cities with cost-effective product lines [10][12]. - The collaboration with JD.com aims to enhance the company's online and offline presence, providing consumers with a seamless shopping experience [12][14].

海澜之家集团股份有限公司 2024 年度财务报表审计报告 天衡审字(2025) 01194 号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn） 进行查局 授告 计 报 告 宙 天衡审字(2025)01194 号 海澜之家集团股份有限公司全体股东: 一、审计意见 我们审计了海澜之家集团股份有限公司(以下简称 "海澜股份公司")财务报表,包括 2024年 12 月 31 日的合并及母公司资产负债表,2024年度的合并及母公司利润表、合并及母公司现金流量表、合 并及母公司股东权益变动表以及相关财务报表附注。 我们认为，后附的财务报表在所有重大方面按照企业会计准则的规定编制，公允反映了海澜股份公 司 2024年 12 月 31 日的合并及母公司财务状况以及 2024 年度的合并及母公司经营成果和现金流量。 二、形成审计意见的基础 我们按照中国注册会计师审计准则的规定执行了审计工作。审计报告的"注册会计师对财务报表审 计的责任"部分进一步阐述了我们在这些准则下的责任。按照中国注册会计师职业道德守则,我们独立 于海澜股份公司,并履行了职业道德方面的其他责任。我们相信 ...

海澜之家集团股份有限公司 募集资金存放与实际使用情况鉴证报告 天衡专字(2025)00606号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.gov.cn）"进行查到 报告编码: 苏25 募集资金存放与实际使用情况鉴证报告 天衡专字(2025)00606号 海澜之家集团股份有限公司全体股东: 我们审核了后附的海澜之家集团股份有限公司(以下简称"海澜之家"或"公司"管理层编制的 《2024年度募集资金存放与实际使用情况的专项报告》。 一、对报告使用者和使用目的的限定 本鉴证报告仅供公司年度报告披露之目的使用,不得用作任何其他目的。我们同意将本鉴证报告作 为公司年度报告必备的文件,随其他文件一起报送并对外披露。 二、管理层的责任 按照中国证券监督管理委员会发布的《上市公司监管指引第2号 -- 上市公司募集资金管理和使用 的监管要求(2022年修订)》及上海证券交易所发布的《上海证券交易所上市公司自律监管指引第1号- 规范运作》的规定编制《2024年度募集资金存放与实际使用情况的专项报告》是公司管理层的责任,这 种责任包括保证其内容真实、准确、完整,不存在虚假记载、误导性陈 ...

关于海澜之家集团股份有限公司 2024 年度非经营性资金占用 及其他关联资金往来情况的专项说明 天衡专字(2025)00605 号 否用具有执业许 您可使用手机"扫一扫"或进入"注册会计师行业统一监律 非经营性资金占用 及其他关联资金往来情况的专项说明 天衡专字(2025)00605 号 海澜之家集团股份有限公司全体股东: 我们接受委托,审计了海澜之家集团股份有限公司(以下简称"贵公司")2024 年度财务报表, 并出具了天衡审字(2025)01194号审计报告。在此基础上,我们审计了后附的贵公司管理层编制的 2024 年度《非经营性资金占用及其他关联资金往来情况汇总表》(以下简称汇总表)。 我们将上述汇总表与贵公司的有关会计资料进行了核对,在所有重要方面未发现存在重大不一致的 情形。除了在财务报表审计过程中对贵公司关联交易所执行的相关审计程序及上述核对程序外,我们并 未对汇总表执行额外的审计或其他程序。为了更好地理解贵公司 2024 年度非经营性资金占用及其他关 联资金往来情况,汇总表应当与已审财务报表一并阅读。 本专项说明仅供贵公司向证券交易所报送贵公司年度报告使用,未经本事务所书面同意,不得用于 其他用 ...

2、 附表 关于海澜之家集团股份有限公司 非经营性资金占用及其他关联资金往来情况 汇总表的专项审计报告 目 录 1、 专项审计报告 委托单位：海澜之家集团股份有限公司 审计单位：天衡会计师事务所（特殊普通合伙） 联系电话：0510-86121071 非经营性资金占用 及其他关联资金往来情况的专项说明 天衡专字(2025)00605 号 海澜之家集团股份有限公司全体股东: 我们接受委托,审计了海澜之家集团股份有限公司(以下简称"贵公司")2024 年度财务报表, 并出具了天衡审字(2025)01194号审计报告。在此基础上,我们审计了后附的贵公司管理层编制的 2024 年度《非经营性资金占用及其他关联资金往来情况汇总表》(以下简称汇总表)。 根据中国证券监督管理委员会发布的《上市公司监管指引第 8号 -- 上市公司资金往来、对外担保 的监管要求》及上海证券交易所发布的《上海证券交易所上市公司自律监管指南第 2 号 -- 业务办理》 的规定,贵公司管理层编制了后附的 2024年度非经营性资金占用及其他关联资金往来情况汇总表（以 下简称"汇总表")。如实编制和对外披露上述汇总表,并确保其真实性、合法性及完整性是贵公 ...

海澜之家集团股份有限公司 内部控制审计报告 天衡专字(2025)00607 号 您可使用手机"扫一扫"或进入"注册会计师行业统一监管平台（http://acc.mof.eov.cn】 - 内部控制审计报告 天衡专字(2025)00607 号 海澜之家集团股份有限公司全体股东: 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求,我们审计了海澜之家集团 股份有限公司(以下简称"贵公司")2024年12月31日的财务报告内部控制的有效性。 一、贵公司对内部控制的责任 二、注册会计师的责任 我们的责任是在实施审计工作的基础上,对财务报告内部控制的有效性发表审计意见,并对注意到 的非财务报告内部控制的重大缺陷进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性,存在不能防止和发现错报的可能性。此外,由于情况的变化可能导致内 部控制变得不恰当,或对控制政策和程序遵循的程度降低,根据内部控制审计结果推测未来内部控制的 有效性具有一定风险。 四、财务报告内部控制审计意见 我们认为,贵公司于 2024年 12 月 31 日按照《企业内部控制基本规范》和相关规定在所有重大方 面保持了有效的财务报告内部控制。 ...

海澜之家（600398）公告，2025年第一季度营收为61.87亿元，同比增长0.16%；净利润为9.35亿元，同 比增长5.46%。 ...