Core Viewpoint - The pickup truck market in China is experiencing a mixed performance with strong growth in exports and the emergence of new energy pickups, while domestic demand shows signs of weakness. The market is characterized by a leading position held by Great Wall Motors and a competitive landscape among several key players [2][3][4][6]. Group 1: Pickup Truck Sales Performance - In July 2025, the pickup truck market sold 41,000 units, a year-on-year increase of 2% but a month-on-month decline of 15%, maintaining a median level over the past five years [2][6]. - From January to July 2025, total sales reached 348,000 units, reflecting an 11% year-on-year growth [2][6]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for approximately 45% of total demand in July 2025 [2][18]. Group 2: Export Trends - In July 2025, pickup truck exports reached 23,000 units, showing a year-on-year increase of 13% but a month-on-month decline of 13% [3][10]. - Exports accounted for 56% of total sales in July 2025, up from 45% in 2024, indicating a strong international demand for Chinese pickups [3][10]. - Key players in the export market include Great Wall Motors, SAIC Maxus, and Changan Automobile, with many manufacturers seeing exports make up over half of their total sales [3][10][27]. Group 3: New Energy Pickup Development - In 2024, the sales of new energy pickups reached 21,000 units, a significant year-on-year increase of 170% [4][15]. - By July 2025, new energy pickup sales were 4,000 units, marking a 182% year-on-year growth despite a 41% month-on-month decline [4][15]. - The cumulative sales of new energy pickups from January to July 2025 reached 46,000 units, reflecting a remarkable 702% increase compared to the previous year [4][15]. Group 4: Market Dynamics and Regional Characteristics - The pickup truck market is influenced by the economic conditions of small businesses and private owners, with a notable recovery in demand post-pandemic [6][7]. - The market is showing signs of regional variation, with the Southwest and Northwest regions demonstrating stronger demand compared to the East [18][29]. - The trend towards electrification and the increasing popularity of pickups for leisure activities are reshaping consumer preferences and market dynamics [7][18][29]. Group 5: Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup market with nearly 50% market share, while other players like Jiangling Motors and BYD are gaining ground [23][25]. - The competitive landscape is characterized by a concentration of market share among a few leading manufacturers, with exports driving overall market strength [23][27]. - The introduction of new models and the focus on electric pickups are expected to further enhance the competitive positioning of key players in the market [29].

修订后的《保障中小企业款项支付条例》（以下简称《条例》）实施两个月有余。其中明确规定， 大型企业应当自货物、工程、服务交付之日起60日内支付款项。《条例》发布之初，中国一汽、广汽集 团、北汽集团、蔚来、理想汽车、比亚迪、赛力斯集团等17家车企先后承诺，对供应商的账期不超过60 天。如今，首个60天周期已过，车企承诺落实情况却不尽如人意。 根据央视及工业和信息化部日前的通报，在17家车企中，中国一汽、广汽、赛力斯3家车企已率先实现 60天内支付。此外，东风、长安等央企，上汽、北汽等国企，吉利、长城等民营企业以及理想、小鹏等 新势力企业都在积极响应。 但从数据上看，17家车企中仅3家明确表态兑现"60天账期"承诺，与2个月之前振聋发聩的承诺声相比， 此时的兑现情况无疑略显单薄。但细窥之下，多数车企并未停留于口头承诺，均已将"60天账期"承诺落 实行动。其中，一汽组建了财务、供应链、法务跨部门专项工作组，并成立联合专项工作组；广汽则构 建了覆盖"订单下发—验收入库—对账结算—货款支付"全流程的管控体系；赛力斯则采用"厂中厂"模 式，并推行数字化管理。此外，小鹏也已与部分供应商完成补充协议的签署，"60天账期"承诺正 ...

汇丰银行将长城汽车A股、H股评级从"持有"上调至"买入"。 ...

【文/观察者网 刘怀文 编辑/高莘】近日，长城汽车举办"35周年开放日"体验活动，观察者网受邀走进保 定长城汽车总部，近距离观察长城汽车在35年间的发展历程。 35年前，长城汽车是一家仅有60余人的小厂，而如今，长城汽车已发展成拥有8.5万名员工、年销超百 万辆的大型车企，产品出口到170多个国家和地区。 2025年7月，长城汽车海外销售41088辆，同比增长7.60%，展现出强劲的国际市场竞争力。这样的成果 与长城汽车坚持研发创新、体系化产业布局，还有严格质量验证密不可分。 长城汽车的发展始终锚定自主研发。1998年，长城汽车建立首个研发中心，开启动力总成自主化道路。 至今，长城汽车研发团队规模达2.3万人，已累计申请专利近5万项，获得授权专利近3万项。 通过持续自主创新，长城汽车不断突破行业技术壁垒，打破技术垄断，已实现发动机、变速器、动力电 池等核心零部件的自主研发与制造。 长城汽车的体系化布局有效推动了技术研发的进展，提高了效率。2018年，长城汽车将旗下零部件公司 全部独立运营，并在新能源、智能化等相关技术产业加大投入。 市场化的运营策略倒逼零部件企业不断提高竞争力，至今，长城汽车旗下已有3家零部件 ...

大家好，我是魏牌新能源的销售。今天和大家聊的，是最近在杀红了眼的魏牌高山。 最近市场如何？ 本地是北方四线城市，只有一家魏牌新能源直营店。 先给屏幕前还不太清楚的读者老爷们解释一下：魏牌新能源是长城的直营体系，24年刚搭建起来，类似 各新能源直营店，价格全国统一，线上下单交付中心提车，在一众新能源直营体系中算是后来者。 在阿维塔卖过11，赶在12上市前离职； 在岚图卖过老款梦想家、FREE等。 之前叫长城智选，很多长城旗下车型都有销售，现在改名魏牌新能源，主要售卖摩卡、蓝山、高山、坦克 700这四款车。 由于开在商场里，每天看车的用户自然不少。本月每天有20批有效用户，休息日翻倍。 每10批用户中，有6批是来看高山的，3批会看看蓝山和坦克700，剩下的1批是过来找坦克500的(只有摩 卡受伤的世界达成了)。 很多用户见到我们第一句话都是"长城也摆在商场里卖了？"是的，我也是偶然间逛商场，发现长城有了直 营体系才跳槽过来的。 说来惭愧，本人从事汽车销售以来，一直都是在品牌初创阶段入职，品牌发力阶段离职，然后加入下一家 初创品牌。 几年来， 在问界卖过赛力斯SF5和问界M5，赶在M7上市前离职； 在极氪卖过001 ...

8月25日，沪深两融数据显示，长城汽车获融资买入额0.57亿元，居两市第683位，当日融资偿还额0.59 亿元，净卖出210.18万元。 融券方面，当日融券卖出0.38万股，净买入8.60万股。 最近三个交易日，21日-25日，长城汽车分别获融资买入1.31亿元、0.36亿元、0.57亿元。 ...

Group 1 - HSBC upgraded the rating of Great Wall Motors' A-shares to "Buy" [1] - The target price set by HSBC for Great Wall Motors is 31.20 RMB [1]

São Paulo, Brazil, Aug. 25, 2025 (GLOBE NEWSWIRE) -- GWM officially inaugurated its Brazil Plant in Iracemápolis, São Paulo, marking its first full-process manufacturing hub in South America. With annual production capacity set to grow from 20,000 to 50,000 vehicles, the plant exemplifies GWM’s “high-quality globalization”strategy—delivering global standards while earning local trust.” Industry analysts describe the Brazil Plant as more than a factory, but a symbol of advanced technology, local adaptation, ...

Core Viewpoint - The new high-end MPV, Wei Pai Gao Shan 7, is set to start pre-sales on September 10, enhancing the product lineup of Great Wall Motors' premium brand Wei Pai [1] Group 1 - The Gao Shan 7 is positioned as a "family mobile living room" with a length of 5050mm and a wheelbase of 3085mm, featuring a 7-seat layout [1] - The vehicle will be publicly unveiled at the Chengdu Auto Show, which opens on August 29 [1]

Group 1: Automotive Sector - The automotive industry is entering a concentrated period of mid-year performance disclosures, with expectations for strong performance from previously undervalued auto parts companies leading to valuation upgrades [1] - Xpeng's Q2 gross margin exceeded market expectations, while Great Wall Motors reported better-than-expected orders for its new Tank 500 model, indicating a positive sales outlook [2] - The high-end domestic brand market remains a blue ocean, with significant growth expected in the 300,000 yuan and above segment by 2026, driven by new product capabilities and brand strength [2] Group 2: Auto Parts Sector - Companies like Fuyao Glass and Songyuan Safety have seen significant stock price increases following strong mid-year reports, with traditional auto parts firms now trading at a PE ratio below 20 times [3] - The overseas expansion is becoming a core growth driver for quality auto parts companies, with those possessing global competitive advantages expected to achieve growth alpha [3] - The intelligent driving sector, particularly L4 autonomous driving, is anticipated to experience a turning point in costs and technology this year, with ongoing evolution in technology iterations and new business models [3] Group 3: Robotics Sector - The market is optimistic about Tesla's Optimus robot industrialization progress, with potential for additional small batch orders from Tier 1 suppliers [4] - Nvidia is expected to showcase its first humanoid robot in November, indicating advancements in the robotics sector [4] - The robotics sector is characterized by strong industry trends and high liquidity, with a focus on leading companies in the supply chain, particularly those achieving breakthroughs in the 0-1 stage of development [4]