7月29日，长城汽车宣布捐赠500万元驰援华北防汛救灾，并同步推出24小时全天候无忧救援、保险理赔 关爱基金等关怀服务。 ...

Core Viewpoint - The Chinese pickup truck market is experiencing growth, with significant increases in both domestic sales and exports, particularly in the new energy segment, indicating a shift towards electrification and a strong demand in specific regions [1][2][3]. Group 1: Overall Market Analysis - In June 2025, the pickup truck market sold 48,000 units, a year-on-year increase of 8% but a month-on-month decrease of 8%, maintaining a high level compared to the past five years [1]. - From January to June 2025, total sales reached 307,000 units, representing a 16% year-on-year growth [1][5]. - The main sales regions for pickups are in the Southwest and Northwest, accounting for 44.5% of total demand in June 2025 [1][16]. Group 2: Export Performance - In June 2025, pickup truck exports reached 26,000 units, a year-on-year increase of 18% but a month-on-month decrease of 8% [2][9]. - From January to June 2025, exports totaled 158,000 units, marking a 41% year-on-year growth [2][10]. - The export share of total pickup sales increased from 45% in 2024 to 55% in June 2025, indicating a strong international demand for Chinese pickups [2][10]. Group 3: New Energy Pickup Trucks - In 2024, new energy pickup truck sales reached 21,000 units, a remarkable year-on-year increase of 170% [3][12]. - In June 2025, new energy pickups sold 7,000 units, showing a staggering year-on-year growth of 506% [3][12]. - The cumulative sales of new energy pickups from January to June 2025 reached 41,000 units, reflecting an 890% increase compared to the previous year [3][12]. Group 4: Regional Sales Characteristics - The pickup market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [16][26]. - Major cities like Shenzhen and Chengdu are showing strong performance, particularly in the new energy segment [1][18]. - The market dynamics are shifting, with traditional demand sources like construction and agriculture continuing to drive sales, while new consumer trends are emerging [16][26]. Group 5: Competitive Landscape - Great Wall Motors maintains a dominant position in the pickup market, holding nearly 50% of the domestic market share [21][23]. - Other key players such as Jianghuai, BYD, and Changan are also showing strong performance, particularly in exports [21][25]. - The competitive landscape is becoming more pronounced, with leading manufacturers increasingly capturing market share at the expense of smaller players [21][25].

证券之星消息，7月29日乘用车板块较上一交易日下跌0.38%，长城汽车领跌。当日上证指数报收于 3609.71，上涨0.33%。深证成指报收于11289.41，上涨0.64%。乘用车板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600733 | 北汽蓝谷 | 8.22 | 2.24% | 135.64万 | 11.07亿 | | 601238 | 广汽集团 | 7.80 | 1.04% | 32.88万 | 2.56亿 | | 600104 | 上汽集团 | 17.68 | 0.51% | 65.88万 | 11.58亿 | | 002594 | 比亚迪 | 111.42 | 0.37% | - 38.74万 | 43.23亿 | | 000572 | 步引发 | 4.50 | -0.22% | 50.39万 | 2.26亿 | | 000625 | 长安汽车 | 13.27 | -0.75% | 163.00万 | 21.52亿 | | 601127 | 赛力斯 | 1 ...

乘联分会公布数据显示，2025年6月份皮卡市场销售4.8万辆，同比增长8%，环比下降8%，处于近5年的 高位水平。2025年1-6月份皮卡市场销售30.7万辆，同比增长16%。长城汽车（601633）持续保持强势皮 卡领军地位，国内外表现均很好。在国内皮卡零售市场，长城汽车、江铃汽车（000550）、郑州日产和 江西五十铃等表现较好，国内"皮卡一超三强"格局继续保持。皮卡市场的主力区域在西南、西北为主， 西部地区的皮卡需求较大。2025年6月西南、西北地区占到总体需求的44.5%，成为两大核心市场。6月 皮卡主力城市是乌鲁木齐、重庆、成都、深圳、北京、海口和普洱等城市较强。随着新能源皮卡发展， 深圳、广州等广东新能源皮卡车市增长较强，新能源助力皮卡市场有更好的内需发展空间。 ...

Investment Rating - The industry investment rating is "Overweight" indicating that the industry is expected to outperform the overall market [15]. Core Insights - The report highlights three key companies: Haoen Qidian, Aotajia, and Great Wall Motors, each with distinct growth trajectories and strategic focuses [5][6][7][8]. Summary by Company Haoen Qidian - Haoen Qidian focuses on sensor and pre-controller products in the intelligent driving sector, with a projected revenue growth rate of 20%. The company emphasizes a differentiated strategy and cultural values, avoiding price competition and exploring high-growth markets like integrated machine projects and robotics [6][7]. - The management is committed to ESG initiatives and has a strong focus on R&D, with approximately 80% of expenses allocated to development [6]. Aotajia - Aotajia, a veteran in the domestic thermal management industry, is at a critical recovery stage, with projected revenues of 8.1 billion yuan in 2024. The company has improved its net profit margin from a loss to about 1% [7]. - The company aims to enter the top 100 global automotive parts suppliers by 2027 and targets a top-three position in the global automotive air conditioning compressor market by 2030. Aotajia is also exploring new sectors like humanoid robots and flying cars through acquisitions [7][8]. Great Wall Motors - Great Wall Motors reported significantly better-than-expected performance in Q2, driven by increased domestic vehicle sales and a one-time tax refund from the Russian market. The company is focusing on the growth of its high-margin brands, Wei and Tank, with expected monthly sales of 20,000 units for several models [8][9]. - The company is also reforming its direct sales channels and enhancing management efficiency to boost brand strength and sales conversion rates [8][9]. Investment Recommendations - The report recommends focusing on domestic leading manufacturers like BYD, Geely, and Xpeng, as well as companies involved in the smart technology trend such as JAC Motors and Seres. It also suggests monitoring state-owned enterprise reforms in companies like SAIC Group and Dongfeng Motor [5].

Core Insights - The article highlights the robust growth of China's mobile internet sector, with a total of 1.267 billion monthly active users as of June 2025, reflecting a year-on-year increase of 2.5% [3][11]. - User engagement metrics show an increase in average daily usage time to 7.97 hours and frequency of use to 117.9 times per day, representing growth of 7.8% and 2.6% respectively [3][13]. - The competitive landscape among top internet companies is intensifying, with significant user growth for JD and Douyin at 13% and 12% year-on-year, while Pinduoduo and Baidu show minimal growth [3][18]. Group 1: Mobile Internet Growth - The overall economic environment in China is stabilizing, with digital economy policies boosting consumer confidence and market activity [9][15]. - The mobile internet user base continues to grow steadily, maintaining an increase of over 2% in the first half of 2025 [11]. - The increase in user engagement is primarily driven by younger and elderly demographics, with a notable shift of users towards first-tier cities [15][17]. Group 2: AI Applications - The AI application market is experiencing fierce competition, with 66.7% of the top 30 AI applications coming from the leading internet companies [4][22]. - The growth of AI applications is evident across various sectors, with significant user increases in AI native apps and plugins [4][26]. - The AI search engine segment has shown the largest growth, indicating a shift in user preferences towards AI-integrated solutions [4][32]. Group 3: Advertising and Marketing - The online advertising market in China surpassed 200 billion yuan in the second quarter of 2025, with a year-on-year growth rate of 6.8% [45][53]. - Brands are increasingly investing in marketing to enhance brand image, with a notable rise in advertising expenditure among beauty brands [59][61]. - The "618" shopping festival remains a critical marketing period, significantly impacting advertising spend and consumer engagement [57][63]. Group 4: Industry Insights - The short video industry continues to consolidate around platforms like Douyin and Kuaishou, with Douyin reaching 900 million users [76][78]. - The online travel sector has seen a 4.4% year-on-year increase in user numbers, reaching 156 million users by June 2025 [107][109]. - The integration of technology in the travel sector is enhancing user experiences, with AI and AR applications becoming more prevalent [111][113]. Group 5: Consumer Behavior Trends - The trend of "lightweight travel" is growing, with consumers favoring immediate purchase options and personalized experiences [116][118]. - The rise of "pet-friendly" services in the travel industry reflects changing consumer preferences, particularly among younger demographics [120][122]. - The demand for experiential consumption is driving innovation in the hospitality sector, with hotels offering unique service combinations [114][116].

Investment Rating - The report indicates a positive investment outlook for the electric vehicle export industry, highlighting growth potential and strategic opportunities in emerging markets [4]. Core Insights - The report emphasizes that in 2024, China's electric vehicle exports reached 1.284 million units, marking a year-on-year increase of 6.7%, driven by technological innovation, industry chain integration, and government support [4][17]. - Key players like BYD and NIO have made significant technological breakthroughs, enhancing their competitiveness in the global market [4]. - The report outlines a shift from "product export" to "standard export," indicating a maturation of the industry as Chinese companies expand their global footprint [5]. Summary by Sections Industry Definition - The electric vehicle export industry involves the sale of vehicles produced in China to overseas markets, encompassing complete vehicles, components, and related services [5]. - The industry is driven by global green transportation goals and domestic overcapacity, with a focus on internationalization strategies by leading manufacturers [5]. Industry Characteristics - The industry features diverse business models, including complete vehicle exports, component exports, and local production through investments and acquisitions [6][7]. - The concentration of the market is increasing due to technological and cost advantages held by leading companies [8]. Development History - The industry has evolved through several stages: initial exploration (2010-2015), formation (2016-2020), rapid growth (2021-2023), and current adjustments (2024-present) [10][11]. - The rapid growth phase saw exports surge, with 2023 witnessing a 345% increase in exports compared to 2021 [15]. Current Market Dynamics - In 2024, the export volume reached 1.284 million units, with a focus on diversifying markets beyond Europe and North America to regions like Southeast Asia and Latin America [9][44]. - The report notes that over 40% of China's electric vehicle exports are directed towards the Asian market, reflecting a strategic pivot in response to changing global policies [9]. Supply Chain Analysis - The supply chain is characterized by upstream material suppliers, midstream vehicle manufacturers, and downstream sales channels, with a focus on optimizing each segment for better market penetration [19][30]. - The report highlights the importance of local production and service networks to enhance competitiveness and reduce trade barriers [21]. Market Size and Growth Forecast - The electric vehicle export market is projected to grow significantly, with exports expected to reach 1.4 million units in 2025, reflecting a nearly 10% annual growth rate [39]. - The market size is anticipated to exceed $40 billion by 2029, driven by continued demand and technological advancements [39][43]. Competitive Landscape - The competitive landscape is increasingly concentrated, with leading companies like BYD and SAIC dominating the market, accounting for over 50% of total exports [50]. - The report identifies a tiered structure in the industry, with top-tier companies leveraging technology and brand recognition to maintain their market positions [50][53].

Investment Rating - The investment rating for the automotive industry is "Positive" and maintained [11]. Core Insights - The financial health of the automotive industry is currently good, with a shift from external debt-driven expansion to internal cash flow generation [4][10]. - Domestic automotive companies are improving their cash flow generation capabilities, although they still lag behind leading overseas companies in profitability [8][54]. - The industry faces intense competition, which is putting pressure on profitability, prompting calls for a healthier competitive environment [9][10]. Financial Health Comparison - The median debt-to-asset ratio for the automotive industry in 2024 is 63.6%, which is lower than that of the real estate and renewable energy sectors [7][19]. - The median net debt ratio for the automotive industry is -29.6%, indicating that cash reserves exceed interest-bearing liabilities [19][22]. - The cash-to-short-term-debt ratio stands at 3.0, reflecting a strong ability to cover short-term obligations [19][22]. Cash Flow Generation Capability - Domestic automotive companies are increasingly able to generate cash flow from operations, with many achieving positive operating cash flow over the past decade [49][58]. - In comparison, leading overseas companies have more mature and stable cash flow generation capabilities [58][54]. - The median sales net profit margin for domestic automotive companies in 2024 is -0.46%, while leading overseas companies have a median of 3.99% [65]. Competitive Landscape - The automotive industry is experiencing ongoing price wars, leading to a decline in average vehicle prices [9][10]. - Various industry stakeholders are advocating against excessive competition to maintain a healthy market environment [9][10]. - The profitability of the automotive manufacturing sector is projected to be lower than that of downstream industrial enterprises, with profit margins of 4.3% for 2024 [9].

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負 責 ，對其準確性或完整性亦不發表 任何聲明 ，並明確表示 ，概不對因本公告全部或任何部份內容而產生或因倚賴該等內容而引致的任何損失承擔 任 何責任。 長 城 汽 車 股 份 有 限 公 司 GREAT WALL MOTOR COMPANY LIMITED* （ 於中華人民共和國註冊成立的股份有限公司 ） 股份代號 ：02333（港幣櫃台）及82333（人民幣櫃台） 海 外 監 管 公 告 此海外監管公告是根據香港聯合交易所有限公司證券上市規則第13.10B條發出。以下為長 城汽車股份有限公司於上海證券交易所網站（www.sse.com.cn）所刊發之「長城汽車股份 有限公司關於"長汽轉債"可選擇回售的第五次提示性公告」。 承董事會命 長城汽車股份有限公司 聯席公司秘書 李紅栓 中國河北省保定市 ，2025年7月28日 於本公告日期 ，董事會成員如下： 執行董事：魏建軍先生 、趙國慶先生及李紅栓女士。 非執行董事：何平先生。 长城汽车股份有限公司 关于"长汽转债"可选择回售的第五次提示性公告 本公司董事会及全体董事保证本公告内容不存在任何虚假 ...

| 证券代码：601633 | 证券简称：长城汽车 | 公告编号：2025-098 | | --- | --- | --- | | 转债代码：113049 | 转债简称：长汽转债 | | 长城汽车股份有限公司 本次满足回售条款而"长汽转债"持有人未在上述回售期内申报并实施 回售的，本计息年度（即 2025 年 6 月 10 日至 2026 年 6 月 9 日）不能再行 使回售权。 风险提示：可转债持有人选择回售等同于以 100.20 元/张（含当期利息） 卖出持有的"长汽转债"。截至目前，"长汽转债"的收盘价格高于本次回售 价格，投资者选择回售可能会带来损失，敬请投资者注意风险。 长城汽车股份有限公司股份有限公司（以下简称"本公司"或"公司"）的 A 股股票自 2025 年 6 月 10 日至 2025 年 7 月 21 日连续三十个交易日的收盘价格 低于公司公开发行的 A 股可转换公司债券（以下简称"长汽转债"）当期转股价 格的 70%。根据《长城汽车股份有限公司公开发行 A 股可转换公司债券募集说 明书》（以下简称"《募集说明书》"）的约定，"长汽转债"的有条件回售条款生 回售价格：100.20 元人民币 ...