YONGHUI SUPERSTORES(601933)
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新CEO王守诚上任后首次访谈:永辉已经走出了危险期
36氪未来消费· 2025-10-17 12:12
Core Viewpoint - The acquisition of Yonghui Supermarket by Miniso has led to significant changes in the company's operational model, focusing on the "Fat Donglai" approach to enhance customer experience and operational efficiency [2][4]. Group 1: Acquisition and Leadership Changes - Miniso announced the acquisition of Yonghui Supermarket for nearly 6.2 billion yuan on September 24 last year, which raised questions about the strategic implications of this move [2]. - Yonghui Supermarket appointed Wang Shoucheng as the new CEO, marking a shift towards a more stable phase in the company's transformation efforts [4][5]. Group 2: Transformation and Operational Improvements - The transformation plan includes a three-year strategy, with current efforts being in the initial stages of adopting the "Fat Donglai" model [5]. - Yonghui has seen an average customer net promoter score (NPS) exceeding 40% across 102 transformed stores, with an average customer traffic increase of 80% [4]. - Over 60% of the transformed stores have achieved profitability levels surpassing their highest values in the past five years [4]. Group 3: Cultural and Structural Changes - The company has undergone extensive restructuring in its organizational framework, supply chain, and cultural development, aiming to align more closely with the "Fat Donglai" ethos [4][10]. - Yonghui has established 26 major districts to enhance operational efficiency, allowing for synchronized learning and implementation of transformation strategies [11][12]. Group 4: Addressing Corruption and Ethical Practices - Yonghui has taken a firm stance against corruption, implementing various mechanisms to guide employees towards ethical practices and enhance personal value without resorting to unethical means [14][15]. - The focus has shifted from profit maximization to customer satisfaction and product sales rates, aiming to foster a more transparent and cooperative relationship with suppliers [16]. Group 5: Self-Branding and Market Positioning - Yonghui is developing its private label products by leveraging its scale advantages and ensuring stable quality and supply through strong partnerships with suppliers [23][26]. - The company aims to achieve profitability not through high margins but by increasing sales volume and optimizing cost structures [27]. Group 6: Future Outlook and Independence - Yonghui is committed to establishing its unique path while learning from the "Fat Donglai" model, with aspirations to create a distinctive business model that reflects its values [30][31]. - The company has successfully navigated through a critical phase of transformation, with plans to refine its operations further over the next three to five years [43].
“胖改”后的新永辉,卖爆了
盐财经· 2025-10-17 11:25
Core Viewpoint - Yonghui Supermarket is undergoing a significant transformation inspired by the "Fat Donglai" model, aiming to enhance customer experience and product quality while addressing internal challenges and market competition [5][10][21]. Group 1: Transformation and Performance - Yonghui has initiated a self-revolution termed "Fat Reform," resulting in an average customer traffic increase of 80% in remodeled stores, with over 60% of these stores achieving profitability levels surpassing the highest in the past five years [5][8]. - The overall sales of remodeled stores during the recent National Day holiday saw a year-on-year increase of over 100%, with a significant rise in customer traffic and sales of key products [8][20]. - The company aims to regain customer trust over the next 3-5 years, with a long-term vision of becoming a beloved national supermarket [9][10]. Group 2: Employee and Customer Focus - The transformation emphasizes prioritizing employees, treating them as craftsmen rather than tools, and encouraging them to prioritize customer service [6][12]. - Customer satisfaction metrics, such as the Net Promoter Score (NPS), have shown positive results, with an average NPS exceeding 40% in remodeled stores [8][12]. - The company is committed to enhancing employee morale through better working conditions and compensation, which in turn is expected to improve customer service [12][13]. Group 3: Quality and Product Strategy - Yonghui is shifting from a focus on basic consumer needs to a quality-centric approach, aiming to establish a "Quality Yonghui" brand [14][16]. - The company plans to implement a product-centered transformation, targeting 200 core strategic partners and developing 100 billion-level flagship products within three years [14][16]. - Yonghui is launching its own brand "Quality Yonghui" and a customized product line, focusing on high standards across various categories [30][32]. Group 4: Supply Chain and Operational Changes - A significant aspect of Yonghui's transformation involves a supply chain overhaul, reducing the number of suppliers by approximately 50% and focusing on core suppliers [18][20]. - The company is adopting a direct procurement model to eliminate middlemen and reduce costs, which is a fundamental change beyond mere store aesthetics [18][20]. - Despite short-term losses due to these changes, the long-term strategy is expected to optimize cost structures and improve overall operational efficiency [20][21]. Group 5: Market Positioning and Consumer Trends - Yonghui is positioning itself to cater to quality-conscious consumers, particularly mainstream families in China, as part of a broader quality revolution in the retail sector [25][29]. - The company recognizes the importance of product quality in attracting consumers, especially in a market where price wars have led to increased competition [26][28]. - Yonghui's focus on high-quality products, such as its customized milk and eggs meeting stringent safety standards, reflects its commitment to quality and consumer trust [32][34].
安徽合肥再添一店 永辉超市胖东来模式落地瑶海区
Sou Hu Cai Jing· 2025-10-17 11:20
Core Insights - Hefei's consumer capacity has been continuously improving, with significant progress in cultivating regional consumption centers and stimulating market vitality [1] - The opening of the Yonghui Supermarket's new store in Hefei marks the company's eleventh store in the city and the third in the Yao Hai District, indicating a strategic expansion into lower-tier markets [1] Product Structure Optimization - Yonghui has implemented a "product-first" strategy, restructuring its product offerings into three main pillars: "Top Brands," "Yonghui Custom," and "Quality Yonghui" [2] - The store has reduced its product range from 13,883 items to 10,978, with a new addition of 4,539 items, resulting in a 41.3% increase in new products [2] - The proportion of fresh food items has increased from 4.8% to 13%, with a simultaneous rise in imported goods to meet consumer demands for quality and variety [2] Own Brand Expansion - Yonghui plans to develop 500 own-brand products over the next five years, with several items already available in the new store, including orange juice, laundry detergent, and organic vegetables [4] - The fresh food section features a variety of high-quality products, including organic vegetables and premium fruits, alongside a selection of meats and seafood [4] Enhanced Environment and Services - The store has improved its shopping environment by removing mandatory pathways and standardizing shelf heights to create a more open layout [6] - Various customer services have been introduced, including meat processing, seafood cleaning, and additional amenities like health measurement tools and mobile charging stations [6] Pricing Strategy - The store employs a pricing mechanism for fresh-cut fruits and juices, offering discounts based on the time since production, with a focus on selling fresh items only [8] Community Life Center Development - The external rental area of approximately 2,500 square meters includes 25 merchants across various categories, aiming to create a community service platform [9] - Partnerships with well-known brands such as KFC and Luckin Coffee have been established to enhance the dining and entertainment options available in the store [10] Market Strategy and Future Plans - The new store represents Yonghui's commitment to deepening its presence in the Anhui market and supporting local consumption upgrades [11] - The CEO of Yonghui has reported an average customer traffic increase of 80% in remodeled stores, with over 60% of stabilized stores achieving higher profitability than in the past five years [11]
食饮吾见 | 一周消费大事件(10.13-10.17)
Cai Jing Wang· 2025-10-17 08:18
Group 1: Moutai and Alcohol Industry - Moutai's sales of its sauce-flavored liquor showed a significant month-on-month recovery in September, with the channel inventory-sales ratio for Moutai 1935 returning to a healthy level [1] Group 2: Dairy Industry - Nestlé reported a total sales revenue of 65.9 billion Swiss francs for the first nine months, a year-on-year decrease of 1.9%, but with an organic growth rate of 3.3% [2] - The organic growth rate in Q3 was 4.3%, an increase from 2.9% in the first half of the year, driven mainly by coffee and candy businesses [2] Group 3: Food and Beverage Industry - Good Products announced the termination of the control transfer agreement, confirming that the control of the company remains unchanged [3] - Youyou Foods appointed Xie Yaling as the new board secretary, with no prior shareholding in the company [4] Group 4: Retail and Restaurant Industry - 85°C responded to the closure of several stores in cities like Shanghai and Hangzhou, stating it is part of a strategy adjustment to optimize store performance [7] - Xibei clarified that its newly registered company is solely for restaurant operations and does not indicate a shift to pre-packaged food business [8] - Fei Dachu's number of nationwide stores surpassed 200, with plans for further expansion in multiple cities [9] - Yonghui Supermarket's vice president plans to reduce shareholding by up to 108,790 shares due to personal financial needs [10]
“胖改”难挽颓势,永辉超市再套现8000万元
Shen Zhen Shang Bao· 2025-10-17 06:58
Core Viewpoint - Yonghui Supermarket has been facing significant financial challenges, leading to a series of operational adjustments and a recent warning from the Sichuan Securities Regulatory Bureau due to non-compliance with disclosure regulations [1][2][3] Group 1: Shareholding and Regulatory Actions - On October 16, Yonghui Supermarket announced the reduction of 13.6 million shares in Hongqi Chain, accounting for 1% of the total share capital, resulting in approximately 80 million yuan in cash [1] - Yonghui Supermarket received a warning letter from the Sichuan Securities Regulatory Bureau for failing to timely disclose changes in shareholding after reducing its stake below 5% [1] Group 2: Financial Performance - In the 2024 annual report, Yonghui Supermarket reported a revenue of 67.574 billion yuan, a year-on-year decrease of 14.07%, and a net loss of 1.465 billion yuan, an increase in loss of 136 million yuan compared to the previous year [2] - The company closed 232 underperforming stores and adjusted the product structure in 31 stores, resulting in a 0.78% decrease in gross margin [2] Group 3: Ongoing Losses and Store Closures - The 2025 semi-annual report indicated a revenue of 29.948 billion yuan, a year-on-year decline of 20.73%, with a net profit turning to a loss of 241 million yuan, a staggering drop of 187.38% [3] - Yonghui Supermarket has experienced four consecutive years of revenue decline and losses, accumulating a total loss of 9.742 billion yuan over four and a half years [3] - The closure of 227 unprofitable stores in the first half of 2025 has led to significant rental compensation and asset write-off costs, further impacting cash flow [3]
多点开花!北京商超调改店加速扩容
Bei Jing Ri Bao Ke Hu Duan· 2025-10-17 05:24
Core Insights - The rapid transformation of Beijing's supermarket sector is highlighted, with multiple stores undergoing significant renovations to enhance customer experience and product offerings [1][2][4] Group 1: Store Transformations - Yonghui Supermarket's Huai Fang Wanda Plaza store has reopened after renovations, marking the third transformed store in Fengtai District and the 14th in Beijing [1] - The average customer traffic in transformed stores has increased by 80%, with over 60% of these stores achieving profit levels surpassing their highest in the past five years [1] - The company aims to implement a "product centralization" strategy, planning to develop 100 billion-yuan-level flagship products within three years [1] Group 2: Product Offerings - The new Huai Fang Wanda Plaza store's product structure aligns with the selection logic of "Fat Dong Lai," achieving over 80% similarity, with more than 40% of new products in the food and daily necessities categories [2] - The store emphasizes fresh produce, featuring direct-sourced Angus beef, live seafood, and specialty fruits from regions like Xinjiang and Yunnan, ensuring rapid delivery from farm to store within 72 hours [2][6] Group 3: Enhanced Services - The convenience service area has been upgraded with facilities such as electronic blood pressure monitors, drinking water stations, and emergency medical kits, catering to community needs [4] - New services include free storage, express delivery, and lunch heating, transforming supermarkets into community service hubs [4] Group 4: Expansion Plans - Wumart Supermarket is also accelerating its transformation, with six stores reopening simultaneously, featuring a 70% introduction of new products focused on seasonal and family-oriented offerings [4][6] - The network of transformed stores is set to expand further, with multiple new openings scheduled in the coming weeks, enhancing service coverage across Beijing [6]
永辉超市90后CEO首秀,3100万分红背后,员工吐槽薪资跟不上工作量
Guo Ji Jin Rong Bao· 2025-10-16 14:32
Core Insights - The new CEO of Yonghui Supermarket, Wang Shoucheng, emphasized the importance of learning from industry leaders and maintaining a focus on quality retail during the company's first offline press conference since his appointment [2][4] - The company has seen significant improvements in store performance, with an average customer traffic increase of 80% and stable period profits exceeding the highest values of the past five years [4] Group 1: Company Strategy - The core strategy of Yonghui's transformation is to adopt a quality retail approach inspired by industry figures such as Yu Donglai and Ye Guofu, which has accelerated the reform process [2][4] - The company aims to exceed 200 remodeled stores by the end of September, following 16 months of transformation efforts [4] Group 2: Employee Welfare - Wang Shoucheng highlighted the importance of employee care, stating that the company should prioritize both employees and customers [4] - After two rounds of salary adjustments, the average base annual salary for store managers has reached 300,000 yuan, and over 31 million yuan in bonuses have been distributed to employees from January to August [4] Group 3: Challenges and Employee Feedback - Despite the positive changes, there are significant gaps between the company's ideals and the reality faced by employees, with complaints about increased workloads and strict performance standards [6] - A new operational standard system called "Five Color Card" has been implemented, which penalizes employees for not meeting service standards, leading to dissatisfaction among staff [6]
永辉学习胖东来500天,奏效了吗
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-16 13:47
Core Insights - Yonghui Supermarket has initiated a transformation process inspired by the "Fat Donglai model," which began over 500 days ago, following a visit by its former management team to the founder of Fat Donglai [1] - The company announced that Guangdong Jun Cai International Trade Co., a subsidiary of Miniso, will acquire shares from several stakeholders, marking a significant step in its transformation [1] - New CEO Wang Shoucheng reported an average customer traffic increase of 80% in transformed stores, with over 60% of stabilized stores achieving their highest profitability in five years [1][8] Transformation Phases - The transformation has progressed from "Fat Donglai-assisted reform" to "regional autonomous reform," establishing Yonghui's own methodology for store improvement [4] - A systematic evaluation framework has been developed, focusing on metrics such as technician qualification rates and customer service standards, with stores scoring above 80 considered high-performing [4] - The second phase of transformation will emphasize refining product offerings to meet consumer needs, breaking down existing barriers [4] Product Strategy - Yonghui aims to shift focus from traditional retail practices to a product-centric approach, dedicating 100% of its efforts to market analysis and product development [5] - The company plans to launch a range of private label products, adhering to the quality standards set by the Fat Donglai brand, with 12 new products already introduced [5] - The introduction of new products, such as "YH Da Fu Cake," mirrors successful items from Fat Donglai, indicating a strategic alignment with popular market trends [5] Financial Performance - Despite the ongoing transformation, Yonghui reported a revenue decline of 14.07% year-on-year, with a net loss of 1.465 billion yuan, marking the fourth consecutive year of losses [7] - The revenue drop is attributed to intense competition in the retail sector and significant store optimization efforts [7] - Recent data indicates that transformed stores are beginning to attract more customers, with metrics such as a net promoter score exceeding 40% in 102 transformed stores [8] Future Outlook - The company anticipates a timeline of 2-3 years to stabilize operations, 3-5 years to regain customer trust, and 5-10 years to establish itself as a beloved national supermarket [8]
永辉学习胖东来500天,奏效了吗
21世纪经济报道· 2025-10-16 12:54
Core Insights - Yonghui Supermarket has initiated a transformation process inspired by the "Fat Donglai model," which began over 500 days ago, following a visit to Fat Donglai's chairman [1] - The company announced a significant acquisition involving its shares by Jun Cai International Trading Co., a subsidiary of Miniso, marking a pivotal moment in its restructuring efforts [1] - The newly appointed CEO, Wang Shoucheng, reported an average customer traffic increase of 80% in reformed stores and over 60% of stabilized stores achieving their highest profitability in five years [1][9] Phase of Transformation - Yonghui has transitioned from "Fat Donglai-assisted reform" to "regional autonomous reform," establishing its own systematic evaluation metrics for reformed stores [4] - The focus of the second phase of transformation is to refine the product offerings based on consumer needs, aiming for a complete product-centric transformation over the next three years [5] Product Strategy - Yonghui plans to collaborate with 200 core strategic partners and 100 billion-level products, eliminating channel fees and ensuring timely payments to partners [5] - The company aims to develop its own brand products, launching 12 new items that adhere to the quality standards set by Fat Donglai's private label [5][6] Financial Performance - Despite the ongoing transformation, Yonghui reported a revenue decline of 14.07% year-on-year, with a net loss of 1.465 billion yuan, marking the fourth consecutive year of losses [8] - The company closed 227 underperforming stores while opening 93 reformed ones, indicating a significant operational shift [8] Customer Engagement - As of October 2025, reformed stores achieved a net promoter score (NPS) exceeding 40%, with some benchmark stores surpassing 50% [9] - During the recent holiday season, reformed stores saw sales increase by over 100%, with customer traffic rising by over 80% [9]
A股异动丨永辉超市跌近4% 副总裁罗雯霞拟减持不超10.9万股
Ge Long Hui A P P· 2025-10-16 08:49
永辉超市(601933.SH)盘中一度跌3.82%报4.78元。永辉超市公告称,公司副总裁罗雯霞因个人资金需 求,计划通过集中竞价方式减持公司股份不超过108,790股。减持计划自公告之日起十五个交易日后的 三个月内进行。(格隆汇) ...