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赵崇甫:永辉超市的困局,品牌战略“无根之木”与未来挑战
Sou Hu Cai Jing· 2026-01-22 01:09
文/赵崇甫 品牌的价值不在于规模与门面,而在于植根于顾客信任的战略性资产。当永辉超市在2025年录得惊人亏 损,其背后不仅是一份令市场失望的财报,更暴露了一场品牌战略的深层危机。 错位模仿:当"形似"无法转化为"神似" 永辉对胖东来模式的模仿,是近年最引人瞩目的商业实验之一。 然而,这种模仿更多停留在门店环境、商品陈设和营销策略的表面层,却忽视了胖东来模式最核心的品 牌根基:长期积累的供应链管控力与深入人心的员工价值文化。 品牌战略的核心在于构建难以复制的系统性能力,而非简单复制成功者的外在表现。 转型成本:战略调整的必然之痛与可控风险 品牌转型必然伴随着阵痛,但关键在于这种阵痛是否能够换来品牌价值的系统性提升。 永辉大规模调改与闭店,带来的不仅是直接的财务损失,更是品牌在消费者心中定位的又一次摇摆。 传统大卖场模式积累的庞大资产和人员结构,在向中小型社区店转型过程中,成了沉重的历史包袱。 相比之下,奥乐齐、盒马NB等新兴品牌能够"轻装上阵",精准切入细分市场,正是因为他们没有这种 历史负担。 永辉在调改过程中,试图将自身传统大卖场模式压缩为中小型社区店,追求"瘦身"的同时,却未建立与 之匹配的新价值主张。 ...
业绩预亏榜出炉,最高亏损逾160亿元(名单)
哪些上市公司年报业绩预计大幅亏损? 黄金概念股大涨 1月21日,A股市场维持窄幅震荡,上证指数收盘微涨0.08%。全天A股成交2.62万亿元,降至1月以来次低水平。黄金概念、玻璃基板、锂矿、先 进封装、CPO概念等涨幅居前。 国晟科技遭遇5个跌停 1月21日早盘,国晟科技(603778)开盘跌停,收盘时跌停板封单达94.89万手,约合资金15.5亿元。至此,该股已连续遭遇5个跌停板,相比年内高 点回撤幅度达40.95%。 该股涉及钙钛矿电池、固态电池概念,此前受到市场热炒,近3个月内最大涨幅达到5倍以上。 1月20日晚间,国晟科技发布2025年业绩预告,预计2025年净利润亏损3.25亿元至6.5亿元。报告期内,光伏行业由于结构性产能过剩,供需矛盾仍 然突出,在激烈的行业竞争条件下,组件价格持续处于相对低位,公司主营业务收入和盈利能力下降。基于谨慎性原则,公司计提了存货跌价准 备和长期资产减值准备,对经营业绩造成较大影响。 除国晟科技外,1月20日晚间披露业绩预告大幅亏损的公司还有永辉超市、兴化股份、华锦股份、南威软件、西部建设、航天长峰、燕东微等。 永辉超市预计2025年净利润亏损21.4亿元,按此计算,公 ...
北京GDP总量突破5万亿,TCL拟控股索尼电视业务 | 财经日日评
吴晓波频道· 2026-01-22 00:29
Group 1: Beijing Economic Performance - In 2025, Beijing's GDP reached 52,073.4 billion yuan, growing by 5.4% year-on-year, surpassing the national average of 5% and marking it as the second city in China to exceed 50 trillion yuan in GDP after Shanghai [2] - The per capita disposable income in Beijing was 89,090 yuan, a year-on-year increase of 4.3%, with urban residents earning 96,292 yuan and rural residents 42,012 yuan, reflecting a narrowing income gap [3] - The growth in Beijing's economy is supported by a high proportion of the tertiary sector and strong performance in high-energy industries, despite a slowdown in operating income growth and stagnant property net income [3] Group 2: 6G Technology Development - China has completed the first phase of 6G technology trials and is now entering the second phase, focusing on typical application scenarios and verifying technical feasibility [4] - The integration of air, land, sea, and space in 6G technology is expected to create revolutionary applications and drive upgrades in related industries such as chips and smart terminals [5] Group 3: TCL and Sony Joint Venture - TCL is set to acquire a controlling stake in Sony's television and audio business, forming a joint venture with 51% ownership by TCL and 49% by Sony, expected to start operations in April 2027 [6] - TCL's television shipment is projected to reach 30.41 million units in 2025, with a market share increase to 13.8%, narrowing the gap with the leading brand Samsung [6] Group 4: Vanke Bond Repurchase Plan - Vanke A's bondholders approved a plan to adjust the repayment arrangement for its bonds, allowing for a fixed repayment of 100,000 yuan and 40% principal repayment, providing some relief from potential default [7] - The company faces significant cash flow challenges, with a total debt of approximately 6.5 billion yuan maturing in the second quarter, raising concerns about its ability to avoid substantial defaults [8] Group 5: Douyin's New App Development - Douyin is developing an app called "Dou Sheng Sheng," aimed at enhancing offline consumption through group buying, with a focus on providing value and convenience [9] - Douyin's local life services are showing significant growth, with a total transaction volume increase of over 59% in 2025, indicating a successful expansion into the local service market [10] Group 6: Yonghui Supermarket's Financial Struggles - Yonghui Supermarket expects a net loss of 2.14 billion yuan in 2025, a 45.6% increase in losses compared to the previous year, primarily due to strategic adjustments and store closures [11] - The company's restructuring efforts, while necessary, have led to significant short-term losses, raising questions about its long-term viability in a changing retail landscape [11] Group 7: Netflix's Acquisition Strategy - Netflix reported a fourth-quarter revenue of $12.05 billion, exceeding expectations, and announced a shift to an all-cash acquisition of Warner Bros. for $72 billion [12][13] - The acquisition aims to bolster Netflix's content library with top-tier IPs, although it raises concerns about increased debt and financial risk as the company transitions from rapid growth to a more mature phase [13]
胖东来的第一批学徒,已经挂科了
远川研究所· 2026-01-21 13:03
Core Viewpoint - The article discusses the challenges and complexities faced by companies in the retail sector, particularly in learning from the successful model of "胖东来" (Pang Donglai), highlighting the difficulties in replicating its success due to deep-rooted operational and management issues within traditional supermarket structures [9][14][73]. Group 1: Industry Challenges - The retail industry is undergoing significant adjustments, with companies like 美特好 (Meitehao) announcing plans to learn from Pang Donglai while struggling with operational issues, including store closures and financial instability [3][6]. - Major players in the supermarket sector, such as 永辉超市 (Yonghui Supermarket), are facing severe financial challenges, including projected annual losses and significant revenue declines [6][11]. - The traditional supermarket model relies heavily on fees from brands and suppliers, which can create conflicts and inefficiencies in operations [16][20]. Group 2: Learning from Pang Donglai - Companies attempting to adopt the "Pang Donglai model" often fail to grasp its core principles, which emphasize a fundamental shift in how supermarkets operate, moving away from reliance on key accounts (KA) to focusing on direct consumer sales [15][21]. - The success of Pang Donglai is attributed to its ability to redefine product offerings and supplier relationships, allowing for greater control over inventory and pricing [22][23]. - The challenges of implementing such a model include overcoming entrenched procurement practices and the complexities of managing supplier relationships [24][27]. Group 3: Management and Employee Dynamics - Pang Donglai's approach includes high employee compensation and generous benefits, which are seen as strategies to reduce corruption and improve operational integrity [35][43]. - The management practices at Pang Donglai are characterized by strict performance standards and a focus on efficiency, which may be difficult to maintain as the company scales [49][50]. - The article highlights the importance of aligning employee incentives with company goals to foster a culture of accountability and performance [46][47]. Group 4: Historical Context and Market Dynamics - The evolution of the retail market has seen many once-dominant players fade, illustrating the challenges of sustaining success in a rapidly changing environment [60][62]. - The article emphasizes that successful business models are often context-specific and may not be easily replicated across different markets or conditions [73]. - The historical perspective on retail evolution suggests that many companies may fall into the trap of believing that they can easily replicate the success of others without understanding the underlying factors that contributed to that success [64][66].
永辉超市(601933) - 关于永辉超市股份有限公司申请向特定对象发行股票的审核问询函的回复
2026-01-21 12:31
股票简称:永辉超市 股票代码:601933 (广东省深圳市福田区中心三路 8 号卓越时代广场(二期)北座) 关于永辉超市股份有限公司 申请向特定对象发行股票的审核问询函的 回复 保荐人(主承销商) 二〇二六年一月 7-1-1 上海证券交易所: 贵所于 2025 年 11 月 6 日印发的《关于永辉超市股份有限公司向特定对象发 行股票申请文件的审核问询函》(上证上审(再融资)〔2025〕353 号)(以下 简称"审核问询函")已收悉。永辉超市股份有限公司(以下简称"永辉超市"、 "公司"、"发行人"或"申请人")与中信证券股份有限公司(以下简称"保 荐机构"或"保荐人")、上海市通力律师事务所(以下简称"发行人律师")、 安永华明会计师事务所(特殊普通合伙)(以下简称"会计师"、"发行人会计 师")等相关方对审核问询函所列问题进行了逐项落实、核查。 现就本次审核问询函提出的问题书面回复如下,请予审核。 如无特别说明,本审核问询函回复所使用的简称与募集说明书中的释义相 同;以下回复中若出现各分项数值之和与总数尾数不符的情况,均为四舍五入原 因造成。 本审核问询函回复中的字体格式说明如下: | 黑体 | 审核问询函 ...
永辉超市(601933) - 永辉超市股份有限公司关于向特定对象发行股票申请文件的审核问询函回复更新的提示性公告
2026-01-21 12:30
证券代码:601933 证券简称:永辉超市 公告编号: 2026-007 永辉超市股份有限公司 永辉超市股份有限公司(以下简称"公司")于 2025 年 11 月 6 日收到上 海证券交易所(以下简称"上交所")出具的《关于永辉超市股份有限公司向特 定对象发行股票申请文件的审核问询函》(上证上审(再融资)〔2025〕353 号)(以下简称"审核问询函")。 公司收到审核问询函后,会同相关中介机构对审核问询函所列问题进行了认 真研究和逐项落实,并按审核问询函要求对有关问题进行了说明和论证分析和逐 项回复,并于 2026 年 1 月 1 日在上交所网站披露了《永辉超市股份有限公司关 于向特定对象发行股票申请文件的审核问询函回复的提示性公告》(公告编号: 2026-001)等相关文件。 近日,根据上交所对审核问询函回复的进一步审核意见,公司会同相关中介 机构对问询函回复等申请文件的部分内容进行了相应补充和更新,具体内容详见 公司同日发布于上交所网站的《关于永辉超市股份有限公司申请向特定对象发行 股票的审核问询函的回复》。 公司本次向特定对象发行股票事宜尚需上交所审核通过、中国证券监督管理 委员会同意注册后方可实施, ...
永辉超市(601933) - 关于对永辉超市股份有限公司向特定对象发行股票申请文件的审核问询函回复的专项说明
2026-01-21 12:30
ީӄሯ≮䖿䎻ᐸ㛗Գᴿ䲆ޢਮ ੇ⢯ᇐሯ䊗ਇ㺂㛗⾞⭩䈭ᮽԬⲺ ᇗṮ䰤䈘࠳ഔགྷⲺщ亯䈪᱄ р⎭䇷Ӛ᱉ᡶφ ᆿ≮᱄Ր䇗ᐾӁࣗᡶδ⢯⇀Ფ䙐ਾՏεδԛсㆶ〦ćᡇԢĈεᇗ䇗Ҽ≮䖿䎻ᐸ㛗Գ ᴿ䲆ޢਮδԛсㆶ〦ć≮䖿䎻ᐸĈᡌćਇ㺂ӰĈȽćޢਮĈε ᒪᓜȽ ᒪᓜ ᒪᓜδ㔕〦ć⭩ᣛ䍘ࣗᣛ㺞Ĉεᒬࡡ࠼ӄ ᒪ ᴾ ᰛȽ ᒪ ᴾ ᰛૂ ᒪ ᴾ ᰛ࠰ޭҼ㕌ਭѰᆿ≮᱄δεᇗᆍㅢ B% ਭȽᆿ≮᱄δε ᇗᆍㅢ B% ਭૂᆿ≮᱄δεᇗᆍㅢ B% ਭⲺᰖؓ⮏ᝅ㿷ᇗ䇗 ᣛȾᡇԢⲺᇗ䇗ᱥדᦤѣള⌞߂Ր䇗ᐾᇗ䇗ࡏ䘑㺂ⲺȾ ᡇԢሯ⭩ᣛ䍘ࣗᣛ㺞ᢝ㺂ᇗ䇗ぁᓅⲺⴤⲺθᱥሯ⭩ᣛ䍘ࣗᣛ㺞ᱥੜ൞ᡶᴿ䠃ཝᯯ䶘 ➝ԷѐՐ䇗ࡏⲺ㿺ᇐ㕌θᱥੜݷޢਃ᱖≮䖿䎻ᐸ㛗Գᴿ䲆ޢਮ ᒪ ᴾ ᰛȽ ᒪ ᴾ ᰛ ᒪ ᴾ ᰛⲺਾᒬޢਮ䍘ࣗ⣬߫ԛ ᒪᓜȽ ᒪᓜ ᒪᓜⲺਾᒬޢਮ㔅㩛ᡆ᷒ૂ⧦䠇⍷䠅ਇ㺞ᇗ䇗ᝅ㿷θуᱥሯр䘦⭩ᣛ䍘 ࣗᣛ㺞ѣⲺѠࡡ亯ⴤⲺ䠇仓ᡌѠࡡ䱺⌞ঋ⤢ਇ㺞ᝅ㿷Ⱦ ṯᦤр⎭䇷Ӛ᱉ᡶδԛсㆶ〦ć䍫ᡶĈεӄ ᒪ ᴾ ᰛ࠰ޭⲺɅީӄ≮䖿 䎻ᐸ㛗Գᴿ䲆ޢਮੇ⢯ᇐሯ䊗ਇ㺂㛗⾞⭩䈭ᮽԬⲺᇗṮ䰤䈘࠳Ɇδр䇷рᇗδ߃㷃䍺ε >@ ਭεδԛсㆶ〦ćᇗṮ䰤䈘࠳ĈεθᡇԢԛሯр䘦⭩ᣛ䍘ࣗᣛ㺞ᢝ㺂Ⲻᇗ䇗Ṯ ...
永辉超市亏损暴增45%,转型阵痛还是生存危机?
3 6 Ke· 2026-01-21 12:18
Core Viewpoint - Yonghui Supermarket is facing significant financial challenges as it transitions from "scale expansion" to "quality growth," with projected net losses for 2025 expected to reach -2.14 billion yuan, a 45.58% increase in losses compared to the previous year [1] Financial Performance - Yonghui Supermarket announced a projected net profit loss of -2.14 billion yuan for 2025, worsening from a loss of 1.47 billion yuan in the previous year [1] - The company plans to close 381 stores that do not align with its future strategic positioning, while also undergoing deep adjustments to 315 stores [1] - The financial impact of store adjustments includes approximately 910 million yuan in asset write-offs and one-time costs, along with an estimated 300 million yuan in gross profit losses due to store closures [3] Strategic Adjustments - In response to its financial crisis, Yonghui Supermarket has initiated a supply chain reform focused on transparency, quality, and efficiency, aiming to address traditional supply chain pain points [6] - The company is undergoing a significant restructuring, which includes closing underperforming stores and implementing a "surgical" approach to clear risks and prepare for future profitability [7][10] - The leadership changes, including the appointment of a new CEO, signal a shift towards a more youthful and dynamic management style, with a focus on product quality and customer experience [18][20] Market Position and Challenges - Yonghui Supermarket's traditional advantages in fresh produce supply chains have been diluted by competitors like Hema and Sam's Club, leading to a decline in store productivity [1] - The company is experiencing a structural decline in its large supermarket model due to competition from e-commerce and community group buying, which has eroded its market share in lower-tier cities [11][15] - The ongoing adjustments and reforms are seen as necessary but may not be sufficient to address deeper systemic issues such as low traffic, inefficient supply chains, and lagging digital transformation [16] Future Outlook - Analysts suggest that Yonghui Supermarket's ability to focus on core areas and develop a high-density, efficient store network could lead to regional profitability [10] - The company is expected to face a challenging 2026, with potential for a "loss reduction year" before possibly achieving profitability in 2027, contingent on stabilizing gross margins and reducing debt levels [10][20]
学习胖东来的第二年,永辉超市又亏了21亿
Guan Cha Zhe Wang· 2026-01-21 12:05
Core Viewpoint - Yonghui Supermarket is expected to report a net loss of 2.14 billion yuan for 2025, marking a significant increase in losses compared to previous years, indicating the challenges of its ongoing transformation [1][4] Financial Performance - Yonghui Supermarket has experienced continuous losses for five consecutive years, with total losses exceeding 10 billion yuan over this period [4] - The projected net profit for 2025 is -2.14 billion yuan, with a net profit excluding non-recurring items of -2.94 billion yuan, compared to -1.47 billion yuan in the previous year [1][4] Strategic Transformation - The core reason for the anticipated losses is the major operational strategic transformation initiated in 2025, shifting from "scale expansion" to "quality growth" [4][6] - The company has adjusted 315 stores and closed 381 underperforming stores, which has intensified short-term profit pressures [4][6] Impact of Store Adjustments - The financial impact of store adjustments includes asset write-off losses and one-time expenses totaling 910 million yuan, with an estimated gross profit loss of approximately 300 million yuan during store renovations [4][7] - The closure of 381 stores has led to additional costs, including asset write-offs and employee compensation [4][7] Learning from Industry Models - Yonghui Supermarket is adopting the "Fat Donglai" model as a transformation strategy, focusing on enhancing product categories with strong profitability [5][6] - The first store to implement this model opened in June 2024, marking a significant step in the transformation process [6] Supply Chain Reforms - The company is reforming its supply chain to address traditional pain points, which has temporarily led to stock shortages and declining gross margins [7] - The company has also faced losses from its overseas equity investments, with a fair value loss of 236 million yuan expected [7] Future Outlook - Despite the current challenges, there are positive signs from the adjusted stores, with increased customer traffic and sales in some locations [7] - The transformation represents a shift from scale-oriented to value-oriented retailing, which will require time and patience to fully realize [8]
氪星晚报|联想集团与英伟达联合推出“联想人工智能云超级工厂”;OpenAI与盖茨基金会将向非洲医疗人工智能领域投资5000万美元;我国去年电影全产业链产值超8100亿元
3 6 Ke· 2026-01-21 11:32
36氪获悉,联想集团与英伟达近日共同宣布,两家公司将进一步深化在人工智能基础设施领域的合作, 联合推出"联想人工智能云超级工厂"。同时,联想中国正式发布了"联想AI工厂"整体解决方案,旨在帮 助企业数据中心从传统"算力中心"向高效"AI工厂"的智能化转型,助力其全栈AI技术在中国的应用实践 与全面落地。 OpenAI:推出用户年龄预测功能,以保护未成年用户 美东时间周二,OpenAI表示,已在其ChatGPT消费者计划中推出一款年龄预测模型,以帮助该公司识别 属于18岁以下用户的账户。近几个月来,OpenAI已推出多项新的安全功能,以应对有关其如何保护用 户(尤其是未成年人用户)的日益严格的审查。OpenAI表示,如果其年龄预测模型显示用户未满18 岁,ChatGPT将自动启用保护措施,减少展示"敏感内容"。如果已成年用户的年龄被错误判定为未满18 岁,他们将能够使用身份验证服务Persona来恢复完全访问权限。(智通财经) 大公司: 日本最大核电站重启 当地时间1月21日,日本东京电力公司重启柏崎刈羽核电站6号机组。日本最大核电站——柏崎刈羽核电 站由东京电力公司运营,2011年"3·11"东日本大地震后一 ...