Industry Policies Summary - The pre-prepared food industry in China has shown significant potential, especially during the COVID-19 pandemic, leading to rapid development and increased government focus on management and guidance [1][2] - Key areas of government focus include food safety regulation, industrial park planning, cold chain facility construction, and enhancing consumer consumption and innovation [2][5] National Level Policy Overview - The Chinese government has issued various policies to support and regulate the pre-prepared food industry, addressing food safety management, production base construction, and cold chain logistics [5][10] - Policies from multiple departments, including the State Council and Ministry of Commerce, emphasize the importance of food safety and the establishment of standards for pre-prepared food [5][10] Key National Policies and Interpretations - Policies include strict food safety regulations, the establishment of a unified national standard for pre-prepared food production, and the promotion of technological innovation in the industry [11][12] - The government aims to enhance the quality and safety of pre-prepared food through improved supervision and the establishment of a comprehensive food safety management system [11][12] Local Level Policy Overview - Various provinces have implemented specific policies to promote the development of the pre-prepared food industry, focusing on building production bases, enhancing quality, and fostering innovation [13][15] - For example, Shandong aims to cultivate over ten leading enterprises with a market value of over 10 billion yuan by 2025, while Anhui targets a pre-prepared food industry scale exceeding 120 billion yuan [13][15] Future Development Goals - The government has set ambitious goals for the pre-prepared food industry, including the establishment of a robust cold chain logistics network and the promotion of high-quality development through technological advancements [8][10] - By 2025, the aim is to create a competitive and sustainable pre-prepared food industry that meets consumer demands and contributes to economic growth [8][10]

Core Viewpoint - The "Su Super" football league has gained significant popularity in a short time, with average attendance increasing from 7,745 to 25,802 in just one month, and related topics on Douyin reaching over 7 billion views by June 16, 2025 [3][5][15]. Sponsorship Expansion - The number of sponsors for the "Su Super" has tripled from the first to the fourth round, reaching 19 sponsors, indicating a surge in interest and brand engagement [5][7]. - Notable sponsors include major brands like JD.com, Ideal, and Heineken, reflecting the event's growing prestige [7][15]. - The sponsorship fees have skyrocketed to 3 million RMB, compared to the initial total season sponsorship of 8 million RMB by Jiangsu Bank [15][25]. Sponsorship Dynamics - "Karma Sports," the previous official partner, has been replaced by "Wuqiku Sports," highlighting a competitive sponsorship landscape [8][10]. - The official partnership structure has specific limitations, with only two official partners remaining, indicating a selective sponsorship approach [8][12]. - The shift in sponsorship reflects a deeper connection to local enterprises, as "Wuqiku" is a Jiangsu-based company, while "Karma" is a foreign brand [12][13]. Regional Brand Engagement - The event has attracted local brands, with three out of six fixed sponsors being Jiangsu-based companies, emphasizing regional representation [15][16]. - Other sponsors, while not local, maintain strong ties to Jiangsu, showcasing a blend of local and national brands [16][18]. - The local cultural context and humor have played a significant role in the event's popularity, with social media engagement driving interest [20][23]. Comparison with Other Events - The "Su Super" has been compared to the grassroots "Village Super" league, which also gained massive online traction, but "Su Super" has a more professional feel due to its corporate sponsorship [24][25]. - The success of "Su Super" is attributed to its entertainment value and local engagement, contrasting with the more restrained commercial approach of "Village Super" [24].

Overview - The demand for frozen buns in China is projected to reach 474,900 tons by 2024, with a market size of 11.872 billion yuan, and an average product price of approximately 25,000 yuan per ton. The increasing income levels and consumer preferences for convenient and high-quality frozen foods are expected to drive market expansion, particularly in urban areas [1][11]. Market Policy - Recent food safety regulations in China have become increasingly stringent, impacting various stages of the frozen bun supply chain, including raw material procurement, production, packaging, storage, and sales. These regulations aim to standardize market practices and protect consumer rights, promoting sustainable industry development in the long term [4]. Industry Chain - The frozen bun industry consists of upstream suppliers of raw materials (flour, meat, vegetables, etc.), midstream production processes, and downstream sales channels (supermarkets, convenience stores, e-commerce, and restaurants). Consumer preferences for convenience, taste, and health are driving innovation and product upgrades across the industry chain [7][9]. Competitive Landscape - The frozen bun market in China is highly competitive, with key players including Anjijia Food Group, Sanquan Food, Guangzhou Restaurant Group, and others. In 2024, Anjijia Food is expected to achieve total revenue of 15.13 billion yuan, followed by Sanquan Food with 6.632 billion yuan, and Babi Food with 1.671 billion yuan [13][16]. Development Trends - Future trends in the frozen bun market will focus on health-conscious products, including low-fat, low-sugar, and additive-free options. There will be an emphasis on diverse flavors and the incorporation of local specialties into frozen products, catering to the evolving tastes of consumers [21].

Core Insights - The "Su Super" league has seen a significant increase in sponsorship, growing from 6 sponsors at the start to 19 sponsors by June 13, indicating strong commercial interest and engagement in the league [1][3]. Sponsorship Growth - The initial sponsors included Jiangsu Bank as the main title sponsor, with strategic partners and other sponsors totaling 6 [1]. - By the fourth round of matches, the number of sponsors had expanded to 19, with new strategic partners such as Longpan Technology, Ideal Auto, and KFC joining the league [1]. - The league's official sponsors increased to 5, with new additions like Nubia and Yili, while the number of official suppliers rose to 4 [1]. Comparison with Other Leagues - The number of sponsors for "Su Super" has surpassed that of the 2025 Chinese Super League (CSL), which had fewer than 10 sponsors listed [4]. - Despite the higher number of sponsors, the sponsorship fees for "Su Super" are significantly lower than those for the CSL, with the entire season's sponsorship price reaching 3 million yuan, while the CSL's title sponsorship can exceed 100 million yuan [4][5].

Core Viewpoint - Anjiu Food (603345.SH), known as the "first stock of frozen food," is pursuing an IPO in Hong Kong, facing skepticism from shareholders regarding the motives behind the listing, with a significant portion of minority shareholders opposing the move [1][3]. Shareholder Voting Results - In the shareholder vote regarding the Hong Kong listing, 70.63% of shareholders supported the proposal, while 28.77% opposed it, with 60.51% of minority shareholders holding less than 5% of shares voting against [1][2]. Company Strategy and Rationale - The company aims to enhance its long-term strategic development, broaden financing channels, optimize capital structure, improve international brand image, and strengthen overall risk resistance through the Hong Kong listing [3]. - The company believes that the current macroeconomic environment and policy support favor the internationalization of quality Chinese enterprises, positioning the Hong Kong market as a crucial platform for global fundraising and development [3]. Financial Performance - Anjiu Food's revenue and profit growth has slowed over the past three years, with revenues of 12.106 billion, 13.965 billion, and 15.030 billion yuan for 2022 to 2024, reflecting year-on-year growth rates of 31.39%, 15.29%, and 7.70% respectively [5]. - Net profits for the same period were 1.101 billion, 1.487 billion, and 1.485 billion yuan, with corresponding growth rates of 61.37%, 34.24%, and 0.46% [5]. - In Q1 2025, the company reported a revenue decline of 4.13% to 3.600 billion yuan and a net profit decline of 10.01% to 395 million yuan [5]. Market Competition and Strategy - The company acknowledges the ongoing challenges in the market due to macroeconomic conditions affecting consumer sentiment, but it has managed to maintain positive growth in revenue and profit over the past two years [5]. - Anjiu Food plans to continue its channel strategy and product development to respond to market competition and leverage potential opportunities for industry consolidation [5]. International Expansion - The company has signed agreements with local distributors in Southeast Asian countries such as the Philippines, Cambodia, Myanmar, and Thailand, exporting a range of frozen products and establishing a multi-category collaborative output capability [6].

Core Viewpoint - Anjuke Foods is pursuing a dual listing on the Hong Kong Stock Exchange to enhance its international strategy and overseas business layout, despite facing skepticism from the market and shareholders regarding potential valuation discrepancies between A-shares and H-shares [4][11]. Group 1: Listing and Market Reaction - Anjuke Foods has officially passed the listing hearing on the Hong Kong Stock Exchange, aiming to issue up to 59.52 million shares [6]. - The company's stock price was 77.41 yuan per share as of June 17, continuing a downward trend, indicating a lack of market confidence in the listing news [4][9]. - Over 60% of minority shareholders opposed the Hong Kong listing, citing concerns about lower liquidity and potential pricing discounts compared to A-shares [10][11]. Group 2: Business Strategy and Fund Utilization - The company aims to use the funds raised from the listing for expanding sales and distribution networks, enhancing procurement capabilities, optimizing supply chains, digitalizing operations, and product development [7]. - Anjuke Foods plans to focus on brand building and marketing in key markets such as Southeast Asia, Australia, North America, and Europe, where the frozen food market is expected to grow significantly [7]. Group 3: Financial Performance and Market Position - In 2024, Anjuke Foods reported revenue of 15.127 billion yuan, a year-on-year increase of 7.7%, with a net profit of 1.485 billion yuan, up 0.46% [16]. - The company holds a 6.6% market share in the frozen food sector, making it the largest in China, with specific shares of 13.8%, 5.0%, and 3.2% in frozen prepared foods, frozen dishes, and frozen rice and noodle products, respectively [15]. - However, the company has faced challenges, including intensified market competition and fluctuations in raw material prices, leading to a decline in revenue for its frozen rice and noodle products [17].

Core Viewpoint - Anjiu Foods is preparing for a dual listing on the Hong Kong Stock Exchange, despite facing significant opposition from shareholders, particularly small shareholders, amid declining market performance and growth rates in the frozen food sector [2][3][17]. Financial Performance - Anjiu Foods maintained revenue growth over the past three years, with revenues of 121.06 billion RMB, 139.65 billion RMB, and 150.30 billion RMB, corresponding to year-on-year growth rates of 31.39%, 15.29%, and 7.70% respectively [5][6]. - Net profits for the same period were 11.01 billion RMB, 14.87 billion RMB, and 14.85 billion RMB, with year-on-year growth rates of 61.37%, 34.24%, and 0.46% [5][6]. - In Q1 of this year, Anjiu Foods experienced negative growth, with revenues declining by 4.13% to 36.00 billion RMB and net profits down by 10.01% to 3.95 billion RMB [6]. Market Position - Anjiu Foods holds the largest market share in the frozen food sector at 6.6%, significantly ahead of competitors such as Si Nian Foods and San Quan Foods [6][7]. - The company has a strong portfolio with 39 products generating over 100 million RMB in annual revenue, including several exceeding 500 million RMB [7]. Shareholder Sentiment - Approximately 28.77% of shareholders voted against the Hong Kong listing proposal, with over 60% of small shareholders expressing opposition [3][4]. - The company received 70.63% support for the listing, indicating a divided opinion among shareholders [3][4]. Strategic Initiatives - The motivation behind the Hong Kong listing includes accelerating internationalization, enhancing overseas business development, and improving financing capabilities [3][17]. - Anjiu Foods plans to leverage strategic acquisitions and partnerships to expand its international presence, although specific targets have not yet been identified [17]. Sales Channels - The majority of Anjiu Foods' revenue comes from distribution channels, accounting for 81.9% of total revenue, with significant contributions from key accounts and direct sales [13][15]. - The company has seen a decline in revenue from key account customers due to reduced foot traffic and store closures [15]. Regional Performance - Anjiu Foods' domestic market revenue was 148.62 billion RMB, representing 98.9% of total revenue, with the East China region contributing the most [16]. - Overseas revenue remains low, with figures of 1.08 billion RMB, 1.28 billion RMB, and 1.67 billion RMB from 2022 to 2024, accounting for only 0.9% to 1.1% of total revenue [16].

Group 1 - Several A-share companies have made progress in their plans to list in Hong Kong since June, including Haitai Flavor Industry and Sanhua Intelligent Control, which have initiated their IPO processes [1] - As of June 15, 2023, five A-share companies have successfully listed in Hong Kong this year, raising a total of 56 billion HKD [1] - Over 50 A-share companies have officially announced their intentions to list in Hong Kong, indicating a growing trend [1] Group 2 - The "A+H" dual listing model is gaining popularity among leading A-share companies, driven by the need for overseas expansion and efficient foreign currency financing [2] - The China Securities Regulatory Commission has expedited the approval process for companies seeking to list in Hong Kong, particularly for those with a market capitalization exceeding 10 billion HKD [2] - Listing in Hong Kong not only meets the overseas business expansion needs of A-share companies but also increases the proportion of international investors [2] Group 3 - Foreign institutional ownership in some A-share companies is already significant, with Midea Group and CATL having over 24% and 22% of their free-floating shares held by foreign investors, respectively [3] - The total foreign ownership of A-shares is capped at 30% for any single company, which encourages companies to seek additional international investment through Hong Kong listings [4] Group 4 - The return of international long-term capital is a major driver for A-share companies to list in Hong Kong, with many international institutions participating in the H-share international placement lists of companies like CATL and Heng Rui Pharmaceutical [4] - International long-term investors prefer industry leaders and companies with clear profit paths and lower risks, which aligns with the profiles of many A-share companies seeking Hong Kong listings [4] Group 5 - The liquidity of the Hong Kong market has significantly improved, with the Hang Seng Index and Hang Seng Tech Index both showing over 15% gains year-to-date [5] - The average daily trading volume in the Hong Kong market has increased by 120% year-on-year, indicating heightened investor interest [5] - The Hong Kong Securities and Futures Commission is implementing strategies to enhance market attractiveness and competitiveness [5] Group 6 - There has been a notable return of international capital to both A-share and Hong Kong markets, suggesting a potential restructuring of global asset allocation [6] - Hong Kong is positioned as a key financing platform for mainland companies looking to expand internationally, especially in response to global supply chain challenges [6]

Listing Dynamics - Anjiu Food has passed the Hong Kong Stock Exchange listing hearing and has initiated a pre-roadshow for its IPO [3] - The funds raised from the IPO will be allocated to five areas: expanding sales and distribution networks, enhancing procurement capabilities and optimizing the supply chain, digitalizing business operations, product development and technological innovation, and working capital and general corporate purposes [3] - The expansion of sales and distribution networks includes strengthening overseas sales channels and brand building in international markets [3] Brand Dynamics - Gucci's new creative director Demna will launch his first collection using an "see now, buy now" model, with products available immediately after the show in about 50 selected stores globally [8][9] - Nestlé is launching a new AI internal service to create high-quality product content for e-commerce and digital media channels, developed in collaboration with Microsoft and Accenture [14] - The new service aims to scale Nestlé's internal technology and enhance its marketing capabilities across various brands [14] Joint Ventures - China Feihe and Lihigh Food have established a joint venture named Helili (Inner Mongolia) Dairy Co., Ltd., focusing on dairy product production and technology services [12] - This partnership is expected to enhance resource integration, business expansion, and market competitiveness, potentially driving industry innovation [12] Personnel Changes - Procter & Gamble announced that Colin Walsh will step down, with John Brownlee taking over while continuing his role as Senior Vice President for North America Hair Care [19] - Chanel appointed Krzysztof Lukasik as the creative director for small leather goods, accessories, and eyewear, bringing extensive design experience from previous roles [21][22] - Akris has hired Bonnie Abraham, a former executive from Balenciaga, as the new CEO for its Americas region, focusing on retail growth [25]

Core Viewpoint - Anjiu Food is seeking to list on the Hong Kong Stock Exchange to raise funds for international expansion, as domestic growth in the frozen food market slows down [2][8]. Group 1: Company Overview - Anjiu Food is the leading company in China's frozen prepared food market, holding a market share of 13.8% as of 2024 [2]. - The company reported a revenue of 121.06 billion yuan in 2022, with projections of 139.65 billion yuan in 2023 and 150.30 billion yuan in 2024 [3]. - Anjiu Food has over 500 SKUs across three product lines: frozen prepared foods, frozen dishes, and frozen rice and noodle products [3]. Group 2: Financial Performance - In Q1 2025, Anjiu Food's revenue was 36.00 billion yuan, a decrease of 4.13% year-on-year, with a net profit of 3.95 billion yuan, down 10.01% [6]. - The gross margin for the prepared dishes segment was significantly lower than that of frozen prepared foods, with margins of 9.9%, 10.8%, and 11.1% from 2022 to 2024 [6]. - The average selling price of prepared dishes declined from 20,300 yuan per ton in 2022 to 17,600 yuan in 2024, attributed to increased competition in the market [6]. Group 3: Market Strategy - Anjiu Food aims to expand its international market presence, with plans to use funds from the IPO for enhancing sales networks and supply chain systems [8]. - The company has established a production base in Vietnam to penetrate Southeast Asian markets, with overseas revenue projected at 1.67 billion yuan in 2024, accounting for 1.1% of total revenue [8]. - The company has faced challenges with its prepared dishes segment, which has seen a decline in performance, but experts believe there is still potential for growth in this market [7][9]. Group 4: Industry Insights - The frozen food market in China is experiencing a slowdown, prompting companies like Anjiu Food to seek growth opportunities abroad [2][8]. - Industry experts emphasize the importance of having a strong domestic foundation before pursuing international expansion, highlighting the need for strategic and tactical planning [9].