Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company's performance in 2024 and Q1 2025 exceeded expectations, showcasing its leading position in the cosmetics industry [9] - Revenue for 2024 is projected to reach 10.778 billion yuan, representing a year-on-year growth of 21.04%, while net profit is expected to be 1.552 billion yuan, up 30% [9] - The main brand continues to grow, with online sales maintaining high growth rates [9] - The gross margin has reached new highs, driven by improved sales expense ratios and better management of sub-brands [9] - The company aims to enter the top ten global cosmetics brands within ten years, indicating a strong long-term growth strategy [9] Financial Summary - Total revenue (in million yuan) is forecasted as follows: 2023A: 8,905; 2024A: 10,778; 2025E: 12,750; 2026E: 14,484; 2027E: 16,294 [1][10] - Net profit (in million yuan) is projected as follows: 2023A: 1,194; 2024A: 1,552; 2025E: 1,858; 2026E: 2,160; 2027E: 2,480 [1][10] - The latest diluted EPS is expected to be 3.92 yuan for 2024, increasing to 6.26 yuan by 2027 [1][10] - The company’s gross margin is expected to be 71.39% in 2024, improving to 73.60% by 2027 [10] - The return on equity (ROE) is projected to decline from 28.73% in 2024 to 21.20% in 2027, reflecting a long-term growth strategy [10]

1、行情 呃……今天感觉才是今年以来最平淡的一天。（每天都在刷新犯困新记录） 题材方面，PEEK材料早盘冲高，肯特股份20CM涨停（炸），新瀚新材、中欣氟材、南京聚隆、中研股份等集体大幅冲高； 电力板块继续局部走强，华银电力3连板，华电辽能、华电能源2连板，京能电力、新能泰山、闽东电力（炸）等涨停； IP经济板块盘中异动走强，创源股份一度涨超15%，掌阅科技一度涨停（炸），华立科技、高乐股份、实丰文化、广博股份等均有局部脉冲； 此外，一季报增长、算力、化工等均有局部强势表现，地产产业链、一季报亏损、消费等跌幅居前。 截至收盘，沪指、深成指、创业板指分别收跌0.2%、0.62%、0.65%，市场超4100股下跌，1200余股上涨。 2、泡泡玛特 周末刷抖音的时候刷到过好几次说泡泡玛特海外新店开业，或者新品发布的场景，都是有超长的排队。 排队的除了海外留学生外还有不少老外，我还刷到了几个老外拍视频拆泡泡玛特盲盒的视频。 除了短视频上热度外，据七麦数据显示，4月25日，泡泡玛特登上美国App STORE购物榜第一、总榜第四。 而此次泡泡玛特官方应用登顶与泡泡玛特近期上市的新品密切相关。 4月24日，泡泡玛特旗下超人 ...

本周，A股2024年年报及2025年一季报披露进入密集期，叠加临近"五一"假期，市场观望情绪较浓，成 交额减少。 在缩量状态下，市场机会更加聚焦。一边是紧盯高股息资产，银行板块上涨， 工商银行、建设银行再 创历史新高 ，"三桶油"、三大运营商等个股都上涨；另一边，市场积极挖掘新热点、新机会， 今天， 影石Insta360全景相机概念火了 ，弘景光电迎来"20CM"涨停，瀛通通讯涨停，联创电子、华金资本、 商络电子、艾为电子等个股都有不同程度上涨。 PEEK材料板块持续上涨 ，板块最近出现新的催化因 素。 值得注意的是，最近"净利润断层"+股价处于低位这个策略组合，频频催化个股行情，比如今天的珀莱 雅（603605）、阳光电源、格力电器等个股均上涨。 截至今天收盘，上证指数下跌0.2%，深证成指下跌0.62%，创业板指下跌0.65%。沪深北三市成交额为 10564亿元，较上周五减少572亿元。 上周五，珀莱雅跳空高开，股价涨停，今天再度涨停，迎来两连板。 珀莱雅2025年一季报显示，报告 期内，公司实现营业总收入23.59亿元，同比增长8.13%；实现归母净利润3.9亿元，同比增长28.87%。 格力电器、阳光 ...

Group 1: Market Overview - A-shares experienced a decline with a trading volume of 1.07 trillion yuan, while the largest consumer ETF (159928) slightly dropped by 0.37% with a trading volume of nearly 300 million yuan, indicating high trading activity [1] - Over the past 60 days, there has been a continuous inflow of funds into consumer stocks, totaling nearly 2.6 billion yuan [1] Group 2: Company Performance - Proya, a leading domestic beauty brand, has gained market attention due to its impressive annual and quarterly reports, achieving a consecutive increase in stock price [3] - Proya's revenue for 2024 is projected to reach 10.234 billion yuan, with online sales accounting for 95.06% of total revenue, reflecting strong organizational efficiency and brand growth potential [3][4] - In Q1 2024, Proya's net profit attributable to shareholders increased by 29% year-on-year, showcasing improved operational quality [4] Group 3: Consumer Sector Earnings - Wuliangye reported Q1 2024 revenue of 36.94 billion yuan, a year-on-year increase of 6.05%, with a net profit of 14.86 billion yuan, also up by 5.8% [5] - Among the 41 constituent stocks of the consumer ETF (159928), 22 have released Q1 reports, with 14 showing positive year-on-year growth in net profit, representing 64% [5][7] - Major companies like Muyuan Foods and Wen's Foodstuffs have turned profitable, with net profit growth exceeding 200% [5] Group 4: Financial Metrics - The consumer ETF (159928) has seen a net inflow of nearly 2.6 billion yuan over the past 60 days, with the latest share count reaching nearly 19 billion, maintaining historical highs [8] - The constituent index of the consumer ETF achieved a record net profit of 191.9 billion yuan in the first three quarters of the previous year, marking a year-on-year growth of 29.44% [8] - The latest price-to-earnings ratio for the consumer ETF is 20.37, which is at a low valuation compared to the past decade, indicating a favorable investment opportunity [8][10]

中国美妆品牌崛起，越来越受消费者的青睐。如今，中国已成为全球第二大化妆品市场。作为中国美妆 行业首家营收破百亿元的企业，珀莱雅化妆品股份有限公司通过持续的科技创新与战略布局，推动企业 朝着"未来十年跻身全球化妆品行业前十"的目标迈进，不断为品牌强国、科技强国建设贡献力量。 下好"硬功夫"：三大研发中心构建国际化研发格局 穿过杭州西郊龙坞茶镇的葱郁茶田，珀莱雅杭州龙坞研发中心坐落于此。走进实验区，科研人员正专注 地操作精密仪器，检测产品安全性。 "产品生产出来仅仅是起点，在顺利的情况下，产品从生产完成到消费者手中，还需要经过十几道严苛 的质检程序。"珀莱雅研发人员指着仪器屏幕介绍道，眼前这台价值百万元的仪器，其精准度相当于在 堆满10亿个球的体育场里，准确找到其中一个。 珀莱雅杭 州龙坞研发中心研发人员正对产品进行检测。新华网发 珀莱雅化妆品股份有限公司供图 在这个拥有国家CNAS认可的实验室、浙江省重点企业研究院的研发中心内，众多来自全球的高精尖检 测仪器，正为研发出品质更稳定、更高效、更安全的美妆产品而运转。 "科技力是品牌实现差异化竞争的核心要素。"珀莱雅化妆品股份有限公司创始人、董事长侯军呈从创业 之初 ...

| 连板数 | 晋级率 | | 2025-4-28 | | --- | --- | --- | --- | | 3 #4 | 1/1=100% | 东贝集团 (机器人) | | | 2进3 | 2/5=40% | 华银电力 (业绩+电力) | | | 1讲2 | 10/57=17% | 珀莱雅 (业绩+化妆品) | | | | | 华电能源(电力) | | | | | 绿康生化(实控人变更) | | | | | 中电鑫龙 (业绩+算力+机器人) | | | | | 上海物贸(上海+统一大市场) | | | 其他涨停 | | 天沃科技 11天7板 (摘帽) | | | | | 永安药业6天4板 (化工) | | 4月28日连板股分析：高位股持续退潮 业绩超预期个股受追捧 今日共40股涨停，连板股总数13只，其中三连板及以上个股3只，上一交易日共8只连板股，连板股晋级率37.50%（不含ST股、退市股）。个股方面，全市 场超4100只个股下跌，近百股跌超9%。当前正值2024年报及2025年一季报披露高峰，已有超50家主板公司因触发"净利润为负且营收不到3亿元"的新规条 件，面临退市风险警示。"披星戴帽"风险压制 ...

Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][19] Core Views - The company achieved a revenue of 10.778 billion with a year-on-year growth of 21.04% and a net profit of 1.552 billion, reflecting a year-on-year increase of 30% in 2024. The profit growth is attributed to cost reduction and efficiency improvements, solidifying its position as a leading domestic beauty brand [1][7][4] - The company is leveraging its main brand's single product strategy and the rapid rise of emerging brands to build a strong brand matrix, gradually advancing towards becoming a beauty group [4][19] - The company is expected to increase its marketing investments due to the intensified product launches in the second quarter of this year and the continuous incubation of new brands [4][19] Revenue and Profitability - In 2024, the main brand Proya generated revenue of 8.581 billion, growing by 19.55% year-on-year, while the online channel revenue reached 10.234 billion, with a year-on-year increase of 23.68% [2][9] - The gross profit margin for 2024 was 71.39%, an increase of 1.46 percentage points year-on-year, driven by product structure optimization and reduced costs [12][3] - The company plans to distribute a cash dividend of 11.90 per 10 shares, which accounts for 40.07% of the net profit [7][1] Financial Forecasts - The company forecasts revenues of 12.428 billion, 13.993 billion, and 15.449 billion for 2025, 2026, and 2027 respectively, with corresponding net profits of 1.869 billion, 2.144 billion, and 2.388 billion [5][21] - The projected PE ratios for 2025, 2026, and 2027 are 18, 16, and 14 respectively [4][21] Brand and Channel Performance - The emerging brands OR and Original Color Pot achieved revenue growth rates of 71.14% and 138.36% respectively, enhancing the overall brand matrix competitiveness [2][8] - The online direct sales and distribution channels saw revenue increases of 20.35% and 38.40% respectively, while offline channel revenue decreased by 13.63% [9][2]

Investment Rating - The investment rating for the company is "Add" [4] Core Views - The company has maintained impressive growth in net profit, achieving a revenue of 10.778 billion yuan in 2024, a year-on-year increase of 21.04%, and a net profit of 1.552 billion yuan, up 30.00% year-on-year [1][12] - The main brand, Proya, has launched new product lines targeting oily skin and whitening, while multiple sub-brands have also seen growth [2] - Online sales channels have continued to grow rapidly, with online revenue reaching 10.234 billion yuan in 2024, a year-on-year increase of 23.68%, accounting for 95.06% of total revenue [10] Summary by Sections Financial Performance - In 2024, the company reported a net profit of 1.552 billion yuan, with a net profit margin of 14.71%, an increase of 0.89 percentage points year-on-year [11] - The company’s gross margin improved to 71.39%, up 1.46 percentage points year-on-year, driven by lower freight rates and higher average transaction values [11] - The company expects net profits of 1.853 billion yuan, 2.171 billion yuan, and 2.516 billion yuan for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 18, 15, and 13 times [12] Product Development - Proya has focused on upgrading its core products, introducing unique ingredients such as "XVII type recombinant collagen" in its new product lines [2] - The new product lines include the "净源系列" for oily skin and the "光学系列" for whitening, contributing to the brand's revenue growth [2] Market Position - Proya's main brand generated 8.581 billion yuan in revenue in 2024, accounting for 79.69% of total revenue, with strong performance on platforms like Tmall [2] - The sub-brand 彩棠 achieved revenue of 1.191 billion yuan, while OR and 悦芙媞 also reported significant growth in their respective markets [2] Sales Channels - Online sales accounted for a significant portion of revenue, with direct and distribution channels contributing 8.122 billion yuan and 2.112 billion yuan respectively [10] - The company is optimizing its offline store structure, although offline revenue decreased by 13.63% to 532 million yuan in 2024 [10]

Core Viewpoint - Proya has reported strong financial performance with 2024 revenue exceeding 10 billion yuan for the first time, reaching 10.778 billion yuan, and a net profit growth of 30% year-on-year [1][2] Financial Performance - In Q1 2025, Proya achieved revenue of 2.36 billion yuan, representing an 8.1% year-on-year increase, with a net profit of 390 million yuan [1] - The 2024 revenue of Proya was 8.581 billion yuan, showing a year-on-year growth of 19.55% [2] - The main brand Proya generated 8.58 billion yuan in revenue, accounting for 79.7% of total revenue, with a year-on-year growth of 19.6% [3] Management Changes - The management transition marked a strategic shift for the company, with co-founder Fang Yu-you stepping down as general manager, succeeded by his nephew Hou Ya-meng [2] - Despite the leadership change, Proya aims to establish itself among the top ten global cosmetics companies in the next decade [2] Brand and Product Development - Proya has diversified its brand portfolio, including popular skincare and makeup brands, with significant growth in sub-brands like Off&Relax and Cai Tang [3] - The company has accelerated product launches in 2025, introducing several new products within five months [5] Sales and Marketing Strategy - Proya's online sales reached 10.234 billion yuan, accounting for 95.06% of total revenue, while offline sales decreased by 13.63% to 532 million yuan [3] - The company has invested heavily in marketing, with sales expenses amounting to 5.161 billion yuan, representing 47.88% of revenue, and an increase of 29.93% year-on-year [4] Research and Development - Proya has established R&D centers in multiple locations and formed a joint venture for core anti-aging ingredients, although R&D expenses remain below 2% of revenue [5]

Core Insights - Proya has become the first Chinese beauty brand to achieve over 10 billion RMB in revenue, with 2024 revenue reaching 10.778 billion RMB, a year-on-year increase of 21.04% [1][4][5] - The net profit for 2024 was 1.552 billion RMB, reflecting a 30% year-on-year growth [1][4] - Proya's main brand revenue reached 8.581 billion RMB, marking a 19.55% increase, making it the first domestic beauty brand to surpass 8.5 billion RMB [5][7] Revenue Breakdown - Proya's revenue from the "Cai Tang" brand reached 1.191 billion RMB in 2024, up 19.04%, contributing to the company's second growth curve [7] - Online sales accounted for 10.234 billion RMB, a 23.68% increase, representing 95.06% of total revenue, while offline sales decreased to 532 million RMB, down 13.63% [5][8] Financial Performance - The gross margin for Proya's main business increased to 71.41%, up 1.41 percentage points year-on-year, with online gross margin at 72.01% and offline at 59.89% [8] - Sales expense ratio rose to 47.88%, an increase of 3.27 percentage points, attributed to higher promotional expenses [8] R&D and Management Changes - R&D expenses for 2024 were 210 million RMB, a 21.21% increase, accounting for 1.95% of total revenue [9] - The company underwent a management change with Hou Yamen taking over as General Manager from co-founder Fang Yuyou, who remains as a consultant [10] Shareholder Returns - Proya plans to distribute a cash dividend of 11.90 RMB per 10 shares, totaling approximately 469 million RMB, which represents 40.07% of the net profit for the year [11][12]