Core Insights - Hainan is emerging as a key variable in reshaping the global beauty industry landscape [1] - The upcoming full island closure in Hainan, along with supportive policies for the cosmetics industry, presents unprecedented development opportunities for beauty brands [2][3] Policy Developments - Hainan will implement a new customs management system characterized by "one line open, two lines controlled, and free flow within the island" starting December 18, 2025 [3][4] - The new policies include zero tariff on imported goods, relaxed trade management measures, and efficient regulatory models, significantly reducing import costs for beauty companies [4][5] Market Opportunities - The zero tariff policy will expand the list of duty-free products from 1,900 to approximately 6,600 items, covering about 74% of all product categories, which is a 53% increase from before the closure [4][5] - Beauty products such as skincare, perfumes, and shampoos will see their import tariffs eliminated, directly lowering costs for companies [5] Industry Trends - International beauty giants like L'Oréal and Estée Lauder are increasing their presence in Hainan, with flagship stores and new brand introductions [6][7][8] - Domestic brands are also leveraging Hainan as a strategic platform for international expansion, benefiting from the favorable policies [9][10] Economic Impact - Hainan's unique duty-free ecosystem is attracting a large international customer base, making it an ideal testing ground for domestic brands aiming for global markets [10][11] - The influx of new cosmetic companies in Hainan reflects strong industry consensus on the region's potential, with 41,826 new registrations in the past six months [13] Supportive Measures - Hainan has introduced direct financial incentives for innovative cosmetic products, including one-time rewards for newly approved special cosmetics and raw materials [14][15] - The coordinated effect of these policies and the upcoming closure is expected to attract more beauty companies to Hainan, transforming it into a hub for cosmetic innovation [15][17]

今天分享的是：2025年东方美谷中国化妆品行业趋势洞察蓝皮书 报告共计：40页 《2025东方美谷中国化妆品行业趋势洞察蓝皮书》全面分析全球及中国化妆品行业发展现状、消费需求变迁、东方美谷实践 及未来展望。全球市场方面，2025年规模预计突破6000亿美元，2030年达7200亿美元，新兴市场（拉美、中东等）、中产阶 级扩容及数字化（抖音+TikTok Shop美妆GMV同比增77%）为主要驱动力，竞争格局向多极演变，价值链重心转向上游原料 技术与线下体验。中国市场呈温和复苏态势，2025年前三季度限额以上单位化妆品零售额3288.2亿元（同比增3.9%），全年 预计突破4500亿元；线上渠道占比54.13%（销售额同比增12.34%），国货品牌崛起，2025年前9个月市场份额超56%，销售额 增速是外资品牌的2.46倍，珀莱雅等头部国货连续稳居天猫双11榜单前列。消费需求上，主力人群为25-35岁一二线女性，但 男性（占比35.74%，较2022年增超20%）、银发人群（45岁+占比提84%）需求显著增长；消费者趋向小额高频购买，决策更 重成分功效（51.63%关注）与性价比，从基础护肤转向成分功效驱动，复 ...

Core Points - The company will begin paying interest on its convertible bonds, "Pola Convertible Bonds," starting December 8, 2025, for the period from December 8, 2024, to December 7, 2025 [2][14] - The bond has a total issuance amount of RMB 751.713 million, with a maturity period of six years from December 8, 2021, to December 7, 2027 [4][12] Summary by Sections Bond Issuance Overview - The bond was issued on December 8, 2021, with a total issuance amount of RMB 751.713 million and a face value of RMB 100 per bond [4][12] - The bond has a fixed interest rate that increases over the years, starting from 0.30% in the first year to 2.00% in the sixth year [2][4] Interest Payment Details - The interest payment date is set for December 8, 2025, with a record date of December 5, 2025 [3][20] - The interest for the fourth year will be 1.50% (RMB 1.50 per bond) before tax, resulting in a net payment of RMB 1.20 after tax for individual investors [14][18] Conversion Terms - The conversion period for the bonds is from June 14, 2022, to December 7, 2027, with an initial conversion price of RMB 195.98 per share, adjusted to RMB 95.46 as of the latest update [6][12] - The conversion price has been adjusted multiple times due to various corporate actions, including equity distributions and stock incentive plans [6][7][10] Credit Rating - The company and the convertible bonds have been rated "AA" with a stable outlook by a credit rating agency [12][13] Tax Implications - Individual investors are subject to a 20% tax on interest income, while foreign institutional investors are exempt from corporate income tax on bond interest until December 31, 2025 [18][19]

| | | 珀莱雅化妆品股份有限公司 关于"珀莱转债"2025 年付息公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 珀莱雅化妆品股份有限公司(以下简称"公司")于 2021 年 12 月 8 日发行的 可转换公司债券（以下简称"珀莱转债"）将于 2025 年 12 月 8 日开始支付自 2024 年 12 月 8 日至 2025 年 12 月 7 日期间的利息。根据《珀莱雅化妆品股份有限公 司公开发行 A 股可转换公司债券募集说明书》（以下简称"《募集说明书》"）有关 条款的规定，现将有关事项公告如下： 一、可转债发行上市概况 可转债付息债权登记日：2025 年 12 月 5 日 可转债除息日：2025 年 12 月 8 日 可转债兑息日：2025 年 12 月 8 日 1、债券名称：珀莱雅化妆品股份有限公司公开发行 A 股可转换公司债券 2、债券简称：珀莱转债 3、债券代码：113634 4、发行日期：2021 年 12 月 8 日 5、上市日期：2022 年 1 月 4 日 6、证券类型：可转换为公 ...

Market Overview - On December 1, the cosmetics sector rose by 0.26% compared to the previous trading day, with BAWI leading the gains [1] - The Shanghai Composite Index closed at 3914.01, up 0.65%, while the Shenzhen Component Index closed at 13146.72, up 1.25% [1] Individual Stock Performance - BAWI shares closed at 15.93, up 2.38% with a trading volume of 16,900 lots and a transaction value of 26.70 million yuan [1] - Shanghai Jahwa closed at 23.61, up 1.77% with a trading volume of 49,400 lots and a transaction value of 116 million yuan [1] - Huachun Color closed at 28.22, up 1.00% with a trading volume of 16,000 lots and a transaction value of 45.40 million yuan [1] - Betaini closed at 41.52, up 0.56% with a trading volume of 27,900 lots and a transaction value of 116 million yuan [1] - Kohn shares closed at 16.44, up 0.55% with a trading volume of 161,900 lots and a transaction value of 263 million yuan [1] - Proya closed at 70.61, up 0.37% with a trading volume of 23,200 lots and a transaction value of 163 million yuan [1] - Qingdao King closed at 7.38, up 0.27% with a trading volume of 85,100 lots and a transaction value of 6.28 million yuan [1] - Marubi closed at 35.47, up 0.11% with a trading volume of 29,300 lots and a transaction value of 103 million yuan [1] - Lafang closed at 20.95, unchanged with a trading volume of 23,000 lots and a transaction value of 4.81 million yuan [1] - Qingsong shares closed at 7.53, down 0.13% with a trading volume of 129,100 lots and a transaction value of 96.89 million yuan [1] Fund Flow Analysis - The cosmetics sector experienced a net outflow of 49.52 million yuan from institutional funds, while retail investors saw a net inflow of 51.08 million yuan [2] - The overall fund flow indicates a mixed sentiment, with institutional investors pulling back while retail investors are increasing their positions [2] Detailed Fund Flow by Stock - Jiahen Home's main funds saw a net inflow of 7.25 million yuan, while retail funds had a net outflow of 19.70 million yuan [3] - Shanghai Jahwa experienced a net inflow of 3.64 million yuan from main funds, with retail investors contributing a net inflow of 348.90 million yuan [3] - Kohn shares had a net inflow of 3.35 million yuan from main funds, but retail investors saw a net outflow [3] - BAWI experienced a net outflow of 0.50 million yuan from main funds, while retail investors had a net inflow of 164.42 million yuan [3] - Qingdao King saw a net outflow of 0.83 million yuan from main funds, but retail investors contributed a net inflow of 238.25 million yuan [3]

Investment Rating - The investment rating for the retail industry is "Positive" (maintained) [1] Core Views - The retail industry is experiencing a shift towards quality growth and long-term strategies, moving away from reliance on traffic bonuses [25][26] - The industry is focusing on emotional consumption themes, with high-quality companies in sectors like gold jewelry, offline retail, cosmetics, and medical aesthetics being highlighted as investment opportunities [5][29][30] Summary by Sections Retail Market Review - The retail industry index rose by 3.45% during the week of November 24-28, 2025, outperforming the Shanghai Composite Index by 2.05 percentage points [4][13] - The multi-format retail sector showed the highest growth this week, with a 6.18% increase, while the jewelry sector led the year-to-date performance with a 22.11% increase [18][19] Retail Insights: Brand Building and Technological Aesthetics - The 2025 Cosmetics Annual Conference highlighted the importance of brand building and technological aesthetics for domestic beauty brands to achieve growth [25][26] - Companies like Shiseido and Shanghai Jahwa are focusing on quality and profitability, while Elysian Group is transitioning from operational to technological drivers [26][27] Investment Recommendations - **Gold Jewelry**: Focus on brands with differentiated product offerings and consumer insights, recommending companies like Chow Tai Fook and Lao Pu Gold [5][29] - **Offline Retail**: Highlighting companies adapting to trends and exploring AI-enabled cross-border e-commerce, with recommendations for Yonghui Supermarket and Aiyingshi [5][30] - **Cosmetics**: Emphasizing brands that meet emotional value and safety innovation, recommending companies like Maogeping and Proya [5][30] - **Medical Aesthetics**: Targeting differentiated product manufacturers and expanding medical chains, recommending companies like Aimeike and Kedi-B [5][30] Company-Specific Insights - **Chow Tai Fook**: Achieved revenue of HKD 38.986 billion in FY2026H1, with a slight decline in revenue but a stable profit margin [36][37] - **潮宏基 (Chao Hong Ji)**: Reported a revenue increase of 28.4% in Q1-Q3 2025, with a strong performance in Q3 [39][40] - **永辉超市 (Yonghui Supermarket)**: Experienced a revenue decline of 22.2% in Q1-Q3 2025, but is undergoing a transformation towards quality retail [43][44]

Group 1: Market Trends - The beauty retail industry is experiencing a dichotomy between price increases and decreases, with brands adopting different pricing strategies to cope with cost pressures from tariffs and market changes [3] - Some brands, like Elf Beauty, are opting for transparent price increases while others, such as BeautyStat, are lowering prices to boost sales, particularly in high-end channels where consumers are more price-sensitive [3] - The market for anti-aging skincare is projected to reach 85 billion yuan by 2025, growing at 11%, with a shift towards systematic scientific management and consumer preference for long-term efficacy [4] Group 2: Consumer Behavior - Color cosmetics are becoming a key driver for attracting younger consumers in shopping malls, with a focus on emotional expression and social attributes, particularly among women aged 18-35 [5] - The trend of "experiential marketing" is evident, as consumers engage in try-on experiences that create a loop of offline experience leading to online sharing [5] - The demand for high-efficacy products is rising, with live-streaming platforms like Douyin playing a significant role in driving sales, particularly for domestic brands [9] Group 3: Brand Performance - Domestic brands are showing strong performance during promotional events, with Pechoin entering the top 4 on Douyin and domestic brands dominating the top 10 in the beauty category [6][8] - The beauty industry is facing challenges, with many brands experiencing revenue declines, while Marubi Biotech reported a 25.51% increase in revenue, attributed to its focus on R&D and a strong product strategy [14] - Natural Hall, a veteran domestic brand, is struggling with growth, facing challenges such as over-reliance on its main brand and high marketing costs, which are squeezing profits [15] Group 4: Innovation and Technology - La Roche-Posay has introduced a new supermolecular technology in its skincare products, emphasizing scientific innovation and skin health [10][11] - The emergence of new skincare brands focusing on light medical beauty and anti-aging solutions reflects a broader trend towards personalized and scientifically-backed skincare [12] - The industry is witnessing a shift towards age-appropriate skincare, with brands advocating for simpler, more effective routines for children, amidst concerns over the commercialization of children's skincare products [13]

Group 1 - The cosmetics sector increased by 0.29% on November 28, with Jiaheng Jiahua leading the gains [1] - The Shanghai Composite Index closed at 3888.6, up 0.34%, while the Shenzhen Component Index closed at 12984.08, up 0.85% [1] - Jiaheng Jiahua's stock price rose by 6.45% to 40.28, with a trading volume of 67,100 shares and a transaction value of 266 million yuan [1] Group 2 - The cosmetics sector experienced a net outflow of 61.04 million yuan from institutional investors, while retail investors saw a net inflow of 76.64 million yuan [2] - Among individual stocks, Marubi Biological had a net outflow of 9.46 million yuan from institutional investors, while Shanghai Jahwa saw a net inflow of 5.63 million yuan [3] - The overall trading activity in the cosmetics sector indicates a mixed sentiment, with some stocks experiencing significant outflows while others attracted retail interest [2][3]

Group 1 - The company plans to list on the Hong Kong stock exchange, which is a key step in its global development strategy, providing funding to support supply chain and brand expansion, as well as facilitating overseas acquisitions and enhancing global brand image and recognition [1] - The company experienced short-term performance pressure in Q3 due to adjustment periods and promotional activities, with Q3 revenue at 1.736 billion, down 11.63%, and net profit at 227 million, down 23.64% [2] - Despite the short-term challenges, the company expects a sequential improvement in Q4, maintaining stable overall operations for the year, with projected net profits of 1.6 billion and 1.79 billion for 2025 and 2026, respectively, corresponding to PE ratios of 18x and 16x [3] Group 2 - In Q3, the company's gross margin was 74.68%, up 4 percentage points, driven by product mix optimization and cost reduction efforts, including lower freight rates and improved procurement negotiation capabilities [2] - The sales expense ratio in Q3 was 49.91%, up 4.5 percentage points, attributed to the early promotional activities for the Double 11 shopping festival and increased brand promotion expenses [2] - The company is currently in a steady adjustment phase, focusing on improving operational performance after the adjustment period [3]

Core Insights - The report maintains an "outperform" rating for the retail sector, highlighting the potential for recovery in consumer demand and the importance of adapting to new market conditions [1][4][10] 2025 Industry Review - In the first three quarters of 2025, China's retail sales reached 365,877 billion yuan, growing by 4.5% year-on-year, with non-automotive retail sales increasing by 4.9% [2][10] - The cosmetics sector saw a stable growth of 3.9%, while gold and jewelry sales surged by 11.5% due to low base effects and rising gold prices [2][26] - Cross-border e-commerce imports and exports amounted to approximately 2.06 trillion yuan, reflecting a growth of 6.4% despite external pressures [2][33] 2026 Outlook - New markets will be explored, including offline channel adjustments and innovations in instant retail, alongside continued overseas expansion opportunities [3][61] - New consumer demands will focus on emotional and practical value, leveraging AI and IP for product innovation [3][66] - A platform-based approach is necessary to ensure sustainable growth amid intensifying competition and shorter product life cycles [3][66] Investment Recommendations - The report suggests focusing on leading companies in beauty care, gold and jewelry, cross-border e-commerce, and offline retail, with specific recommendations for companies like Up Beauty, Chow Tai Fook, and Yonghui Superstores [4][34] - The beauty care sector is expected to benefit from product innovation and platform capabilities, while gold and jewelry companies are advised to capitalize on differentiated designs [4][45] - Cross-border e-commerce firms are projected to thrive as external tariff impacts diminish, with recommendations for companies like Anker Innovations and Focus Technology [4][54] Consumer Behavior Trends - The report notes a structural shift in consumer preferences, with a growing emphasis on emotional value and product differentiation, particularly among younger demographics [3][78] - Instant retail is identified as a significant growth area, with the market expected to exceed 2 trillion yuan by 2030 [3][80] Cross-Border E-commerce Insights - Cross-border e-commerce continues to show resilience, with exports to the EU growing by 8.4% while exports to the US declined by 17% due to tariff impacts [33][87] - Successful brands in overseas markets are those that effectively combine global branding with localized operational strategies [87]