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技术空心化、场景失灵!九阳的"厨房生态"还剩多少想象力?
Sou Hu Cai Jing· 2025-05-24 03:08
Core Insights - The Chinese small home appliance market is undergoing significant changes driven by consumption upgrades and the wave of smart technology [1][3] - The market size surpassed 450 billion yuan in 2024, but growth has sharply declined from 25% in 2020 to 6.2% [3] - The competitive landscape is shifting, with new entrants like Xiaomi and Roborock challenging established players like Joyoung, Midea, and Supor [1][3] Company Performance - Joyoung's revenue growth has been below 5% for three consecutive years, with a 12% decline in net profit in 2024 [1][3] - Joyoung's market share in its core product, the soybean milk machine, has dropped from 24% to 19%, overtaken by Midea [3][4] - The company announced a strategic shift towards "All in health technology," investing 3 billion yuan in smart kitchen appliance R&D [3][4] Market Dynamics - The concentration of market share among top brands has increased, with Midea, Supor, and Joyoung's combined market share rising from 68% in 2019 to 76% in 2024 [3] - Joyoung's diversification strategy has not yielded significant results, with only the air fryer achieving a 15% market share, while other categories failed to break into the top five [4][5] - The competitive landscape has evolved from a focus on functionality to emotional connections with consumers, with younger generations prioritizing aesthetics and lifestyle over basic functionality [10][11] Strategic Challenges - Joyoung's reliance on a single product category has become a liability, as its market share in soybean milk machines has declined due to stagnant technological innovation [4][5] - The company's R&D spending is low at 3.1%, significantly less than competitors like Bear Electric [9] - Joyoung's marketing strategies have not aligned with current consumer trends, leading to a disconnect with younger consumers who favor innovative and aesthetically pleasing products [10][11] Future Outlook - Joyoung faces a critical juncture, with its traditional business model under threat from emerging competitors that prioritize innovation and consumer engagement [12][13] - The company must adapt to changing market dynamics or risk being left behind as consumer preferences evolve [12][13]
坚守“1厘米之变”食育创新 九阳公益基金会顺利举办第一届校园食育交流会
Zhong Guo Zhi Liang Xin Wen Wang· 2025-05-23 09:13
平湖市教育局副局长张伟在会议中介绍:"平湖市食育工作由教育局和卫健局协同推进,自1990年便开 始推行学生营养餐计划。"2017年,平湖率先编制了地方特色教材《营养与食育》,并开展了"校园营养 食谱大赛"、"田园食育"和"营养与食育说课比赛"等一系列活动,取得了显著成效。 在2010年,九阳公益基金会洞察到乡村儿童营养问题,迅速联合希望工程、公益媒体、营养专家探讨农 村学生营养解决之道,设立希望基金,项目式运作九阳公益厨房项目,提高学校的供餐能力,有效地解 决了农村学生营养不良问题。 但在不断深入乡村儿童健康公益的过程中,九阳公益基金会再次深入洞察到:想要从根本上解决中国孩 子"营养跟不上""长不高"等问题,全面塑造中国孩子的健康体魄,必须大力推广食育,让中国孩子拥有 维护终身健康的能力,悦享健康生活。2014年,九阳公益基金会迎来了一大创新改革——"食育工坊"作 为新项目独立开启运作,资助学校打造厨房场景的教育空间,精准通过劳动教育或健康教育课时,以烹 饪为教学载体,弘扬传统饮食文化、传递营养健康知识、培养良好的饮食习惯。 同时,九阳公益基金会选择通过不断迭代创新"食育工坊"的空间设计、课程开发、师资赋能、 ...
九阳股份被质疑5高管以1元价抽血股权激励 公司未回应
Zhong Guo Jing Ji Wang· 2025-05-21 05:24
记者查询看到,九阳股份2023年4月1日发布的第一期员工持股计划(2023年3月修订稿)显示,本次员工 持股计划经公司股东大会审议通过后,拟通过非交易过户等法律法规允许的方式受让公司回购的股票, 购买价格为1元/股。 中国经济网北京5月21日讯(记者何潇)新浪证券5月19日发布了文章《九阳股份(002242)"伪市值管 理"疑云:5名高管以1元"骨折价"分走员工持股计划四成份额》。该文章称,2021年4月,九阳股份发布 《2021年股票期权激励计划》,以2021-2023年的营业收入及净利润增长率为业绩考核指标。财务数据 显示,2021-2023年,九阳股份的业绩逐年下滑,营业收入从105.4亿元降至96.13亿元,净利润从7.01亿 元降至3.91亿元,3年业绩考核目标均未达成。 股权激励走不通后,九阳股份转道员工持股计划,后者无公司业绩考核要求。2022年9月,公司累计回 购1200万股股份,成交金额为20408.06万元,平均成交价格约17元/股。根据最新修订稿,员工持股计 划的受让价格仅为1元/股,较回购价格"打骨折"。同时,公司5名高管分走四成份额,遭投资者质疑向 管理层输送利益。 | 序号 | 持 ...
太空舱里也能尝到浓浓的家乡味 九阳专注专业好豆浆31年
Zhong Guo Xin Wen Wang· 2025-05-19 15:14
Core Viewpoint - The successful launch of the Shenzhou-20 manned spacecraft highlights the integration of traditional Chinese food culture, specifically soy milk, into space missions, showcasing the innovation of the national brand Joyoung in developing space-grade soy milk for astronauts [1][3]. Group 1: Soy Milk's Popularity and Nutritional Value - Soy milk has become the most popular breakfast beverage in China, surpassing congee and milk, with a market share of 39.1% in 2019 [1]. - The nutritional value of soy milk is well-recognized, and it has been a staple in Chinese diets for over 2,000 years, making it a suitable choice for astronauts who require a balanced diet in space [3]. Group 2: Development of Space Soy Milk - Joyoung's space soy milk underwent a rigorous development process, passing through 15 production processes and over 24 quality checks to meet the stringent requirements for food safety and nutritional standards [5]. - The protein content of the space soy milk is reported to be 5.0, setting a new benchmark for the soy milk category [5]. Group 3: Technological Innovations by Joyoung - Joyoung has made significant advancements in soy milk machine technology over 31 years, including 25 iterations and the launch of over 500 products, enhancing the quality and convenience of soy milk preparation [7][8]. - The introduction of the K7 Pro soy milk machine features an AI-driven self-cleaning function and advanced cooking techniques, making it user-friendly and efficient [10][11]. Group 4: Future Aspirations - The narrative suggests a vision where traditional flavors, like soy milk, will continue to be enjoyed by future generations, even in extraterrestrial settings, emphasizing the importance of cultural heritage and innovation [11].
九阳股份“伪市值管理”疑云:5名高管以1元“骨折价”分走员工持股计划四成份额
Xin Lang Zheng Quan· 2025-05-19 07:01
Core Viewpoint - The article discusses the issue of "pseudo market value management" in A-share listed companies, particularly focusing on Honghe Technology and Zhichun Technology, where stockholder reductions during stock incentive periods and high executive salaries despite underperformance raise concerns about improper benefits distribution [1][2]. Group 1: Regulatory Context - The China Securities Regulatory Commission (CSRC) released guidelines encouraging long-term incentive mechanisms for listed companies, emphasizing the need for alignment between management, employees, and the company's long-term interests [1]. - The CSRC has previously warned against using market value management as a guise for market manipulation and insider trading, which undermines market fairness and investor rights [1]. Group 2: Case Study - Joyoung Co., Ltd. - Joyoung Co., Ltd. launched a stock option incentive plan in April 2021, with performance targets based on revenue and net profit growth from 2021 to 2023 [2][3]. - The company's performance declined over the three years, with revenue dropping from 10.54 billion yuan to 9.613 billion yuan and net profit falling from 701 million yuan to 391 million yuan, failing to meet any performance targets [5]. - Following the failure of the stock option plan, Joyoung shifted to an employee stock ownership plan, which lacked performance requirements, raising concerns about potential benefits to management [2][5]. Group 3: Employee Stock Ownership Plan - Joyoung's employee stock ownership plan allowed management to purchase shares at a significantly reduced price of 1 yuan per share, compared to the repurchase price of approximately 17 yuan per share [10]. - The plan's structure, which included high management participation, has been criticized as a means for management to liquidate shares without stringent oversight [10][11]. - The CSRC has indicated the need for stricter regulations on stock incentive pricing and performance conditions to prevent potential conflicts of interest and protect minority investors [10][12].
863只股短线走稳 站上五日均线
Zheng Quan Shi Bao Wang· 2025-05-19 03:41
证券时报·数据宝统计,截至今日上午10:30,上证综指3359.68点,收于五日均线之下,涨跌幅-0.23%, A股总成交额为5501.93亿元。到目前为止,今日有863只A股价格突破了五日均线,其中乖离率较大的 个股有五新隧装、光智科技、久吾高科等,乖离率分别为15.52%、15.01%、14.94%;九阳股份、智信 精密、鑫铂股份等个股乖离率较小,刚刚站上五日均线。 | 证券代 | 证券简 | 今日涨跌幅 | 今日换手率 | 五日均线 | 最新价 | 乖离率 | | --- | --- | --- | --- | --- | --- | --- | | 码 | 称 | (%) | (%) | (元) | (元) | (%) | | 835174 | 五新隧 装 | 21.36 | 10.29 | 34.63 | 40.00 | 15.52 | | 300489 | 光智科 技 | 19.99 | 4.72 | 46.45 | 53.42 | 15.01 | | 300631 | 久吾高 科 | 20.02 | 13.72 | 21.39 | 24.58 | 14.94 | | 300069 | 金利华 电 ...
美的三星再出手并购,海尔TCL海信京东抢单松下索尼澳柯玛谋变
Sou Hu Cai Jing· 2025-05-19 00:50
Group 1 - The core viewpoint of the articles highlights the challenges faced by the home appliance industry, including a shift towards brand concentration and the struggles of small to medium enterprises amid a cooling consumer market [2][3] - The 618 shopping festival has become a stage for leading appliance brands, with overall market activity being subdued and promotional events returning to a normalized state [2] - The home appliance sector is experiencing significant changes, including leadership changes in major small appliance companies like Midea, Supor, and Joyoung, indicating operational challenges and the need for strategic adjustments [8] Group 2 - The home appliance industry is undergoing a standardization push, with 10 new industry standards set to be implemented by November 2025, focusing on quality upgrades and technological innovation [4] - The recent adjustment of tariffs between China and the U.S. is seen as a potential turning point for appliance companies, allowing for increased cross-border trade and production acceleration [5][6] - The after-sales service sector is being enhanced, with 105 leading service companies recognized, including Haier and Midea, reflecting a growing emphasis on service quality in the appliance market [7] Group 3 - Midea is actively pursuing acquisitions to strengthen its market position, including the purchase of Teka Group and strategic agreements with other companies to enhance its capabilities in the HVAC sector [10] - Haier and Hisense are launching innovative products aimed at improving consumer health and sleep quality, with Haier's "washing air" air conditioner and Hisense's new air conditioning solutions [11][12] - The financial performance of companies like Aucma has deteriorated, with a reported loss in 2024, highlighting the operational uncertainties faced by traditional appliance manufacturers [13] Group 4 - TCL has achieved significant market success during the 618 event, securing multiple top rankings in sales, showcasing the effectiveness of its product strategy focused on high-end and large-screen technology [14] - Samsung is expanding its presence in the HVAC market through a major acquisition, while Panasonic is selling "slightly flawed" appliances at discounted prices, indicating a strategic shift in product offerings [15] - Sony and Sharp are facing operational challenges, with Sony projecting a decline in revenue for the upcoming fiscal year and Sharp announcing the sale of its LCD panel factory due to poor performance [16]
九阳:用健康守护我们的“家味”
Zhong Guo Xin Wen Wang· 2025-05-16 09:42
Group 1 - The article emphasizes the emotional connection and unspoken love expressed through kitchen appliances, particularly highlighting the role of Joyoung in enhancing family relationships through its products [1][2] - Joyoung's innovative products, such as the 0-coating rice cooker and the quiet blender, are designed to meet the health and convenience needs of modern families, reflecting a shift towards healthier cooking methods [3][12] - The introduction of the 0-coating rice cooker addresses health concerns related to aluminum leaching, showcasing Joyoung's commitment to consumer safety and health [3][12] Group 2 - Joyoung's history of innovation began with the invention of the first fully automatic soy milk maker in 1994, which revolutionized breakfast preparation for many Chinese families [10][11] - The company has expanded its product line over the years, introducing various kitchen appliances that cater to the evolving needs of consumers, including the recent development of the heating water purifier with antibacterial technology [9][10] - Joyoung's focus on health and safety has led to the creation of multiple products that not only enhance cooking but also ensure the well-being of families, solidifying its status as a national brand [12]
航天员喝的太空豆浆为什么这么好?九阳专注专业好豆浆31年
Jing Ji Guan Cha Bao· 2025-05-15 08:56
Core Viewpoint - The successful launch of the Shenzhou-20 manned spacecraft highlights the significance of traditional Chinese food, such as soy milk, in supporting astronauts' health and well-being in space [2][5]. Group 1: Soy Milk's Popularity and Nutritional Value - Soy milk has become the most popular breakfast beverage in China, surpassing congee and milk, with a market share of 39.1% in 2019 [3]. - The nutritional value of soy milk has been recognized for over 2,000 years, making it a staple in Chinese diets [5]. Group 2: Development of Space Soy Milk - The space soy milk underwent rigorous testing, passing 15 processes and over 24 quality checks to meet the stringent requirements for food safety and nutritional standards in space [7]. - The soy milk contains a protein content of 5.0, setting a new benchmark for the category [7]. Group 3: Company Background and Innovations - Joyoung, founded in 1994, pioneered the fully automatic home soy milk maker, transforming how Chinese families access fresh soy milk [8]. - Over 31 years, Joyoung has made 25 technological iterations and launched over 500 products, continuously innovating in the soy milk machine sector [10][11]. - The company has introduced various technologies, including the "no residue" and "self-cleaning" features, enhancing user experience and product quality [11][14]. Group 4: Consumer Products and Future Outlook - The technology behind space soy milk has been integrated into Joyoung's flagship product, the K7 Pro, which offers a hands-free, low-purine soy milk experience [14]. - The K7 Pro features advanced AI-driven self-cleaning capabilities and high-efficiency sterilization, ensuring convenience and hygiene for consumers [15]. - The commitment to preserving traditional flavors while leveraging cutting-edge technology reflects Joyoung's vision for the future of soy milk, potentially extending to lunar bases [15].
趋势研判!2025年中国榨汁机行业零售额、重点企业经营情况及发展趋势分析:零售额持续增长,但增速放缓 [图]
Chan Ye Xin Xi Wang· 2025-05-15 01:20
Core Insights - The retail sales of juice machines in China were approximately 480 million yuan in 2022 and are expected to rebound to 760 million yuan by 2024, driven by increasing health consciousness among consumers [1][13] - The juice machine industry is projected to experience slow growth due to market saturation and competitive pressures, despite positive factors such as health awareness and product innovation [1][13] Industry Definition and Classification - Juice machines are kitchen appliances that separate juice from solid residues using methods like physical pressing and centrifugal force, aimed at efficiently extracting nutrients while reducing solid intake [2] Industry Chain Analysis - The juice machine industry chain operates on a closed-loop ecosystem driven by collaborative innovation and demand, consisting of upstream material suppliers, midstream manufacturers, and downstream sales channels [4] Industry Development History - The juice machine industry in China has evolved through four stages: from OEM production to independent innovation, scene-based demand explosion, and ecological reconstruction, transitioning from scale-driven to value-driven growth [6] Current Industry Status - The juice machine retail market is experiencing a gradual increase in sales, with a projected rise from 480 million yuan in 2022 to 760 million yuan in 2024, influenced by consumer preferences for fresh and nutritious homemade juices [13] Key Companies Analysis - Major players in the juice machine market include Midea, Supor, and Joyoung, each leveraging diverse product lines, strong R&D capabilities, and extensive sales channels to maintain competitive positions [15][17][19] Future Development Trends 1. **Nutritional Retention and Health Function Enhancement** - The industry is focusing on advanced technologies to enhance nutritional retention in juices, such as slow squeezing techniques that minimize nutrient loss [21] 2. **Intelligent Development** - The integration of smart technology is expected to transform juice machines, allowing remote control via smartphones and automatic adjustments based on ingredient characteristics [22][23] 3. **Multi-functional Integration** - Juice machines are evolving into multi-functional appliances, capable of making smoothies, grinding coffee beans, and preparing various beverages, catering to diverse consumer needs [24]