【时间】2023年4月22日 周一 15:00-16:30 【参会嘉宾】赵文权/董事长，熊剑/副董事长&副总经理，潘安民/董事&总经理，陈剑 虹/董事&财务总监，吴志攀/独立董事，赵国栋/独立董事，闫梅/独立董事，秦峰/董 事会秘书&副总经理 公司发言 FY23&1Q24业绩回顾 2023 年：收入 526.16 亿元，同比增长 43.44%；利润扭亏为盈，归母净利润 1.17 亿 元，归母扣非净利润1.50亿元，经营活动现金流6.33亿元； 1Q24：收入157.81亿元，同比增长61.47%；归母净利润8,232万元，归母扣非净利润 7,989万元。 问答环节 Q：公司有哪些营销场景与AI结合后产生新的商业模式？ A： 1）营销内容生产：包含文案、图片、视频，前半年人工调优比例约60%-70%.AI原生 生产内容还需要人工大量调优，但现在主流营销生产人工比例已降到50%以下。多模态 到来后，随AI技术成熟，AI原生公司希望达到70%-80%，对效率和生产力是较大的释 放。随AI迭代，生产力也会不断迭代。公司的业务方向和场景不会随着大模型被迭代 掉，而是借助此能够提高收益。 2）营销洞察环节：过去公司的方案 ...

蓝色光标公司进展交流 240422 华鑫(1)_原文 2024 年 04 月 22 日 17:16 发言人 1 00:00 增长了 43 规模，利润是 1.17 个亿，扣费是 1.5。这个数据较去年亏损的那都是扭亏为盈要向好 的。然后他也发了一季报，那一季报营收是增长 61%，营业成本是增长了 64.9%。 发言人 1 00:17 所以这就导致惠母利润是 0.82 亿，扣费之后是 0.7989。这两个财务规模和扣费都是下滑的那这 个数据反映出来什么？以及他后续的一个发展公司在自己的官网上面，官方的微信号上面，其 实都已经对 24 年的核心关注点也提出来了。公司的收入还是会持续保高增长。 发言人 1 00:47 发言人 2 01:51 让我上线。 发言人 1 01:53 那现在方便。好的，那咱们现在开始还是再等一会儿。 发言人 2 01:59 可以开始。 发言人 1 02:01 好的，好的，感谢秦总。各位我们进入到问答环节，我第一部分就分享了一个财务数据。第二 个部分我们就直接邀请秦总来解答几个问题。第一个问题就是公司的营收和成本。特别首先是 二三年整体的营收增长了 43，成本是增长了 45。这个是不是也说明整 ...

卢 丝 雨 ：高级分析师，硕士，毕业于上海交通大学，2021 年加入广发证券发展研究中心。 买入： 预期未来 12 个月内，股价表现强于大盘 10%以上。 [广发证券 Table_CompanyInvestDescription] —公司投资评级说明 增持： 预期未来 12 个月内，股价表现强于大盘 5%-15%。 [Table_Page] 年报点评|广告营销 | --- | --- | --- | --- | --- | --- | --- | --- | |--------------------------------------|----------------------------------------------------------------------------------|------------------------------------------------|-------------------------------------------------------------|-------------------------------|-------------- ...

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative increase in stock price of over 20% compared to the market index [7][21]. Core Insights - The company is expected to continue its revenue growth trajectory, with projected revenues of 592 billion, 640 billion, and 692 billion yuan for 2024, 2025, and 2026 respectively, driven by its overseas marketing efforts and the integration of AI technologies [21][31]. - The introduction of the "Blue AI" marketing model and the transition from "All in AI" to "AI First" are anticipated to enhance the company's operational efficiency and revenue generation capabilities [20][21]. - The company reported a significant revenue increase of 43.44% year-on-year in 2023, reaching 526.16 billion yuan, with overseas business contributing 71% of total revenue [21][31]. Summary by Sections Financial Performance - In 2023, the company achieved a revenue of 526.16 billion yuan, with a net profit of 1.17 billion yuan, marking a return to profitability [21][31]. - The projected net profits for 2024, 2025, and 2026 are 4.5 billion, 5.5 billion, and 6.3 billion yuan respectively, reflecting a strong growth trajectory [21][31]. Revenue Breakdown - The company's overseas marketing business accounted for 373.63 billion yuan of total revenue in 2023, with a gross margin of 1.66%, showing an improvement from the previous year [21][31]. - Key revenue contributors include gaming, e-commerce, and internet applications, with respective revenues of 226.6 billion, 131.8 billion, and 98.33 billion yuan in 2023 [21][31]. Future Outlook - The company aims to leverage AI technologies to create new content paradigms, including original AI-driven series, which are expected to significantly boost revenue from 1 billion yuan in 2023 to between 5 to 10 billion yuan in 2024 [20][21]. - The focus on improving profit margins and cash flow metrics is expected to enhance overall financial health and operational efficiency in the coming years [21][31].

北京蓝色光标数据科技股份有限公司 2023 年度内部控制评价报告 根据财政部、证监会等部门联合发布的《企业内部控制基本规范》和深圳证券 交易所《上市公司内部控制指引》的规定，以及相关法律、法规的具体要求，我们 遵循客观、独立和公正性原则，对北京蓝色光标数据科技股份有限公司（以下简称 "公司"、"本公司"）2023 年度内部控制情况进行了全面的检查，在查阅公司各项 管理制度、了解公司有关单位和部门在内部控制方面所做工作的基础上，对本公司 内部控制建立的合理性、完整性及实施有效性进行了全面的评估。 一、内部控制总体情况 在公司治理层的监督下，按照《公司法》《证券法》《会计法》及《企业内部控 制基本规范》等相关规定，设计、实施和维护有效的内部控制，并评价其有效性是 本公司管理层的责任。 本公司内部控制的目的在于合理保证企业经营管理合法合规、资产安全、财务 报告及相关信息真实完整，提高经营效率和效果，促进企业实现发展战略。建立健 全内部控制过程中，公司严格遵循全面、合规、制衡、有效和成本效益原则。 公司确定的财务报告内部控制缺陷评价的定量标准如下： 公司内部控制存在固有局限性，故仅能对达到上述目标提供合理保证；而且， ...

二〇二四年四月 北京蓝色光标数据科技股份有限公司 董事会审计委员会工作细则 北京蓝色光标数据科技股份有限公司 董事会审计委员会工作细则 第一章 总 则 第一条 为强化北京蓝色光标数据科技股份有限公司（以下简称"公司"）董事会 决策功能，作到事前审计、专业审计，实现对公司财务收支和各项经营活动的有 效监督，完善公司治理结构，根据《中华人民共和国公司法》（以下简称"《公司 法》"）、《上市公司治理准则》《深圳证券交易所上市公司自律监管指引第 2 号— —创业板上市公司规范运作》《上市公司独立董事管理办法》《北京蓝色光标数据 科技股份有限公司章程》（以下简称"《公司章程》"）及其他有关规定，公司设立 董事会审计委员会（以下简称"审计委员会"），并制定本工作细则。 第二条 审计委员会是根据《公司章程》设立的专门工作机构，在本工作细则规 定的职责范围内协助董事会开展相关工作，对董事会负责。 第二章 人员组成 第三条 审计委员会由三名董事组成，审计委员会成员应当为不在公司担任高级 管理人员的董事，其中独立董事应占多数并担任召集人。审计委员会中至少有一 名独立董事为会计专业人士，并担任召集人。 以会计专业人士身份被提名的独 ...

北 京 蓝 色光 标 数据 科 技 股份 有 限公 司 审计报告 天职业字[2024] 31015 号 目 录 审 计 报 告 1 2023 年度财务报表 7 2023 年度财务报表附注 19 审计报告 天职业字[2024]31015 号 北京蓝色光标数据科技股份有限公司全体股东： 一、审计意见 我们审计了后附的北京蓝色光标数据科技股份有限公司（以下简称"蓝色光标"）财务报 表，包括 2023 年 12 月 31 日的合并及母公司资产负债表，2023 年度的合并及母公司利润表、 合并及母公司现金流量表、合并及母公司股东权益变动表，以及财务报表附注。 我们认为，后附的财务报表在所有重大方面按照企业会计准则的规定编制，公允反映了蓝 色光标 2023 年 12 月 31 日的合并及母公司财务状况以及 2023 年度的合并及母公司经营成果和 现金流量。 二、形成审计意见的基础 我们按照中国注册会计师审计准则的规定执行了审计工作。审计报告的"注册会计师对财 务报表审计的责任"部分进一步阐述了我们在这些准则下的责任。按照中国注册会计师职业道 德守则，我们独立于蓝色光标，并履行了职业道德方面的其他责任。我们相信，我们获取的 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-022 北京蓝色光标数据科技股份有限公司 关于修订《公司章程》及部分制度的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 北京蓝色光标数据科技股份有限公司（以下简称"公司"）于 2024 年 4 月 19 日召开第六届董事会第十二次会议，审议通过了《关于修订<公司章程>部分 条款的议案》，根据《上市公司独立董事管理办法》《深圳证券交易所创业板股 票上市规则》《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公 司规范运作》《上市公司监管指引第 3 号——上市公司现金分红（2023 年修订）》 等相关法律、法规的最新规定，并结合公司实际情况，公司拟对《公司章程》及 部分制度相关条款进行修订，并提请股东大会授权公司经营管理层办理公司章程 修改、工商变更等相关手续。 一、《公司章程》的修订情况 具体修订内容对照如下： | 原章程内容 | | 修订后章程内容 | | | --- | --- | --- | --- | | 第一百〇七条 | 公司设立独立董事。 | 第一百〇七条 | 公司设立 ...

证券代码：300058 证券简称：蓝色光标 公告编号：2024-010 北京蓝色光标数据科技股份有限公司 第六届董事会第十二次会议决议公告 本次会议与会董事经过认真审议，以通讯和现场表决方式，通过如下决议： （一）审议通过《2023 年年度报告及其摘要》 本议案已经董事会审计委员会审议通过，具体内容详见公司同日在巨潮资讯 网（http://www.cninfo.com.cn）刊登的《2023 年年度报告》及《2023 年年度报告 摘要》。 表决结果：9 票同意，0 票反对，0 票弃权。 该议案尚需提交公司 2023 年年度股东大会审议。 1 （二）审议通过《2023 年度董事会工作报告》 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 北京蓝色光标数据科技股份有限公司（以下简称"公司"）第六届董事会第 十二次会议通知于 2024 年 4 月 8 日以邮件和通讯方式送达公司全体董事，会议 于 2024 年 4 月 19 日上午 10 点在公司会议室以现场会议和通讯相结合的方式召 开。会议应出席董事 9 名，实际出席董事 9 名，其中董事赵 ...

Financial Performance - Total revenue for 2023 reached ¥52,615,933,748.15, representing a year-on-year increase of 43.44% compared to ¥36,682,585,323.67 in 2022[19] - The company achieved a revenue of 52.62 billion RMB in 2023, representing a 43.44% increase compared to 36.68 billion RMB in 2022[67] - The company's operating revenue for 2023 reached ¥52.62 billion, a 43.44% increase from ¥36.68 billion in 2022[82] - The company reported a total non-operating loss of 33.55 million RMB in 2023, a significant improvement from a loss of 276.59 million RMB in 2022[63] - Net profit attributable to shareholders was ¥116.59 million, a significant recovery from a loss of ¥2.18 billion in 2022, marking a 105.36% increase[82] - The net profit after deducting non-recurring gains and losses was ¥150.14 million, up 107.91% from a loss of ¥1.90 billion in the previous year[82] - The gaming sector generated ¥22.66 billion in revenue, accounting for 43.07% of total operating revenue, while e-commerce contributed ¥13.18 billion, representing 25.05%[91] - The company has achieved a significant increase in operational efficiency, with a reduction in employee numbers while maintaining rapid business growth[111] Research and Development - Research and development expenses increased by 23.39% to ¥89,364,223.88 in 2023, up from ¥72,426,690.42 in 2022[2] - The number of R&D personnel decreased by 3.00% to 356 in 2023, with the proportion of R&D personnel increasing to 13.70% from 13.43% in 2022[3] - The company has invested a total of ¥889 million in research and development from 2015 to 2023[109] - Research and development investment in 2023 was 89.364 million yuan, accounting for 0.17% of total revenue[117] Marketing and Business Strategy - The company aims to enhance its AI capabilities with the launch of BlueAI 1.0, focusing on global consumer insights and creative generation[29] - BlueFocus aims to help 100,000 Chinese companies expand globally and achieve commercial success in overseas markets[32] - The company is actively participating in the establishment of industry standards for the metaverse, collaborating with over 20 enterprises and institutions[18] - The company is prioritizing the development of core capabilities in digital integrated marketing, global cross-border marketing, domestic smart advertising, and metaverse business[72] - The company has launched several new projects, including the "Blue Academy" for online education and training, and the "Luban Cross-Border" e-commerce marketing platform[116] - The company has developed a digital avatar platform, "Fenshen Youshu," aimed at providing high-efficiency solutions for various industries[116] - The company has integrated its marketing space in the metaverse, providing customized solutions for brand marketing and product launches[116] AI and Technology Integration - The company generated approximately 300 AI marketing cases in the past year, with AI-driven revenue reaching ¥1 billion, expected to grow by ¥500-1,000 million in 2024[29] - The average daily content generated using AI reached over a thousand pieces, with 68% of these being utilized in client projects[29] - BlueFocus is focusing on AI-driven marketing strategies, including AI influencer business and generative community marketing, with positive results expected in 2024[33] - The company aims for over 50% of employees to use AI tools daily, with current usage at approximately 36%[40] - The company emphasizes the importance of talent development in the AI era, aiming to build a robust talent mechanism[72] Global Expansion and Market Presence - The company has assisted over 70,000 Chinese enterprises in entering global markets, with many clients evolving into unicorn-level businesses[32] - BlueFocus is approaching a business scale of $10 billion, with a significant presence in the global market[32] - The company plans to open 20 local offices worldwide, with over half already established, particularly noting strong performance in Vietnam[32] - The company has served over 3,000 clients globally, including leading brands across eight major industries[94] - The company's 2023 revenue reached 52.616 billion yuan, with overseas business accounting for over 70% of total revenue, amounting to 37.363 billion yuan[111] Financial Management and Cash Flow - The net cash flow from operating activities for 2023 was 633 million RMB[66] - Operating cash inflow totaled ¥50.44 billion, an increase of 35.93% compared to ¥37.11 billion in 2022[118] - Operating cash outflow amounted to ¥49.81 billion, up 38.24% from ¥36.03 billion in the previous year[118] - Net cash flow from operating activities decreased by 41.34% to ¥633.34 million from ¥1.08 billion in 2022[118] - Investment cash inflow was ¥318.99 million, a decrease of 4.54% from ¥334.15 million in 2022[118] - Investment cash outflow significantly reduced by 71.57% to ¥274.89 million from ¥966.88 million in the previous year[118] - Net cash flow from investing activities increased by 106.97% to ¥44.10 million from a negative ¥632.73 million in 2022[118] - Financing cash inflow decreased by 26.81% to ¥2.41 billion from ¥3.29 billion in the previous year[118] - Net increase in cash and cash equivalents dropped by 75.77% to ¥272.87 million from ¥1.13 billion in 2022[118] Governance and Compliance - The board of directors consists of 9 members, including 3 independent directors, complying with legal and regulatory requirements[168] - The company has established an internal audit system to ensure compliance with relevant laws and regulations[169] - The company emphasizes equal treatment of all shareholders and provides convenient access to shareholder meetings, including online voting options[170] - The company's governance practices align with the requirements of the Company Law, Securities Law, and relevant guidelines, ensuring timely and efficient decision-making[190] Awards and Recognition - The company won 226 industry awards in 2023, including 3 Grand Prizes and 45 Gold Awards, showcasing its creative and innovative capabilities[93] - The company ranked 10th globally among marketing holding groups according to PRovoke, maintaining its position as the only Chinese company in the top ten[66] - The company ranked 10th in the 2023 Global Marketing Holding Group Top 10 by PRovoke, marking its sixth consecutive year in the top ten[94] Risk Management - The company has established a risk management system for foreign exchange hedging, focusing on liquidity and risk control in derivative transactions[136] - The independent directors confirmed that the foreign exchange hedging activities are based on the main business and aim to mitigate market risks, not for speculative purposes[136]