Group 1 - The core point of the article is the establishment of a new company, Anhui Three Squirrels Fresh Life Co., Ltd., which is fully owned by Three Squirrels [1] - The registered capital of the new company is 100 million yuan [1] - The business scope of the new company includes daily necessities sales, brand management, supply chain management services, and commercial complex management services [1]

Core Viewpoint - Three Squirrels is seeking to expand its market presence through a Hong Kong IPO, aiming to revitalize its performance after a period of decline in the A-share market [1][2] Company Overview - Three Squirrels has received approval for its Hong Kong IPO, planning to issue up to 81.548 million shares within 12 months of the filing [1] - The company, originally focused on nut snacks, has attempted to pivot towards coffee and maternal and infant products to find new growth avenues [2][7] Financial Performance - In the first half of the year, Three Squirrels reported revenue of 5.478 billion yuan, a year-on-year increase of 7.94%, but net profit fell by 52.22% to 138 million yuan [3] - The company's cash flow from operating activities saw a drastic decline of 1075.08%, resulting in a negative cash flow of 377 million yuan [4] - Revenue has decreased from 9.794 billion yuan in 2020 to 7.115 billion yuan in 2023, a nearly one-third drop over three years [4] Market Challenges - The company faces challenges due to rising costs and increased competition, particularly as traditional snack brands adapt to online sales [5][6] - Sales expenses reached 1.119 billion yuan in the first half of the year, with a net profit margin of only 2.47%, indicating a struggle to maintain profitability [6] Strategic Initiatives - Three Squirrels has launched a coffee brand and expanded into the maternal and infant product sector, with the new brand "Little Deer Blue" generating 437 million yuan in revenue in the first half of the year [7] - The company is exploring international markets, particularly in Southeast Asia, as part of its growth strategy [7] Industry Context - The trend of A+H share listings is gaining momentum among consumer companies, driven by regulatory support and the need for improved liquidity and valuation [8][12] - The current market environment for consumer stocks is characterized by stricter primary market reviews and weaker secondary market performance, prompting companies to seek dual listings [12]

Market Overview - The leisure food sector experienced a decline of 0.25% on October 14, with Wancheng Group leading the drop [1] - The Shanghai Composite Index closed at 3865.23, down 0.62%, while the Shenzhen Component Index closed at 12895.11, down 2.54% [1] Individual Stock Performance - Salted Fish Shop (002847) rose by 2.19% to close at 70.00, with a trading volume of 43,000 hands and a transaction value of 296 million [1] - Yuanzi Co. (603886) increased by 1.42% to 12.18, with a trading volume of 28,300 hands and a transaction value of 34.28 million [1] - Wancheng Group (300972) fell by 3.04% to 173.54, with a trading volume of 23,800 hands and a transaction value of 419 million [2] Capital Flow Analysis - The leisure food sector saw a net outflow of 27.18 million from main funds, while retail investors had a net inflow of 29.55 million [2] - Major stocks like Salted Fish Shop and Good Products Shop saw significant net inflows from main funds, while others like Yuanzi Co. experienced net outflows [3] Summary of Key Stocks - Salted Fish Shop had a main fund net inflow of 12.23 million, while retail investors had a net outflow of 27.79 million [3] - Good Products Shop recorded a main fund net inflow of 11.57 million, with both retail and speculative funds showing outflows [3] - Three Squirrels (300783) had a main fund net inflow of 10.96 million, but retail investors withdrew 7.50 million [3]

Investment Rating - The report maintains a "Recommended" rating for the food and beverage industry [1] Core Views - The overall sales of liquor during the recent double festival are weak, with a year-on-year decline of 20%-30%, aligning with previous expectations. High-end brands like Moutai and Wuliangye performed relatively well, while lower-tier brands faced significant pressure [5] - The price stability of liquor during the double festival is noted, with slight increases observed post-festival. The report suggests monitoring price trends as e-commerce promotions begin [5] - The upcoming Sugar and Wine Conference is expected to provide marginal feedback, with the industry showing signs of bottoming out. The report emphasizes the importance of this event for potential recovery opportunities [6][7] Summary by Sections Recent Trends - The food and beverage sector has underperformed the Shanghai Composite Index, with a 0.61% increase compared to the index's 1.80% rise over the past two weeks [14] - The soft drink segment saw the highest increase of 9.98%, while several companies like Zhuangyuan Pasture and Yangyuan Beverage led the gains [14] Key Companies and Earnings Forecast - The report highlights several key companies with their respective earnings per share (EPS) and price-to-earnings (PE) ratios, recommending stocks such as Kweichow Moutai, Wuliangye, and Luzhou Laojiao for investment [25] - The report provides a detailed table of key companies, their stock prices, and projected earnings for 2024, 2025, and 2026, indicating a bullish outlook for several firms [25] Investment Strategy - The report suggests that recent policy changes may improve macroeconomic expectations, potentially enhancing both valuation and performance in the food and beverage sector. The overall valuation remains low, justifying the "Recommended" rating [8][23] - Specific recommendations include high-end liquor brands and popular consumer goods, indicating a diversified investment strategy across different segments of the food and beverage industry [8][23]

Group 1 - The company, Three Squirrels, announced that its fourth board meeting will be held on October 13, 2025, via communication methods, where it will review the proposal for the first extraordinary shareholders' meeting of 2025 [1] - For the year 2024, the company's revenue composition is entirely from leisure food, accounting for 100.0% [1] - As of the report date, Three Squirrels has a market capitalization of 9.6 billion yuan [1]

证券代码：300783 证券简称：三只松鼠 公告编号：2025-051 三只松鼠股份有限公司 关于拟变更会计师事务所的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 特别提示： 1、拟聘任的 2025 年度会计师事务所：德勤华永会计师事务所（特殊普通合 伙）（以下简称"德勤华永"）。 2、已聘任的 2024 年度会计师事务所：大华会计师事务所（特殊普通合伙） (以下简称"大华所")。 公司于 2025 年 10 月 13 日召开第四届董事会第六次会议，审议通过了《关于 1 拟变更会计师事务所的议案》，同意聘任德勤华永为公司 2025 年度审计机构，并 同意将该议案提交公司股东会审议。具体情况如下： 一、拟聘任会计师事务所的基本信息 （一）机构信息 1．基本信息 （1）机构名称：德勤华永会计师事务所（特殊普通合伙）（以下简称"德勤 华永"） （2）成立日期：德勤华永的前身是 1993 年 2 月成立的沪江德勤会计师事务所 有限公司，于 2002 年更名为德勤华永会计师事务所有限公司，于 2012 年 9 月经财 政部等部门批准转制成为特殊普通合伙企业。 （ ...

证券代码：300783 证券简称：三只松鼠 公告编号：2025-052 三只松鼠股份有限公司 关于召开 2025 年第一次临时股东会的通知 3、本次会议的召集、召开符合《中华人民共和国公司法》《深圳证券交易所创业板股 票上市规则》《深圳证券交易所上市公司自律监管指引第 2 号—创业板上市公司规范运作》 等法律、行政法规、部门规章、规范性文件及《公司章程》的有关规定。 4、会议时间： （1）现场会议时间：2025 年 10 月 29 日 14:30:00 （2）网络投票时间：通过深圳证券交易所系统进行网络投票的具体时间为 2025 年 10 月 29 日 9:15-9:25，9:30-11:30，13:00-15:00；通过深圳证券交易所互联网投票系统投 票的具体时间为 2025 年 10 月 29 日 9:15 至 15:00 的任意时间。 5、会议的召开方式：现场表决与网络投票相结合。 6、会议的股权登记日：2025 年 10 月 24 日 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 一、召开会议的基本情况 1、股东会届次：2025 年第一次临时股东会 ...

证券代码：300783 证券简称：三只松鼠 公告编号：2025-050 经董事会认真审议，认为拟变更会计师事务所的原因充分、恰当，符合公司 实际；德勤华永会计师事务所（特殊普通合伙）（以下简称"德勤华永"）在专业 胜任能力、投资者保护能力、诚信状况、独立性等方面能够满足公司对审计机构 的要求，具备为公司提供审计服务的经验与能力，同意聘任德勤华永为公司 2025 年度审计机构，聘期一年，不再续聘大华会计师事务所（特殊普通合伙）。本期 审计费用共计 226 万元，包含提供财务报告审计费用 191 万元和内部控制审计费 用 35 万元。 三只松鼠股份有限公司 第四届董事会第六次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 三只松鼠股份有限公司（以下简称"公司"）第四届董事会第六次会议于 2025 年 10 月 13 日上午以通讯方式召开。全体董事一致同意豁免提前三天发出本次董 事会会议通知。会议由董事长章燎源先生主持，会议应到董事 7 名，实到董事 7 名，公司高级管理人员列席了会议。本次会议出席人数、召开程序、议事内容均 符 ...

New Product Launches - Luckin Coffee collaborates with "Tom and Jerry" to launch "Milk Skin Latte," inspired by traditional Inner Mongolian dairy products, featuring a rich milk flavor and a pudding-like texture [6][4] - Heytea introduces "Sauce-flavored White Tofu Crushed Silver," combining Yunnan sweet soy sauce with butter for a unique taste experience [6][4] - Qiaqia partners with Dairy Dragon to launch "Growth Nuts," featuring cartoon packaging and added lutein and probiotics [6][4] - Yanjinpuzi collaborates with Nongshim to create "Spicy Kimchi Chips," utilizing a non-fried baking process and optimized for reduced fat, salt, and sugar [7][4] - Dongpeng Special Drink teams up with Wrigley's to launch a sugar-free gum flavored like Dongpeng Special Drink [6][4] - Let Tea launches "Guava Oil Kumquat Jasmine Tea," a new product emphasizing health with no sugar and added probiotics [11][8] - Yuanqi Forest releases a new 1.8L iced tea, priced around 8 yuan, expanding its product sizes [11][8] Industry Events - Sun Yingsha becomes a global partner for OPPO, unveiling the special edition "Chasing Light Red" for the Find X9 series [15][13] - General Mills announces the closure of factories and a restructuring plan costing approximately $82 million, aimed at enhancing supply chain competitiveness [16][12] - Pang Donglai reports sales of 681 million yuan over the National Day holiday, with the Times Square store leading at 188 million yuan [16][12] - UNDEFEATED SPORT launches a themed event in Anaya, promoting its fall/winter collection through interactive sports challenges [16][12] - RIMOWA introduces a new seasonal limited edition in ballet pink, enhancing its Essential series [19][17] - LG Life Health appoints a new CEO, Lee Sun-joo, who has extensive experience in the beauty industry [20][18] - Mengniu Dairy continues its stock buyback strategy, repurchasing shares on multiple occasions in October [20][18] - Zheng Qinwen becomes the first global brand ambassador for Bawang Tea [20][18] - Three Squirrels receives approval for its H-share listing, aiming to issue up to 81.5 million shares [23][21] Investment and Acquisitions - M Stand acquires RAC BAR, marking its entry into multi-brand development [25][24] - Mixue Ice Cream invests 285.6 million yuan in Fulu Beer, gaining a 51% stake to enter the fresh beer market [25][24] - Zhou Dasheng acquires German high-end audio brand MBL, preserving jobs and production facilities [25][24] - Froneri, the parent company of Häagen-Dazs in the U.S., secures 36 billion yuan in new funding to strengthen its asset holding [25][24] - Pernod Ricard invests over 50 million yuan in a Canadian distillery, reaffirming its commitment to the region [28][26] - Jianming Industrial acquires enzyme producer HJ Youtel, enhancing its capabilities in various sectors [30][29] Food Industry Developments - Central Park Coffee Co. announces the opening of a Friends-themed café in New York, offering immersive experiences for fans [31][30] - Meituan's Happy Monkey brand opens its first northern store in Yanjiao, Hebei [33][32] - Asahi Foods launches a new nursing food brand, focusing on enjoyable eating experiences for the elderly [33][32] - a2 Milk becomes the first official milk partner of the Australian Open [33][32] - Wangwang introduces "Wangzai Vegetable and Fruit Milk," made with 100% imported milk and various fruit and vegetable juices [35][34] - JD.com kicks off its 11.11 fresh food sales event, offering significant discounts [35][34] - Xiangpiaopiao announces Sun Yingsha as its brand ambassador, promoting its health-focused product line [35][34] - Baili Foods plans to list on the Beijing Stock Exchange, aiming to issue up to 54 million shares [38][36] - Vitasoy is launching new flavors to adapt to emerging tea drink trends and competitive pricing [38][36] - Shuanghui's premium light food brand Jian Song releases new products, emphasizing health and nutrition [38][36]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights structural growth opportunities in new products and channels within the consumer goods sector, particularly in the context of the 25Q3 performance forecast [2] - The performance of various sub-sectors is expected to vary, with specific companies showing significant growth potential due to category advantages and new channel expansions [10][12][14][15][16][19][21][22] Sub-sector Summaries 1.1 Snack Foods - The performance in 25Q3 is expected to be differentiated, with companies like Wanchen Group projected to achieve a revenue growth of 39% and a net profit growth of 382% [2][25] - Emphasis is placed on companies that can leverage category trends and new channel opportunities for sustained growth [10][11] 1.2 Soft Drinks - The energy drink segment is showing improved market conditions, with companies like Dongpeng Beverage expected to see a revenue growth of 31% and a net profit growth of 33% [2][25] - The report suggests focusing on companies with strong brand power and channel capabilities for long-term growth [12][13] 1.3 Dairy Products - The dairy sector is anticipated to experience flat demand in 25Q3, with companies like Yili expected to see only a 2% revenue growth [2][25] - The report indicates that profitability may improve once raw milk prices stabilize [14] 1.4 Tea Drinks - The market is characterized by a leading player, Mixue Group, which is expected to expand its competitive edge through enhanced product offerings [2][15] - The mid-price segment is highlighted as a key growth area, with recommendations for companies like Guming [15] 1.5 Health Supplements - The report notes a trend towards increased concentration in the B-end market, with companies like Xianle Health projected to achieve a revenue growth of 15% [2][25] - The C-end market is advised to focus on high-growth single products [16][17] 1.6 Ready-to-Drink Alcohol - The performance in 25Q3 is expected to be strong, with companies like Bairun expected to see an 8% revenue growth [2][25] - New product launches are anticipated to drive sales growth [18] 1.7 Beer - The impact of the "drinking ban" is expected to be limited, with Qingdao Beer projected to achieve a 2% revenue growth and an 8% net profit growth [2][25] - The report suggests that the beer sector will see stable growth driven by structural upgrades and cost improvements [19][20] 1.8 Condiments - Leading companies like Haitian Flavoring are expected to maintain stable performance, with a revenue growth of 7% [2][25] - The report emphasizes the importance of robust market strategies during periods of flat demand [21] 1.9 Frozen Foods - The sector is facing weak demand, with companies like Anjixin expected to see a 6% revenue growth [2][25] - The report advises monitoring the recovery of the restaurant supply chain for potential investment opportunities [22][23] 1.10 Marinated Products - The focus is on improving store operations as the sector continues to recover from previous challenges [24] Key Company Tracking - The report provides a detailed forecast for various companies across different segments, highlighting expected revenue and net profit growth rates for 25Q3 [25]