证券代码：300783 证券简称：三只松鼠 公告编号：2025-050 经董事会认真审议，认为拟变更会计师事务所的原因充分、恰当，符合公司 实际；德勤华永会计师事务所（特殊普通合伙）（以下简称"德勤华永"）在专业 胜任能力、投资者保护能力、诚信状况、独立性等方面能够满足公司对审计机构 的要求，具备为公司提供审计服务的经验与能力，同意聘任德勤华永为公司 2025 年度审计机构，聘期一年，不再续聘大华会计师事务所（特殊普通合伙）。本期 审计费用共计 226 万元，包含提供财务报告审计费用 191 万元和内部控制审计费 用 35 万元。 三只松鼠股份有限公司 第四届董事会第六次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 三只松鼠股份有限公司（以下简称"公司"）第四届董事会第六次会议于 2025 年 10 月 13 日上午以通讯方式召开。全体董事一致同意豁免提前三天发出本次董 事会会议通知。会议由董事长章燎源先生主持，会议应到董事 7 名，实到董事 7 名，公司高级管理人员列席了会议。本次会议出席人数、召开程序、议事内容均 符 ...

New Product Launches - Luckin Coffee collaborates with "Tom and Jerry" to launch "Milk Skin Latte," inspired by traditional Inner Mongolian dairy products, featuring a rich milk flavor and a pudding-like texture [6][4] - Heytea introduces "Sauce-flavored White Tofu Crushed Silver," combining Yunnan sweet soy sauce with butter for a unique taste experience [6][4] - Qiaqia partners with Dairy Dragon to launch "Growth Nuts," featuring cartoon packaging and added lutein and probiotics [6][4] - Yanjinpuzi collaborates with Nongshim to create "Spicy Kimchi Chips," utilizing a non-fried baking process and optimized for reduced fat, salt, and sugar [7][4] - Dongpeng Special Drink teams up with Wrigley's to launch a sugar-free gum flavored like Dongpeng Special Drink [6][4] - Let Tea launches "Guava Oil Kumquat Jasmine Tea," a new product emphasizing health with no sugar and added probiotics [11][8] - Yuanqi Forest releases a new 1.8L iced tea, priced around 8 yuan, expanding its product sizes [11][8] Industry Events - Sun Yingsha becomes a global partner for OPPO, unveiling the special edition "Chasing Light Red" for the Find X9 series [15][13] - General Mills announces the closure of factories and a restructuring plan costing approximately $82 million, aimed at enhancing supply chain competitiveness [16][12] - Pang Donglai reports sales of 681 million yuan over the National Day holiday, with the Times Square store leading at 188 million yuan [16][12] - UNDEFEATED SPORT launches a themed event in Anaya, promoting its fall/winter collection through interactive sports challenges [16][12] - RIMOWA introduces a new seasonal limited edition in ballet pink, enhancing its Essential series [19][17] - LG Life Health appoints a new CEO, Lee Sun-joo, who has extensive experience in the beauty industry [20][18] - Mengniu Dairy continues its stock buyback strategy, repurchasing shares on multiple occasions in October [20][18] - Zheng Qinwen becomes the first global brand ambassador for Bawang Tea [20][18] - Three Squirrels receives approval for its H-share listing, aiming to issue up to 81.5 million shares [23][21] Investment and Acquisitions - M Stand acquires RAC BAR, marking its entry into multi-brand development [25][24] - Mixue Ice Cream invests 285.6 million yuan in Fulu Beer, gaining a 51% stake to enter the fresh beer market [25][24] - Zhou Dasheng acquires German high-end audio brand MBL, preserving jobs and production facilities [25][24] - Froneri, the parent company of Häagen-Dazs in the U.S., secures 36 billion yuan in new funding to strengthen its asset holding [25][24] - Pernod Ricard invests over 50 million yuan in a Canadian distillery, reaffirming its commitment to the region [28][26] - Jianming Industrial acquires enzyme producer HJ Youtel, enhancing its capabilities in various sectors [30][29] Food Industry Developments - Central Park Coffee Co. announces the opening of a Friends-themed café in New York, offering immersive experiences for fans [31][30] - Meituan's Happy Monkey brand opens its first northern store in Yanjiao, Hebei [33][32] - Asahi Foods launches a new nursing food brand, focusing on enjoyable eating experiences for the elderly [33][32] - a2 Milk becomes the first official milk partner of the Australian Open [33][32] - Wangwang introduces "Wangzai Vegetable and Fruit Milk," made with 100% imported milk and various fruit and vegetable juices [35][34] - JD.com kicks off its 11.11 fresh food sales event, offering significant discounts [35][34] - Xiangpiaopiao announces Sun Yingsha as its brand ambassador, promoting its health-focused product line [35][34] - Baili Foods plans to list on the Beijing Stock Exchange, aiming to issue up to 54 million shares [38][36] - Vitasoy is launching new flavors to adapt to emerging tea drink trends and competitive pricing [38][36] - Shuanghui's premium light food brand Jian Song releases new products, emphasizing health and nutrition [38][36]

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Insights - The report highlights structural growth opportunities in new products and channels within the consumer goods sector, particularly in the context of the 25Q3 performance forecast [2] - The performance of various sub-sectors is expected to vary, with specific companies showing significant growth potential due to category advantages and new channel expansions [10][12][14][15][16][19][21][22] Sub-sector Summaries 1.1 Snack Foods - The performance in 25Q3 is expected to be differentiated, with companies like Wanchen Group projected to achieve a revenue growth of 39% and a net profit growth of 382% [2][25] - Emphasis is placed on companies that can leverage category trends and new channel opportunities for sustained growth [10][11] 1.2 Soft Drinks - The energy drink segment is showing improved market conditions, with companies like Dongpeng Beverage expected to see a revenue growth of 31% and a net profit growth of 33% [2][25] - The report suggests focusing on companies with strong brand power and channel capabilities for long-term growth [12][13] 1.3 Dairy Products - The dairy sector is anticipated to experience flat demand in 25Q3, with companies like Yili expected to see only a 2% revenue growth [2][25] - The report indicates that profitability may improve once raw milk prices stabilize [14] 1.4 Tea Drinks - The market is characterized by a leading player, Mixue Group, which is expected to expand its competitive edge through enhanced product offerings [2][15] - The mid-price segment is highlighted as a key growth area, with recommendations for companies like Guming [15] 1.5 Health Supplements - The report notes a trend towards increased concentration in the B-end market, with companies like Xianle Health projected to achieve a revenue growth of 15% [2][25] - The C-end market is advised to focus on high-growth single products [16][17] 1.6 Ready-to-Drink Alcohol - The performance in 25Q3 is expected to be strong, with companies like Bairun expected to see an 8% revenue growth [2][25] - New product launches are anticipated to drive sales growth [18] 1.7 Beer - The impact of the "drinking ban" is expected to be limited, with Qingdao Beer projected to achieve a 2% revenue growth and an 8% net profit growth [2][25] - The report suggests that the beer sector will see stable growth driven by structural upgrades and cost improvements [19][20] 1.8 Condiments - Leading companies like Haitian Flavoring are expected to maintain stable performance, with a revenue growth of 7% [2][25] - The report emphasizes the importance of robust market strategies during periods of flat demand [21] 1.9 Frozen Foods - The sector is facing weak demand, with companies like Anjixin expected to see a 6% revenue growth [2][25] - The report advises monitoring the recovery of the restaurant supply chain for potential investment opportunities [22][23] 1.10 Marinated Products - The focus is on improving store operations as the sector continues to recover from previous challenges [24] Key Company Tracking - The report provides a detailed forecast for various companies across different segments, highlighting expected revenue and net profit growth rates for 25Q3 [25]

Core Viewpoint - The article discusses the paradox of rising snack prices in China, where snacks that were once affordable are now perceived as luxury items, leading to a loss of "snack freedom" for consumers [5][10]. Group 1: Historical Context of Snack Consumption - In the past, consumers chose snacks based on taste and price, with little brand loyalty, often mixing various brands in their purchases [6]. - The rise of major snack brands like Liangpinpuzi and Three Squirrels around 2010 shifted consumer behavior towards brand recognition and loyalty, leading to a more concentrated market [6][7]. - Early competition among snack brands involved aggressive pricing strategies, including significant discounts and promotions to attract consumers [7]. Group 2: Shift to Premium Pricing - By 2019, Liangpinpuzi adopted a "high-end snack" positioning, linking product quality directly to pricing, which has led to significant price increases for similar products over the years [8]. - The change in pricing units from larger to smaller measurements has obscured consumers' perception of price increases, contributing to the feeling that snacks have become unaffordable [8][9]. - The emergence of high-priced snacks has resulted in a loss of the previously enjoyed "snack freedom," as consumers now feel priced out of the market [8][10]. Group 3: Market Response and New Trends - The rise of "white-label" snack stores offering high value for money has disrupted traditional snack brands, with the market for these stores growing from 211 billion yuan in 2019 to 809 billion yuan in 2023, reflecting a 40% compound annual growth rate [10]. - Traditional snack brands like Three Squirrels and Liangpinpuzi have faced declining revenues, with Three Squirrels' revenue dropping from over 10 billion yuan in 2019 to 7.1 billion yuan in 2023 [10][11]. - In response to market pressures, brands have attempted to lower prices, but these efforts have had limited success due to established negative perceptions of high pricing [11]. Group 4: Consumer Sentiment and Future Outlook - The article highlights a growing consumer sentiment against high prices that lack corresponding value, indicating a shift towards seeking better price-to-value ratios [14][15]. - Brands that fail to justify their high prices with tangible quality improvements risk losing consumer trust and market share [15][16]. - The future of the snack industry may depend on balancing premium offerings with consumer expectations for affordability and value, as the market moves away from a singular focus on high pricing [16].

Core Insights - The rising prices of snacks, particularly in the context of "light luxury" experiences, have led to a perception that everyday snacks are becoming unaffordable, with brands like "薛记炒货" and "么凤士多" exemplifying this trend [1][11][19] - The shift from a focus on taste and value to brand recognition and high pricing has created a disconnect between consumer expectations and actual product value, leading to a decline in "snack freedom" [2][5][10] Industry Evolution - The snack market has evolved from a diverse selection of local and unbranded products to a more concentrated market dominated by well-known brands like 良品铺子 and 三只松鼠, which have changed consumer purchasing habits [2][4] - The initial price wars among snack brands led to significant consumer benefits, but as brands established themselves, they began to increase prices, often without clear justification [4][5] Consumer Behavior - Consumers have increasingly associated brand names with quality, leading to a willingness to pay more for branded snacks, but this has also resulted in a backlash as prices have escalated beyond reasonable limits [5][10][18] - The emergence of "平价白牌" snack stores has highlighted a shift back towards value-driven purchasing, with these stores rapidly gaining market share by offering competitive pricing [8][10] Financial Performance - The financial performance of traditional snack brands has declined, with 三只松鼠 and 良品铺子 experiencing significant revenue drops, indicating a potential market correction as consumers seek better value [10][11] - 良品铺子 has initiated a major price reduction strategy in response to declining sales, but the effectiveness of this strategy remains uncertain as consumer perceptions of high pricing linger [10][11] Market Trends - The snack industry is witnessing a trend where high pricing is often mistaken for high quality, leading to a "high-end disease" where brands fail to provide tangible value for their elevated prices [12][19] - The industry's focus on high pricing without corresponding value has led to a growing consumer demand for transparency and justification of costs, indicating a shift towards more rational purchasing behavior [18][19]

Core Insights - The China Securities Regulatory Commission has confirmed the overseas listing of four companies: Three Squirrels, Cambridge Technology, Joyson Electronics, and Sany Heavy Industry, all of which are set to list in Hong Kong [1] Group 1: Three Squirrels - Three Squirrels plans to issue no more than 81,548,274 overseas listed ordinary shares and list on the Hong Kong Stock Exchange [1] - The company submitted its prospectus to the Hong Kong Stock Exchange on April 25, 2023, and was listed on A-shares on July 12, 2019 [3] - Three Squirrels specializes in snack foods, operating under the brands Three Squirrels and Little Deer Blue, with products including nuts, baked goods, snacks, meat products, and dried fruits [3] - Financial projections for Three Squirrels show revenues of 7.293 billion yuan, 7.115 billion yuan, and 10.622 billion yuan for 2022, 2023, and 2024 respectively, with net profits of 129 million yuan, 220 million yuan, and 407 million yuan for the same years [3] Group 2: Cambridge Technology - Cambridge Technology plans to issue no more than 77,062,000 overseas listed ordinary shares and list on the Hong Kong Stock Exchange [1] - The company submitted its prospectus to the Hong Kong Stock Exchange on April 28, 2023, and was listed on A-shares on November 10, 2017 [4] - Cambridge Technology focuses on the research and production of telecom broadband terminals, wireless network devices, smart home gateways, and industrial IoT products, serving major telecom operators and internet data centers globally [4] - Financial projections for Cambridge Technology indicate revenues of 3.784 billion yuan, 3.085 billion yuan, and 3.65 billion yuan for 2022, 2023, and 2024 respectively, with net profits of 171 million yuan, 95 million yuan, and 167 million yuan for the same years [4] Group 3: Joyson Electronics - Joyson Electronics plans to issue no more than 283,239,000 overseas listed ordinary shares and list on the Hong Kong Stock Exchange [1] - The company submitted its prospectus to the Hong Kong Stock Exchange on July 16, 2023, having previously submitted an application on January 16, 2023, and was listed on A-shares through a backdoor listing in 2011 [5] - Joyson Electronics is a provider of smart automotive technology solutions, focusing on smart cockpits, intelligent driving, energy management, and automotive safety systems, with 25 R&D centers and over 60 production bases globally [5] - Financial projections for Joyson Electronics show revenues of 49.793 billion yuan, 55.728 billion yuan, and 55.864 billion yuan for 2022, 2023, and 2024 respectively, with net profits of 233 million yuan, 1.24 billion yuan, and 1.326 billion yuan for the same years [5] Group 4: Sany Heavy Industry - Sany Heavy Industry plans to issue no more than 1,082,838,726 overseas listed ordinary shares and list on the Hong Kong Stock Exchange [1] - The company submitted its prospectus to the Hong Kong Stock Exchange on May 22, 2023, and was listed on A-shares on July 3, 2003 [6] - Sany Heavy Industry specializes in the research, manufacturing, sales, and service of a full range of construction machinery products, including excavators, loaders, concrete pumps, and cranes, with sales covering over 150 countries and regions [6] - Financial projections for Sany Heavy Industry indicate revenues of 80.839 billion yuan, 74.019 billion yuan, and 78.383 billion yuan for 2022, 2023, and 2024 respectively, with net profits of 4.433 billion yuan, 4.606 billion yuan, and 6.093 billion yuan for the same years [6]

Core Insights - The gift market is experiencing a sales peak due to the overlap of the National Day and Mid-Autumn Festival, prompting supermarkets to initiate price reductions to attract customers [2][3] - The rise of hard discount supermarkets is notable, with major retail players like Wumart, Meituan, and JD entering the market, intensifying competition [4][5] Price Reduction Strategies - Supermarkets in the community are engaging in price wars, with stores like Wang Ge Supermarket and Da Zui Supermarket offering prices lower than competitors by 1-2 yuan, with specific examples such as a 24-pack of Wahaha AD Calcium Milk priced at 35 yuan [3][4] - Wumart has upgraded its hard discount stores and reduced prices on over 70 popular items in preparation for the holiday season [4] Market Trends - The hard discount supermarket sector is rapidly growing, with new brands and expansions announced, such as the launch of "Love Discount" by Three Squirrels and the opening of multiple stores by Wumart and Hema [5][6] - Community-focused retailing is becoming a key strategy, with many hard discount brands targeting local neighborhoods to capture market share [6][7] Competitive Landscape - Traditional supermarkets are also adapting to the competitive environment by enhancing their offerings and ensuring price stability during peak shopping periods [4][6] - Experts suggest that retailers need to focus on precise target audience identification, differentiated product offerings, and competitive pricing to maintain market relevance [7]

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has approved snack manufacturer Three Squirrels Co., Ltd. for an initial public offering (IPO) in Hong Kong, clearing a significant regulatory hurdle for the company's listing process [3]. Group 1: IPO Details - Three Squirrels plans to issue 81.5 million shares through the IPO [3]. - The company submitted its preliminary prospectus to the Hong Kong Stock Exchange on May 9, indicating that if the listing is not completed by November 9, an updated prospectus must be submitted [3]. Group 2: Financial Performance - In the first half of the year, Three Squirrels reported revenue of 5.48 billion yuan, an increase of approximately 8% compared to the same period last year, which had revenue of 5.07 billion yuan [3]. - The company's net profit for the same period fell sharply by 52%, from 290 million yuan to 138 million yuan [3]. Group 3: Market Context - Three Squirrels is among the increasing number of Chinese companies listed on the Shanghai and Shenzhen stock exchanges seeking a secondary listing in Hong Kong to leverage global capital markets and enhance international visibility [3]. - The company's stock price on the Shenzhen Stock Exchange has declined by 35% year-to-date [3].

Group 1 - The core point of the article is that five companies have recently received approval for overseas issuance and listing or "full circulation" of unlisted shares in China, with all listings taking place on the Hong Kong Stock Exchange [1] - The companies involved include Three Squirrels, Cambridge Technology, Jieng Electronics, and Sany Heavy Industry, all of which are already listed on the A-share market [1] - The proposed share issuances for these companies are as follows: Three Squirrels plans to issue up to 81.5483 million shares, Cambridge Technology up to 77.0620 million shares, Jieng Electronics up to 283 million shares, and Sany Heavy Industry up to 1.083 billion shares [1] Group 2 - Additionally, 52 shareholders of Baiwang Co., Ltd. intend to convert a total of approximately 13.5 million shares of unlisted domestic shares into H-shares [1]

经济观察网 三只松鼠近日公告，公司于近日收到中国证监会出具的备案通知书，公司拟发行不超过 8154.83万股境外上市普通股并在香港联交所上市。公司自备案通知书出具之日起12个月内未完成境外 发行上市，拟继续推进的，应当更新备案材料。 ...