网络端的参会者您可以在直播区域内文字提问下面有请电话尾号2208的参会者进行提问好的谢谢曾总然后谢谢中京科技谢谢华川家电我是方正家电的负责人吴慧笛然后我这边有两个小问题第一个其实 刚刚房老师也提到这个问题那我这边想再问一下就是在这个价格端的我们公司的策略是怎么样的因为从佳健的其他板块的一些公司的反馈来看的可能4月份中端大家都要这个进行大幅的一个就是在美国市场的一个中端售价提价那我们公司的一个价格策略是怎么样的然后包括 另一点就是大家可能觉得如果美国引发通胀会引发一系列的消费降级对应的我们的产品策略会有什么样的变化这是第一个或者可能是两个问题但这个都是在中端零售端的一个问题第二个问题还是关于供应链这一端的我们刚才也提到我们在大陆和东南亚有产能布局不知道我们在美国的 在充电类目以及安防类目的主要竞争对手他们的供应链布局的产地或者产能主要是在哪里然后在这样的一个关税加征的背景下大家对于供应链的全球布局有没有一些新的 这个规划包括比如说是不是可能就接近消费的目的地去做一个布局这是两个问题 谢谢好的 首先谢谢提问然后其次我建议带着一个问题稍微短一点然后一个问题一个问题来我先回答第一个问题就是关于价格这一块的问题 首先刚 ...

Investment Rating - The report maintains a "Buy" rating for Anker Innovations [13]. Core Viewpoints - The report emphasizes that Anker Innovations has implemented a core category focus strategy in 2023, which is expected to enhance market share and sustain efficient growth [4][21]. - The analysis is structured around three dimensions: organizational changes and optimizations, business outlook for future growth, and strategies to address growth challenges posed by tariff disturbances [4][21]. Summary by Sections Growth Foundation: "First Principles, Pursue Excellence," Leveraging AI Empowerment - The company has shifted its business model to focus on the high-value ends of the smile curve, maintaining a technical staff ratio above 45% [8][23]. - Anker has adopted the "value creation determines value distribution" principle, enhancing its incentive system and organizational efficiency through the introduction of the IPD process since 2019 [8][23][25]. - The company is actively integrating AI technologies to improve operational efficiency and product innovation across various business lines [8][23][47]. Growth Prospects: Strengthening Core Capabilities, Sustaining Growth Momentum - In the first half of 2024, the charging storage, smart innovation, and smart audio categories are expected to grow over 30% year-on-year, significantly accelerating from the 2021-2023 compound growth rates [9][55]. - The company has successfully established itself as a global leader in small charging products, benefiting from structural upgrades in fast charging and wireless charging [9][55]. - The portable energy storage products are gaining traction in North America and Europe due to challenges in power stability and the transition to clean energy [9][55]. Growth Challenges: Multi-faceted Strategies to Mitigate Tariff Impacts - Historical data shows that tariff costs have accounted for less than 2% of total revenue from 2020 to the first half of 2024, with fluctuations impacting revenue by less than 1% [10][21]. - The company can offset tariff impacts through price adjustments, with estimated increases of 0.97% to 15.85% needed to counteract various tariff scenarios [10][21]. - Anker is also exploring options to reduce exposure to U.S. tariffs and seeking overseas manufacturing partnerships to manage tariff challenges effectively [10][21]. Investment Recommendations: Organizational Evolution, Quality Growth - Following the implementation of the focus strategy, Anker has optimized its organizational principles and enhanced the product capabilities of its core categories, leading to accelerated growth and efficiency improvements [11][21]. - The company is expected to achieve net profits of 2.082 billion, 2.563 billion, and 3.046 billion yuan from 2024 to 2026, with corresponding P/E ratios of 20.14, 16.36, and 13.77 [11][21].

投资者关系活 动类别 □特定对象调研 □分析师会议 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 ☑其他 线上会议等 参与单位名称 共计 262 家机构 396 人次，详见附件清单 时间 2025 年 4 月 7 日 地点 公司会议室、电话及网络会议 上市公司接待 人员姓名 证券部总监、证券事务代表：曾旖 投资者关系 活动主要内 容介绍 环节：情况介绍、问答交流。 一、近期情况简介 当前，中美关税政策的动态变化引发广泛关注，实施细节 与执行力度仍处于动态博弈中。 作为一家专注于卓越产品和用户体验的智能硬件企业，公 司清晰认识到，在今天全球化时代下，全球领先消费电子品牌 绝大部分都是以中国、东南亚为主的供应链体系，今天大家面 对的是同样的考验。 公司当前已全面启动应对机制，积极迎接挑战、力争穿越 周期，致力将挑战转化为提升运营韧性、优化未来战略布局的 历史契机。 回望过去，再动荡的外部危机都不能阻碍一家公司迈向卓 越与伟大，2008 年的金融危机、2018 年的中美贸易战、2024 年的消费降级等，每个阶段都会有真正卓越的公司脱颖而出， 而安克创新也经历过其中的几次全球风波，不断进化，成长为 ...

安克创新科技股份有限公司 关于部分募集资金专户销户的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 证券代码：300866 证券简称：安克创新 公告编号：2025-013 本次注销的募集资金专户基本情况如下： | 安克创新科技股 | 兴业银行股份有限公 | 36815010010026685 | 超募资金存放 | | --- | --- | --- | --- | | 开户主体 份有限公司 | 开户银行 司长沙分行 | 银行账号 4 | 募集资金用途 | 公司已将募集资金专户的注销事项及时通知保荐机构。上述募集资金专户注 销后，公司与上述募集资金专户开户银行及保荐机构中金公司签署的《募集资金 三方监管协议》相应终止。 一、募集资金基本情况 经中国证监会《关于同意安克创新科技股份有限公司首次公开发行股票注册 的批复》证监许可[2020]1592 号同意注册，安克创新股份有限公司（以下简称"公 司"）向社会公众公开发行人民币普通股（A 股）股票 4,100 万股，发行价为每 股人民币 66.32 元，募集资金总额为人民币 271,912.00 万元，扣除发行 ...

出品丨虎嗅智库 头图丨AI生成 听伊利数智中心CTO 程国强谈：从生产端的智能排产到渠道端的智能铺货，再到消费端的精准洞察，一杯牛奶的 全流程AI之旅。 听自然堂大数据中心总经理罗予晋谈：在竞争激烈的美妆赛道，AI如何助力品牌打造差异化优势？个性化护肤方 案推荐、虚拟试妆体验优化、AIGC赋能内容营销，他们有哪些创新实践？ 听安克创新CIO 龚银谈：作为全球化的智能硬件品牌，AI如何在产品研发、全球营销和供应链管理中发挥关键作 用？如何利用AI分析全球海量用户评论与反馈，快速迭代产品，并指导本地化营销策略？ AI的潜力毋庸置疑，但如何将其从战略蓝图转化为实实在在的业务增长？贝恩公司近期发布的《2025全球消费品 年度报告》就指出，尽管90%的消费品公司高管对AI的重要性予以认可，但仅6%的高管表示拥有完整的AI商业价 值实施计划，AI的落地执行仍然存在巨大缺口。 那么如何巧妙且高效地运用 AI？当许多人还在探讨"可能性"时，一批行业先行者已经跑出了成果。 他们是如何做到的？在真实的商业场景中，AI究竟解决了哪些核心问题？带来了哪些可衡量的价值？虎嗅智库将 行业的最优秀实践者都请到了杭州！ 4月28日，虎嗅智库 ...

Summary of Anker Innovations Conference Call Company Overview - **Company**: Anker Innovations - **Industry**: Consumer Electronics, specifically focusing on charging products and energy solutions Key Points and Arguments Tariff Impact and Response - Anker's products face varying tariffs in the U.S., ranging from 0% to 25%, with some products subjected to additional tariffs of up to 79% [3][4][5] - The company has maintained a positive outlook despite tariff increases, citing strong brand loyalty and proactive measures taken since 2022 to mitigate risks [3][4] - Anker has implemented a "2+N" supply chain strategy, balancing production between China and Southeast Asia to address trade risks [4][5] Cost Management and Innovation - The company focuses on enhancing product innovation and brand pricing power while reducing costs across the supply chain without compromising quality [4][6] - Anker's gross margin performance in the first half of 2025 was strong, with efforts to expand into emerging markets like Europe, Southeast Asia, and Latin America [4][7] Pricing Strategy - Anker prefers to increase average selling prices through reduced promotional activities rather than direct price hikes, with new products priced considering additional costs [4][8] - Historical data shows Anker's ability to raise prices, with portable power banks increasing from $98 in 2021 to $144 in 2024 [8][16] Market Expansion and Competitiveness - The company is actively exploring non-U.S. markets, with North America accounting for about 40% of total revenue as of mid-2024 [7][24] - Anker plans to fill market gaps left by exiting small white-label sellers by introducing competitively priced products while maintaining margins [4][13] Supply Chain and Production - Anker has established overseas warehouses in the U.S. to mitigate tariff impacts and ensure stable supply [19] - The company is evaluating the potential for tariff exemptions by utilizing U.S. manufactured components [18] Consumer Demand and Market Dynamics - Charging products are considered essential, and despite increased logistics costs due to policy changes, demand is expected to remain stable [12] - Anker is positioned to adapt to market changes, focusing on product innovation to maintain consumer interest [21] Financial Outlook and Strategy - The company is cautious about future pricing strategies and their impact on sales volume, with a focus on cost reduction and efficiency [15][23] - Anker's revenue from tariffs is minimal, estimated at around 1-2% of total income, indicating limited impact on overall financial performance [31] Future Product Focus - Anker prioritizes portable energy storage, balcony solar products, and home energy solutions, all of which cater to different consumer needs [22] Compliance and Ethical Practices - Anker adheres to compliance standards and avoids practices like underreporting prices to reduce tariff burdens, emphasizing integrity in operations [30][27] Additional Important Insights - Anker's competitive edge lies in its strong brand reputation and commitment to R&D, which supports its pricing power and market positioning [11][20] - The company is continuously assessing market conditions and adjusting strategies to ensure long-term growth and stability amidst changing economic landscapes [23][34]

证券代码：300866 证券简称：安克创新 公告编号：2025-012 安克创新科技股份有限公司 关于使用闲置自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 安克创新科技股份有限公司（以下简称"公司"）于 2024 年 4 月 23 日召开 第三届董事会第十八次会议和第三届监事会第十六次会议，审议通过了《关于使 用闲置自有资金购买理财产品的议案》，同意公司在确保不影响正常经营的前提 下，使用不超过人民币 45 亿元（含）的闲置自有资金购买理财产品，理财对象 包括但不限于银行理财产品、信托产品等产品及其他根据公司内部决策程序批准 的理财对象及理财方式。上述额度在公司股东大会审议通过之日起至 2024 年年 度股东大会召开之前有效，在前述额度内资金可以循环滚动使用。同时，提请股 东大会授权董事长行使该项投资决策权，并由公司财务部门负责具体执行。该事 项已经公司 2023 年年度股东大会审议通过。详见公司于 2024 年 4 月 25 日在巨 潮资讯网披露的《关于使用闲置自有资金购买理财产品的公告》（公告编号：2024- 029）。 ...

证券代码：300866 证券简称：安克创新 公告编号：2025-011 安克创新科技股份有限公司 关于公司及部分全资子公司启用新公章的公告 安克创新及安克电子对原公章已按照相关规定进行封存，并依法办理注销， 确保不被非法使用。 上述事项不会对公司经营造成重大不利影响。 特此公告。 安克创新科技股份有限公司 董事会 2025 年 3 月 20 日 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 安克创新科技股份有限公司（以下简称"安克创新"）及全资子公司湖南安 克电子科技有限公司（以下简称"安克电子"）因业务需要，于 2025 年 3 月 19 日启用新公章。安克创新及安克电子新公章公司名称不变，并均已在湖南省公安 厅印章服务系统完成备案登记。 新公章自启用日起生效，原公章作废不再使用。原公章作废前使用的有关正 常商务活动的文字资料存续有效。 ...

证券代码：300866 证券简称：安克创新 公告编号：2025-009 安克创新科技股份有限公司 关于部分募集资金专户销户的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 一、募集资金基本情况 经中国证监会《关于同意安克创新科技股份有限公司首次公开发行股票注册 的批复》证监许可[2020]1592 号同意注册，安克创新股份有限公司（以下简称"公 司"）向社会公众公开发行人民币普通股（A 股）股票 4,100 万股，发行价为每 股人民币 66.32 元，募集资金总额为人民币 271,912.00 万元，扣除发行费用（不 含增值税）后，募集资金净额共计人民币 257,418.53 万元（含超募资金），上述 资金已于 2020 年 8 月 13 日到位，经天健会计师事务所（特殊普通合伙）验证并 出具"天健验[2020]7-88 号"《验资报告》。 二、募集资金存放和管理情况 根据《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司 自律监管指引第 2 号——创业板上市公司规范运作》《上市公司监管指引第 2 号——上市公司募集资金管理和使用的监管要求》等 ...

Summary of Anker Innovations Conference Call Company Overview - **Company**: Anker Innovations - **Industry**: Consumer Electronics, Charging Solutions, Energy Storage, Smart Home Products Key Points and Arguments Charging Business - Anker's charging business accounts for approximately 50% of its revenue, showing significant growth potential despite intense competition and low product differentiation barriers [3][4] - The consumer electronics market is rapidly evolving, with many brands opting to purchase third-party chargers instead of including them with products [3] - Anker maintains a strong market position in small chargers due to its brand and channel advantages, being a leading player in cross-border e-commerce [3] - The company has consistently launched new products in medium chargers to maintain market share, benefiting from the growth in core consumer electronics like smartphones and PCs [3] Energy Storage Business - Anker is actively expanding its energy storage business, with expectations of growth in the U.S. market for balcony photovoltaic and emergency preparedness products by 2025 [3][5] - The company has completed its product layout for mobile home storage and balcony storage, with significant sales expected in 2025 [7][23] - Anker's technology and brand influence are expected to help it break into new channels in home energy storage [5] Product Innovation and Market Trends - Anker is launching new products in cleaning supplies, smart home, and security sectors, maintaining high growth rates through integrated platform control [6] - The global market for third-party smartphone chargers is estimated at approximately 80 billion yuan, with Anker holding a significant share in the Apple segment but lower in the Android segment [4][20] - The company plans to expand its product offerings in response to new Apple product launches, enhancing its market share [16] Competitive Landscape - The industry shows clear brand differentiation, with some brands growing while others decline. Chinese brands like Anker are gaining market share from international competitors [13] - Anker's competitive strategy includes modular design and direct engagement with installers, which enhances its product appeal and pricing advantages [26] Future Growth Projections - Anker expects overall revenue growth of around 25% in 2025, with a projected growth rate of about 20% in the following two years [6][27] - The balcony photovoltaic market is emerging, with potential market size exceeding 10 billion euros in Germany alone, driven by consumer demand and simplified installation processes [28][29] Strategic Focus - The company is focusing on fixed home energy storage as a key area for growth in 2025, alongside optimizing product line layouts and strengthening channel development, particularly in the U.S. [27] - Anker's strong offline channel expansion, especially in the U.S., Europe, and Latin America, positions it well for future growth [19][22] Regulatory and Market Challenges - Anker's exposure to tariff changes is relatively low, with tariff costs accounting for only 1-2% of revenue, allowing for price adjustments to maintain margins [37] Additional Important Insights - Anker has become one of the top ten suppliers in the global consumer camera market, with a strong presence in the U.S. [32] - The security camera market is experiencing growth, particularly in solar-powered models with AI features, which Anker is well-positioned to capitalize on [33][34] - Emerging products like lawn mowing robots are expected to provide new revenue streams and enhance Anker's market competitiveness [36]