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场景化成消费核心导向 京东家电家居“巅峰24小时”IP联合品牌高管共探增长新机遇
Sou Hu Wang· 2026-02-10 10:24
Core Insights - The integration of AI technology into daily life is shifting consumer expectations of "home" from mere functional spaces to emotional and healing "lifestyle solution spaces" [1] - The competition logic in the home appliance and furniture industry is evolving from a focus on product performance to a comprehensive competition involving experiential scenarios, emotional connections, and holistic service capabilities [1] Group 1: Consumer Trends - The core trend in home consumption is evolving towards creating "meta scenarios," where the demand for "rituals" shifts from social display to self-care, making "home" a sanctuary for emotional connections [2] - Brands are increasingly collaborating to align with this trend, as seen in Midea's thematic participation in the "Peak 24 Hours" event, which aimed to elevate the product experience into a healing space [2] - The personalization of smart appliances is emerging as a new consumer trend, with brands like Casarte and AUX creating products tailored to specific family scenarios [2] Group 2: Service and Marketing Innovations - Service capability is becoming a new competitive advantage for brands, with companies like Hisense and TCL focusing on integrating consumer needs with technology [3] - Marketing strategies have shifted from traditional advertising to interactive, emotional, and scenario-based communication, exemplified by JD and TCL's "Champion China Tour" event [3] - The collaboration between JD and brands like Lin's Home focuses on creating immersive experiences that blend online and offline interactions, enhancing brand effectiveness [3] Group 3: Future Industry Outlook - Industry leaders agree that the home appliance and furniture sector will evolve towards greater intelligence, personalization, and a focus on holistic value [4] - The future of manufacturing is centered on creating better consumer experiences, as emphasized by Hisense's commitment to enhancing life quality [4] - JD's "Peak 24 Hours" IP is redefining the concept of "home" as a comprehensive carrier of emotions, life renewal, and self-realization, positioning itself as an enabler and co-builder in the industry [4]
5万+品牌在用,平台的AI电商杀疯了
3 6 Ke· 2026-02-10 09:40
春节的AI之战,硝烟已经开始弥漫开来。 火山引擎,早早官宣成为央视总台春晚独家AI云合作伙伴;腾讯元宝,承载着"重现当年微信红包盛况"的希望,App开年狂撒10亿现金红包,成功登上苹 果商店中国免费App排行榜榜首;阿里千问更是豪掷30亿元红包,推出"春节请客计划";就连百度文心,也推出5亿元红包活动。 这场春节AI大战,可谓互联网大厂重仓AI的缩影。 此前,马化腾将2025年形容为"AI大年",认为在腾讯多个业务线中,目前唯一还值得大力投入的是AI。阿里巴巴也曾宣布未来三年投入超3800亿元,用来 建设云和AI硬件基础设施。除了两大巨头,过去一年,京东、小红书、快手、美团等也在持续投入和提供多样的AI能力。 钱的流向不会说谎。大厂重仓AI,正在改变电商及运营模式。过去一年,平台有哪些投入?AI能力有哪些进展与应用?亿邦动力整理了不同平台面向商 家、消费者推出的AI工具,提炼出集中发力的五大领域,以期为商家提供快速融入AI浪潮的方向参考。 平台抢跑,用AI帮商家降本增效 面向商家,平台更注重从AI工具切入,优先让AI发挥降本增效的作用。 阿里巴巴是较早拥抱AI的平台。2025年,阿里妈妈营销平台在618和双1 ...
上传发票抽现金 最高奖 800 元!京东率先接入全国有奖发票活动
Zhong Jin Zai Xian· 2026-02-10 09:30
"中了!20 元红包直接到账,刚在京东买的年货,上传发票点几下就抽中了!"宜昌市民王女士没想 到,自己买年货开了张发票,还获得了国家发的"奖金"。 为进一步激发消费需求、释放消费活力,财政部、商务部、国家税务总局联合部署,全国50个城市近日 陆续开展有奖发票活动试点。全国消费者进行零售、餐饮、住宿、文旅等线下线上消费,获得试点城市 商家开具的单张金额 100 元及以上、开票日期在活动期间的实名数字化电子普通发票,即可参与抽奖, 奖金最高800元。 2月10日,太原、宜昌等城市率先开启有奖发票活动,武汉、北京、上海、天津等城市也将于近日陆续 启动。京东作为第一波接入政策的电商平台,2月10日起同步上线有奖发票抽奖服务。 消费者无论在其它渠道消费,还是在京东消费,只要符合各地规则都可参加活动。在其它渠道消费,可 上京东App搜"有奖发票",或者从我的-钱包进入"有奖发票"活动专区,上传符合规则的发票,系统便会 快速完成校验和抽奖。在京东自营下单,京东自动开票,还支持用户一键选择关联的发票,直接参与抽 奖。 消费者参加活动,全程无需多平台切换、无需重复填报。中奖奖金以现金形式直接发放到用户的京东钱 包余额,可以消费 ...
突发!刘强东拿下中兴
商业洞察· 2026-02-10 08:48
Core Viewpoint - JD.com is aggressively expanding its partnerships with smartphone manufacturers, indicating both ambition and anxiety in a competitive market [2][12]. Group 1: Strategic Partnerships - JD.com has formed a strategic partnership with Vivo, aiming for a sales target of 100 billion yuan over the next three years, focusing on user engagement, product co-development, and full-channel integration [4][7]. - The collaboration with Vivo will leverage JD's 700 million active users to target high-potential demographics such as Gen Z through joint marketing and member integration [7]. - JD.com has also secured the national agency rights for ZTE, Nubia, and Red Magic, setting a sales goal of 10 billion yuan, aiming to enhance ZTE's market presence through integrated resources [8][9]. Group 2: Business Expansion and Supply Chain Focus - JD.com is diversifying its business into food delivery, dining, and travel, all centered around its core supply chain capabilities [14][16]. - The company has quickly captured a significant market share in the food delivery sector, achieving 25 million daily orders within three months [16]. - JD's approach in the food industry includes using technology to ensure food safety and streamline supply chain processes, reflecting its long-standing operational efficiencies [17]. Group 3: Financial Performance and Challenges - JD.com's Q3 2025 financial report shows a revenue increase of 14.9% to 299.1 billion yuan, but net profit plummeted by 54.7% to 5.3 billion yuan, indicating financial strain from new business ventures [23]. - The company faces challenges in maintaining market share in food delivery, with a drop in user retention once subsidies are reduced, highlighting the volatility of its new business models [24]. - JD's core supply chain efficiency has declined, with inventory turnover days increasing from 30.4 to 35.8 days, and accounts receivable turnover days rising from 5.8 to 8.3 days, signaling operational difficulties [24][25].
京东家电家居超级秒杀日 2月11日开启,家电家居限时不止5折
Sou Hu Wang· 2026-02-10 08:36
如果习惯于使用洗脸巾,洁丽雅一次性珍珠纹洗脸巾(60抽*10包)也不容错过,日常价62.9元,秒杀价 35.9元。这款洗脸巾采用加厚珍珠纹设计,清洁力更强且柔韧不易破,干湿两用,使用便捷。 京东年货节正火热进行中,又一波重磅福利来袭。2月11日,京东秒杀将开启家电家居超级秒杀日活 动,海量爆款限时秒杀,不止5折。活动期间,消费者不仅可享受秒杀福利,还能享国补政策再叠加9折 优惠。值得一提的是,京东物流服务持续升级,即便在农村地区也能送到家,让消费者轻松置办年货。 据了解,本次京东家电家居超级秒杀日活动还准备了新年红品1元秒、百款爆款福袋0元抽、以及10万份 家电家居好礼限时赠等多重惊喜,诚意满满。届时,用户只需登录京东APP,点击首页"秒杀"频道,即 可一键进入活动专区,轻松选购各类超值秒杀好货。 本次秒杀活动涵盖了从家居小物到大型家电的众多爆款,折扣力度空前。比如这款双枪马上筷乐红檀木 筷子礼盒装(20双装),拥有抗菌防霉的特性,让家人用餐更安心,同时寓意"马上有钱"的新年设计也别 出心裁,日常价59.9元,秒杀价仅1元;三利100%新疆棉毛巾,秒杀价同样低至1元,它选用优质新疆 长绒棉,织造紧密,触感加倍 ...
独家|小象烘焙开设线下店,巨头们沉迷在螺蛳壳里做道场
东京烘焙职业人· 2026-02-10 08:33
以下文章来源于超聚焦foci ,作者白墨 超聚焦foci . 聚焦科技创新,助力产业升级 巨头们开始抢小生意 超聚焦独家获悉,近日美团小象超市自有品牌"小象烘焙",在北京后沙峪和望京附近开始 试点线下店铺。 从美团的小象超市布局"手作烘焙",到去年9月朴朴超市悄然上线自营外卖"朴朴厨房", 再到同一时间京东继"小鲜厨房"后高调推出"七鲜咖啡",并计划三年开万店,一杯补贴后 低至4元的美式咖啡,搅动着本已白热化的咖啡市场。 从现烤面包、到三餐热食、再到提神咖啡,这些看似"蝇头小利"的生意,正在成为互联网 巨头们新的角斗场。当线上流量红利见顶,曾经追求规模与速度的巨头们,不约而同地放 慢脚步,沉下身子,开始在一枚小小的"螺蛳壳"里,精雕细琢地做起了道场。 这背后,究竟是流量焦虑下的无奈之举,还是通往更高利润、更强用户粘性的必经之路? 01 美团重燃线下零售野心 二是寻求更高毛利,相较于标准化的包装食品,现场制作的烘焙、熟食等3R产品(即烹、 即热、即食)拥有更高的毛利率。这是在即时零售利润微薄的现状下,提升单店盈利能力 的关键一步。 三是打造线下流量入口,一个高品质、高性价比的烘焙区,能有效吸引周边社区居民到店 ...
人民财评:用工行政指导有利于持续改进劳动管理
Ren Min Wang· 2026-02-10 08:25
Group 1 - The Ministry of Human Resources and Social Security, along with several other departments, is conducting administrative guidance for 16 companies, including Meituan, Taobao, and Didi, to ensure the rights of new employment form workers are protected [1] - There are currently 84 million new employment form workers in China, playing a significant role in stabilizing employment [1] - The rights protection level for new employment form workers in China has steadily improved through continuous institutional enhancements [1] Group 2 - A new occupational injury insurance model, which charges per order and ensures coverage for each order, has been actively promoted, with 23.25 million people insured by October 2025 [2] - The administrative guidance aims to balance the interests of individual workers, industries, and consumers, requiring ongoing detailed work to protect workers' rights [2] - The timing of the administrative guidance coincides with the Spring Festival, reflecting a humanistic concern for workers who continue to work during this period [2] Group 3 - Companies like Taobao and Didi are providing emotional value to workers through various benefits, such as New Year meals and subsidies, to enhance their well-being [3] - Meituan has organized over 5,000 recognition gatherings and provided welfare packages to riders, demonstrating a commitment to worker appreciation [3] Group 4 - Protecting the rights of new employment form workers is a significant challenge, and larger companies and platforms are expected to take a leading role in this effort [4]
上传发票抽现金最高奖800元!京东率先接入全国有奖发票活动
Jin Rong Jie· 2026-02-10 08:02
此外,为了让京东用户"参与即有收获",京东在国家政策基础上带来额外福利:凡在京东参与活动的用 户都将获得京东福利券包,至高128元。 2月10日,宜昌市民王女士就在京东内进入有奖发票活动页面,上传了当日在京东秒送购入年货后开具 的电子发票,点击上传发票按钮,抽奖界面便弹出了 20元中奖提示,奖金瞬间到账。王女士成为宜昌 首批中奖用户,"有了这个福利,我们消费和开发票的动力更足了。" 线下参与有奖发票活动同样便捷。2月10日,太原京东MALL内,游客孙先生购入一款破壁机后,实付 599元。在店员的简单指导下,在京东上传电子发票,直接抽中50元。他中奖的消息瞬间吸引了周围不 少消费者,大家纷纷围过来询问开票流程和参与方式,店员一边解答,一边演示操作步骤,现场参与氛 围火热。 字原乐 有奖发票 上 最高奖金 1.消费索票 消费后主动向商家索取数电发票 2008 6 - 2 - 1 - BINNYIER · · DARKE8 官方版专门日本 NO LINE BOOK AN ROOM AND THE COLLECTION OF 4.5 图名表团在川大厅业质量A 2563 发器大于5千100元 240 6-481 n - ...
已中百元一等奖!太原有奖发票活动 首单中奖用户落地京东
Jin Rong Jie· 2026-02-10 08:02
有奖发票政策刚启动,首批消费者已经用上了。 消费者无论在其它渠道消费,还是在京东消费,只要符合各地规则都可参加活动。在其它渠道消费,可 上京东点击"有奖发票",或者从我的-钱包进入"有奖发票"活动专区,上传符合规则的发票,系统即可 自动完成验真与抽奖,即时中奖结果实时反馈,经7天公示后,奖金会直接发放至京东钱包。 业内人士认为,太原首单的快速落地,体现了有奖发票这类政策红利,在京东这样的数字化平台上可以 直达消费者。 一直以来,京东都向消费者出具正规发票,保障消费者购物及售后过程中的权益,中国电商领域首张电 子发票即在京东诞生。京东此次率先接入"有奖发票"活动,旨在助力国家促消费政策,让消费者以便捷 的方式享受惠民福利,推动商户规范开票、合法经营、依法纳税,形成"消费者得利、商户经营提升、 市场更规范"的良性循环。 关键词阅读:京东 太原 有奖发票 责任编辑:山上 当天上午,太原市民王女士在京东上传一张年货消费电子发票,成功参与抽奖并获得即时开奖一等奖, 成为太原有奖发票活动开启以来,首个中奖的京东用户。奖金98元将经过7天公示后,发放至王女士的 京东钱包。 王女士表示,她是在京东上用秒送购买自营店铺的年货, ...
京东外卖宣布开启百城年夜饭预定
Ge Long Hui A P P· 2026-02-10 07:55
格隆汇2月10日|京东外卖今天正式宣布,开启百城万店年夜饭预订,除夕夜1对1急送,实现热气腾腾 的团圆饭。即日起至2月16日,京东App秒送频道搜"年夜饭"即可一键下单。这次京东外卖联合百大餐 饮品牌上万家门店,推出68元-1888元多价格带的年夜饭套餐,覆盖北京、上海、广州、深圳、成都等 100多座城市。官方强调,预订年夜饭套餐实付100元以上,送除夕1对1急送;预订1888元以上套餐,赠 全家福冲印服务。 ...