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豪赌东南亚的泡泡玛特们,没招了
Hu Xiu· 2025-08-15 10:08
中国潮玩在东南亚撞车。 8月8日,全球最大的泡泡玛特门店在曼谷地标暹罗天地开业,无数来自泰国国内外的游客与玩家再次排 起长队。但网友发现,这家号称全球最大的泡泡玛特店,其设计与陈设竟意外"撞脸"了名创优品的全球 壹号店。 泡泡玛特在东南亚门店所在都是中心且显眼的地段:泰国首店的曼谷尚泰世界购物中心,Labubu IP 主 题店所在的曼谷 MEGA BANGNA 商场,印尼首店的雅加达 Gandaria City Mall。 去东南亚找地标建筑开店,排长队,似乎成为中国潮玩品牌出海的"标配场景"。不仅泡泡玛特, 52TOYS、名创优品旗下TOPTOY都在复制。 东南亚本地品牌也不容小觑,Mighty Jaxx凭借极具艺术感的收藏级潮玩,也在全球范围内收获150万粉 丝与20万的客户,被称为东南亚版"泡泡玛特"。 扎堆出海,地头蛇崛起,东南亚能容得下更多泡泡玛特吗? 东南亚潮玩三国杀 IP、盲盒、新品首发、地标开店、明星引流:泡泡玛特的出海路径正在被模仿。 今年5月,52TOYS在2025年的泰国潮玩展(TTE)上,首次曝光了CiCiLu、NINNIC、PoukaPouka三个 新IP,引来大批玩家询问:"产品什 ...
曼谷街头的“镜像游戏”:泡泡玛特和名创优品,谁复制了谁?
3 6 Ke· 2025-08-15 07:13
Core Viewpoint - The controversy surrounding the opening of Pop Mart's flagship store in Thailand highlights the ongoing competition and design similarities with Miniso's MINISO LAND, raising questions about originality and potential copyright infringement in retail design [1][2][3] Group 1: Company Performance - Pop Mart's stock has surged approximately 170% year-to-date, with a market capitalization of around HKD 370 billion and a price-to-earnings ratio exceeding 100, driven by a significant increase in overseas sales, which grew over four times in the first half of the year [3][4] - In contrast, Miniso's stock has seen a slight decline of 0.6%, with a market capitalization close to HKD 50 billion and a price-to-earnings ratio of about 18, impacted by profit declines due to acquisitions and interest expenses [4][3] Group 2: Market Strategy - Pop Mart adopts a "premium expansion" strategy, focusing on creating brand awareness through online channels and flagship stores, while Miniso emphasizes rapid store replication through supply chain advantages and cost control [5][6] - The two companies have distinct approaches to intellectual property (IP), with Pop Mart acting as an "IP creator" and Miniso as an "IP connector," relying on collaborations with established brands to enhance product offerings [6][7] Group 3: Industry Trends - The Chinese toy industry, particularly in the collectible segment, is experiencing significant growth, with its market share in overseas markets increasing from 3% in 2020 to an expected 18% by 2025 [8] - The rise of the collectible toy market is contributing to the transformation of China's manufacturing sector, moving from "OEM advantages" to "cultural premiums," and is projected to reach a market size of CNY 110.1 billion by 2026 [9] Group 4: Consumer Behavior - The competition between Pop Mart and Miniso reflects a broader consumer trend where young consumers seek both emotional value and cost efficiency in their purchases, indicating a dual demand for unique experiences and affordability [10]
名创优品(09896)8月14日斥资5850美元回购1200股

Zhi Tong Cai Jing· 2025-08-15 04:40
Core Viewpoint - Miniso (09896) announced a share buyback plan, indicating confidence in its stock value and future prospects [1] Group 1: Share Buyback Details - The company plans to repurchase 1,200 shares at a total cost of $5,850 [1] - The buyback price per share is set at $4.875 [1] - The buyback is scheduled for August 14, 2025 [1]
名创优品(09896.HK)8月14日耗资5850美元回购1200股

Ge Long Hui· 2025-08-15 04:33
格隆汇8月15日丨名创优品(09896.HK)公告,8月14日耗资5850美元回购1,200股,每股回购价4.875美 元。 ...
名创优品8月14日斥资5850美元回购1200股

Zhi Tong Cai Jing· 2025-08-15 04:28
Group 1 - Miniso (09896) announced a share buyback plan, intending to repurchase 1,200 shares at a total cost of $5,850 [1] - The buyback price per share is set at $4.875 [1]
名创优品(09896) - 翌日披露报表

2025-08-15 04:04
如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司(「香港聯交所」)證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露,必須填妥第一章節 。 | 第一章節 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份(不包括庫存股份)變動 | | | | 庫存股份變動 | | | | | 事件 | 已發行股份(不包括庫存股份)數 目 | | 佔有關事件前的現有已發 行股份(不包括庫存股 份)數目百分比 (註3) | | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股份總數 | | 於下列日期開始時的結存(註1) ...
名创优品广州科技公司减资至3.1亿元,降幅约31%

Xin Lang Cai Jing· 2025-08-15 02:48
该公司成立于2017年8月,法定代表人为周书,经营范围包括自然科学研究和试验发展、信息技术咨询 服务、互联网销售等。股东信息显示,该公司由米尼科技(广州)有限公司全资持股。 天眼查工商信息显示,8月11日,名创优品科技(广州)有限公司发生工商变更,注册资本由4.5亿人民 币减至约3.1亿人民币,降幅约31%。 ...
美妆巨头纠纷再起!KK集团诉名创优品不正当竞争案9月开庭
Nan Fang Du Shi Bao· 2025-08-14 14:40
国内美妆零售行业再起波澜。记者获悉,KK集团起诉名创优品以及其关联公司对其旗下的"THE COLORIST"品牌的商标在国内和海外"商标抢注不正当竞争"一案,将于9月1日迎来一审开庭。 这不是KK集团展开的首次法律维权行动。该案前,KK集团已经对"THE COLORIST"商标在国内被抢注 行为和"WOW COLOUR"与"THE COLORIST"门店装潢构成近似先后进行了维权,且已经取得了阶段性 的胜诉。此次直接起诉名创优品不正当竞争,本案结果将对行业知识产权保护产生重要影响。 案件回溯:从商标抢注到门店装潢侵权 北京市高级人民法院二审判决书截图。 这场纠纷始于2019年。公开资料显示,KK集团旗下美妆集合店品牌"THE COLORIST调色师"于当年9月 26日在广州、深圳同步开设双首店,凭借明快的色彩设计和沉浸式体验迅速成为现象级美妆新零售品 牌,被媒体誉为"国内首家大型彩妆集合店"。但随后KK集团发现,其商标在国内被"阿信科技"抢注, 海外多国则被"深圳法莱盛"抢注,而这两家公司均与名创优品存在关联关系。 2020年起,KK集团展开系列法律行动。在商标维权方面,北京市高级人民法院二审认定抢注方行为构 ...
手机闪购成交额暴增超300%,骑手狂奔15分钟极限配送,谁在推动闪购革命?
Sou Hu Cai Jing· 2025-08-13 09:07
深圳的雨砸在写字楼玻璃上,李晓盯着湿透的鞋袜苦笑。手机点开闪购App,15分钟后,骑手将干爽的 拖鞋递到她手中。"比外卖还快!"她发朋友圈感叹。同一时刻,罗湖区的寒先生正为出差焦头烂额—— 机场安检前发现忘带充电宝,一次30分钟送达的闪购解了他的燃眉之急。 数据爆发:闪电革命的冰山一角 "深圳所有门店即时零售订单量,2025年3-7月猛增1500台,而去年同期的订单量只有现在的20%。"某 手机品牌区域总经理陈娟的这句话,揭开了冰山一角。更惊人的是平台数据:今年6月起,手机成交额 同比超300%,智能手表、平板增速超200%,连运动鞋服也暴涨200%。 淘宝闪购中,66个非餐品牌月成交破千万,395个品牌破百万,覆盖3C数码、美妆、母婴甚至宠物用 品。小米之家日均订单4个月翻4倍,名创优品超半数门店成交翻两倍,新客占比飙至78%。 门店里的"生死时速" 暴雨中的深圳迪卡侬门店,打包室秒变战场。工作人员必须在15分钟内完成拣货打包,否则骑手配送链 断裂。"以前晚上关门就没生意,现在凌晨还在接羽毛球拍订单。"店长擦着汗说,仅前7个月羽毛球销 量就涨了50%。 这场速度竞赛倒逼实体店蜕变为"前置仓"。屈臣氏3800 ...
品牌商家在淘宝闪购扩大生意半径 66个非餐品牌月成交破千万元
Zheng Quan Ri Bao Wang· 2025-08-12 11:49
Group 1 - In July, 395 non-food brand merchants on Taobao Flash Sale achieved over 1 million yuan in transactions, with 66 brands surpassing 10 million yuan, covering various categories such as 3C digital, beauty, sports, apparel, and more [1] - Notable brands like Apple, Xiaomi, Watsons, Decathlon, MO&Co, and Miniso saw increased orders and revenue through Taobao Flash Sale [1] - The number of Apple authorized stores connected to Taobao Flash Sale exceeds 3,000, with Watsons having over 3,800 stores, Miniso with 4,500 stores, and Xiaomi reaching 7,000 stores [1] Group 2 - Since July, the average daily orders for Xiaomi Home on Taobao Flash Sale have increased fourfold compared to May, with significant growth in categories like smartwatches, computer hardware, and home appliances [5] - Over half of Miniso's offline stores connected to Taobao Flash Sale doubled their sales in July, with more than 1,000 stores seeing sales double, and new customer ratio exceeding 78% [5] - The number of new brands joining Taobao Flash Sale increased by 110% in July, with over 12,000 new non-food brand stores launched [5] Group 3 - Taobao Flash Sale is seen as a strategic move for brands to upgrade retail digitization and integrate online and offline sales, benefiting consumers, brands, and service providers [5] - Key values identified by brands include reconstructing consumption scenarios, activating member engagement to enhance repurchase rates, and optimizing the physical network by transforming stores into "front warehouses" [5] - Taobao Flash Sale is building a comprehensive retail ecosystem across all categories and scenarios, contributing to stable growth for brand merchants [6]