FF305 公司名稱： 名創優品集團控股有限公司 呈交日期： 2026年2月6日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔有關事件前的現有已發 行股份（不包括庫存股 份）數目百分比 (註3) | 庫存股份數目 | 每股發行/出售價 (註4) | 已發行股 ...

Core Viewpoint - The Nasdaq Golden Dragon China Index saw an initial increase of 1.21%, indicating positive market sentiment towards Chinese stocks listed in the U.S. [1] Company Performance - NIO experienced a significant rise of 7.4% - Miniso increased by 5.4% - Yum China rose by 3.4% - Li Auto gained 2.8% - ZTO Express, Zai Lab, Bilibili, Baidu, and Kingsoft Cloud all saw increases of over 2% - Alibaba had a modest increase of 0.7% - Pony.ai declined by 1.2% - New Oriental fell by 2.8% [1] ETF Performance - KWEB ETF rose by 1.14% - CQQQ ETF increased by 0.7% - ASHR ETF decreased by 0.1% - ASHS ETF fell by 1.3% [1]

Core Insights - MINISO has launched its first artist street district, MINISO LAND, in Guangzhou, focusing on co-creation, sharing, immersion, and interaction to connect signed artists with consumers [1][5] Group 1: Artist IP Launch and Consumer Engagement - The debut artist IP "Qibao" by MINISO features the theme "Angry Love," aimed at resonating with the emotions of the youth [3] - Limited edition products related to the Qibao IP were introduced, including "Valentine's Day, NO! Tag," "Beach Music Festival Blind Box," and "400% Big Doll," utilizing interactive elements to attract consumers [3] - The designer of Qibao engaged with fans during a signing event, gathering creative inspiration to enhance the emotional core of the IP [3] Group 2: Sustainable IP Ecosystem Development - The Qibao-themed pop-up event serves as a model for MINISO's artist street operation, providing a replicable framework for nurturing original artist IP [5] - MINISO plans to introduce a diverse range of signed artist IPs for future themed events, aiming to create a vibrant long-term co-creation platform [5] Group 3: Value Chain Integration - MINISO showcased its original artist IPs at the Paris fashion show, marking the debut of Chinese vinyl toys on an international stage, thereby expanding the value dimension of its artist IP works [7] - The establishment of the artist street in Guangzhou effectively extends the influence and brand potential gained from international platforms to local consumer settings [7] Group 4: Strategic Investment and Dual-Drive Model - MINISO invests approximately 100 million yuan annually to nurture original IPs, providing ample room for trial and growth [8] - The company has established a dual-drive model of "international licensed IP + exclusive signed artist IP," systematically advancing the incubation and signing of artist IPs [8] Group 5: Global Network Empowerment for Artist IP - The successful launch of the artist street is a key initiative in MINISO's artist IP ecosystem and scene innovation [10] - MINISO aims to leverage its global network of over 8,000 stores to promote outstanding artist IPs in the international market, linking products with cultural exports [10]

Core Insights - MINISO has launched its strategic innovative store format MINISO LAND in the northwest, with its first store opening in Xi'an's core business district, marking a significant step in enhancing its national presence and activating the "first store economy" in the region [1] Group 1: Targeting Young Consumers - The success of MINISO's first store in the northwest is attributed to its precise understanding of the core consumer group for trendy toys, strategically located in a youth-heavy area of Xi'an [2] - The store features a distinctive exterior and a giant WAKUKU theme installation, quickly becoming a new landmark for young trendy toy enthusiasts in the city [2] - The store's layout has been innovatively redesigned to create an immersive shopping experience, blending popular global IP themes to transform shopping into a treasure-hunting adventure [2] Group 2: Diverse Product Matrix Driving Market Potential - The store offers over 6,000 products, with more than 80% being IP derivatives, creating a vast consumption scene for trendy toys [3] - The product line includes major international licensed IPs like Disney and Harry Potter, as well as original artist IPs developed by MINISO, catering to the diverse and deep-seated needs of young fans and collectors [3] - The unique spatial experience and strong IP appeal have generated significant market attraction, with strong sales performance during the trial operation period [3] Group 3: Dual-Drive Strategy Implementation - The operation of the Xi'an store exemplifies MINISO's dual-drive strategy of "international licensed IP + exclusive signed artist IP," enhancing shopping enjoyment and showcasing the emotional resonance and unique brand value of trendy toy IPs [4] - The WAKUKU themed area within the store features exclusive photo spots and interactive setups, marking a shift from traditional retail to a complex value-creating space that combines global IP showcases with local trendy toy IP incubation [4] Group 4: Empowering Urban Commercial Upgrades - The opening of MINISO LAND in Xi'an signifies a new phase in the brand's expansion, focusing on the IP + large store model [5] - As high-potential cities continue to see the rollout of such high-energy stores, MINISO aims to create new urban landmarks that enhance its brand influence and contribute to regional commercial upgrades [5] - The company plans to persistently innovate store formats and build an IP ecosystem centered around interest-based consumption, creating a vibrant new quality commercial ecosystem for global consumers [5]

Core Viewpoint - MINISO has partnered with China Central Television (CCTV) to co-create IP derivative products for the 2026 Spring Festival Gala, marking MINISO as the collaborative brand for trendy toys during the event [1][3]. Group 1: Collaboration Details - The collaboration has resulted in the launch of the "Year of the Horse" series of IP trendy toy products, inspired by the theme "Success is Coming, Everything is Great," which merges traditional zodiac culture with modern creativity [3][4]. - This partnership represents the first collaboration between MINISO and CCTV's Spring Festival Gala, highlighting a shared commitment to cultural heritage and innovative expression [3][4]. Group 2: Product Offerings - The new series centers around the original IP "Ma Youyou," characterized by a cute and lively design that reinterprets traditional zodiac symbols into trendy IP products [4][6]. - The "Ma Youyou" plush toys are available in blind box format, featuring nine different designs that enhance collectability while maintaining IP recognition [6]. - Additional products include themed accessories like "Good Fortune Peanuts," "Wealth Mahjong," and "Year of Fish," designed with interchangeable elements for both fun and practicality [6]. Group 3: Cultural Significance - This collaboration exemplifies a dialogue between traditional elements and modern design, infusing classic festive emotions with contemporary trends, thereby creating unique and warm memories for the new generation [8]. - The Spring Festival Gala serves as a vital cultural event for the global Chinese community, while MINISO aims to provide joyful experiences through its "happy philosophy," showcasing a deep value resonance between a trendy brand and a national cultural celebration [9]. Group 4: Strategic Implications - MINISO's creation of "Ma Youyou" within a national cultural context represents a significant step towards becoming a global leader in IP operations, reflecting a strategic upgrade for the brand [11]. - The collaboration is recognized as an endorsement of MINISO's IP operational capabilities, emphasizing its role as a national brand that integrates deeply into everyday life while conveying joy and warmth [11].

本报讯 2月4日，中央广播电视总台与名创优品（广州）有限责任公司（以下简称"名创优品"， MINISO）联合宣布，MINISO与总台达成《2026年春节联欢晚会》IP联名衍生品合作，MINISO成为总 台春晚潮玩合作品牌。 作为本次合作的重要成果，总台春晚与MINISO联名推出的马年系列IP潮玩产品，于当日在MINISO全国 门店及线上平台同步发售。该系列以"马到成功，一切优优"为创作灵感，深度融合传统生肖文化与潮流 创意，为全国消费者献上一份兼具潮流属性与情感温度的春节贺礼。 此次合作是MINISO与总台春晚的首次联袂，不仅体现了双方对文化传承与创新表达的共识，更是经典 国民文化盛事与国民品牌的"双向奔赴"。 本次联名系列以全新原创IP"马优优"为核心展开，该形象以圆润可爱的造型与活泼生动的神态，将经典 生肖符号重塑为极具个性的潮流IP产品。MINISO围绕"马优优"推出多款产品，在延续春节喜庆氛围的 同时，注入MINISO年轻、潮流的品牌基因。 作为业务覆盖全球超112个国家和地区的中国品牌，MINISO凭借超过8500家门店的广泛布局，构建了 以IP设计为核心的全球化产品开发体系。依托中国供应链的强大效 ...

Core Viewpoint - The Hong Kong stock market's consumer stocks have seen significant gains, driven by strong performances from companies like Yum China and Miniso, which have positively influenced various consumer ETFs [1][5]. Group 1: Stock Performance - Yum China experienced a rise of over 9%, reaching a new high since October 2023, following the announcement of its strong financial results for 2025 [5]. - Miniso's stock increased by over 5% after announcing a share buyback program [6]. - Multiple consumer ETFs, including those managed by Huatai-PB, E Fund, and others, have also shown positive growth, with increases ranging from 1.31% to 2.16% on the day [2]. Group 2: Financial Highlights - Yum China's operating profit for the year reached $1.3 billion, reflecting a robust year-on-year growth of 11%, with plans to open 1,706 new stores, expanding its network to over 18,101 locations across more than 2,500 cities in China [5]. - The fourth quarter of 2025 saw a significant 25% year-on-year increase in operating profit for Yum China, with same-store sales rising for the third consecutive quarter [5]. Group 3: Market Trends and Consumer Sentiment - The upcoming Chinese New Year is expected to boost consumer spending, supported by various government-led promotional activities aimed at stimulating consumption [7]. - The integration of diverse sectors such as commerce, culture, tourism, and exhibitions is anticipated to enhance consumer engagement and spending during the festive season [7].

智通财经APP讯，名创优品(09896)发布公告，于2026年2月4日斥资23.52万美元回购5.13万股。 ...

格隆汇2月5日丨名创优品(09896.HK)公告，2月4日耗资23.52万美元回购5.13万股，每股回购价4.5575- 4.6275美元。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2026年2月5日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | | 佔有 ...