FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年11月26日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | | 事件 | 已發行股份（不包括庫存股份）數 目 | 佔有 ...

Core Viewpoint - Miniso is experiencing revenue growth but declining profits, indicating challenges in its global expansion and large store strategy [1] Group 1: Financial Performance - For the first three quarters of 2025, Miniso reported revenue of 15.19 billion yuan, a year-on-year increase of 23.68%, while profit decreased by 26.1% to 1.349 billion yuan [1] - In Q3 2025, revenue reached 5.797 billion yuan, up 28.17% year-on-year, but profit fell by 31.64% to 443 million yuan [1] - The company's cost of sales increased by 28.6% to 3.207 billion yuan, and selling and distribution expenses rose by 43.5% to 1.43 billion yuan [3] Group 2: Strategic Transformation - Miniso is shifting from a franchise model to a strategy focused on "large stores, IP development, and brand building" to enhance its growth narrative [2] - The new strategy aims to improve single-store revenue, create high-margin new product categories, and enhance brand value [2] - The transition has led to increased costs, impacting profitability, with a slight decline in gross margin by 0.2 percentage points to 44.7% [3] Group 3: New Business Development - Miniso's TOP TOY brand is currently in an expansion phase, contributing to financial strain with share-based payment expenses of 180 million yuan [4] - Investments in projects like Yonghui Supermarket resulted in net financial expenses of 100 million yuan and a share of losses amounting to 150 million yuan [4] - Adjusted net profit for Q3 would have increased by 12% to 770 million yuan if these factors were excluded [4] Group 4: Growth Indicators - As of September 30, 2025, Miniso had a total of 8,138 stores, with 718 new openings, including 4,407 stores in mainland China and 3,424 overseas [5] - Overseas revenue for the first three quarters reached 5.846 billion yuan, a year-on-year increase of 28.7%, while domestic revenue was 8.024 billion yuan, up 14.1% [5] - TOP TOY's revenue grew significantly, with a 87.9% increase to 1.317 billion yuan for the first three quarters and a 111.4% increase to 575 million yuan in Q3 [5] Group 5: Long-term Outlook - The strategic transformation aims to optimize Miniso's business model, shifting from low-margin products to a mix of essential goods and high-margin IP products [7] - The new multi-tier store model combines large flagship stores with small stores for market penetration, enhancing resilience against online competition [7] - The transition involves initial pain points such as high costs and profit declines, but the potential for new growth capabilities remains to be validated over time [7]

Core Viewpoint - Deutsche Bank has reinstated a "Buy" rating for Miniso (MNSO.US) with a target price of $23 [1] Company Summary - Deutsche Bank's analysis indicates a positive outlook for Miniso, suggesting potential growth and investment opportunities [1]

格隆汇11月25日丨名创优品(09896.HK)公告，11月25日耗资197万港元回购5.26万股，每股回购价37-38 港元。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 名創優品集團控股有限公司 呈交日期： 2025年11月25日 | | | 第 2 頁 共 7 頁 v 1.3.0 FF305 FF305 確認 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 09896 | 說明 | | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股 ...

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company achieved a strong same-store revenue growth of 28% year-on-year in Q3 2025, with total revenue reaching 5.8 billion yuan, exceeding the company's guidance of 25-28% [7] - The overseas segment showed significant growth, with overseas revenue increasing by 28.6% year-on-year, and the company plans to slow down the opening of new stores to focus on quality [7] - The TOP TOY division experienced remarkable growth, with revenue increasing by 111.5% year-on-year in Q3 2025 [7] - The company expects Q4 2025 revenue growth to be in the range of 25-30%, with same-store growth in both China and the U.S. projected to accelerate [7] Financial Performance Summary - Total revenue projections for the company are as follows: 2023A: 11,473 million yuan, 2024A: 16,994 million yuan, 2025E: 21,305 million yuan, 2026E: 25,961 million yuan, and 2027E: 30,963 million yuan, with year-on-year growth rates of 13.76%, 48.12%, 25.37%, 21.85%, and 19.27% respectively [1] - The adjusted net profit for 2025 is projected to be 2,901 million yuan, with a year-on-year growth of 6.61% [1] - The company's EPS is expected to be 1.83 yuan in 2025, with a P/E ratio of 18.58 based on the latest diluted earnings [1]

中金发表研究报告指，名创优品第三季收入按年增长28%至58亿元，经调整净利润按年升12%至7.67亿 元，均符合预期。该行维持名创2025年经调整净利润预测为约29亿元基本不变，并将2026年预测下调 4%至36亿元；因应行业估值调整，中金将其美股目标价下调至26.08美元，H股目标价下调至50.18港 元，维持"跑赢行业"评级。 ...

Core Viewpoint - Miniso (09896) announced a share buyback plan, intending to repurchase approximately 51,200 shares at a cost of about $24.59 million on November 24, 2025 [1] Group 1 - The company plans to execute the buyback to enhance shareholder value [1] - The total expenditure for the buyback is approximately $24.59 million [1] - The number of shares to be repurchased is 51,200 [1]

Summary of Miniso (MNSO) Conference Call Company Overview - **Company**: Miniso (MNSO) - **Industry**: Retail, specifically in the discount variety store segment Key Takeaways 1. **Same Store Sales Growth (SSSG)**: - Miniso China has maintained strong SSSG momentum, with management projecting low teens percentage growth into Q4, supported by a low base and improved operations such as new product updates and inventory preparation [1][2] 2. **Store Upgrades**: - The pace of store upgrades in China is expected to accelerate, with management aiming to upgrade more than 200 stores in 2026, leveraging improved sales performance and team capabilities [1][2] 3. **US Market Performance**: - Management is confident in achieving 50%-55% sales growth in the US market for Q4, despite a contraction in gross profit margin (GPM) due to a higher local procurement mix [1][10] - The local procurement mix has increased to approximately 50% from 20-30% in Q3, which has compressed GPM but improved inventory turnover [10] 4. **Operational Efficiency**: - Improvements in operational efficiency have been noted, including enhanced merchandising cadence and inventory health, with fulfillment rates raised to 80-90% to avoid stockouts [11] - New product lead times have been significantly reduced, and inventory days have been shortened due to a 10-20% SKU reduction [11] 5. **Product Portfolio and IP Strategy**: - Miniso's diversified IP portfolio is seen as a strength, helping to capture market opportunities and mitigate risks. The performance of self-owned IPs has exceeded expectations, with notable sales figures for various IPs [1][11] 6. **Future Growth Plans**: - Management reiterated a five-year growth plan with a revenue CAGR of over 20%, targeting a 25% sales growth for 2025 and an annual store count increase of 900-1,000 stores [12] 7. **Valuation and Investment Outlook**: - Current valuation is considered undemanding, with a projected low-mid teens P/E for 2025, and the company is viewed as having high growth visibility. A "Buy" rating is reiterated [2][13] 8. **Risks**: - Key risks include lower store productivity in China, geopolitical risks, and potential higher operating expenses. There are also concerns regarding the performance of Yonghui, a partner in the business [13] Additional Insights - **Market Dynamics**: - The company has faced challenges in some overseas markets due to macroeconomic factors and foreign exchange headwinds, but inventory levels remain low, with sell-through growth outpacing sell-in growth [1][2] - **Sales Performance**: - The US market has shown strong topline growth, with specific product themes like Zootopia contributing positively to sales [10][11] - **Store Expansion**: - The US market is on track to net open approximately 80 stores this year, with expectations for similar or faster additions in 2026 [10] This summary encapsulates the essential points discussed during the conference call, highlighting Miniso's current performance, future strategies, and potential risks in the retail market.

名创优品（09896）公布，2025年11月24日耗资约24.59万美元回购5.12万股股份。 来源：新浪港股 ...